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Kim Yingmin's publicity strategy for the debut period of the new group is still very successful in some aspects, but the depth of publicity and social effects are really not flattering, and the follow-up development of many things in his planning due to timeliness reasons, there is no consideration of how to deal with it, once something happens to them unexpectedly, the company's response is unusually slow, and in the end, in order to maintain the company's image, it can only be pushed onto the artist.

Not to mention anything else, due to the busy preparation period for their debut, six people in the group who were 89 years old had to give up the college entrance examination that year.

This is understandable, after all, it is a company, not a charity, and investing so much resources will not relax the requirements because you want to take the college entrance examination, so the children can only choose one in terms of studies and dreams.

This is also the reason why idol artists are considered to be the bottom of the entertainment industry, very simply, they are more like a group of gamblers in life, under the feet of these shining gamblers, is a steep ladder cast by the buried future of countless people, here, you can only always look up, climb up, even if you just want to remember and look back at the scenery behind you, you will fall down because of the gaze of the eliminated souls.

For the public, how can they give praise to gamblers? Therefore, due to the values of the Korean people, it can be said that it is very difficult to accept such a thing as giving up school.

And Kim Young-min didn't think about it at all, but fortunately, Li Xiuman thought about it, otherwise the ** company that was on the cusp of the storm at that time could only push out the artists themselves as a shield again, which would bring a lot of ** to the Girls' Generation who had just debuted.

Because of Phoebe's existence, Li Xiuman saw a good publicity line, so he would rather tear his face with Kim Yingmin and hand over his publicity plan to the council for discussion without hesitation, after all, he could not meddle in this aspect of the matter at this time from the point of view of authority, so in the planning case, he vigorously denied and belittled the company's publicity strategy for Girls' Generation, and swore to the board of directors frankly: It is an absolutely wrong decision to promote the girl group with full reference to the past publicity experience, after all, from the perspective of simple social cognition, Society's requirements for men and women are different, male artists face scandals at most have a romantic evaluation, and for female artists, it is simply a catastrophe.

However, although Kim Yingmin himself is not sensible, he participates in the management of the ** company on behalf of the family, in other words, there are members of the Kim family on the board of directors, so everyone who has been fighting for a long time thinks that Li Xiuman, who is far away in the United States, is attacking the Kim family alone.

The matter of time is so strange, no matter what kind of social structure, as long as there is an entanglement of interests between people, there will definitely be struggles, and there will also be alliances.

Didn't he know that Li Xiuman's criticism of the company's early strategy in his plan would cause a lot of controversy?

Of course he knows, but he has his own ideas and plans, yes, because there was no Phoebe before, he couldn't find a point of force, even if he could point out the mistakes, he didn't have anything significantly stronger than the original plan to put forward, then the board of directors will really become a vegetable market that is purely for the sake of finding mistakes, and the essence of opening a board of directors is to point out the mistakes of the previous plan and you have to have a new plan to replace it.

Now, with Phoebe, Li Xiuman has a new idea, and the general content of the plan is: not to release Phoebe's information in the early stage, and to ask for the announcement of the establishment time of the two official combinations.

Then wait for the society to give up the college entrance examination for the other six people, after all, there is more than one brokerage company, and many people still like to block them in small things.

And as soon as someone starts to say that Girls' Generation is unlearned, the ** company can start announcing Phoebe's return to the group, and Li Xiuman designed such a script to publicize to the public the reason for Phoebe's delayed reporting:

Although it was due to the great pressure of newcomers during the debut preparation period, everyone gritted their teeth and stood up while preparing for their debut while reviewing and preparing for the college entrance examination.

But someone found out that Phoebe, one of the busy people, was actually preparing for the SAT exam, and then everyone realized that one of Phoebe's dreams was to be admitted to the MIT that her late father once studied.

At the same time, everyone found that there are too many things to prepare for the SAT exam, and if she debuts in the future, even if the schedule is not busy, Phoebe will not have time to prepare for the SAT exam, so to speak, this is Phoebe's last chance to take the SAT exam.

The older sisters of the girlhood watched Phoebe grow emaciated in order to prepare for the exam, and finally the six sisters felt that the orphan Phoebe's exam was more meaningful to her life than taking the college entrance examination herself, because in addition to the school where her father attended, Mit was also born there.

Therefore, after everyone discussed it without Phoebe, the six eldest sisters decided to give up the college entrance examination, and the six of them would share some of the work in preparing for Phoebe's debut, so that Phoebe could prepare for the exam with all her might.

As for your question about why she started preparing for the SAT at the age of 16, can she keep up with her homework? This is to explain to the public that Phoebe's life story is due to the death of both parents, which caused her to have facial recognition difficulties at a very young age, which led her to drop out of school at the beginning of junior high school. But after dropping out of school, Phoebe still actively studied on her own, just to be able to be admitted to the MIT where her father once studied, so her learning progress surpassed that of her peers.

If someone asks, in order to make his debut, he can wait for the exam next year to take the exam, what should he do, then he can release the news and say: Look at how busy the entertainment industry is, and you will have to perform for everyone during the New Year, coupled with the difficulty of the SAT exam and the need for a lot of preparation, it is estimated that it will be difficult to have time to prepare for the exam if you make your debut.

So after 9 people discussed, they secretly petitioned the management of ** company without telling Phoebe, and they asked the senior management to help Phoebe complete this life dream, and at the same time, everyone didn't want to give up any talented person.

**The company has always been very opposed to everyone giving up their studies because of their debut, but many artists have to give up this development due to dedication and limited energy after their debut, which is a pity for both the company and the board of directors.

Therefore, after hearing about everyone's request and Phoebe's dream, the top management of ** decided to fully support Phoebe in preparing for the exam, considering that Phoebe is indeed very talented.

To this end, the company specially borrowed a quiet villa from BOA for Phoebe to live in, and also arranged for someone to prepare Phoebe three meals a day, plus the company sent a car to send dance and singing teachers to help Phoebe practice, so that Phoebe would not be able to keep up with the footsteps of others due to concentration on preparing for the exam.

At this time, you can publicize the two establishment times announced on the official website is actually because of this, although it is a good intention to help Phoebe prepare for the exam, but **The company is responsible for the fans, and will not let people with insufficient strength debut.

On the other hand, Phoebe knew about the sacrifices her sisters had made for herself, and was also cared for and supported by the company, and decided to accept the challenge while feeling grateful. She practiced and reviewed in the BOA senior's residence that the company helped her borrow, and she reviewed and practiced for half a year without being disturbed by the outside world at all, and finally Phoebe handed in a perfect answer sheet for the SAT exam she took this year, in order to repay and thank her sisters for their efforts, and at the same time, her final dancing and singing strength was also recognized by the teacher, and she could join Girls' Generation.

This is just like many children from poor families in South Korea in the past, in order for their younger siblings to go to school, the older siblings resolutely gave up their studies and worked everywhere to earn tuition for their younger siblings, and the younger siblings also repaid their older siblings with perfect test scores.

In this regard, Phoebe will also say that **The company is like home to me, although I became an orphan when I was very young, although I joined the ** family very late, but the seniors are very caring and sympathetic to our juniors, and our happy growth is caused by the ** company to create a team spirit that everyone is close to a family, thank you sisters and ** company for the support I gave when I encountered heavy choices and challenges in my life, so that I could review and practice professionally without burden, I was able to successfully enter MIT thanks to the efforts of my sisters in Girls' Generation, thanks to the enterprise spirit of humanistic care of ** company, thank you BOA seniors for lending me a house so that I can practice without leaving home, and at the same time I can review quietly, thank you ** company for sending teachers to help me practice at any cost...... In short, the general meaning is like this, there is no need to talk a lot every time, but it needs to be revealed one after another.

Finally, Lee so-man's plan will also announce Phoebe's SAT score and MIT's interview invitation, and of course, if she succeeds in admission, she will definitely publicize it.

The key points to highlight are: 1. Two dreams of orphans. 2. The spirit of 10 sisters who love each other and are willing to sacrifice for others. 3. **The company's humanistic care 4, MIT, SAT scores

Kim Young-min and other board members looked at Lee so-man's plan copy, speechless for a long time, and scolded in their hearts that it was really stinky and shameless, but at the same time, they had to admit that this plan was really much better than the previous plan to pull SJ to help publicize.

However, this plan was proposed because he opposed the company's early publicity plan, and Li Xiuman didn't know why he didn't come back, but just asked people to hand in this plan, which gave Kim Yingmin a chance, after all, in Kim Yingmin's view, although Li Xiuman's statement that male artists and female artists are different makes sense, but he Kim Yingmin can be said to be a person who is almost completely Westernized, therefore, he doesn't know enough about this issue, he doesn't think he did anything wrong, you know, there are many such things in the American entertainment industry, And in the Japanese entertainment industry, ogres can even be on TV, isn't there anything wrong with that?

Kim Young-min was also keenly aware that Lee so-man didn't come back at all, what does this mean? In any case, he could not lose the initiative, so Kim Young-min nodded and said to all the directors, "I agree with Mr. Lee so-man's plan, if this project is successful, it will not only have a significant effect on the image of Girls' Generation, but also on the image of the company, so I support the implementation of this publicity plan." However, I would like to draw your attention to the fact that in any sense, Phoebe is a case and not enough to form a model promotion. ”

Kim Yingmin said this, took a deep breath, and continued: "I think the company's publicity strategy for the early stage of Girls' Generation is also successful, from the statistical point of view, due to the scandal publicity, whether it is on the Internet or in the public, the popularity has been significantly improved, which also reflects the correctness of the company's model of relying on senior artists to drive the fame of younger artists. There is no topicality, so why can advertisers look up to this artist? We can't watch some artists in the company form a monopoly on the company's resources, especially the monopoly on advertising resources, the lessons of the previous several big red combinations are still vivid, so we must do our best to urge the senior artists to pass on their popularity to the younger artists, **The company is not a two-combination company, **The company is a company of many people. ”

Kim Yingmin has just secretly changed the concept, but what he talked about later is indeed the biggest worry in the hearts of the directors - sooner or later the artists will have a time when their minds are mature, and at that time, any resources are precious to the artists, and when the resource ratio no longer meets the requirements in their hearts, it is the time to turn against the company, and before that qiē happens, the company needs to pass on its popularity and resources to the next batch of groups, so that it can control the artists and make them safe with the company, can also expand the freshness and vitality of the goods in their hands, which is what businessmen value, so everyone nodded their heads.

Kim Young-min smiled, because his thoughts are also businessmen's thoughts, so he said: "Similarly, the company's artists can form a complete transmission of popularity, which not only helps the company to help the development of new artists, but also in turn the old artists can also experience things like the original intention from the new artists, and more importantly, when the new artists grow up, they can also help the old artists to extend their artistic life, I think this is also very beneficial to the old artists, I hope you can help me convince the old artists, After all, they value Mr. Li Xiuman more. ”

Everyone nodded again, and one of the directors also said: Oh, you are worthy of being a top student who came back from the United States, and you have such an idea to do business!

Kim Young-min said again: "Actually, I said this last time, and I said it again just to remind everyone to unify their thinking, and everyone knows that once such a tradition of helping new and old artists is formed, then if the company has new artists to launch, the former new artists will not be able to say that they have gained popularity completely by struggle like some people, and they must also bring newer artists in accordance with the company's regulations." ”

Everyone knew who he was talking about, but no one made it clear, but they all nodded approvingly, and some even applauded.

"Thank you." Kim Young-min nodded and said, "Looking back at Director Lee's plan, I think it is very perfect, and I will conscientiously implement and implement this plan, please rest assured." ”

After speaking, everyone applauded again, but this time it was to praise him for accepting criticism generously although he was criticized, and for the benefit of the company, he fully accepted the plan of the people who criticized him.

Not bad! What a nice young man! -- said a director in his sixties.

After the board meeting, Kim Young-min returned to the office with Lee so-man's plan, sat on the table and read it carefully, thinking as he read it, can he make such a plan?

The answer is, no, he is still good at management, and as for this plan, he admits that he will not do it anyway.

However, he suddenly had a question, why did Li Xiuman criticize himself earlier, and then he didn't return to China to participate in the board of directors and debate with himself?

Don't? What you can say today is all in the consideration of others?

Kim Youngmin's eyes narrowed suddenly, he thought of Li Xiuman's nickname, Old Fox, this is not just the reason why he ran away as soon as he arrived in the election year, it seems that he was still played by him, and what is his real purpose?

Kim Young-min was puzzled.

Chapter VII

In the end, it seems that Phoebe's training with a cheat has ended, and the SAT test has also gotten perfect results, and the official website has finally updated Phoebe's details, and at the same time, a number of well-connected media outlets have been contacted to promote the matter.

Although Phoebe's training time is only half a year, netizens have recognized Phoebe's dancing strength when they see all kinds of gorgeous dances that Phoebe shows her face. At the same time, Phoebe has 10 minutes more than the others to play several commonly used instruments in 10 minutes, among which the bumblebee flying of the piano and the dazzling technique of the bass are even more impressive. Of course, some people say that the playing time is too short to explain anything at all, but most people still believe and recognize Phoebe's strength, after all, it is impossible for ordinary people to maintain this level when preparing for the SAT exam.

Coupled with the promotion of the Phoebe SAT exam, a picture of the company's internal warmth and harmony and at the same time responsible for the fans, the Girls' Generation group loves each other, is willing to sacrifice for others, and the orphans are busy with self-improvement and finally achieve positive results.

At the same time, the completion of this publicity plan also clarified the scandal that Phoebe was maintained by Li Xiuman. After all, Phoebe has already stepped into the door of MIT with one foot, and Li Xiuman's previous arrangement of Phoebe is the humanistic care of the ** company in the eyes of the public.

Regarding these propaganda, the discussion on the Internet is very enthusiastic, but it has not affected Phoebe, not that Phoebe does not go online, but in Phoebe's view, they are not people they know anyway, what do they say? What? My fans? I don't know my fans either, so I'm too lazy to take care of them.

At the same time, Phoebe didn't feel nervous or anything, because she didn't have much expectations for being an artist, and her real thoughts in her heart were actually only to accompany Sunny.

Of course, through this publicity, there are also six people from Girls' Generation who gave up the college entrance examination, especially Jessica, although there have been scandals before, but it is a private morality, and now in the big right and wrong, the sisters in the group advance and retreat together, and the image of loving each other has suddenly reversed the people's opinion. Although Anti still exists, the number of people is much smaller, and the number of fans of Tong Guò is much more, and the recognition of Girls' Generation among older people has also increased greatly.

Someone left a message: I used to work part-time to get tuition to complete my studies through my sister, in this materialistic society, I didn't expect the younger generation to still have this spirit of sacrifice, really touched me, remembering my sister's efforts to support my studies, I really admire inexplicably. If my children want to chase idols, I will tell them about your deeds, not only the spirit of love for each other, but also the spirit of hard work. You're all doing well, come on! Looking forward to your success!

There are also messages to encourage the other six people, saying that although they gave up this college entrance examination, your behavior shows that you are all good-hearted girls. People who work hard for their dreams and sisterhood are worthy of recognition, it doesn't matter if you don't take the college entrance examination this time, just have time to strive for academic progress in the future, and look forward to you going all the way.

There are similar messages every day, and everyone who saw the girl's generation was blushing and grateful, and they were all looking forward to the arrival of the busy man who had only met once.

There are even school composition classes that introduce the incident of girlhood and ask students to write about their feelings about this spirit. Of course, it also caused some innocuous anti to Girls' Generation.

At the same time, in families with younger siblings in society, the elder siblings suddenly cared more for their younger siblings, and there were fewer things to bully their younger siblings, which made the parents of these families lament that their children were very strange when they grew up, why there were these changes, and the reason for getting it was that they were very moved after knowing the deeds of Girls' Generation, and they were ashamed when they recalled whether they had set a good example for their younger siblings, so they decided to change themselves.

As a result, these parents also sighed that they deserved to be the idols of the best company, and used their own positive energy to guide the improvement of social concepts.

For these reasons, South Korea's July 2007 list of the most touching deeds, Girls' Generation, which has not yet officially debuted, topped the list.

At the same time, the company's cautious attitude towards whether Phoebe can be selected is also the focus of publicity, which is mainly reflected in the two points of the establishment time of the group and the fact that all the information is not visible when Phoebe is not finally selected.

Although the public is too demanding for the ** company for such a blind and loving combination, Phoebe is a little dissatisfied with the fact that she was almost not selected. But after all, the ** company did it for the sake of the fans, so although some people were not satisfied, they also agreed with the ** company's approach. Although the company's help to Phoebe has been mentioned, it is not the focus of publicity, but it is even more admirable that you do not publicize it, and the public will recite this word of mouth.

Therefore, the company's corporate image has been greatly improved, and it has been praised as a humane company, a conscientious company, a company with a deep sense of social responsibility, and so on. As for how much it has risen, you can see the snot bubbles of the president.

In the circle, the truth of the facts can't be hidden from everyone at all, even if you don't see it with your own eyes, but everyone can still guess what the general situation is. After all, Li Xiuman lost a lot of points in the board of directors in the early stage due to the matter of Ai Hui's shares, and even the right to operate Girls' Generation was taken away by Kim Yingmin. Later, in order to increase her influence in the girlhood, she had to arrange her niece in, although the impact on her niece was not very good, but it would be good to be able to insert a foot, and how could she care about the criticism or not.

But God did not give up on Li Xiuman, and gave him a key hand of good cards at a critical moment, and as a result, he made this perfect publicity, so Li Xiuman once again confirmed the name of the first person in the industry, and at the same time made the board of directors and Kim Yingmin respect him again.

And because of Phoebe's matter, there can also be a perfect explanation for arranging Sunny's affairs, which depends on whether Sunny's details will be exposed in the future, of course, if it is not exposed, no one will look bored and eventful.

As for Phoebe herself, she doesn't care about the evaluation of the outside world at all, after all, she is a stranger, she just trains, studies, exams, calls Sunny, listens to Sunny's opinions and complaints, and gives Sunny ideas or something. After half a year of training, she took care of some personal matters, took her luggage and got into the car sent by the ** company to pick her up, and she will live with Sunny sister in the future...... (The novel "In the Half-Step Circle of Korean Entertainment" will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner "Add Friends", search for the official account "dd" and follow, hurry up! )