Chapter 13 The Defeated Old Brand
"What are these, you say?!" In the palatial office, a young man in an expensive suit is lashing out at an older man with gray hair. Pen × fun × Pavilion www. biquge。 info
"Does the company spend so much money every year just to support you rice buckets?!" the young man threw all the printed materials in his hand at the old man's face. The materials are scattered everywhere, scattered all over the ground, most of them are printouts of articles in various new media, although the content on each piece of paper is different, but the theme is the same - the classic replica of Chang's secret sauce cucumber grandly launched by Xinwu Sauce Garden, a subsidiary of Chang's Restaurant Group, is in vain, and it is not even as good as the product of an unknown shop.
The young man who was throwing a tantrum was Chang Zhaowu, the president of Chang's Restaurant Group, standing opposite him, with his head down, and the man he was reprimanding was the older man Yang Zhiming, the director of the group's brand department.
"We have already sent public relations drafts from the major mainstream media, and they will not publish any reports that are unfavorable to us, but this new media is too much and too miscellaneous to be controlled!" Yang Zhiming wiped his cold sweat and defended in a low voice.
A coffee cup smashed head-on without warning, but fortunately, Yang Zhiming reacted quickly, hurriedly tilted his head to the side, and the coffee cup brushed past his ears with the sound of the wind, and slammed heavily on the wall behind him, and immediately splintered everywhere. The precious Italian wallpaper on the walls also left a deep stain.
Chang Zhaowu slammed his hands on the desk, and his face became extremely hideous: "What I want is the result, not an excuse! Get out, useless things, get out of me!!"
Yang Zhiming straightened his back, turned around silently and opened the door of the president's office.
There was another roar behind him: "Tell the people from the product development department to roll in for me!"
Yang Zhiming walked out of the president's office, and there were three trembling people guarding the door, and before he could speak, Huang Pingyong, the manager of the product research and development department, shrunk his neck and walked into the president's office. Also, they should have heard Chang Zhaowu's roar just now.
"Lao Yang," the other person waiting at the door was Ding Guotai, the director of the sales department, who was also one of the company's veterans, "The little boss is too ...... Besides, in the final analysis, they can only blame themselves for not being able to get the old lady's secret recipe, so what's the use of just making us angry?"
Yang Zhiming shook his head lightly and sighed helplessly, how could the boss find the reason from himself? He has dealt with the three generations of the Chang family, the old lady is amiable, the big boss is ruthless but resolute, this little boss is ...... Before, he was reluctant to bear the generous annual salary here and the large dividends at the end of the year, so he had been trying to endure it. But looking back now, he is old, and he is still being scolded by people younger than his children all day long, so he won't be able to get mixed up if he leaves here, right?
In the president's office, Chang Zhaowu was still patting the table and losing his temper: "Since the Internet is saying that the pickled cucumbers in that small shop are better than those of our Chang family, do you say that your brain is full of? Won't you send someone to buy a few copies of their things and come back, analyze them well, and study their recipes for me? Do you even want me to teach this?
"But we're stealing someone else's recipe by doing this! What if they sue us?"
"Are you still afraid of this? Oh my God, what kind of do I raise! What do you think our group's legal department does to eat? Like you, do you keep it to see? How capable can he have a small shop, if he wants to sue us, let him sue him! Our professional lawyers don't consume them, and then let the marketing department smash more advertisements, and soon people all over the world will only remember this is our Chang family's unique secret recipe, and he is the plagiarist!"
......
Chang Zhaowen found that there have been a lot of strangers in the store recently, which is not surprising, his store has recently become a big hit on the Internet, especially his text secret sauce cucumber is a hot mess. There were more and more customers in the shop, but the strangers seemed strange, they had never ordered cucumbers to eat, they only came for the cucumbers to be pickled.
Every time they found that the pickled cucumbers were sold out, they didn't leave, pestering other customers to ask them to give them the high price of the pickled cucumbers they had finally bought.
"Brother, do you know? These people are willing to spend 2,000 yuan to receive a bottle of cucumber with sauce, I think you don't want to sell it for nothing, just let them all take it at this price!" Fan Jianqiang pointed with his chopsticks to a thin man who had been waiting outside the store.
Recently, Fan Jianqiang has been eating cucumbers with secret sauce cucumbers with secret sauce in the text restaurant with a bowl of white rice for dinner, occupying a small number of seats in vain. However, the regular customers here all know the relationship between Fan Jianqiang and Boss Wen, and no one dares to offend him. It's a bit too worthless to risk offending the boss and being blacklisted.
Although Fan Jianqiang's suggestion is a convenient and feasible way to make quick money, Chang Zhaowen really doesn't have a good impression of that group of scalpers, most of the guests who come here really appreciate the food he makes, and sell the dishes he makes to people who know how to appreciate it, in addition to making money, it can also give him a great sense of satisfaction.
Even if the scalpers offered a high price, Chang Zhaowen was reluctant to sell them the pickled cucumbers. But it is not a long-term solution to always let scalpers get into loopholes, Chang Zhaowen thought of a countermeasure, the text secret sauce cucumber will no longer be sold in whole bottles, but packed in small plates and divided into small portions for dine-in only. Each small portion of pickled cucumber costs 150 yuan, and each bottle of pickled melon can be divided into at least five parts, so he still earns it.
Because pickled cucumbers can only be eaten in dine-in, the store does not sell any staple food. Eating pickles in the air will be a little salty, which directly drives the business of taking out rice and porridge in surrounding restaurants.
"Brother, I think you should also sell some rice and white porridge or something!" Fan Jianqiang's mouth was stuffed with cucumbers, and he said his thoughts a little vaguely.
"Hmm. Chang Zhaowen nodded, and responded casually, but his thoughts had already drifted to other places, and now he had saved enough 100,000 yuan, and he was going to buy new seeds after the store closed tonight. I don't know what the new seed is, but if it's rice or wheat, it's good!?