Who is Ding Yunlong? That's a veteran folk singer who once appeared on the Chinese Spring Festival Gala and got a platinum (500,000 copies) sale!

Who is Gu Qiang? A singer-songwriter who has been very strong in recent years, last year, the song he composed and wrote the lyrics and arranged won the Best Arrangement Award at the annual event of the Music Billboard!

These two powerful male singers are the real front-line in today's music industry, and they are much bigger than Yue Lingfeng in terms of fame and fans.

In the eyes of many people, Yue Lingfeng is not an opponent of any of them at all, and releasing an album between two people is simply beyond his strength, and he can only be a cannon fodder in this September's market battle.

But to everyone's surprise, Yue Lingfeng's album called "Wolf" has just been on the recommended lists of dozens of media as soon as it was put on the shelves.

Among them, there are authoritative media such as "Chinese Music" and "Contemporary Music Scene", as well as professional Internet sites such as "Golden Melody World" and "Music Fan Network", as well as entertainment media such as "Music Scene" and "Music Herald", as well as local media such as "Songjiang Daily", covering almost all aspects of the media in the music industry.

These media cover millions of audiences, and when they read the media's recommendations, some of them will try to buy the next "Wolf" with an early adoptive attitude.

So when the music billboard was refreshed on September 20, many people were surprised to find that "Wolf" silently climbed to the bottom of the "Top Ten Hottest Albums" on the list.

And the title song of the album "I Am a Wolf from the North" also appeared on the "Top Ten Most Popular Singles" list, which is also the last.

Although it is the last of the two, this is also a remarkable achievement for a second-tier singer.

You must know that Ding Yunlong's new album did not enter the list at all, and the album that Gu Qiang put a lot of effort into did not have even one song that could squeeze into the highly competitive list.

The most important thing is that "Wolf" sold more than 20,000 copies in a week, which is double the sales of Yue Lingfeng's last album in the first week. And Ding Yunlong and Gu Qiang's album sales together are not as good as "Wolf".

Beating two first-line singers, and the gap is so huge, "Wolf" immediately attracted more attention.

Many people think that it is the credit of the company's publicity and distribution, and in one breath in dozens of media to promote the purchase of recommendations, how much does it cost? Although the sales of 20,000 copies are good, if these publicity and distribution expenses are deducted, maybe they will lose money!

Only some veterans in the circle know that in fact, Tian Lai Company did not spend much publicity and distribution costs, and those recommended articles are not advertorials, nor are they bought with money, and 90% of the recommended articles are the sincere feelings of reporters and editors.

The reason is simple, the song "I am a wolf from the north" on the day of the press conference touched their hearts and reminded them of their dreams when they were teenagers.

There is a thing called feelings, and there is no shortage of people in this world who are willing to pay for feelings. So after the company sent a small amount of money and exquisite gifts, most of the media were no longer stingy with the pen in their hands.

In magazines, newspapers, and websites, all kinds of praise for "Wolf" are endless.

This kind of publicity power has greatly promoted the desire of music fans to buy, and many people only walked into the video store after reading the recommendation and paid for "Wolf".

However, people in the music industry know that it is impossible to make an album and a song popular just by media publicity, and the song and the album itself must have real materials.

"Wolf" does live up to expectations, every music fan who buys the album may not like every song in it, but they will definitely find a song that resonates with them and wants to listen to it repeatedly, especially the song "I am a wolf from the north", which conquered the vast majority of music fans almost instantly, making them feel that the money they spent was not in vain, and even couldn't help but immediately want to recommend it to the people around them, hoping that everyone can share this wonderful music together.

Since the third day of release, more and more music fans have spontaneously and actively begun to promote "I Am a Wolf from the North" on major websites and forums.

Tianze Dragon King: "There is no one of the best songs I heard this year." Yue Lingfeng, I remember this name!"

The bigger it is, the sadder it is: "The lyrics of this song are very simple at first listen, and the more I listen to it, the more flavorful it becomes, and I want to become a wolf." Highly recommend everyone to buy one and go back and listen to it, it is definitely worth the money. ”

Amorous Valley: "I recommend it to the girl I like, she likes it very much, and she agreed to go out on a date with me!"

Reading idiot 001: "You reminded me upstairs, I'll buy ten at once, give them to all the girls I like, and make an appointment about which!"

……

The recommendation between acquaintances and the spontaneous support of netizens are far more powerful than the praise of the media, and as the praise on the Internet increases, many people are curious to buy a copy of "Wolf" and listen to it at home, and fall in love with it as soon as they hear it.

The reputation of "Wolf" has increased rapidly under such virality, and on several song rating websites on the Internet, the praise of the entire album of "Wolf" is 8.9 points, and the praise of "I Am a Wolf from the North" is 9.6 points, firmly stepping on all the songs released in the same period.

This is a wolf from the north, this is obviously a big dark horse!

Relying on publicity and word-of-mouth, the sales of "Wolf" exceeded 20,000 in the first week, and the title song "I Am a Wolf from the North" became the song with the highest on-demand rate on major radio stations and websites, and rushed to the double list on September 20 in one fell swoop, ushering in more attention.

After Zhou Lin watched the double list, he was very proud. Although it is copied, it also proves that we have a unique vision, and the copy is very classic, isn't it?

He didn't know that while he was sitting in the airport watching the charts, the production team of the Huaguo Music Billboard was holding a regular meeting before the release of the charts next week.

The Chinese Music Billboard is affiliated to the magazine "Chinese Music", and has a high reputation in Asia and even the world for its authority and fairness.

The information of the Billboard comes from many television stations, radio stations, websites, video stores, bookstores, and newsstands in more than 1,000 cities in China, ensuring the diversity of information and the universality of sources to the greatest extent.

Every Sunday, the information is synthesized to form a preliminary list, which is discussed at the regular meeting before being released on the following Monday.

Today was no exception, except that many of the editors in attendance had strange looks on their faces.

When the editor-in-chief of the Billboard saw the list that had just been sorted out, he couldn't help but be stunned, and said in surprise: "Make no mistake, the first on the double list?"