Chapter 107 Sky-high naming rights, negotiated!

"If I buy it, I have to buy the naming rights. Hu Tiansheng said.

What Hu Dong said is that naming rights are the best, with vision. Shen Nan smiled.

"I don't know how to bill, how much is it per minute, how many times per session?" Hu Tiansheng asked again.

Shen Nandao: "Hu Dong, our "The Voice of Xuanyuan", four blind selections, six knockout rounds, one final, maybe a repechage match, you calculate, how many times will the title be played? How many minutes will it take? This is not a small price, of course, I am not questioning your financial resources, but this is not very cost-effective, and it is too troublesome, I suggest that you might as well buy it directly, we have a metered billing for the price of advertising, and there is a time-based billing, starting from 100,000 per piece, starting from 150,000 per minute, and the later the price, the higher the price. The buyout is still more cost-effective. ”

Shen Nan didn't have a brain pump, he gave Hu Tiansheng a cheap price for no reason, and he didn't make money if he had money, but if he calculated it carefully, Hu Tiansheng would also find this problem, it was better to bring it up first, and he could make a good impression, in addition, Hu Tiansheng was a big customer, and if he dealt with it well, he would be a long-term target customer.

"If you buy out, how much will it cost?" Hu Tiansheng nodded and asked.

For Shen Nan's proposal, he agrees very much, and also recognizes Shen Nan's sincere attitude, although he is not bad for money, but he will never spend money in vain, money can be spent, but it cannot be wasted.

"Fifty million. Shen Nan stretched out a slap and said.

He really didn't have a lion to open his mouth and ask for a price, but the naming rights of "The Voice" in his previous life were sold for 80 million!

Shen Nan asked for a price of 50 million, out of consideration of different forms, an unproven program, no matter how well planned, the risk is very great, 50 million is considered a guarantee for Hu Tiansheng.

Hu Tiansheng and Wang Nan glanced at each other, and they both saw surprise in each other's eyes.

"Mr. Shen, 50 million, it's high, do you know, if I make a move, the naming fee of CCTV's "Super Singing" can only be negotiated for 40 million at most, and this price is definitely not given by others, your 50 million ......" Hu Tiansheng shook his head while saying.

Shen Nan smiled, laughing a little helplessly, Hu Tiansheng, an old fox, is really good at staring and talking nonsense, just now he has seen the clue from the eyes of Hu Tiansheng and Wang Nan, the high price is certain, but it is definitely not unacceptable, otherwise he would not have this attitude.

"Hu Dong, I believe in your words, and I believe that this price will be higher than CCTV's "Super Singing", but you should know that this is definitely a great value for money, and there is no publicity now, and as soon as our competition rules and mentor lineup are announced, it will definitely attract great attention, and it will definitely be compared with CCTV's "Super Singing", which forms a passive hype, you say, isn't it worth it? Moreover, do you think that by then our attention will not be as good as "Super Singing"?"

Shen Nan looked at Hu Tiansheng's thoughtful appearance, smiled, and continued: "Then we will tell you about your purchase of naming rights, this is another extremely strong gimmick, a wave of beautiful hype, which not only improves the popularity of the show, but also strengthens people's attention to Jiabao Group, a win-win situation, isn't this 50 million worth it?"

Hu Tiansheng thought for a while, and finally showed a happy smile, and Shen Nan said that he was moved.

Indeed, as Shen Nan said, the situation is very good, this business is definitely profitable, this is a good business, although Shen Nan did not say it explicitly, but he can hear it and see that Shen Nan and Ben did not regard "Super Singing" as a competitor, but as a stepping stone.

And the "The Voice of Xuanyuan" launched by Shen Nan will definitely be a hit, completely squeezing the traditional draft competition out of the historical stage.

I have to say that CCTV is really unlucky, and it was actually targeted by Shen Nan, a terrible guy.

"Okay, it's decided!" Hu Tiansheng gave Wang Nan a look, and then said to Shen Nan: "50 million, buy out the naming rights of "The Voice of Xuanyuan", and sign the contract tomorrow, is it okay?"

"Of course, thank you for your trust, you will definitely be proud of your investment. Shen Nan chuckled.

Wang Nan brought the wine over again at this time, ready to pour wine for Shen Nan.

"After the matter is over, can you have a drink?" Hu Tiansheng said with a smile.

Shen Nan also smiled and refused the first time, if he refused again this time, he would be a little uninteresting, and immediately said: "Okay, just have a drink!"

"Brother, I still have an idea, I don't know if it's okay. Hu Tiansheng waited for Wang Nan to fill the wine glasses of the two before asking.

"What thoughts?" asked Shen Nan.

"I think "The Voice of Xuanyuan" must be a long-term show, I wonder if I can sign three seasons at once?" Hu Tiansheng said.

"Haha!" Shen Nan smiled and shook his index finger: "Hu Dong, don't even think about it, you are too cunning." ”

"Haha...... I'm just asking, come, drink!" Hu Tiansheng was seen through by Shen Nan, and he didn't care, so he raised his wine glass and took a sip.

Shen Nan also took a sip.

Of course, Hu Tiansheng can see that "The Voice of Xuanyuan" is definitely a program with unlimited potential, and its long-term nature is unpredictable, and when the second season begins, because of the foundation of the first season, it will definitely be more popular! At that time, all advertisements will have to increase the price significantly, and sign for three years at a time, which not only avoids the risk of being robbed of the naming right, but also saves a lot of money.

But I never wanted to be seen through by Shen Nan at a glance.

Shen Nan stayed for a while, and before he finished drinking, he said goodbye and left, Hu Tiansheng originally wanted to take Shen Nan out to be chic, but Shen Nan insisted on refusing, so Hu Tiansheng gave up.

Shen Nan won this sky-high sponsorship, and he was very happy, and when he returned to the hotel, he immediately dialed Zhong Susu's phone.

Zhong Susu must be waiting for news, he must inform her so that she will not be worried.

After the phone was connected, Zhong Susu's voice was immediately heard.

"Shen Nan, how is it?" Zhong Susu asked with concern.

"I booked a ticket tomorrow and flew back early the day after tomorrow, and this side was done, and Garbo Group bought the naming rights and bought out. Shen Nan drank some wine, although he couldn't say anything, but his head was also dizzy under the influence of alcohol.

"How much?" Zhong Susu is concerned about the price now.

"Fifty million. Shen Nan said with some smugness.

A big sponsorship of 50 million is not easy to pull.

"Damn, Shen Nan, you kid make me happy?" Zhong Susu said angrily.

"What am I lying to you for? Sign the contract tomorrow, and I will be able to go to Mengcheng the day after tomorrow. ”

Really 50 million?

Zhong Susu was shocked by the naming right of this day, and his eyes were straight......

(Ask for recommendation, ask for collection!The first update, the evening update can be late.) )