Chapter 41: Food Stylist
In fact, the quality of Chinese cuisine is indeed at the top of the world, and the standard of Japanese cuisine is actually very high, and the most important thing is that the Japanese cuisine industry is very good at promoting itself, and in the decades after the war, Japanese cuisine has gradually risen, and in the 21st century, it has almost become the world's top cuisine.
There are also many variety shows related to cooking in Japan, and there is a consensus in the traditional Japanese variety show industry, the so-called prime time, in fact, to put it bluntly, there are three markets, housewives, children, and food, as long as you do these three things well, your variety show will definitely be successful.
Food shows are definitely a major feature of the Japanese variety show circle.
Among these many food programs, Fan Cheng believes that "Cooking the Eastern and Western Army" should be the most suitable for Chinese variety shows.
Why do you say that, first of all, Japanese cuisine is indeed good, but to say that there are not many varieties of Japanese cuisine, the birth and development of Japanese cuisine, in fact, to put it bluntly, is the process of constantly absorbing various cuisines and delicacies of other civilizations, and if you really want to ask the number of types, in fact, it is not much different from the number of ordinary cuisines in China.
In the program "Cooking the Eastern and Western Army", it is not so simple to choose two dishes for competition every week, especially for Japanese cuisine.
But this is much easier for Huaxia.
We have eight major cuisines, and we have countless classic dishes and even "legends" that go with them, and even on the Internet, we have a lot of quarrels related to these.
Sweet tofu brain or salty tofu brain?
Sweet or meaty zongzi?
Rice buns or soy milk fritters?
This kind of "quarrel" has been participated in by almost all the people on the Internet in later generations, and making this kind of quarrel into a program, as long as the quality is good enough, will definitely get a lot of attention and watching.
That's what Fan Cheng came up with.
Of course, for the show that was only broadcast in Yangji City at the beginning, there was no need to immediately set his sights on the whole country, but it was only northern cuisine, and it also had enough things for him to make.
When I returned to the station the next day, after telling the troupe and everyone on the TV station about the new situation, everyone was also indignant, but even if there was injustice in the chest, it was useless, the demand had already come down, and if you wasted time on ripping off, would you want to do the show while ripping off? What should I do if the show fails at the end?
"Don't think about resisting yet, only if you survive can you resist, I'll not ask you to resist but to prepare for the show." Fan Cheng said.
"But how do you prepare for the show!? Food shows, we don't know how to cook. Wang said happily.
"It means that only chefs participate in the food show, this is the script of the first episode of the show that I rushed out overnight, you can take a look first." Fan Cheng distributed the script.
"This is ......" everyone was surprised again to see a completely different variety show on the script.
"Food showdown? Is this show really okay? "Everyone has no idea how this show is made and what the effect is.
"Anyway, just try to do it first, Uncle Cheng, I'm going to trouble you in the next few days, I need to find a few very important roles in the production of the show." Fan Cheng said.
"Say it, we'll help you find it!" Cheng Gao sang.
"First of all, of course, there are two chefs, this can be found locally in Yangji, I need two chefs who are good at cooking Northeast cuisine, big restaurants."
"Good!"
"Then there is the most important food stylist, and I need to find the best food stylist in the country right now." Fan Cheng said.
"Food...... Stylist? Cheng Gaoge and the others are confused, what is this for?
Seeing that everyone was confused, Fan Cheng patted his head.
"It seems that I need to find this myself, and I'm afraid there is no one here in Yangji, I have to go to the Demon Capital or the Imperial Capital."
"Wait, wait Fan Cheng, what kind of food stylist is this? Need to go to the big city? And you want to go in person? Instead of staying here to find a good chef, you go to the big city to find a stylist!? Cheng Gaoge asked incomprehensibly.
"Okay, let me explain to you, what do you say is the most important thing about food shows?" Fan Cheng asked.
"Of course it's food!" The crowd said.
"And then? What part of the cuisine? Fan Cheng asked.
"Gourmet ...... It's delicious! ”
"And on TV, how do you show that it's delicious?"
"This ......" everyone looked at each other.
yes, how do you show that it's delicious? It's just a picture on TV, and the audience can't smell the aroma or taste it, how can it make people feel delicious?
"So, ...... is this food stylist?" Cheng Gaoge kind of understood.
"The audience can't get the taste pleasure, you have to compensate him with other aspects, and on TV, the visuals are obviously the most suitable." Fan Cheng said.
"So taste isn't that important?" Wan Hong asked.
"To put it bluntly, it's very simple, on TV shows, taste is a feeling that is difficult to convey, and there is only one way to convey taste, that is, through the performance of the participants when they eat, even if it is this kind of performance, it is also through secondary communication, relatively speaking, it is definitely a more convenient and free way to convey vision."
"And can this food stylist really do that good?" Cheng Gaoge then asked.
"I don't know too much about it, but I can give you a few simple examples." Fan Cheng said.
After saying that, he instructed the staff to go out and buy two things, and soon, the things were taken back, and everyone saw that the staff had bought a few bottles of beer and a bottle of detergent.
"Bring the camera, you're going to fiddle with the camera? And the lights, go and make a pair of lights. Fan Cheng commanded.
"I'm coming, I'm coming!" Wang Xingxing volunteered to resist the camera, while Kong Jima set up large and small lights at several angles near the camera according to Fan Cheng's request.
After Fan Cheng helped Wang Xingxing find the position of the camera, he placed a prop wine glass in front of the camera.
Then, he opened a bottle of beer and poured it into the cup.
The transparent liquid is poured into the glass, and it looks crystal clear and beautiful under the light.
"Look, this is an ordinary shooting." Fan Cheng said.
Then, he removed the prop glass and placed another glass anew.
This time, instead of pouring the beer first, he turned on the detergent first.
Squeezed some detergent into the cup and poured some beer first, then Fan Cheng shook the glass vigorously, and soon, the detergent in the cup turned into a thick layer of foam that was almost two centimeters thick.
Put the cup in front of the camera again, and this time Fan Cheng poured beer again.
"Wow......" the crowd exclaimed in small exclamations, and indeed, they saw the difference.
Compared with the previous time, there is a thick layer of foam in the beer glass this time, although the effect of the first shot is already very good, but compared with this time, it is far inferior, and the rich foam makes the beer look much more beautiful!
"Got it?" Fan Cheng asked.
"Got it! There you go! Cheng Gaoge nodded, although it was only two beers, Cheng Gaoge understood a lot of things.
In reality, you often see things that are not in line with the advertiser's text, such as the KFC advertiser's burger, and the food stylist is the person who creates everything behind the scenes.
In 2000, food stylists have been a formal profession in Europe and the United States, but only a few people in China know about it, and even in Europe and the United States, food stylists are mostly only used in the advertising industry, even if they enter the film and television circle, it is rare.
The dignitaries helped collect as many good-looking food advertisements as possible in this era, and then handed over the things on the stage and the show, and Fan Cheng boarded the train to the imperial capital alone.
His situation is actually not very good, don't look at the millions of flowing water in his hand at every turn, in fact, he will spend the money in an instant, and millions of loans are pressed on his head, making him eager to break a penny into half and spend it, like this time he went to the imperial capital, he only had two thousand yuan in his pocket, even in 2000, this money is really nothing.
Fortunately, he doesn't have to worry about accommodation in the imperial capital, and the three hotels in his family are of course free for the owner.
As for how to find a food stylist after arriving in the imperial capital, he also has a little clue, the imperial capital has an advertising city, where the main thing to do is to shoot all kinds of advertisements, there are most advertising companies, props companies and advertising studios, then someone must know where there are food stylists.
Fan Cheng on the train was holding the CD player and listening to the music of this world, to say that in this world, there are some stars he knows and some she doesn't know, like Teresa Teng and BEYOND, but some stars don't seem to appear in this world, such as the four kings have Liu Dehua and Zhang Xueyou, but the other two did not appear, and there are no four kings in this world, among the new artists, there are Xiao Yaxuan and Sun Yanzi, but there is no Jolin Tsai and Xu Huaiyu......
In addition, there are many artists in this world that Fan Cheng has never heard of at all.
What Fan Cheng was listening to was a song by a female artist he had never heard of in his previous life.
Yang Ying, a 20-year-old female singer who just debuted, has a very beautiful timbre, but if you want to say that the top is not up to it, her music is the same, in Fan Cheng's opinion, it can only be regarded as good, but this girl is quite beautiful, the photos on the CD cover are very amazing, and the popularity is not too high, but she has accumulated some die-hard fans.
The reason for paying attention to Yang Ying is not how much I like her music, but that I see the market of this world from her.
Before Yang Ying, the female singers in this world only paid attention to the word strength, almost all popular singers are the type with strong singing skills, but there are not many beautiful female singers, Yang Ying's appearance seems to represent that the world has begun to pursue the idol industry, but the world's idol singer industry does not seem to have grasped the key, Fan Cheng estimates that it will take at least a few years before the world can give birth to idol-like artist types.