Chapter 206: Against "Heroes"
"Sailor Suit and Machine Gun" has aroused the attention of young people, especially school students, and these concerns have also increased the attention of "The Girl Who Leapt Through Time and Space" to a certain extent.
When the second film was released and filming was about to begin, "The Girl Who Leapt Through Time and Space" was also ready to be released.
Wang Mucheng is a good director, but "Dongbao" is just a new company, and Fan Cheng, an investor and script author, is also a complete newcomer in the film industry.
At the end of 2002, the Huaxia Film Market was not a very large market.
Titanic opened up the Chinese film market, and "Crouching Tiger, Hidden Dragon" allowed filmmakers to see the potential of traditional Chinese costume films in the market.
"Hero", "Wuji" and other movies have been launched, among which "Hero" will be released in mid-December this year, and those released in the same time period, except for "The Girl Who Leapt Through Time and Space", there are only two or three kittens, and the number of films scheduled will not exceed 1% after the first weekend.
And "The Girl Who Leapt Through Time and Space" received about 15% of the film schedule in the first weekend of its release.
That's a high number, with "Heroes" at 72 percent, making these two films almost the only two films to get attention at the end of 2002.
"The Girl Who Leapt Through Time and Space" dared to be on the same schedule as "Hero", and it was also ridiculed a lot, and some people even felt that Fan Cheng was a bad film, and he was breaking the jar, otherwise as long as he was a little confident in the box office, he would not have chosen the schedule of "Hero".
While evaluating Fan Cheng, there are also people who pity Wang Mucheng, he still has some fame, many fans feel that Wang Mucheng was cheated by Fan Cheng, and he tried his best to make a movie, but he faced "Hero", a monster destined to explode at the box office, even if his work was shot well, it was absolutely impossible to win against his opponent at the box office.
Regarding the difficulties faced by the box office, Wang Mucheng's performance was quite generous, and he said many times that he didn't mind the box office, but the more he said this, the more excessive the voice on Fan Cheng's side became, and many people said that Fan Cheng's work must be very bad before they even saw the work, so the director would have no confidence, and everyone had even begun to pity Wang Mucheng, Fan Cheng's work had been labeled as a loser before it was released.
It's December 14th, Friday, and tonight is the day when "The Girl Who Leapt Through Time" will be released.
Movie theaters across the country are full of posters of ...... "Hero", although there are many stars compared with Fan Cheng's previous life, and even the director is not the one in Fan Cheng's memory, but "Hero" is still a hero, and the content is basically the same content.
The premieres of "The Girl Who Leapt Through Time" and "Hero" were both held in the imperial capital, but the difference in treatment between the two is too huge.
Fan Cheng's side is almost no star, Wen Allah corner, Wang Mucheng director, Fan Cheng screenwriter and host of the premiere, this should be the only three people who participated in the premiere fan media know in advance, even the media participating in the premiere can see the obvious gap, "The Girl Through Time and Space" two or three media kittens, the following reporters are listless, if it were not for the good gifts given by the comprehensive entertainment channel, it is estimated that the number of people will be less than now.
And on the side of "Hero", the camera at the press conference was almost unable to swing, it took more than 20 minutes just to introduce the stars, almost every person in the film has a straight face and lines, and they are all artists who can be called in China, almost every time an artist comes up, the flash on the scene will flash, and that posture is by no means comparable to Fan Cheng's side.
Fortunately, there is no pressure on Fan Cheng's side, the premiere held in a theater in Beijing, under Fan Cheng's constant jokes, the screams are constant, but it's a pity that only these people present in the theater can see it, the premiere of "Hero" over there is broadcast live on the CCTV movie channel, although the whole premiere is far less interesting than Fan Cheng's side, but there are more stars over there, and many viewers will think that just look at the face, what do you want to be interesting.
The premiere ended, and the movies on both sides began at the same time.
In terms of attendance, of course, the screening halls for the premiere are full, but there is a difference in the screening halls outside the premiere.
"Hero", which occupies the vast majority of screens, is also very good in terms of attendance, while "The Girl Who Leapt Through Time" has a much smaller number of canvases, but it is difficult to reach a satisfactory number in terms of attendance.
According to the post-event survey, on the first night of release, the average attendance rate of "Hero" reached 51%, while the average attendance rate of "The Girl Who Traveled Through Time and Space" was only 19%, as a new movie, "Hero" can get this attendance rate in the case of occupying the vast majority of the canvas in the country, and "The Girl Through Time and Space", in fact, the number of 19% is not low, and the attendance rate of the new movie is already satisfactory without word-of-mouth fermentation, and the Chinese film circle in this era was 70% at the beginning of the release The above attendance rate is almost non-existent, and large cities may be able to guarantee such attendance, and the attendance rate in places that cannot be covered by propaganda in small and medium-sized cities is basically relatively ordinary at first.
After the premiere, the movie began, Fan Cheng sat next to Wen Zhen, and around them were the crew, and many people saw the finished film for the first time, and everyone was looking forward to what kind of story Fan Cheng's first movie would be.
Frankly speaking, this work is not particularly amazing, although Fan Cheng is a traverser, he does not insist that every work is shocking and touching, in his opinion, as long as it is a work that achieves the effect, it is a satisfactory work, and what is the effect of this work? Learning to shoot, tweet really, that's what he wants.
From the beginning, he didn't want to win many awards, or even surpass "Heroes" at the box office, these things are unrealistic.
There was a good smell of Wen Zhen around him, this girl was not honest sitting next to Fan Cheng, compared to the movies he acted, he seemed to be more interested in the third uncle next to him, poked Fan Cheng at every turn or gently put his hand on Fan Cheng's arm, and gently "combed" his hair.
Fan Cheng's refusal did not play a decisive role during filming, and according to Fan Cheng's recent contact with Wen Jia, this girl should have received some kind of acquiescence from Wen Jia, so she would have to inch in to the point that she no longer even estimated her sister's thoughts.
This made Fan Cheng couldn't help but feel a little agitated in his heart, little sister-in-law...... How attractive is a ready-to-eat sister-in-law for a man...... Especially in this world where even if he does it, he will not be attacked by public opinion, Wen Zhen is even more attractive to him.
But not now, at least not before marrying Wen Jia, Fan Cheng and Wen Jia have a very stable relationship, and the two even seem to have the feeling of an old husband and wife, but if they have something with their sister before they get married, they must be very apprehensive for Wen Jia, he doesn't want Wen Jia to have any unnecessary worries, so before the relationship between the two is completely fixed, he and Wen Zhen will never have any substantial development.
Wen Zhen, who teased the third uncle a few times, also knew that she couldn't go too far, so when the movie started, the girl quickly immersed herself in the world of the movie.
The editing of this movie, in the end, there was a good effect in the compromise between the three people involved, after the finished film came out, it was somewhat similar in style to the Japanese shadow in Fan Cheng's memory, but there were no superfluous and boring scenes in the Japanese film, the shots of the whole film were clean and beautiful while taking into account the coherence of the plot, which was enough for an idol movie.
The girl in the movie travels through time, and the film works are quite rare in today's world, although there are works such as "Back to the Future" in Europe and the United States, but those works are very different from "The Girl Who Traveled Through Time and Space" in style, and the audience will not seriously compare the two together when they watch it.
The 100-minute film passed quickly, and when the film ended, the audience burst into applause in the screening hall.
Fan Cheng took Wen Zhen and others to the stage to thank him, and after completing the premiere work.
The next day, the reviews and data about the two movies came out.
"The Girl Who Leapt Through Time and Space" is generally more positive than negative, critics think this is a very innovative work, as for the storyline, the director and screenwriter's grasp of the movie has always been satisfactory, the whole story is relaxed, the control of the atmosphere and the advancement of the plot belong to the first-class category.
The final conclusion is that this is a work that is very worthy of a movie ticket, and the attendance rate on the first day of release should be just the beginning, and it is optimistic that the work will achieve better ratings and higher attention later.
As for the blockbuster "Hero", critics are not so good at talking.
"The Girl Who Leapt Through Time and Space" invested about five million, which is quite good for a romance youth film with time travel as a gimmick, Wang Mucheng basically did not save money during the filming process, and the hero's side, the total investment is 30 million, US dollars.
Thirty million dollars was done for such a thing, and critics were not satisfied.
After the premiere, Fan Cheng actually went to the theater to watch "Hero", together with Wen Zhen, although he had seen this work in his previous life, but now "Hero" is different from the actor to the director, he still doesn't mind watching it again.
After changing the movie theater and only the two of them were left around, Wen Zhen became a lot more unrestrained, and the shooting of the whole movie did not harass Fan Cheng, but Fan Cheng still watched the whole movie basically smoothly, overall, "Hero" is actually quite good, the quality is not inferior to the masterpiece he saw in his previous life, "I'm sorry for the investment of 30 million US dollars" or something, in fact, it is a bit exaggerated.
The whole story of "Hero" is indeed a little simple, but the application of color, picture aesthetics, martial arts art and other performances can be said to be quite excellent, although it has been scolded, the box office of this work in the world is quite good, and from the perspective of future generations, this work can definitely be regarded as a qualified commercial blockbuster.
And the domestic criticism is actually a bit nitpicky.
No way, who made the family invest as much as 30 million.
Although not intentionally, the difference in the word-of-mouth of the two works that were addictive at the same time was quickly captured.
The comparison became louder.
Facts have proved that Fan Cheng has offended many people after entering the entertainment industry, but compared with the guys who don't like watching "Hero", Fan Cheng is a little shrimp here, and the fierce criticism that flocked to it, it is difficult to say that there is no pusher behind it, these pushers naturally found "The Girl Who Traveled Through Time and Space" released at the same time, in these comments, the quality of Fan Cheng's work surpasses "Hero", it is definitely the best work in the same movie, and "Hero" is a film full of boredom, bad, monotonous and rigid colors, A work of no artistic value.
As for the audience, after the release of "The Girl Who Leapt Through Time and Space", the evaluation of Fan Chenghe's works has indeed improved, and everyone really didn't expect that the quality of the works is still quite good.
And "Hero" has received a big impact, many viewers who haven't gone to see it have been affected, preconceived ideas are terrible, and the voices of those professional commentators can easily affect the audience, so the evaluation of "Hero" immediately dropped.
And in terms of the impact on the box office.
I have to say that the impact of public opinion evaluation is indeed very huge.
"Hero" was released at the same time around the world, and in China, the attendance rate quickly began to dive from around 70% after the film began to be screened, and after a week, although the average attendance rate can still maintain above 40%, but for a super blockbuster, this number is obviously unsatisfactory.
And "The Girl Who Leapt Through Time" is different.
Although its quality is far from being so good that it will be praised, it is different with "Hero" as a comparison, in the mouths of nitpickers, compared with "Hero", the story told in "The Girl Who Leapt Through Time and Space" is much more interesting and complete, while "Hero" spends so much money in vain but can't even tell a complete story, so the two are judged, everyone should give up "Hero" to watch "The Girl Who Traveled Through Time and Space".
Under the leadership of such a voice, the attendance rate of "The Girl Who Leapt Through Time and Space" has exceeded 40% by the end of the weekend from less than 20% at the beginning, and after a week, the average attendance rate of this show has reached more than 70%!
For major theaters, in the face of such attendance, you are not allowed to think about anything, there is only one thing to do, and that is to increase the number of canvases for me!
From the very beginning, "Hero" had an absolute advantage, and "The Girl Who Leapt Through Time and Space" began to gradually increase the number of canvases, although it is still far from being compared with "Hero", there is no doubt that this film with a very low number of films at the beginning, and people feel that it may be completely squeezed out of the market by "Hero"!