Chapter 17 On Cooperation
In the fourth week, what will Fan Cheng do?
There is no suspense about the competition with his two brothers about the hotel, with the current popularity of the Fan Hotel, the 100% occupancy rate of the hotel in a week is inevitable, and now Fan Cheng has to think about what to do with the TV station in the future.
It's good to have a TV station, and if you upgrade to a provincial TV station in the future, it can be broadcast nationwide, and the power and money of the TV station director at that level are very large, and the attention of the travel channel is still far from that level.
For low-level TV stations, the first thing to watch if you want to upgrade is not how many excellent TV programs you can produce, because no matter how much you do, you can't broadcast them on a large scale, like a travel channel, if it weren't for the Internet, Fan Cheng's three episodes of programs would be like becoming popular in the country, and I don't know how long it will take.
The upgrade of low-level TV stations requires stable operation and sufficient financial support.
In the ecology of low-level TV stations in China, I don't know how many small TV stations like travel channels are born and die every year, I want to go further, the quality of program production is easy to say to the audience, stability is the most important, the audience doesn't want to see a municipal TV station go bankrupt and die in a few months, and there is no audience and no good production, what should you do if you want to get support so stably? In addition to desperately trying to make a show that I don't know if it's good or not, the only way to get the support of the consortium is to find a way.
The most striking feature of consortium support is advertising and sponsorship. Advertising usually accounts for more than 90% of the revenue of TV stations, so almost any TV station spares no effort to find ways to develop the advertising career, but for a small TV station like Fanjia Travel Channel, advertising revenue is simply embarrassing to death.
Usually, the price of one broadcast of Fanjia TV's advertisements cannot even pay the salaries of the staff in the station.
But Fan Cheng must now think about making money, not even making money in the future, if he doesn't find income or sponsorship, the money he has already made in the fourth week is likely to overwhelm his finances.
The person sitting in front of him was Lei Wenbai, director of Beilin TV Channel 3, who came to Fan Cheng this time to negotiate the fourth broadcast.
Fan Cheng's three episodes of the program have attracted huge attention on the Internet and TV circles in China, and even the travel channel has been noticed by the always arrogant official TV stations.
What Lei Wenbai meant this time was that he hoped that the fourth episode of the program would be broadcast on Fanjia TV next week and the third channel of the provincial TV station would also be broadcast at the same time.
Seeing Fan Cheng's Lei Wenbai's face was very bad, and he felt that he was greatly offended.
How can I say that Lei Wenbai is also the director of a provincial TV station, but after the early notice from his side, Fanjia TV Station did not have any preparations here, neither said that he would entertain himself in the hotel, nor did he mean to stuff anything, and even when he came to Fanjia TV in person, the people in the TV station did not come out to greet him!
Since becoming the channel director, as long as he is not the leader who greets him, Lei Wenbai has never been treated like this!
"Mr. Fan is young and promising, the first three episodes of the program did well, so let's pay 100,000 yuan, you give us the copyright of these four episodes, and we will broadcast your program live on Channel 3 next week?"
Fan Cheng almost laughed when he heard it, 100,000 yuan program copyright? 3-channel live broadcast? 100,000 yuan is enough for what? Now there may be more than these to do a program, and the program copyright Fan Cheng is even more impossible, as for the three-channel live broadcast? There is only one channel that the provincial TV station can broadcast nationwide, and your third channel is only broadcast in Beilin Province, and Beilin Provincial TV Station is not one of the five provincial TV stations, for Fan Cheng, the broadcast of the third channel is really not attractive.
"Director Lei, I don't have any plans to broadcast the show, so you may be coming in vain this time. Fan Cheng smiled.
In fact, it's not that there is no broadcast plan, but he can't look down on the third channel, if the live broadcast is one channel, he can even consider not wanting the program copyright, but the broadcast of the first channel is not something that Raven Bai can decide in front of him.
"Young people don't want to make decisions so quickly, the opportunity to broadcast on provincial TV is not so easy to get, and it is a once-in-a-century opportunity for your TV station and the hotel. Lei Wenbai was a little surprised, but still suppressed his displeasure and said.
"Director Lei, who has nothing to be cautious about, we have a fundamentally different view of the value of this show, and for me, even if it is one million, I will never sell the copyright of the show. Fan Cheng said.
Lei Wenbai's face was black to death, he didn't expect Fan Cheng to speak so directly in the system.
"In that case, then you can continue to play your nasty variety show in the hotel at home!" Seeing that Fan Cheng was so unreasonable, Lei Wenbai had no intention of raising the price again.
Seeing off Lei Wenbai, Fan Cheng soon received another person.
"Hello Mr. Fan, my name is Yang Xuemin, and I am here to talk to you about the insertion of advertisements in the fourth episode of the program. Yang Xuemin shook hands with Fan Cheng and said.
Yang Xuemin was one of the three people who happened to see the live broadcast in the first episode of the show, when he called a special service to the room, but ignored the lively girl on the side to watch the show, and he was very interested in Fan Cheng's program.
Later, he even called someone from the company to review the new episode of the program, and in the fourth episode, the company finally agreed to his suggestion and sent him to talk to Fan Cheng about advertising.
"This is our introduction to the North Group, we are promoting the group's North Cinema Line, if Mr. Fan is interested, we hope to insert advertisements in the next program, as for the remuneration, we can talk slowly. Yang Xuemin said.
The Northern Cinema Line, as its name suggests, is a cinema chain focusing on the northern region, the owner of this cinema line, the Northern Group, is a large-scale comprehensive group with a state-owned enterprise background, the Northern Cinema Line is only one of its many businesses, and Yang Xuemin is the Northern Cinema Promotion Department.
"Northern Cinema Line...... For you, there's nothing to advertise in my little show, right?" asked Fan Cheng.
"Well, our theater chain recently invested in a low-budget movie in the comedy genre, and now the movie is about to be released, and we mean, the next episode of your show will insert an ad for this movie. Yang Xuemin said.
Fan Cheng nodded, this is the right rhythm, his show has attracted a lot of attention in China recently, but in the final analysis, it is only three episodes of 20 days of accumulation, although the degree of discussion is high, but it must be said that the absolute influence has not really reached a very high level, no matter how much a theater chain says, it will not come to him for advertising, that is, low-cost movies will be interested in his program.
However, Fan Cheng is not very interested in Yang Xuemin's proposal, how much money can be made from the promotion of a small-budget movie, the attraction is not very great for Fan Cheng, you know, the investment in the first three episodes of the program and the fourth phase that will come soon is not small.
"Compared to small-budget films, I have another proposal that I don't know if you're interested in. Fan Cheng said.
"Other proposals?Fan Cheng, I know you may have some talent for making entertainment programs, but the business aspect is very complicated. Yang Xuemin didn't believe that Fan Cheng could come up with anything that interested him.
"Don't question me just yet, let's take a look at what I've got in store for next week. Fan Cheng took the confused Yang Xuemin to a room.
"...... this?"
"I've been preparing things since 20 days ago, so let's try them. Fan Cheng invited.
Yang Xuemin walked out of the Fan Hotel with a face full of amazement, what he saw here once again broke through his inherent concept, some things can still be played like this, what he saw here in Fan Cheng has made him unable to make a decision like before, he has to go back and tell the company's decision-makers all the things he sees!
Fan Cheng is preparing here, his two brothers and Yang Xuemin are the same, in a week's time, Fan Cheng not only wants to talk about cooperation with the Northern Group, but also takes Wang Xingxing and Wan Hong to shoot the fourth week of the show, the fourth week of the show is much easier to shoot than last week, with all the preparations, Wang Xingxing and Wan Hong are having a lot of fun in the room prepared by Fan Cheng, Fan Cheng's editing is much simpler, and it can be broadcast after editing according to the process.
A week passed, and on the evening of January 31, Fan Cheng came to the Fan family's mansion with the documents.
The Fan family mansion is located on the outskirts of Yangji City, which was built by the old man Fan at the peak of the Fan family hotel, and now, the old man is recuperating here.
Entering the Fan family's mansion, Fan Cheng found that he was the last to come, and most of the Fan family members rushed over in advance, after all, what happened tonight would be related to the future of the entire Fan family.
The old man Fan Lifu walked out of the bedroom with the support of Fan Ge and Fan Zhi's mother Rao Yingtong, although he was only in his sixties, but many years of military life and serious illness made the old man very weak, Fan Cheng sighed in his heart, his cheap father looked like he was dying.
He inherited the original Fan Cheng's memory in his heart, and he was also quite sad.
"Come? Old Man Fan greeted.
"Dad. Fan Cheng walked over and knelt in front of his father, Fan Lifu was already in his forties when his mother Li Zhen gave birth to him, and after many years of military career, Fan Cheng's father in his mind was not smiling, but his father was undoubtedly very fond of Fan Cheng, otherwise he would not have said that Fan Cheng was so unlearned.
"Dad, the third child is now available, he has really done a lot of things this month. Fan Ge, the boss of the Fan family, came over and said.
Fan Ge is a middle-aged man in his early 40s, and he is sitting there as a soldier, with a straight back, and he looks like a very stable middle-aged man.
"Yes, now it seems that the third child of our family is the most promising in the family. "Fan Ge's wife, he is Fan Xiaoqian's mother Nie Jindao.
Nie Jin is three years older than Fan Ge, different from Fan Ge's military style, you can hear from the tone of the sentence just now, this is a stingy and mean woman, in Fan Cheng's memory, Nie Jin is the existence he hates the most, how this kind of woman raised such a kind and lovely girl as Fan Xiaoqian is really very surprising.