"Minister Zhao, what brand of underwear are you wearing?" Jiang Nan didn't answer, but suddenly asked. [No pop-ups]

"Huh?" Zhao Yan was stunned.

Then his expression was a little embarrassed: "I didn't wear Yanyue's underwear, as for what brand it is, I don't know very well." ”

"If I'm not mistaken, the underwear you're wearing isn't cheap. "Gangnam-do.

Zhao Yan was slightly surprised: "That's true." The bra alone is nearly 300 yuan. ”

She paused and asked curiously, "Mr. Jiang, how do you know?"

Jiang Nan sighed: "It's not just you, in fact, 90%, or even 95% of women in the country don't care about brands when they buy underwear." Those with high incomes will pick expensive ones. You get what you pay for. The more expensive the underwear, the better. Those with low incomes will choose cheap underwear. But whether it is a high-income person or a low-income person, no one cares about the brand of underwear sold. ”

Jiang Nan paused, turned the boss's chair, and said: "The annual sales of China's underwear market are about 150 billion, and they are still growing at a rate of nearly 20% every year, but Triumph, which is at the forefront of the bra industry, has an annual sales volume of only 2 billion in China. Except for a few underwear brands that consumers have national awareness, the rest are regional, and even Triumph only has an average awareness rate of less than two points. ”

"That's a staggering statistic. Zhao Yan's expression was surprised.

Jiang Nan nodded: "Maple Leaf has developed rapidly in recent years and has become a star enterprise in Jiangcheng's garment industry, and its most successful point is that in Jiangcheng, a city with nearly five million people, Maple Leaf has become a well-known brand." Referring to Triumph, it is not easy for an underwear brand to have wide popularity. ”

Speaking of this, Jiang Nan grinned: "We want to thank Maple Leaf for its hard work in the past few years. ”

"Ah, thank you, Maple Leaf, why? Maple Leaf didn't do anything for me. Zhao Yan was puzzled.

"No, no. Jiang Nan shook his fingers: "It's a big mistake." Do you really think that Tranquility just built the headquarters of Yanyue in Jiangcheng casually? 300 kilometers away, is Shencheng, the largest metropolis in China with a population of more than 20 million. Why did Tranquility abandon Shencheng and choose Jiangcheng instead? Haven't you thought about the reason?"

Zhao Yan shook her head.

Because, Maple Leaf's efforts in the past few years have established Jiangcheng people's brand awareness of underwear. Jiangcheng people began to subconsciously consider the brand when buying underwear, just like buying a mobile phone, and the brand has an increasing influence on consumers. This is equivalent to laying the foundation for our Yanyue to build a brand. ”

After hearing this, Zhao Yan's eyes lit up: "Listening to what Mr. Jiang said, it seems that this is indeed the case!"

"So... Jiang Nan grinned and said, "I plan to give Chu Li, the president of Maple Leaf, a pennant in recognition of her outstanding contributions to leading Maple Leaf in the past few years." This was the first fire after I took office. ”

"Huh?" said Zhao Yan's expression.

Although she has long heard that Jiangnan does not take the usual path, she is so maverick, which still makes her gain knowledge.

"That's it. I went to make a pennant and sent it to Chu Li in person. Here, I'll leave it to you. ”

After Jiang Nan finished speaking, he swaggered out of the office.

As he passed the hallway, he stopped.

There are some photos posted on the walls of the corridor, which are basically photos of Ningning's last visit to Jiangcheng.

The tranquility in the photo, the elegance is peerless, and the cold and glamorous are unparalleled.