Chapter 137: Destruction Puzzle Variety Show
In this specious world, although there are no idol dramas, classic TV series such as "Huanzhu Gege", Jin Yong's martial arts and the legend of the White Snake, and Spring Glory Zhu Bajie still exist, but these works are quite different from what Fan Cheng has watched, for example, the selection of "Huanzhu Gege" is completely different from the previous life, and several main actors Fan Cheng don't know each other, and even like the first five elder brothers who debuted in "Huanzhu Gege", his former combination Little Tiger Team does not exist at all.
This has something to do with Japan, the Little Tigers originally learned from Japan, and the songs are basically covers.
13% ratings, in Huaxia is very high, in the Chinese TV circle, the national broadcast of provincial TV stations in prime time each quarter with the highest ratings of the program ratings on average is basically about 5%, CCTV in addition to the news of the top TV dramas and variety show ratings can reach about 10%, but this data is last year's data, in recent years, CCTV's share has been constantly eroded, this year's style, the same data may be about 9%.
But on the other hand, top TV programs are not without ratings potential, if the advantages of the right time, place and people are occupied, they may be able to get more than 30% or even 40% of the ratings.
In Huaxia, this rating is very terrible, in Huaxia of 1.3 billion people, 10% of the ratings represent 130 million people, which is equivalent to a Japanese figure in Fan Cheng's previous life.
Of course, 10% of the ratings can't really be watched by 130 million people, because TV can't cover every viewer, but the calculation is like this, and it's not necessary to even calculate the retention rate of something like that.
When the comprehensive entertainment channel upgraded the municipal TV station, Fan Cheng asked Cheng Gao Ge about the National Broadcast Day, this National Broadcast Day is basically a little more than every other year, and the private municipal TV stations across the country can have a chance to broadcast on national television, and in addition to this opportunity, after the two ways of upgrading the TV station, in addition to the first accumulation of 40% share, there is another one, that is, to accumulate 100 million viewers in half a year.
At that time, Fan Cheng mentioned to Cheng Gaoge that if he got 13% of the ratings on the national broadcast day, wouldn't it be 100 million viewers to upgrade?
Cheng Gaoge didn't even have the interest to laugh at Fan Cheng at that time, because in his opinion, it was impossible.
Television, if it lasts 24 hours a day, it may gradually attract enough viewers, but in an ordinary perspective, it is impossible, what does National Broadcast Day mean? It means 24 hours of continuous broadcasting, looking at the whole country, you can't find any TV station that can guarantee that the content broadcast all day is attractive, even if it is CCTV, you can't still play a very wonderful TV program late at night, right? In terms of return on investment, it is too cost-effective.
The three or four hours of prime time are the most critical hours for TV stations, and they also occupy the vast majority of investment capital, and the 24-hour national broadcast day is only one prime time for these few hours.
Originally, the national broadcast day channel with only about 1% or 2% ratings wanted to accumulate 13% of the ratings, and the only way to do this was to broadcast wonderful TV programs throughout the day, and it was possible to accumulate to 13% in the end, but is this possible?
None of the country's television stations have experience in producing such programs.
"However, we don't have any other chances, do we?" asked Fan Cheng.
"But how?"
"Theoretically, as long as you make a 24-hour all-day, nationally broadcast TV program. Fan Cheng said.
Well...... Theoretically, it does.
"The difficulty is not even as exaggerated as you think, in the 24-hour program, only four hours of prime time need to ensure such quality, and the remaining 20 hours, we just need to ensure that it looks better than other TV stations in the country. ”
Well, it does sound simple, and there is no one who can say something so difficult so simply.
Cheng Gaoge smiled helplessly: "We can't do it, right? 24 hours of classic programs." ”
"Always give it a try. ”
"Fan Cheng, you should know that, right? If we hit the National Broadcast Day, then we will need at least a few million dollars of investment! Where will you get this money? Or will it be a loan collateral? If the plan for the National Broadcast Day fails, it will be tantamount to adding another pressure to our financial situation, and it will be even more difficult to make a comeback at that time!"
"If you use these to get a chance to turn the tables on the Jedi, I think you can give it a try. ”
"Do you have a plan?"
"I have a rough idea. Fan Cheng said, pulled the laptop in his hand, and knocked down Song Yulong's name.
His resume and photo appeared on the computer.
"Founder and creator of puzzle shows...... I'm going to ruin your puzzle show this time!"
The next day, through other channels, Fan Cheng and the others also got the news that Song Yulong was the mastermind behind the scenes, and as they knew the news, ordinary people also learned the truth.
People who originally supported Fan Cheng would naturally scold Song Yulong, but more people watched the dispute between Fan Cheng and Song Yulong with the attitude of watching the excitement, of course, even if they watched the excitement, they also had a basic line, and the vast majority of people stood on Song Yulong's side, ordinary people always tend to be conservative, Fan Cheng and Fan Cheng's works are very interesting, but Song Yulong has left a lot of good memories for everyone, especially everyone has known Song Yulong for a longer time, and there will definitely be more voices supporting him.
But what really made the atmosphere loud was Fan Cheng's next speech.
"Ruined the puzzle show", after hearing this sentence, Song Yulong also laughed.
"Ruined a variety show?hahahaha, who did he think he was?wanted to ruin a program type?Did he take the wrong medicine?" Song Yulong didn't believe that Fan Cheng could do this at all.
"How can this Fan Cheng be angry and talk nonsense, young and vigorous......"
"To say that he does the show, it is absolutely top-notch, but what does that mean...... It's really a little incomprehensible, hahaha, what does it mean to ruin the type of show?"
It's no wonder that these insiders laughed at Fan Cheng, because what Fan Cheng said was something they had never thought of, and they had no idea at all about what Fan Cheng said.
Even the insiders are like this, and the ordinary audience outside the circle is even more so, there are not many people who originally supported him, and now there are even less, and now his image in the hearts of most people has completely changed, originally he was a little self-conscious, not very good at communicating with insiders, and he happened to meet Song Yulong and was targeted to death, some poor young people, and now he has become a really poor person who must have something to hate, such an arrogant personality who does not know the depths, even if it is not Song Yulong, he will definitely offend others in the future。
It is true that the Chinese civilization has always disliked this kind of person who is direct to a little arrogant, believing in himself, and a person with self-confidence is never as likely to attract favor as a person who is cautious and modest.
More news came in the following days.
The news that the entertainment channel gave up appealing to the General Administration and began to prepare for the National Broadcast Day stimulated the audience and industry practitioners.
In fact, the average ratings of the national broadcast TV station are good, maintaining a basic rating of 1% all year round, and in China, that is 13 million viewers, which is a number that is qualified at the national level, otherwise this rule would have been abolished long ago.
But the key thing is that people are not very interested in the National Broadcast Day, and what kind of production capacity can a municipal TV station have, most of the TV station production, those who have money just throw money, and those who have planning talent often end up proving that those projects do not have much success at the national broadcast level.
So far, I have tried to impact the ratings on the national broadcast day, some have invested tens of millions in a day, and some have engaged in 24-hour continuous planning, but these attempts have all failed in the end, and the better attempts may slightly increase the ratings, and finally report a click, and even break two or three during one or two peak hours, but this number is hardly a growth in the face of extremely high investment, you know, it is tens of millions a day, and the TV series with the largest investment in Huaxia today is tens of millions of episodes!
As for those who failed, many not only could not guarantee a rating of one percent, but even made the audience rebellious, and finally reported a rating of a few tenths of a day, and even the advertising fee could not be recovered.
Therefore, the national broadcast day or something is the chicken ribs of the municipal TV station, it is a pity to abandon the tasteless, some TV stations even simply arrange a large number of advertisements on this day, because of special rules, the advertising of the national broadcast day TV station has always been a ladder system, although a large number of advertisements will reduce the average income of each broadcast, but where is the basic ratings, there is still some income in the day, for those who have no enterprising spirit, and the TV station is relatively stretched in terms of funds and production capacity。
The people of the whole country know what the National Broadcast Day looks like, how can they think that Fan Cheng and his small TV station can break all this, especially when the audience is stupid under the premise that they have just been dealt with by the General Administration?
How could Fan Cheng and his comprehensive entertainment channel not know this dilemma, and even in their hearts, everyone felt that it was almost impossible, but for more than a year, under the leadership of Fan Cheng, no matter how many objections and disagreements everyone raised at the meeting, once Fan Cheng made a decision, these people still began to help Fan Cheng run wholeheartedly, and the entire TV station was operational, and began to prepare for a 24-hour national broadcast day giant TV program.
This kind of super-large TV program, it is impossible for a municipal TV station to be held by outsiders, let alone a 24-hour TV program, many provincial TV stations can't even do a two-hour TV program, so they can only introduce it, not to mention 24 hours in a row, and even the staff of the comprehensive entertainment channel themselves have no concept of how to do such a program.
The week before the 24-hour project was prepared, everyone was in a dilemma, "Is it really going to be done? What is the initial work?" Of course, Fan Cheng hopes that everyone will move to work hard for the goal, but the current situation is that most people really don't even know how to work hard, and he can't arrange everyone for a while, so his final solution can only be to let these people do the most basic preparations, and he began to write the script of the entire 24-hour mega project day and night.
Through his initial script, the people of the TV station finally began to gradually get in touch with the specific content of the 24-hour project in the target.
At first, everyone was shocked by the specifics of the project.
24 hours!?TV shows full of puzzle quizzes!?
At the beginning, no one thought that Fan Cheng's so-called way of destroying puzzle variety shows was to produce this kind of show.
But soon, everyone understood Fan Cheng's purpose.
Destroying a variety show is not for you to make a better variety show, because no matter how good your other variety shows are, puzzle variety shows will still exist, because your show can't please everyone, and there will always be people who prefer puzzle TV shows.
Fan Cheng's real approach and purpose is for him to produce a puzzle variety show, and make this show the best, so good that everyone must admit that this is the best puzzle show, so good that everyone after watching the 24-hour puzzle show, no one likes other people, and the puzzle programs produced by other TV stations.
And he, Fan Cheng, no longer does this kind of show!
This is called a destruction puzzle variety show!
At the beginning, many people regarded Fan Cheng's idea as a rather naïve prospect for young people, and everyone was willing to follow him to continue to do it, more because of their previous trust in him.
But as the scripts of brand-new puzzle variety shows that no one had ever seen before appeared from Fan Cheng's hands, everyone closed their mouths.
Many people can't help but wonder that these shows ...... Can it really destroy puzzle variety shows?
It was completely impossible before, but by this time it has become uncertain.
After Cheng Gaoge took the script and watched it, he couldn't help but comment: "If these shows are all made and the effect meets our expectations, I dare not say whether they can destroy variety shows, Song Yulong is likely to have no job in the next ten years!"
Cheng Gaoge can see that Fan Cheng's scripts may cause two results, or because everyone likes it but can't see it anymore, so they destroy puzzle variety shows, or everyone likes it, Fan Cheng doesn't do it, but other TV stations want to do it, so they flock to the variety entertainment channel to buy copyrights, the former is not to mention, the effect of the latter is equally terrible, because Fan Cheng is doing 24-hour planning! In 24 hours, so many puzzle programs are likely to squeeze out the inspiration of other producers for ten years!