Chapter 135: Broadcast Effect and Bad News
The director of a variety show is not a director, this is the consensus in the industry, especially in the director circle, because the director of a variety show will not consider the lens language, nor will he consider the narrative and artistic value of the story.
Even many variety show directors themselves feel the same way.
The vast majority of variety show directors are not from professional backgrounds, and even the vast majority of variety show directors have never studied directing, most of them are from on-site staff, assistant directors, photography, and even drama affairs, and it is understandable that they will be weak in the face of professional directors.
But Fan Cheng had no such fear.
There is indeed a big difference between a variety show director and a TV and movie director, but Fan Cheng does not feel inferior because of this, not to mention that he can also shoot film and television, so in the shooting of new programs, he casually used the lens language that is usually only used in movies and TV series.
The camera is slowly rising as the sun rises, the peasant woman begins her day's work, and the young child walks down the stairs from the mountain village in a toddler position......
In the opening scene, Fan Chengyi shared seven shots, seven shots shared one minute and nine seconds, an average of ten seconds per shot, seven shots, which not only fully showed the charming landscape of Phoenix Island, but also explained the current situation of sparsely populated islands and children playing alone.
For film directors in this world, it is surprising enough that a variety show can use such a lens.
Liang Ye is a very influential film director in China, but compared with the identity of a film director, in terms of influence in the film industry, his status as a distinguished lecturer in the film academy is more influential.
He was originally watching TV with his grandson today, but as for what his grandson wanted to watch, Liang Ye didn't care at all, anyway, his purpose was to accompany his grandson.
Then, the little grandson changed the TV station to Fujian Provincial Station.
"Yangyang, what are you looking at?" Liang Ye asked.
""First Dispatch"!" grandson Liang Yaoyang said in a milky voice.
"First dispatch?"
Liang Ye's son on the side replied: "It seems to be Fan Cheng's new work, and it is a children's program." ”
"Fan Cheng?" Liang Ye hadn't even heard of the name.
"A variety show producer has done a lot of weird variety shows. ”
Hearing such an explanation, Liang Ye didn't say anything more, variety show directors and film and television directors are not in the same circle, and Liang Ye also thinks so.
Then, the show begins, and a surprising scene appears.
The beautiful shots, like a movie-like narrative advancement, Liang Ye can see at a glance that this level of lens control is by no means like the handwriting of a variety show director!
"The director of this show is Fan Cheng?" asked Liang Ye.
"Yes, all the programs in his department were proposed and produced by him, and he is a very talented variety show director. ”
"I think his talent is not only in variety shows, maybe he can also do movies and TV series. Liang Ye said.
"Can't you, right?
"If this is really what he filmed, people who can shoot this kind of scene will not be satisfied with just doing variety shows. Liang Ye said.
"If he wants to make a movie or a TV series, it's a good thing to watch. ”
"Yes, this circle is very small, every year, there are so many people, even the cinematographers and screenwriters of film and television series will be discriminated against, not to mention that he is a variety show director...... Although Liang Ye knows this, he is powerless to change anything.
What he doesn't know is that not to mention the discrimination and exclusion outside, even Fan Cheng is hated within the variety show production industry.
The broadcast of "The First Departure", the ratings are quite gratifying.
4% of the national average ratings, this level of national broadcast is quite good, the world's Chinese TV circle, the ratings have not been evenly shared, basically there will be one or two dozen or twenty ratings every year, but that kind of program is rare, the usual TV program, 3% can already have a celebration party, and it can reach 5% of the ratings is considered a big hit, not to mention "The First Dispatch" However, the single-episode broadcast, which lasted for several weeks, and the fruitful publicity gained the attention of the national audience, not only in Fujian Province, but also in Fujian Province, and the love for this program was nationwide.
Such good ratings and attention made the Fujian Provincial TV station very pleasantly surprised, so it quickly finalized the shooting plan for the next program, the location is still in Fujian Province, and the TV station is responsible for finding it.
Such good ratings also booked the next broadcast time early, which made Song Yulong very anxious, as he speculated, after the program was broadcast, it quickly made Fan Cheng and the social image of the comprehensive entertainment channel much better, and the audience said that this comprehensive entertainment channel will not only do those bad programs, like this issue of "First Departure" is a very good program, positive energy and interesting, if the comprehensive entertainment channel can always do this kind of program, everyone will not hate them.
Song Yulong must not tolerate this kind of voice to continue, because if it goes on like this, the personal image of the comprehensive entertainment channel will be reversed by Fan Cheng's guy!
He made a phone call.
Yangji a few days later.
Fan Cheng has spent significantly less time in variety shows recently, and the breakthrough in his relationship with Wen Jia has allowed him to enjoy the happiness of falling in love, and even when he is the host of the show, he seems a lot gentler.
The people in the troupe and the TV station thought that it was the effect achieved by "The First Dispatch", and the ease of the third uncle also made the whole team behind him run brighter.
What is even more exciting is the future of the entertainment channel.
When the comprehensive entertainment channel was first established in September last year, Fan Cheng put forward the goal of upgrading for one year, at that time, except for Fan Cheng, everyone felt that this goal was too unrealistic, even if the new program was very good, and when the ratings were rising, everyone didn't think there was any opportunity.
But who would have thought.
In September, the TV station was upgraded, and by the end of 2000, the share of the TV station's four-hour original program had exceeded 40% of the upgrade index, that is to say, as long as this data was maintained until June 2001, the comprehensive entertainment channel could be directly upgraded to a provincial TV station!
Everyone thinks that this achievement is a bit too illusory!
That's a provincial TV station!
Although the original provincial TV station did not have the national broadcast qualifications, it was already very powerful!
From Fan Cheng took over in 2000, it was only a year and a half from June 2001 to June 2001, and it was upgraded to a provincial TV station in 18 months? This is an achievement that has never appeared in the whole country, no, let alone appearing, and there is not even a TV station that smells the tail gas of this achievement!
As an important port of reform and opening up, the TV station here has also been specially granted the authority to upgrade the provincial TV station, and the requirement is nothing more than to go through an upgrade process, the result is that it took three years and four months for Shencheng TV station to upgrade from a municipal TV station to a provincial TV station.
And the variety entertainment channel, if everything goes well, it may only take nine months!
The data gap is exaggerated!
The upgrade speed of the entertainment channel,Of course, there are great hidden dangers,Like when Shencheng TV station was upgraded,It was originally more than two years to get enough data for the upgrade,But because of the hardware broadcast and other indicators are not satisfied enough,It was not officially upgraded until more than three years,The scale of a municipal TV station is not the same as that of a provincial TV station,After Fan Cheng took over, the software and hardware resources of the comprehensive entertainment channel rolled up,For the time being, it is still impossible to compare with the provincial TV station for many years, let alone the provincial TV station,Today's comprehensive entertainment channel,In terms of fixed assets, even Yangji TV station can't compare。
can scrape together enough resources to upgrade, simply because of the strong program production, which has frantically increased the ratings of the TV station.
However, this is also the difference between the comprehensive entertainment channel and Shencheng TV.
Shencheng TV station can be upgraded or not, because their various resources are not up to the resource scale of an ordinary provincial TV station, and the comprehensive entertainment channel has not asked to become a regular provincial TV station immediately after upgrading from the beginning.
The comprehensive entertainment channel is a product of the capital industry, Fan Cheng has taken the form of loan mortgage many times, frantically squeezing the potential of the TV station, his operation method is very extreme, a little wrong step, or the TV station's plan has not kept up, and it is likely to bring the collapse of the entire TV station.
This kind of operation is impossible in conventional TV stations, can you imagine that any TV series or variety show of a TV station will go bankrupt if the ratings do not meet the target? The ratings are not up to standard, the program is not popular, and the operation fails or something is too common for TV stations, or in other words, the one-year production cycle of TV stations, among the dozen or even dozens of newly produced TV programs, the ratings of most of the programs are very mediocre and ordinary, and in a year's time, there are only one or two programs at most on average that can reach surprising ratings.
Of course, at the same time, there will be one or two shows that are extremely bad and have very low ratings.
This is a situation that any TV station can tolerate, those one or two bad programs, no matter how much they lose, is nothing more than smashing all the investment into it, and those one or two surprise programs often make not one or two times but ten or twenty times or even higher.
A TV station is something that controls public opinion, and a popular TV program creates a trend like a social phenomenon.
Almost every program on the Entertainment Channel requires ratings that far exceed the plans of ordinary television stations, and no television station dares to say that it requires 40 percent of the first television program produced after the upgrade share rate, but the entertainment channel, is required to all original programs within half a year to reach this indicator, if not within half a year, the entertainment channel is likely to be dragged down by its own financial situation, although the income of the entire TV station is very high, but the investment is also very large, and it has just been upgraded for less than a year, although the advertiser's stay is very good, it is difficult to compare with the traditional old TV station.
But what's even crazier is that they didn't just do it, they did it in three months.
Fortunately, they did it, otherwise maybe the newly upgraded entertainment channel would soon be gone.
Because of this mode of operation, Fan Cheng has been questioned many times in the company's internal meetings, although the TV station is his, and the programs are also planned by him, including Cheng Gaoge and others, this mode of operation is also very unsound, in their opinion, Fan Cheng's approach can only be described in two words, crazy! The boss is crazy, of course the employees want to stop it, everyone doesn't want to suddenly lose their jobs because the company goes bankrupt, but if the boss's madness is so thorough that it is difficult to stop, and his madness is proven to be correct every time, it will be much more difficult for the employees to stop it, Cheng Gaoge The objections they put forward were suppressed by Fan Cheng every time, and then every time, Fan Cheng's madness will usher in more crazy success, and the level of the TV station and the resources that can be used will skyrocket again, and then Fan Cheng will once again be like a gambler who does not leave a back hand at all, and press the newly acquired resources to the next target again……
Fan Cheng knows very well that a municipal TV station is his net worth and life in Cheng Gaoge's eyes, but in his opinion, it is not a very valuable thing, what is really valuable to him is the things in his mind, as long as those things are there, even if the TV station is completely lost, he can make a comeback.
But the others didn't know, they could only follow Fan Cheng with fear, watching Fan Cheng make crazy challenges again and again.
Now, his challenge is in the biggest crisis since last year.
The imperial capital of the world also has a general administration dedicated to managing film and television distribution, and all kinds of things in the entire entertainment industry in China are managed by this general administration, unlike the previous life, the management of the general administration of the world is relatively relaxed, such as the over-the-line programs of primary TV stations, late-night programs of municipal TV stations, etc., are allowed to appear.
But this does not mean that the General Administration is not qualified to manage, for example, this time, a notice was sent to the comprehensive entertainment channel.
"The relevant handling results of the comprehensive entertainment channel suspected of unfair competition and the production of low-moral over-the-line programs"!
The results of this treatment, which spread all over the country overnight, are written, because the variety entertainment channel produced a variety show like "Gilgamesh", and it relied on the ratings obtained by this program to fight for the upgrade qualification of the provincial TV station, which is suspected of unfair competition, so now the comprehensive entertainment channel is required to immediately rectify this program, and all the data related to the upgrade of all provincial TV stations obtained by the comprehensive entertainment channel from the upgrade will be zeroed!
Nearly half a year's hard work has been in vain!