Chapter 009: Why am I old and handsome
It was January 10, 1990, a night without a moon, lost in the strange stone street, Shu Chu found a group of strange non-creatures, each of them only has one eye, just on the top of the head, and only one leg, but it is buried too deep and too deep on the side of the road, and no one can extricate themselves. Pen Fun Pavilion wWw. biquge。 At that time, Shu Chu repeatedly questioned those street lamps, why did they not move, they did not move, they did not move, they did not look at them? They only needed to take one step, and they were on the road! Why didn't they pull up their legs and walk away? What are you holding onto? What are you expecting? How long will you persevere? Have you calculated whether it is worth it or not?
For Shu Chu, writing a book is not difficult. Read more than 10,000 books, every worry must be gained, and you can write thirty years ago. The dark line between writing a book and publishing a book and being recognized is too long and too long, the diploma only reaches high school, and there is no one out of ten works, where is the relationship, where is the connection, where is the financial resources? Is it really like a sand cart to produce and sell the book and borrow money to publish the book and give it away?
Want to publish a book, unless the name is reversed, is it realistic?
There is a saying in heaven and earth, "It is better to have no books", is it said for literature lovers? Is it said to a larger group of readers? Shu Zhu has already transferred a lot of work in Wang Pin Garment, and each position is better than others, and every time he changes the next position, there must be at least two or more successors to bear it reluctantly. With his own work ability, converted into an unimaginably low salary, it is said that he should have changed jobs a long time ago, or even quit his job, but why did he always not leave? Like a telephone pole, he has been trapped in Wang Pin for more than ten years, what are he insisting on, what are his expectations? Why do I always have an unwillingness? Is it really 'I love Wang Pin Clothing, I love all mankind'?
Why am I, still waiting?
What a huge temptation to write a book, settle down and write a book quietly, and what other channels can convey your own feelings more truly and widely than words, so that more people can understand it?
Shu Chu retracted his thoughts, "Cake, smile, smile, don't you don't tell stories? Don't mention these annoying stories, what we need most is a couch." ”
"Why don't you go to the night hair salon you mentioned? That's the beauty nest in the famous Shilong Village, you have a good eye, and you will aim at it as soon as you come. The big boss of the family came to invite him personally, so he has to give some face, right?" Ma Bing also relaxed and laughed.
"It's going to be you, it can't be now. Now you must immediately find a couch with me, a couch that can only be used to sleep. ”
"Seriously, you can come, how can I not be a little prepared? I really found the most ideal place with you, there, people are more than ten times more beautiful than beauties, and there is another wonderful thing in this, a mature woman and three virgins are all dead to you. Also, you have to eat, you have to sleep, and maybe you will take the initiative to beat your back, what do you say? ”
"Is there really such a good place? Don't you brag and don't make drafts, and the cows that blow up don't have to pay taxes, right?"
"Look at you, your eyes are bright, aren't they? Not only that, the reputation there is not only second to none in Shilongzi Village, but also in the catering industry in the entire Qishi Town, and it has been famous in Guangzhou!"
"I see, it's not locked, it's not a bun shop. Isn't there such a saying: Luo rent's shrimp, the duck in the upper row, the dumplings in the paddy field, the buns of Shilong, and the four famous foods of Qishi are indeed not small. ”
"You're right, how many of these four famous stores have you visited?"
"I didn't go to the house, don't you know that I'm so poor that I can only eat porridge with kimchi? I have always had no chance with famous stores, and that is a place where people with too much money can spend money. ”
"You don't know this time, right? The buns without locks and without wrapping the shop are definitely not a luxury, they are still only bought for five cents each, and they are definitely not more expensive than other people's, and they are definitely a good store for the common people, and it is definitely not a specialty store for the rich. ”
"Well, it only sells for five cents a piece, when we were in high school, it was two cents for three cents and five cents for eight, and after more than 20 years, it only grew eight times, and it was really not expensive. ”
"How? Swallow your saliva, I also want to tell you, it doesn't matter if others go, if you go, just wait to be eaten!"
"It's strange to believe you. ”
"Don't believe it, because there is a person you can't even think of is there, where he is the king and hegemon, and he is powerful, and he can fry whoever he wants, and he can eat whoever he wants. No one can resist. Why don't you even ask who this person is?"
"It's up to you to say it if you like to say it or not, and you don't bother to ask. ”
"Just because, that person is your old friend, old confidant, old lover!"
"Hello old man? Have you ever been? Why don't I know it myself? I think you're nagging too much with your customers. ”
"You just have a hard mouth, just don't pee your pants in fright, these are my pants. Let's go, let's go downstairs and lock the door, get on my electric car, and go see the real chapter. ”
"Pursue excellence, surpass the demands!" The business philosophy of the couple's garment has been made into a huge signboard, which is hung in the eye-catching places of the company.
Bujie Town, the headquarters of the couple's garment, the dedicated office building, the emergency conference room on the third floor, and the company's executives are all together. All the cadres above the manager level are foreigners who have been assessed by Shi Tong, and their loyalty is beyond question. No matter how hard you work, no matter how capable you are, no matter how much you contribute, you can only be the deputy manager, that is, the deputy manager level, and you can't enter the real core of the company, you can't participate in the company's major decisions, and the special office building is their forbidden place. However, there are exceptions to everything, that is, the personnel above the month level of the Information Department, according to the rank, are equivalent to the squad leader level and above, but they can sit on an equal footing with the cadres at the management level, which shows the special feature of the Information Department. This is also one of the reasons why Xin Zhi is interested in this system.
Fans: Why are you old, handsome and still young?
Puzzle: How long.
He Changchang, a natural dancer, sees the world as nothing but Chitai, and life as just a dance, the chairman of the two-couple garment has been in power for more than 30 years, and his age is almost untestable. He is slender and elegant, with a graceful demeanor, he is the ageless czar on the dance floor, and he is even more long-sleeved and good at dancing in the industry.
There were only two people on the podium, one standing at a time. In the entire venue, He Changchang was the only one standing.
"Today's meeting, by me, the second chairman of the double garment He Changchang personally presided over, before the official start of the meeting, I first put forward two requirements: first, I want you to remember this day, is September 21, 2012, to remember this moment, is AM9 o'clock;
The name of this meeting is: 21 September 2012 Emergency Review Meeting in response to the rapid changes in the market position of the garment industry. The theme of the conference was 'The Secret of the Rise of Wang Pin Garment'. The countdown begins:... 3, 2, 1, 0 start!
"I hereby announce that on September 21, 2012, the emergency review meeting of Shuangduo Garment Shanchuan Co., Ltd. in response to the rapid changes in the market position of the garment industry has officially begun!"
"All stand up!" shouted the Minister of Security.
"Good morning!" the attendees roared.
"You may be seated. Now we start the first agenda item of the conference: the director of the marketing department reports on the changes in the market share of the top ten leading enterprises in the garment industry. ”
Taking September 20 as the node, the ranking of the market position changes as follows:
After September 20, 2012 and before September 20, 2012
No. 01 100 Mouth Clothing 01st Place 100 Mouth Clothing
02nd Couples Clothing02nd Couples Clothing
No. 03 Wang Pin Garment, No. 03 Yutian Garment
No. 04 Yutian Garment, No. 04 Hayashi Garment
No. 05 Tyrant Clothing No. 05 Huime Clothing
No. 06 Huimu Garment, No. 05 Yongchang Garment
No. 06 Yongchang Garment No. 06 Wang Pin Garment
No. 07 Bubble Clothing No. 07 Bubble Clothing
No. 08 is not only clothing, and No. 09 is not only clothing
No. 09 Wangu Garment No. 09 Wangu Garment
The only change in the above market position seems to be Wang Pin Garment, which not only achieved a triple jump in one day, but also surpassed the four leading enterprises and was the only winner of this drastic change. And that's just the appearance:
Taking September 20 as the node, the market share ranking changes are as follows:
After September 20, 2012 and before September 20, 2012
01st 100 39.2% 01st 100 47.2%
02nd Couple23.7%02nd Couple27.1%
No. 03 Wang Pin 18.8% No. 03 Yutian 08.6%
04th Yutian 08.4% 04th Hegemony 06.2%
05th Place: 02.0%, 05th Place: 02.2%
No. 06 Huimu 01.9% No. 05 Yongchang 02.2%
No.06 Yongchang 01.9% No.06 Wang Pin 02.1%
07th Bubble 01.2% 07th Bubble 01.4%
The 08th place is more than 01.1%, and the 09th place is more than 01.2%
No.09 Vangu 0.88% No.09 Vangu 0.99%
From the above data analysis, the changes brought about by the upgrading of Wang Pin Garment are fundamental changes in the entire market pattern. According to Lan's Law, before September 20, the top two companies in the entire market combined exceeded 73.9%, and the gap between the first and second companies was within 1.7 times, which is the pattern of duopoly.
The position of the two couples is just outside the range of a hundred mouths, and the ratio of the share to the third place is greater than three to one, according to the three-one theory of Lan's law, it can absolutely deter Yutian, this position can be described as indestructible, if it is not for the variables that are all different, the situation of the two couples is absolutely safe.
After the drastic change, the top three companies exceeded 73.9%, and the second and third companies together exceeded the first company, becoming a typical oligopoly market pattern.
At this time, the difference between the double couple and the hundred mouths has been less than 1.7 times, and it has entered the range of the leading boss, and the difference with the third place in the new section has narrowed to a single position, which is also within the range threat of Wang Pin, and Wang Pin's share is still rising strongly, maybe in the process of the meeting, it will be able to catch up!
From absolute safety, overnight to the front of the eagle, the back of the tiger, this is the couple's sudden predicament.
The marketing director concluded: "Just look at the market share, you will not be moved, then I can tell you that if converted into market value, the total output value of every 1% of the market share is about 1.8 billion RMB per year, that is to say, the couple has lost the market with a total annual output value of 6.12 billion, while Wang Pin has won 30.06 billion more, which is a huge difference." John Pong, Chairman of HSBC, said: "It used to take a long time to destroy a financial empire, but now even a century-old financial empire can collapse overnight." To borrow this sentence here, it has the same sobering significance for our processing industry. In my opinion, this upheaval can be characterized as a terrible mutation in our garment industry, which is the French word for 'cataclysm'! What we need to do now is to find out who is driving this catastrophe and how to deal with it. This is a strategy that has to be decided. ”
(To be continued)