Chapter 937: A Difficult Problem to Overcome
PS: "The Grandmaster of Online Literature" asks for collection, asks for support!
In fact, in 2000, the iPad was already an important project that Jobs seriously protected, and began to develop secretly based on "multi-touch", and after mastering this technology, in 2002, Apple's hardware development department had the first prototype of the iPad.
Of course, at this time the iPad prototype was quite heavy.
Today, Li Feiteng came to the hardware development department, and he was holding an iPad with a thick Chinese dictionary in his hand at this time, using the touch function to control it and use the functions in it.
I have to say that the prototype of the iPad has included all the functions of the mobile phones on the market now, except that the battery is not durable, including the fact that it looks particularly heavy, like a miniature all-in-one computer, and the gap with the tablet is too big.
"So, the iPad project has been put on hold for two years?"
"BOSS, the iPad project is not on hold, and we are still working on improving multi-touch technology at this stage. ”
"The biggest problem of iPad is not the touch technology, but the key battery and screen, these two points, I will soon unite global manufacturers and technical R & D personnel, set up a special iPad R & D team, no upper limit of capital investment, the goal is to make a 9.7 inch size, a iPad tablet that is not much thicker than a magazine!"
The engineers were amazed, but they were thrilled and surprised, thinking that after Jobs left, the new boss would terminate a project like the iPad that was so far away that it didn't bring any commercial value or benefit to the company.
However. No one thought of it. The project did not stop, but instead received unlimited funding and technology offerings.
"Boss. You're great!"
"Oh my God, great, we can continue our work and our research results are valuable!"
"Long live King Lee!"
Li Feiteng felt the joy of all the engineers in the iPad laboratory, and he was also infected by this group of technicians.
Who would know that he came from the future, iPad as an important product of Apple's rise, occupies an important significance in the future PC computer market, it can be said to be described in one sentence. The total production and sales of iPad tablets, in the end, are put together and can go around the planet.
How much benefit does the iPad create for Apple! Of course, Li Feiteng has to invest heavily in this research and development.
……
Apple currently produces a lot of products, but most of the sales are not particularly outstanding, and can only be regarded as a state of capital protection.
Originally, the "third-generation iPod music player" and "iMacG4 all-in-one machine" were supposed to be able to make Apple money, but Li Feiteng's LP3 music player, LP3 genuine music platform, has successfully seized this market after its global hot sales.
At present, there are three giants in this market. They are Feiteng Electronics LP3, Apple iPod, and Sony Walkman.
In terms of total sales, the Sony Walkman has been bought worldwide for many years. The sales volume has reached more than 200 million, but in terms of annual sales, the LP3 of Feiteng Electronics is more popular with users, followed by the Apple iPod3.
For every LP3 sold, Philip Lee earns $3, but for every song he downloads on LP3, he earns a penny. The former is currently making him a lot of money, but in fact, the latter is the most profitable for him.
For example, this is like a mobile CRBT download, a song sells tens of millions of downloads, or even hundreds of millions, so what is created is the value of RMB visible to the naked eye.
As for Li Feiteng, he has begun to make a charging platform for LP3 on his mobile phone, trying to obtain his own music copyright through the guòWAP network, and compete with mobile RBT for resources and markets.
In short, it's a huge market.
Like Apple's tablet, why did Jobs attach importance to it, people like it, and Li Feiteng also attaches special importance to it?
This product includes "office software", "music platform and its genuine download", "e-book reading", "online video", "personal software application" and so on.
Don't underestimate a tablet, Chinese people are used to piracy/version, and most people have no spending power, in foreign countries, almost all software is charged, there is no free product at all.
You may be able to use it for free for a few months, but after the free period, you must pay for it.
The TMT company and the Internet company in the magnesium country are particularly easy to make a fortune, because often a product is done, then it can be sold to the whole United States at once, and everyone will buy the genuine version.
……
……
"Our Apple tablet computer, what we need is battery technology and display technology to overcome, let's talk about battery technology first, the current leading countries in the world are island countries, Han countries, and Chinese ......"
At the company's meeting, Li Feiteng conducted a targeted discussion and research on the tablet computer project.
In fact, Huaxia is already ahead of Europe and magnesium countries in battery technology, because in this field, Huaxia is in a situation of overinvestment. As early as the reform and development, domestic batteries, such as Nanfu, in the world, and BYD, which has risen in the past two years.
In short, Huaxia's battery industry is very large, and it has been doing export business.
That is to say, many of the brand-name products we see today, in fact, the batteries are produced and developed by our Huaxia people themselves.
However, battery technology is only a field, not the real technical core of a product, after all, in the energy has not changed, even if there is a new, relatively developed battery technology, it is not worth a core semiconductor, a key technology to meet the needs of users.
For example, multi-touch technology, if Apple's mobile phone touch function, other domestic mobile phones are the same. Couldn't achieve that good user experience. How is it possible to sell so much globally?
It is said that apples are expensive. In fact, how much effort Jobs put into a product is behind it that few people pay attention to.
But fortunately, Li Feiteng now has a great advantage, first of all, Nanfu has been taken down by him as early as a few years ago, because this national enterprise will not escape the fate of being acquired by foreign-funded enterprises in the future.
Other foreign-funded companies are really not as good as him to acquire.
BYD is also developing batteries. Although the concept is different, today's BYD has resolutely expanded its development to various fields.
Needless to say, computers and electronic products, the most important thing is the car.
Let's go back to Apple, and after some discussion, Li Feiteng and everyone decided to join hands with LG, Samsung, Sharp and other display hardware manufacturers to secretly develop better displays for tablet computers.
In terms of batteries, Li Feiteng is ready to find new energy high-tech companies in Baodao and the mainland, carefully look for them, and then work with some battery companies in Japan and South Korea to make batteries.
After the hardware specifications of the battery and screen have reached the target, it is easier to break through other aspects.
Apple products are designed and developed by themselves, and then purchased from various hardware suppliers around the world to customize the hardware required for their products. On the other hand, save costs and win more benefits.
in the product development process. Everyone pays special attention to confidentiality.
It's like Apple's tablet plan, Microsoft's tablet plan, everyone is doing it, but it is absolutely impossible to do it together.
What's more, the grievances and grievances between Apple and Microsoft will never be clear.
First of all, let's not talk about the relationship between Jobs and Bill Gates, that is, in the generation of Li Feiteng, after he took the helm of Apple, Bill Gates was very uncomfortable.
Bill is an oligarch in the operating system, and Li Feiteng is an oligarch in the portal and customer platform market, one operating system has the most global sales and the most users, and the other is the largest platform and the largest user base.
Originally, Li Feiteng couldn't compare with Microsoft in terms of products, because Microsoft could buy software and CDs.
Google operates a platform, a third-party identity, and it is also a free platform.
Google Maps can't be charged, Google search is also free, and money can't be made from users, only from advertisers.
Of course, Google is now the same as Microsoft, doing office software, software applications in the computer market, including investing in Android mobile phone systems, which are all transformed from the platform, and compared to Microsoft, Google still has a long way to go, at least it will take ten years to be able to squeeze out the field occupied by Microsoft little by little.
And there are some things that Li Feiteng wants to change, and it is difficult to change.
For example, office software such as word and oiffce have been used by two generations, forming user habits and user stickiness, and it is purely a lie to say that it changes for a while.
All, Li Feiteng does not consider the software market for the time being, because Microsoft's tablet is also being developed, and for Bill's empire, people are now attacking him Li Feiteng, and he is challenged, not challenged.
In this regard, in addition to investing money and helping to pull cooperation, Li Feiteng has no way to really participate in it, after all, this is not his specialty.
The only thing he can do now is to guide the development direction of the product, such as in terms of appearance, in terms of user experience goals, give them a clear indicator, and customize the clapping board, what the future Apple tablet should look like!
In fact, Steve Jobs also did this, Apple does not need a boss who is too good at technology, a president, and needs a mentor who understands the product and understands what users need.
Steve Jobs was able to understand business operations, user needs, and he was also a technician, so he was able to mingle with engineers.
Almost every successful Apple product designer has a good relationship with Steve Jobs, and the same is true for what Li Feiteng wants to do. (To be continued......)