On this day, the last member of the idol project, the youngest Bae so-ji, will be announced. Because today will not only show a half-hour video review clip, but also live broadcast idols plan to accept an exclusive interview with Whisper and answer online questions from netizens of Whisper.

On this day, the registered users of Xiaoyu have approached 80 million, and the alumni users who have been developing for several years are about to be equal. I can't help but say that viral marketing plus reality shows are huge.

Such success is almost impossible to replicate, because variety shows in this time and space do not have the form of reality shows, so this novel program method and vivid and funny content have attracted a lot of audiences at once. And these viewers spontaneously started to promote the show. Of course, this is not enough, the key is that the appearance of the idol plan is too high, after all, in any era, the visual economy is the most effective means to attract the audience's attention, Su Yuxi's superb appearance has made an excellent start for the reality show of the idol plan, creating tons of topics, which is why Cheng Xiaoyu was the first to announce Su Yuxi's information.

And the announcement of members day by day is able to maintain the heat of the topic and create suspense, and with the full cooperation of social networking sites such as Youwhisper.com, it is expected that both parties will achieve a huge win-win situation. It can be said that the harvest of the whispering network is far more than nearly 60 million users, but the user stickiness and social influence, but this result also has drawbacks, originally Cheng Xiaoyu's idea was to quietly enter the village, don't shoot, but this whisper's fame in the first battle is bound to lead the major network companies to encircle and suppress the whisper. Either you accept his injection, or he starts from scratch and copies your model entirely.

Many people don't quite understand why Internet companies burn money, and there are four elements to entrepreneurial success: team, direction, resources and capital. Successful entrepreneurs basically have the first two items, and then move forward step by step, taking the development path of accumulation and accumulation. When competitors are in the same conditions, the competitive situation will be relatively balanced. However, once resources and capital intervene, the entire competitive landscape will change dramatically.

The involvement of capital leads to the beginning of burning money, any Internet company without capital to participate in the game is a step-by-step swaying market promotion, when the capital enters the relying on a large number of publicity means, the scale of users has developed rapidly, and the scale of development has been achieved in a short time, so that a five-year thing can be done big in two years, one of them.

Second, if only one Internet company of the same nature gets financing and uses the publicity advantage to grab users, it is foreseeable that they will dominate in a short period of time, and this advantage is almost difficult to reverse. Take the Didi taxi in the previous life and Kuaidi taxi to compare, this is also the reason why the two companies burned billions in a year, and burned up to 40 million a day to subsidize hard, the result is that all other taxi software died.

Looking back, a simpler summary is: if it takes 2 years to complete a major milestone by relying on the conventional path of development, it takes 10 million, but when you have more funds, it can be achieved by spending 15 million in a year, then the logic of capital is to throw out 15 million without hesitation and take 1 year to achieve. Because the speed of development means the scale advantage and valuation space, a year's first-mover advantage is a solid moat, or a year's backwardness will be completely out of the competitive game. For capital, paying an extra 0.5 times the cost to reduce the time cost by half may win the project valuation to increase exponentially, and this naked real benefit is very easy to calculate.

On the other hand, when you are the first person in a certain segment, it is best to raise funds as much as possible, because a temporary first-mover advantage is not a long-term advantage, especially when the model can be replicated and there are no technical barriers, the rising competitor may quickly overtake the curve through the power of guò capital.

When there are multiple competitors in the same field, if you are not the first, you do not have as much money as the opponent, and the result is often tragic. Especially when competitors use money to attract your common merchants and users, you still fantasize about using insignificant differentiation or self-delusional innovative marketing methods to defeat competitors, which is simply a fool's dream, because the blow of capital latitude is the high-dimensional crushing of low-dimensional, and there is no power to fight back.

But at this moment, Cheng Xiaoyu has completed a miracle, relying on the power of foresight, using millions of dollars, to do something that may be completed by tens of millions, it can be said that he has firmly occupied the commanding heights of social networking sites. But this was far from the moment he should be happy, because it meant that the hand-to-hand combat with the bayonet was about to begin.

In the past two days, Wang Dongliang has not only received a large number of calls from venture capital, but also from Slender Fox.com, asking to use alumni as capital to participate in the game. All of this was rejected by Cheng Xiaoyu and Wang Dongliang. It's not that Cheng Xiaoyu doesn't accept investment, but it doesn't come to the moment of maximizing returns, and it's impossible not to accept venture capital, after all, Cheng Xiaoyu is not so arrogant as to take tens of millions of dollars to play at will. Let's not talk about it now, it is to compete for more right to speak, he believes that after the launch of this MV, plus the follow-up actions, it will be able to make Xiaoyu invincible. After tasting the power of mastering the mouthpiece, Cheng Xiaoyu, who was in a whisper, didn't want to let go for half a minute.

At three o'clock in this hot afternoon,When the sun is the hottest,The whispering "Secret of the Idol Project" special live broadcast page is ready,Because the server load is too high,A few more lines are still not able to meet the crazy growth of users,A few days ago, Xiyu's backup server has been used,A large number of users still complain about too card。 In desperation, Xiaoyu.com could only authorize a number of video websites and forums such as Oil Depot Network, Aiming Network, and Yatian.com for real-time broadcasting.

It's not that Cheng Xiaoyu doesn't want to broadcast exclusively, but he really doesn't have the ability to monopolize this big pie, taking GG as an example, the servers are tens of thousands. Whispering, this is a step too big, pulling the egg. At this time, I can only watch such a huge resource be shared with others. If you want to explain the technology of live video broadcasting, it is not a sentence or two, you need to master the technology of knowing what is streaming media, knowing which players can support the playback of streaming media, and mastering the communication protocol that supports streaming media.

To understand that in order to be able to live broadcast online, you need to use streaming media technology, and the protocols that support streaming media include MMS, RTSP and other protocols, and the live broadcast needs to obtain information from the local screen recording software, upload it to the server, and then use guòflash in the live broadcast room to realize the playback of streaming media (Note: It seems that HTML5 video does not support streaming media, so you will find that many of the online use flash) Normal latency will be around 5s to 30s, depending on your traffic and the bandwidth of the server.

Although Wang Dongliang has rented a cloud server, but the price is relatively expensive, not to mention, and can not withstand such a large traffic pressure, can only cooperate extensively with video websites and other big forums, the earliest Cheng Xiaoyu once called Liu Bin of GG Music Network to ask if he was interested in cooperation, but GG felt that whispering and GG space were homogeneous competition, so he couldn't agree, no way Wang Dongliang could only find other websites. Of course, for whispering, this short week has gained enough.

When the whispered "reality show" video was live, although there were many users, it could still be played normally, but when Pei Xiuzhi's information was released, the users reached a peak, and it was a little stuck. The last playing card was turned over on the screen, Pei Xiuzhi, age 15 years old, birthday October 10, Libra, height 170, professional singer, actor, sophomore in high school.

Then the six playing cards began to spin, gradually transforming into a blooming flower, which turned into a firework in the night sky, and a MV still with all the faces of the audience appeared.

The last girl, Pei Xiuzhi, still maintains the extremely high level of appearance of this group, which makes all the viewers who pay attention feel that it is worth spending time to watch and will not be disappointed. Pei Xiuzhi's delicate and pure appearance can be regarded as the best ending of this group.

The video began to go back to the wonderful shots of the past few days, and of course all the members of the picture were unlocked. There are no cute passable avatars to cover it.

And the editing of the whole picture is full of sweetness, all of which are captured by the beautiful moments and smiles between various members, as well as the tidbits of hard photos taken for "Rui Xin", and the background music is the piano and violin concerto version of "Greenlight" (Boa's song) written by Cheng Xiaoyu.

The music came out, coupled with this MV-like picture and the invincible beauty of the six girls, this video is simply beautiful from beginning to end, once again making all the audience from their eyes to their hearts.

Then the various pages of the whisper were immediately blown up by swiping the screen.,The top ten topics are all related to the idol plan.,At this time, it's no longer the dark box operation of Xiyu Company.,These are all real numbers.,All ten search volumes are all related topics of the idol plan.,There are also a lot of messages on the official page asking for background music.。

And this is not yet a high/tide, and soon a new wave of peaks is coming, and the live broadcast of the idol's plan to give live interviews for the first time is about to begin.

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