Countdown to the start of the broadcast: There are still twenty days left before the broadcast of "The Voice of the Republic".

As soon as he came to the unit in the morning, Zhang Ye sat in his office and calculated the time, he was still rich, and all aspects were also preparing, and he should be able to officially start recording in a few days, except for the delay of seven or eight days waiting for a device order before, he didn't waste any time, everything else was in the plan, the stage was almost renovated, and the auditions in various cities were basically over, the contestants rehearsed, the instructors rehearsed, and the employees learned to operate the new equipment, in an orderly manner, to say that the slowest progress now may be the advertisement。

Knock knock.

Knock on the door outside.

"Come in. Zhang Ye raised his head.

Xiao Wang pushed the door in, "Director Zhang, the person has arrived." ”

Zhang Ye said hello and got up to greet him.

There were four people coming in outside, men and women, some in their thirties, and some in their forties, all dressed in suits or professional attire, all of them were representatives or persons in charge of various advertisers to discuss the matter of the special fee, because there was no negotiation before, so Zhang Ye made an appointment with them and wanted to talk again.

"Teacher Zhang, meet again. ”

"Minister Li, please. ”

"Hello Mr. Zhang. ”

"Mr. Xu, please take a seat. ”

Zhang Ye invited the four of them to sit down, asked Xiao Wang to pour them a glass of water, and then said to them: "The show has been counted down, and there are still twenty days to be broadcast, and the recording must be a few days in advance, so I don't see that there are many days left, please think about it again." ”

The woman from the Plum Milk Company said, "The price you offer is too expensive. ”

Zhang Ye shook his head, " To tell the truth, we really didn't offer more, a special fee of three million, compared to the naming fee of 100 million of the brain gold group, there is really no comparison, if according to the ratio of the usual naming fee and the special fee, in fact, we charge five million for a special advertisement is not much, but according to the market situation, we deliberately took a step back, and has reduced it by a small half on the original basis, and the advertising position and repetition of our program for everyone are second only to the title advertisement, such as the lines hosted each time, such as the lines after the advertisement comes back in the middle of the program and the special broadcast instructions at the end of the program, the position is very good。 ”

The middle-aged man from the Red and Blue Pharmaceutical Factory said: "The naming fee of 100 million yuan is actually unreasonable, it is too much beyond the level of the industry, the foam and moisture are too big, let me say a little bit Mr. Zhang, other similar singing talent shows in the industry, the naming fee of a program is more than 120 million, a special fee, at most more than 1 million, some programs can even be taken down for 780,000 yuan, you are 3 million when you open your mouth here, and you can't bargain for a penny, we can't accept this, my bottom line is 1.5 million." ”

Zhang Ye looked at him, "If you have to compare us with other programs, that's fine, we can invite Grandma Zhang Xia, can we invite other programs? We have Chen Guang Fan Wenli and his wife to join, do other programs have it? We have the queen Zhang Yuanqi in charge, what about other programs?" I don't say this to show anything, I want to say that we spend a lot of money to invite four big-name mentors, and we also have cost pressure, these four teachers can bring huge publicity and ratings to the show, so the advertising effect will be better, and we will have a higher advertising fee than other programs. ”

Another person in charge of Xixi Dairy said: "It is because of this that we are relieved and raise the price a little, Mr. Zhang, I will also give you a bottom, no matter how much other companies give, we'Xixi Dairy' can give up to 1.8 million, I have prepared the contract, if you think it's okay, we can sign the contract now." ”

Zhang Ye shook his hand and said, "No." ”

The woman from the Plum Soybean Milk Company said: "Mr. Zhang, I heard that the special amount of your program has been sold, if you bite to death three million without dropping a cent, this is difficult to sell, and in the end, it will be a waste of your resources and losses." ”

The person in charge of Xixi Dairy answered: "If it is three million, we will definitely not buy it, and few other companies have the strength or desire to win the first-class special advertisement, they are at most to buy a second-class and third-class small advertisement, and a few first-class advertisements are vacated, what is this not a waste?" If it drops below 2 million, your program can immediately account for a large amount of advertising expenses, but if you insist on the unreasonable price of 3 million, it will be difficult for us to talk about it, and in the end, your program will be reduced by nearly 10 million for no reason in the first-class special advertisement, why bother?"

Other advertisers also mean the same, they are all waiting, waiting for the "Voice" column group to lose their breath, waiting for them to reduce the price themselves, otherwise the show will not be broadcast in many days, and then the advertisements will not be able to sell if they want to, and they will lose the most.

However, Zhang Ye doesn't see it that way, the words of these people seem to be very right, but in fact, they are all nonsense, "I still say the same thing, the minimum is three million, and the cost of our production is there." ”

The person in charge of Xixi Dairy frowned and said: "Take 10,000 steps back, "The Voice" has not been broadcast yet, no one knows what the ratings are, and looking at the evaluation of the people and the media, everyone doesn't seem to be very optimistic, we are also taking risks when we buy advertising, and we also have costs." ”

"Teacher Zhang, two million, I'll take a step back. ”

"Well, up to two million, I talked to the company, and it should be reluctantly acceptable. ”

The two men, who had not spoken much, opened their mouths at this time.

In fact, before coming, several of them had also communicated and had already figured out what to say. Zhang Ye is actually right, "The Voice" is the industry's first variety show that costs hundreds of millions of dollars, and heavyweight mentors such as Zhang Yuanqi and Chen Guang have joined, it can really be said that it is an unprecedented battle, even if many people and industry insiders are not optimistic, they are still willing to buy the program advertisements of "The Voice", for this reason, they can even accept more than double the average price of one million in the industry, two million is their bottom line, but if they accept three times the price of the industry, they can't accept it.

The four of them all looked at Zhang Ye and waited for him to retreat.

Zhang Ye also looked at them, picked up the phone on the table and called the office area outside, "Hey, Xiao Wang, you come to my office, yes, now." ”

Knock knock.

Xiao Wang knocked on the door first, and then pushed the door in, "Director Zhang." ”

Zhang Ye said directly: "Help me send a few friends." ”

The four of them were stunned, sending off guests?

Xiao Wang was stunned for a moment, and looked at the four people: "Several, please come here." ”

One said: "I advise you to think again." ”

Another said: "Three million, no one will buy it!"

Zhang Ye said: "Please go back, our advertisements are clearly priced, even if no one buys it, we are also at this price." ”

"Forget it. ”

"Farewell!"

"Farewell!"

When the four of them left, they were all a little angry, and they said in their hearts that you are too arrogant, such a broken show, maybe the final ratings will even be 0. If you don't have 5 percent, why do you ask for a special fee of 3 million? Stupid people just buy it! You just wait for all the advertisements to fall into your own hands! At that time, you will lose a lot!

As soon as they left, Zhang Ye called Zhang Zuo and Haqiqi over, and now most of the things they are responsible for have progressed, and the time of the two of them has also been freed up a lot.

"Director Zhang, are you looking for us?" asked Zhang Zuo.

Haqiqi blinked, "I see that the advertiser has just left?

Zhang Ye said with a smile: "No, they can't accept the price of the first-class special fee, and they can't afford the second-class and third-class small advertisements." ”

Haqiqi uh and said, "Didn't we cut the price? Or three million?"

Zhang Ye asked rhetorically, "Why is the price reduced?"

Haziqi: "......"

Zhang Ye said: "In the future, you two will help me share the matter of the advertising contract, and then there will be advertisers to talk about advertising, you can talk to them, the price of the first-class special contract is three million, and not a penny less, just talk about it like this, and forget it if you can't negotiate it." He is now annoyed by these advertisers, and he is too lazy to talk to them, so he simply gives this mess to Zhang Zuo and Haqiqi.

Haqiqi said: "If the price is not reduced, in my understanding, it may be difficult, after all, the advertising price in the industry is ...... If we don't sell, our loss ......."

Zhang Ye said: "It's not that I don't want to sell advertising, it's not that I don't reduce the price, but I can't reduce it, this first-class special contract has been sold before, and there is also a 100 million yuan title of brain gold, if we reduce the price, if the advertising fee for other companies is particularly low, what do you let the company that bought the advertising before? What do you think about the brain gold group that supports us when we have no funds in the most difficult time?

Zhang Zuo nodded, "That's right." ”

Haziqi sighed, "But if the advertisement is empty, the loss inside ......"

Zhang Ye said: "At most, there are only two less advertisements, what is the matter? And I tell you, the loss will not be us, these four companies will definitely regret it in the future, but ah, this is all a later story." ”