Chapter 1004: Bubble Hall Chewing Gum
After Li Feiteng investigated Guo Biting, he asked the Tianyan intelligence officer to directly check her current location in detail.
After he got up the next morning, after getting his mobile phone, he received a message from the intelligence director of Taiwo, saying that Guo Biting was now at her home.
The address of her home was written down by Li Feiteng last night.
He definitely wouldn't go to her like this, Li Feiteng wanted to cultivate a family with a foreign surname of Panzhi, that is, to convince her entire family.
The reason why the Meng family has become a wealthy family is also because there is really love between Li Feiteng and Meng Tingwei, and secondly, An Miaomiao's family and Fan Bingbing's family are slightly weaker, because they have a small start and are not as ambitious as Meng Xiangshan.
In fact, it is also very important to have ambitious men in the family.
Li Feiteng took out the members of Guo Biting's family again, and he targeted Guo Biting's cousin.
Guo Xin, the general manager of the marketing department of an electronics company, is 32 years old this year.
His father, Guo Zhengguo, is a staff member in the system and is the elder brother of Guo Biting's father.
This is the immediate family of the Guo family, and Li Feiteng decided to make a breakthrough from Guo Xin.
However, there is no need to rush and cannot be in a hurry.
He is now interested in the chewing gum market, and he wants to buy Yake first.
……
The plane flew from Taiwo to the Golden Triangle.
Yake is located in the Golden Triangle, and when Li Feiteng came over, he asked the secretariat to notify Yake Company, and his arrival surprised the board of directors of Yake.
Yake is a food factory founded by Chen Tianchuan in 1993, and Chen Tianchuan's family is very prosperous. He is the sixth oldest in the family. He also has eight siblings.
Now in the board of directors of Yake. There is Chen Tianchuan's brother Chen Fuli.
As for the other brothers and sisters, although they are not in the company, they are also incapable, but they are all because of Chen Tianchuan's success, and they have all become wealthy, which is a very common phenomenon in Huaxia's family.
The two Chen brothers of Yake welcomed Li Feiteng at the airport, and they welcomed the arrival of this legendary rich man very much.
Li Feiteng said that he came to visit, but the Chen brothers could also have a premonition that something was happening. After all, the third master will not come to visit casually, there must be cooperation.
Coming to the headquarters of Yake's food company, the Chen brothers also led Li Feiteng into the workshop to see some processing of candy and chocolate.
After the visit, at noon, in a large hotel, in a private room, Li Feiteng and Yake, a total of eight directors, had lunch together, and he said: "Mr. Chen, I came here with an investment contract this time. ”
The faces of the two Chen brothers changed slightly, and Chen Tianchuan touched his chin. He smiled and said, "Mr. Li, I don't know how much capital you want to invest in Yake?"
"$100 million in shares. We will evaluate Yake, you will be integrated into it according to the proportion, the existing management will remain unchanged, and a new board of directors will be established, and we only need a director position, and the chairman will still have Mr. Chen. ”
"But what are we Yake doing with an extra $100 million all at once?" Chen Tianchuan was a little puzzled, the current total value of his company was only 85 million yuan, and $100 million was almost ten times that of the company.
Of course, Chen Tianchuan will have a lot more shares, but it is still less than 10% of the level, which is equivalent to not even an important director, and Li Feiteng will suddenly control more than 90% of Yake's shares.
Although it is said that it is $100 million all at once, what is the point of doing so?
Li Feiteng explained with a smile: "I took out 100 million US dollars to build Yake food factories in Asia, Europe, and North America, develop and develop chewing gum, and enter the chewing gum market. ”
Chen Tianchuan and the other directors listened to this, and they all discussed one after another, and I have to say that the chewing gum market has always been a project that Yake wants to do, and even has begun to start.
But from the current market controlled by Wrigley, it is difficult for them to win in the chewing gum market.
If Li Feiteng were to lead them into this field, it would be completely different.
"Don't worry, if the two Mr. Chen feel that this is not good, I can mention the establishment of Bubble Hall Candy Group, and Yake has become an independent sub-brand of the group, Mr. Chen, you are still Yake people, and we only need to hold 51% of the capital, and the rest of us are together and how about cooperating again?"
Li Feiteng's other plan is to make Chen Tianchuan and other directors more agreeable, so that they have not changed much.
However, such a plan can only show that these directors of Yake are a little less ambitious.
On this day, in terms of cooperation, it was finally established in the form of Bubble Hall Candy Group.
On June 1, Children's Day coincided, and Chen Tianchuan's Yake company held a press conference in the Golden Triangle.
Announced the establishment of Bubble Hall Candy Holdings Group with a $100 million investment from KIL Ventures Group.
Bubble Hall financed Yake with 65 million yuan, accounting for 51% of the shares, and Yake officially became a subsidiary brand of Bubble Tang.
Chen Tianchuan and Chen Fuli entered the board of directors of Bubble Hall, and they also continued to be in charge of Yake.
As for the establishment of Bubble Hall, the first thing was to announce the establishment of the "Bubble Hall" brand chewing gum in the Golden Triangle.
Bubble Hall itself is a cartoon game brand of Li Feiteng Yunteng Game Group, and using this brand also has great advantages.
At the very least, Bubble Hall suddenly has a market of millions of players, these players often play Bubble Hall, and then see Bubble Hall chewing gum, they will naturally choose Bubble Hall first, rather than Yida.
In short, this is also a very coincidental thing, and the brainwashing of the game for players is very effective.
Li Feiteng stayed in the Golden Triangle for a week, and he carried out some product research and development settings for the Baobaotang chewing gum brand series.
The first is the fresh breath of Bubble Hall sugar-free mint.
The second is the Bubble Hall fruit series.
The third is the Bubble Hall Youth Love Series.
On the packaging, in addition to using Yida bottles. It is also designed with high-grade hard platinum paper. There is also a metal box. There are three types of products, and they are also representative products.
The chewing gum factory is being set up non-stop, and the marketing of the brand, including the brand's packaging, is also going on at the same time.
Of course, the advertisement must not be out, and there is no shortage of channels now, that is, it will take at least half a year for the product to be made.
However, Li Feiteng couldn't wait too much, and he acquired some chewing gum brands and markets in Japan, South Korea, Europe and the United States. The price is not huge.
By July, all the 100 million funds of Bubble Tang Candy Group had been spent, and it owned the following brands.
The first brand, Bubble Hall chewing gum, has already begun production in two factories in Japan and South Korea.
The second brand, Yake Yiya Xylitol, is a chewing gum brand developed and produced by Yake itself.
The third brand, island country rose gum.
The fourth brand, Hanguo JUICY chewing gum.
After Li Feiteng acquired these chewing gums, he set up a research and development room for herbal tea-flavored chewing gum in Huaxia.
It is to use the Huaxia Wanglaoji herbal tea brand. Started planning the fifth brand - Wanglaoji chewing gum.
His big move can be said to have made the Yida Company of the Wrigley Group feel a little scared.
The Wrigley Group also contacted Li Feiteng. Saying that everyone can work together, can you let Wrigley Group invest in Bubble Hall?
Li Feiteng's response to this is: What about dreaming?
Yida has ruled the chewing gum market for so long, and it is time to step down from the sales throne.
As the saying goes, the country takes turns, and now Li Feiteng wants the chewing gum market, can you Yida still go down?
In fact, the chewing gum product itself is not the focus, the focus is on marketing.
For this reason, Li Feiteng racked his brains to come up with such advertisements for Bubble Hall chewing gum.
The first advertisement - "Chewing Gum, Only Bubble Hall!" spokesperson Zhou Jie Wheel.
Second advertisement: Huang Xiaoming and Liu Yifei version.
Liu Yifei: "The taste of Bubble Hall chewing gum is just like the first love I was looking forward to!"
Huang Xiaoming: "What about me?"
Liu Yifei: "Your bubble hall is my taste." ”
The third advertisement Huang Shengyi version.
Huang Shengyi: "My breath is so fresh, life is so beautiful, my taste - Bubble Hall chewing gum!"
The fourth version, the Taiwo version.
Chen Bolin: "Give me a bottle of bubble hall." ”
Guo Biting: "I've bought it!"
Chen Bolin: "I want that bottle, give it to me." ”
"Don't take my bubble hall!"
"Oops, Bubble Hall!"
"Share your bubbles, share your happiness. ”
A total of four advertisements were designed by Li Feiteng himself, and he was going to shoot the last beautiful advertising video of Bubble Hall.
That is, let Chen Bolin, Zhou Jielun, and Guo Biting come together and be the protagonists of his advertising video.
And this opportunity is a plan that Li Feiteng is preparing to take down Guo Biting, an oxygen beauty.
……
After finishing his work in the Golden Triangle, Li Feiteng returned to Taiwo, and he came to Tengda Media Company in Taiwo.
Zhou Jielun is now an artist of Tengda Media, while Chen Bolin is not, just an actor of a small company.
Chen Bolin is a very characteristic actor, in short, it is very memorable to see the works he starred in.
is also such a person, so these two male stars with special characteristics of youth idol stars, plus a typical oxygen eye-catching beauty like Guo Biting, can really shoot an absolutely brainwashing advertising film.
The reason why Yida is famous is because of the good shooting of advertising films, and all kinds of publicity has been always......, after Li Feiteng now entered the chewing gum market, he stopped cooperating with Yida's various advertisements, for example, all kinds of advertisements on the Internet have stopped, so that Yida can't spend it even if he is rich!