Chapter 404 The company's future planning
"Now the national market is stable, the plant construction is completed, the production can also keep up, there are two months to the New Year, this time is the peak season of liquor sales, family and friends gatherings, gifts and exchanges, liquor is an indispensable thing on the table of our people, so, our next focus is publicity, as long as the publicity is in place, with our marketing network across the country, sales will have an explosive growth. Pen ~ Fun ~ Pavilion www.biquge.info"
Several people listened to Ma Xiaodong's words, and nodded involuntarily, the first few months and the last two months of the Chinese New Year are indeed the peak season for liquor sales, and even the liquor stocks in the stock market will have a certain increase during this time, which shows how hot the consumption of liquor is during the Chinese New Year.
Ma Xiaodong continued: "So, everything is ready, only Dongfeng is owed, I am ready to take out at least 500 million yuan of publicity funds this time, and there is no upper limit for the time being, mainly used for prime-time advertising investment in various TV stations with high ratings, followed by the advertising of this year's Spring Festival Gala, we must win." ”
When Li Guodong heard this, he frowned and asked: "The prime time of the TV station is not a problem, liquor advertising has always been the darling of the TV station, but how to advertise the Spring Festival Gala?" I watch the Spring Festival Gala every year, but I don't find any advertisements? ”
In this era, the advertisements of the Spring Festival Gala are still relatively obscure, unlike later, the Spring Festival Gala even has a title sponsor, and a lot of advertisements are no less than other program advertisements.
However, what Ma Xiaodong has to do this year is to title the Spring Festival Gala, remember that the title sponsor of the first Spring Festival Gala is also a liquor company, Langjiu in Sichuan Province, Langjiu by virtue of this title, really became famous in one fell swoop, after the New Year, sales increased dozens of times, the national sales were hot, and this popularity has lasted for several years, until the advertising strategy of Langjiu made mistakes, and this craze was lowered, but Langjiu also became a well-known liquor company in the country by virtue of this advertisement.
Ma Xiaodong listened to Li Guodong's words, and said with a smile: "There was no before, but this year there is, as long as the money is in place, are there any advertisements that can't be bought?" Our goal is the title sponsor of this year's Spring Festival Gala, this matter will be handed over to you, Mr. Li, contact the preparatory team of the CCTV Spring Festival Gala, money is not a problem, as long as they dare to ask for it, we dare to give it. ”
This is an opportunity to soar into the sky, no matter how big the price is, Ma Xiaodong will also take it down, as long as he wins this advertisement, as long as the 'Qingquan Ancient Wine' in the future does not make a stupid move, there will definitely be no situation where it cannot be sold.
Li Guodong felt Ma Xiaodong's determination to win the Spring Festival Gala, although he knew that it was a bit difficult, but he nodded and took over the task, because he got an annual salary of 2 million, and he wanted to be worthy of this salary.
"Since our goal has been aimed at the national market and the Spring Festival Gala, then only sell to resist the liquor, it seems a bit of a loss, with such good resources, we can enter the high-end market, take advantage of this New Year's opportunity, the launch of several high-end liquor, respectively priced at 288, 188, 88, high-end liquor two, 1088 and 888 two, this is an opportunity for our company to take off, the whole company is united, as long as we fight this battle, we can lie on the credit book in the future."
Li Guodong nodded fiercely and said: "Boss, don't worry, tomorrow I will go to the capital to contact the Spring Festival Gala preparation team, and I will definitely find a way to win the title sponsor of this Spring Festival Gala." ”
Ma Xiaodong sneered and asked, "You just came back and went to the capital again, the sister-in-law at home won't have complaints, right?" ”
Li Guodong laughed when he heard it and said: "As long as I get my salary back, I guarantee that she has no complaints at all." ”
Yes, with an annual salary of two million, and a fart complaint, the first two million in this year is an absolute working emperor, if you are not satisfied, you are a fool.
Ma Xiaodong nodded and said: "In this way, Mr. Lu will try to cooperate with Mr. Li, doesn't our investment company take shares in some entertainment companies?" When the time comes, you can help introduce people in the entertainment industry to Mr. Li, and talk a little better. ”
Lu Chengyun nodded and said, "Okay boss, I know, I will set off to the capital with Mr. Li tomorrow." ”
Ma Xiaodong nodded and said: "'Qingquan' is now such a plan, now let's talk about the investment company, the investment company after a few months of formation, all departments are fully staffed, we used to invest in some fixed assets and company stocks, these companies are good prospects, but it is difficult to bring income in the short term, and my next goal is the financial market."
At present, the world has experienced the bursting of an Internet bubble, which can be said to have triggered a small financial crisis in the global financial market, whether it is our country's financial market or foreign financial markets, have experienced a heavy blow, but this blow is not without benefits, then after the bubble goes, the rest of it is dry goods.
Even if it is difficult for the market to improve in the short term, but if you want to fall again, it is even more impossible, so now to enter the financial market, although the profit will not be very high, but it is more difficult to lose money, which is suitable for a newly established company like us to try out.
Therefore, the investment company has two goals for the next stage, one is to continue to invest in those companies with good future scenarios, such as new energy industries, such as Hanergy, Sunshine, new energy vehicles or equipment manufacturers, and some electric bicycle companies, especially electric bicycles, I find that this is a very promising industry, the current domestic motorcycle market has become saturated, and the future electric vehicle will definitely replace motorcycles with energy-efficient and low-cost transportation. It has become an indispensable means of transportation for ordinary people, so we must start this industry as soon as possible. ”、
Whether it is new energy or electric vehicles, are the future of the hot industry, new energy in the next few years, in the strong support of the state under the rapid development, rapid application to all walks of life in all aspects, the scale of the industry is very large, whether it is the future of Hanergy, or new sunshine, are large new energy listed enterprises.
As for electric vehicles, not to mention, they have basically replaced the current bicycles and motorcycles, and the streets are full of electric vehicles in the future, with an industrial scale of hundreds of billions of dollars, which is much larger than many large automobile companies.
After talking about the first goal, Ma Xiaodong continued to say the second: "The second goal is the financial market, I don't ask the investment company to create how much profit can be created for the company in the financial market, as a new enterprise, I know that it is difficult, so I only have two requirements, the company will give you sufficient funds, first, your goal is to establish a variety of healthy investment channels, whether it is domestic, or foreign, whether it is a futures stock fund, or a spot bond warrant, if I want to invest in the future, the moment the order is issued, You have to enter the market as quickly as possible. The second is, although I don't expect you to make much profit, but I hope you can be self-sufficient, the company will give you a start-up capital, tentatively set at 10000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 ”
Lu Chengyun nodded hurriedly when he heard this, if he can't do it with such a low request, then jump into the river, and want him to have a good use as a general manager?