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Chen Kangjie and Zhao Gang returned to the living room from the kitchen, and Zhao Gang's wife Min Fang and the nanny Aunt Lan returned. (If you like this book, please bookmark biquge.info) TXT eBook Download**After Zhao Gang's introduction, Min Fang was quite enthusiastic about Chen Kangjie, and took Aunt Lan to the kitchen to prepare lunch to entertain Chen Kangjie, anyway, Zhao Gang didn't need to go to work in the afternoon anymore, so lunch can be a little later, before Chen Kangjie came, he had breakfast in the hotel, and now he doesn't feel hungry.

At the lunch table, Zhao Han didn't say a word, a girl who was originally very confident, was hit by Zhao Gang's words. Chen Kangjie is still a little strange, when he first entered Mén, how did this relatively lively and beautiful NV child come back from moving sheep Ròu by himself, and he didn't say a word.

Chen Kangjie didn't stay at Zhao Gang's house for long, and left after lunch, and their friendship has only come to this point so far, anyway, it will be a long time in the future. Zhao Gang's family's meal is not quite in line with Chen Kangjie's taste, Zhao Gang's family is from the north, and the nanny Aunt Lan is from Dongshan, the whole taste is mainly light, and Chen Kangjie's food can't be mentioned.

In the afternoon, Chen Kangjie had to go to CCTV Director Li's house.

Li Taichang's original name was Li Kunlun, probably because he was born in Kunlun Mountain, or his parents wanted him to be as majestic as Kunlun Mountain, anyway, whatever the reason, it is unknown.

Li Kunlun was the former deputy director of CCTV, and after Zhao Gang was promoted to the Propaganda Department, he replaced him. It seems a bit unruly, Li Kunlun used to be in charge of logistics and advertising promotion at CCTV, and he should be succeeded by the deputy director in charge of work and business, but under the recommendation of Zhao Gang, Deputy Director Li was able to correct him.

Although it is said to be unruly, it also reflects a reality, CCTV is paying more and more attention to economic benefits. Although it is a national television station, under the impact of the economic crisis, all units have raised the pursuit of economic efficiency to a new height, which has broken the tradition of being taken over by the deputy director in charge of news operations for the first time.

Li Kunlun knew that Chen Kangjie was at Zhao Gang's house, so he offered to send a car to pick him up, but Zhao Gang did not let him, but asked the driver to send Chen Kangjie over with his own car, anyway, Chen Kangjie didn't know where Li Kunlun's house was, either to be picked up or sent by someone, always to choose one of them, and finally at Zhao Gang's insistence, Chen Kangjie took his Audi car to Li Kunlun's house.

In comparison, Li Kunlun and Chen Kangjie have more jiāo than Zhao Gang, and his promotion is really due to Chen Kangjie's contract agreement, and before that, their CCTV advertising tasks are almost completed every year, until the long-term agreement with Chen Kangjie is signed, the amount of advertising tasks can be completed every year, Li Kunlun also benefits from this, although Zhao Gang was promoted, but CCTV is still in charge of him, so Li Kunlun is recommended to take over his class. Book mí group 2

As soon as he met Chen Kangjie, Li Kunlun seemed very enthusiastic, and the two recalled the scene where they worked together a few years ago.

Li Kunlun's family is the only one at home, his wife is still in the unit, and the children go back to their hometown to visit their grandfather.

Li Kunlun told Chen Kangjie that they CCTV is preparing to send a film crew to Qianzhou to shoot two feature films, one is to reflect the changes in the province in three years, and the other is to reflect the construction achievements of Liushuipan.

Of course, Chen Kangjie wants to express his gratitude, for this kind of good deed, Chen Kangjie has never refused, but there is a request that Chen Kangjie directly refused without thinking about it.

"Can you also be interviewed as a representative of the enterprise or the masses at that time?" Li Kunlun asked Chen Kangjie.

Chen Kangjie didn't think twice, "That's not necessary, I understand your kindness, not to mention that I can't represent the company, I don't have any actual job position, there are many people who can represent the company, the presidents of those companies are interviewed casually, as for the masses, then it's even more impossible, my father was interviewed, and I will sing the praises again, what is this."

The most important thing for Chen Kangjie is that he doesn't want to appear in public yet.

"Okay, then I respect your opinion", Chen Kangjie refused, and Li Kunlun naturally couldn't continue to be strong.

Chen Kangjie and Li Kunlun talked at his house for an afternoon, and Chen Kangjie proposed some suggestions to him to increase his income, including increasing the channel, which can enrich the demand for programs and buy more advertisements. Chen Kangjie also built yì him, and he can also conduct advertising auctions, through guò auctions, which can increase the price of advertising.

However, the most valuable prime-time advertisements of the first channel are all occupied by Hongyuan, and even if they are auctioned, it is difficult to auction them at a high price, and they cannot create national influence.

"Unless you can give up a part of the prime time, even if we auction it, the actual profit will not be large", Li Kunlun happened to make an "unreasonable" request to Chen Kangjie.

"Hehe, we have an agreement, I am kind enough to give you a proposal, but you in turn exploit our interests, am I not being a Lu dòng guest?", Chen Kangjie secretly scolded Li Kunlun in disguise.

"Xiaojie, there is no such thing as you, I didn't discuss it with you, how can you scold me for being a dog?", Li Kunlun pretended to express his dissatisfaction with a calm face.

"Haha, I didn't say anything, the point is that Uncle Li, your construction is too outrageous, you can't cut our interests without compensation, we also bought it with real money at that time, not only do we not owe you advertising fees every year, but we still pay it off in advance for a whole year", how could Chen Kangjie's féiròu spit out for no reason.

"I know that's a bit unreasonable, and I can't let you suffer, right, I'm going to accept your offer, start a movie channel first, and we'll use twice the advertising time of the movie channel in exchange, how about it?", Li Kunlun proposed a plan.

"Double?", Chen Kangjie stretched out two fingers, "Uncle Li, this is not right, the time has doubled, but the value has not increased, now our country advocates the commodity economy, this advertising period is also a commodity, the price of the commodity must be measured by the value, twice is absolutely impossible, compared to a set of prime time", Chen Kangjie is definitely not a benevolent negotiation opponent, especially in business negotiations.

"Then what do you say you want to do?", Li Kunlun's own plan was not accepted by the other party, so he had to kick the ball to Chen Kangjie, which was equivalent to the initiative to Chen Kangjie's hands.

Chen Kangjie stretched out a ring finger behind the outstretched index finger and middle finger, "Three times, there is no three times the time, we will not change, this is still for the sake of us as old friends to point out and help you, otherwise, if you change to someone else, don't even think about it, we are abiding by contracts and keeping reputation", Chen Kangjie got cheap and said obediently.

"Three times more, right?", one minute for three minutes, Li Kunlun felt a little too much.

"It's not a little bit, it's you as the director, if someone else is the director, it's four times."

"Yes, I think you little ghost is the most difficult to deal with, do you think it's two and a half times as good?", Li Kunlun is used to being an official, and he doesn't have much experience in business.

Li Kunlun himself has increased to two and a half times, and there is no need for Chen Kangjie to give in, but he still has to say a few more words to increase his confidence," Uncle Li, your newly opened channel, others don't know much about it, there are not many companies willing to advertise, I am completely out of support for your work, besides, the advertising of a channel, as long as you auction well, at least the price will increase several times, not you go to the enterprise, but the enterprise to ask you, no matter how you say it is your cost-effective, three times the time, we still suffer a little loss."

Chen Kangjie said all the truth, in fact, there are other parts of the truth that he did not say. It is true that the auction price of a set of prime-time advertisements will increase several times, and the bidding kings in history have proved this, not to mention that Chen Kangjie will only give up a small part, and in the case of scarce resources, the price will only be higher. For the newly launched channel, advertisers will be in a wait-and-see state, and it is also true, they will not rush to shoot so quickly, and they are waiting for the effect of ratings.

The part of the truth that Chen Kangjie did not say is that in the 93 years when entertainment resources were scarce, if a movie channel was really opened, it would definitely be very popular with the people, Chen Kangjie remembered that when CCTV just opened a movie channel, their TV set was transferred to one set except for the news broadcast, and the rest of the time the TV set almost stayed on the movie channel.

Therefore, as long as there is three times the time, Chen Kangjie will definitely not suffer, and the advertisement can span various time periods and adapt to different groups of people.

There is another important reason, Chen Kangjie does not want his companies to rely too much on the importance of advertising. Advertising is needed, but business management, product quality, marketing strategy and tactics, customer experience, and after-sales service will be more important. Historically, many of CCTV's champions have fallen on their belief in advertising, ignoring these soft core aspects.

What's more, advertising should be diverse, not all pressed on TV, in the future, just like Ye Tangsen said, magazines, newspapers, public cars, building advertisements, etc., and even after two years, there will be online advertising, and then there will be mobile phone advertising.

Therefore, Chen Kangjie's choice at this time, that is, to give favors and take benefits, is deliberate.

"Okay, three times is three times, but can you do it?", Chen Kangjie is just a consultant, Li Kunlun is a little skeptical.

"If I can talk to you, then I can make the decision, didn't I participate in the conversation last time", Chen Kangjie replied lightly.

"Okay, don't you have thirty minutes, I don't want more, you can give me ten minutes", Li Kunlun agreed very happily.

"Don't even think about it, five minutes at most, five minutes of CCTV Channel 1 in exchange for fifteen minutes of the movie channel, let me tell you, you have invested too much time, it is not worth much, and scarce is expensive!", Chen Kangjie only returned a little.

Li Kunlun didn't have a choice, although he was the director, but he didn't have anything to do with Chen Kangjie, just like that, a new advertising agreement was reached, and the rest only needed Ouyang Zhenhua to send someone to sign it.

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