"Do you want to hear a lie, or is it true?"

Yang Tianyou asked.

"How do you say a lie? What about the truth? ”

Tang Mo was full of interest.

"The lie is, starting a business is too tiring, and I'm not for money, I have money, I just think you have a lot of pursuit and potential, and I want to help you realize your dreams, change the world together, and help people create a better life! …… Yes, that's it, many investors and investment funds use this disgusting tone when they fool entrepreneurs! ”

Yang Tianyou said seriously: "As for the truth? For me, whether it is starting a business or investing, it is all about making money, why do I choose to invest? First, entrepreneurship really requires talent, and it is not that you can play with money; Second, investment is far faster and more efficient than starting your own business. ”

"Angel round investment is less than tens of thousands of yuan and more than 100,000 yuan, generally 10% to 15% of the equity, invested in eight out of ten, as long as one or two can enter the next round of financing, it is a big profit, if there are several rounds of financing or the company goes public, it is a huge profit."

"I think you have a talent for entrepreneurship, and you are also optimistic about the development of Dandan Restaurant, and in addition to money, I can also play some other roles, so I want to gamble! In addition, now that self-media and Internet big V are becoming more and more difficult to do, I have actually been planning a retreat for a long time, and I have already invested in two or three small companies! ”

Investment is the real wealth harvester, Tang Mo also knows this.

For example, at the end of 1999, SoftBank Group CEO Masayoshi and the founder of the cat factory, Ma's father, met for only 6 minutes, and decided to invest 30 million US dollars to ask for 30% of the shares.

By the time the cat factory went public in 2014, Son's $20 million had become more than $50 billion, an increase of more than 2,500 times in 14 years.

Another example is Hong Kong Island Superman Li Zekai, when he was at the helm of PCCW, he bought a 20% stake in the goose factory for $2.2 million in 1999, and transferred it to South Africa's MIH Holding Group for $12.6 million two years later.

As a result, MIH not only took over PCCW's shares, but also acquired the shares of some other major shareholders of the goose factory, spending a total of US$32 million, holding more than 45% of the shares, and then a small amount of reduction and cashing, but the shareholding ratio is still more than 33%, with a market value of nearly 100 billion US dollars, and an increase of more than 3,000 times in more than ten years.

What Tang Mo didn't expect was that Yang Tianyou was so open and honest with himself.

Yang Tianyou seems to be complaining, but he is actually telling himself some unspoken rules of the investment circle, intentionally or unintentionally.

For example, what is the ultimate purpose of investors, how to distinguish their truth from falsehood, and the proportion of shares split in the early stage of financing...... Wait a minute.

However, he didn't fully understand: "Brother Tianyou, you're joking, where do I have any entrepreneurial talent, it's just a toss!" As for the Dandan Restaurant, although I am very confident, I don't see any prospects at this time, right? ”

"Investment is profound, in fact, it's not that complicated, just look at the people, as for whether the project is good or not, whether the market is big or not, although it is important, it is not the most important!"

Yang Tianyou laughed and explained: "You just came out of the cat factory, you should know the history of the cat factory, right?" Back then, Son was a clean investor, what profound things could he learn in the six-minute conversation? In the final analysis, it's just that I have taken a fancy to Feng Qingyang! ”

"Don't underestimate yourself!"

"You can think of making Dandanfan into a dome shape, and you did it, this is talent, and there is a high level of execution!"

"In addition, in the hectic time when you have just opened, you will also take into account that the first handsome of Communication University may leave a psychological shadow, proving that you are very kind, and investing money in you is reassuring, at least you will not deliberately harm investors or partners!"

"Kindness can be pretended, but this kind of detail can't, at least, it conquered me! I believe in my own eyes, and I believe in my own judgment, I can't be wrong with you! ”

Tang Mo was eye-opening when he heard it, it turned out that there were so many exquisiteness and ways to invest.

Investment is not to invest in projects, not to invest in market prospects, but to invest in people, which has raised his thinking and cognition to a higher level, just like Xianxia said in the online article, from "practicing qi" to "building a foundation".

A brand new door slowly opened in front of Tang Mo's eyes, allowing him to bypass in many ways.

Tang Mo didn't realize at all what kind of subtle impact this conversation with Yang Tianyou would have on him, and what kind of profound power would be exerted on his future!

The two chatted for more than an hour, and Yang Tianyou got up to say goodbye, saying that there was a press conference of a certain home appliance manufacturer to attend in the afternoon, and he would go to a dark horse camp for entrepreneurship as a guest speaker in the evening.

Sending Yang Tianyou away, Tang Mo flipped through Weibo again, and saw that the popularity of "Don't Keep Your Hands", "Dandan Rice", and "Dandan Restaurant" was still high.

"Twists and turns, Internet celebrities don't spare their hands and angrily scold the "black-hearted shop" but are scolded! 》

This is the first article published by an entertainment gossip website, nominally a news report, but in fact, it is a false rumor, there is no on-the-spot investigation and evidence collection, nor has it interviewed the parties involved, but just briefly retold the process of the whole thing, the fundamental purpose is to rub the heat and increase the traffic of his website.

What is Dandanfan? The power of food is so magical! 》

This is a food topic urgently made by an imperial capital food website with the "Dandan Restaurant Incident" as the starting point, summarizing several unknown niche delicacies, and launching some local restaurants with a good reputation, which looks very attentive, at least can scare many non-industry insiders.

However, Tang Mo knew from a simple glance that they just added some gimmicks of Dandan rice and Dandan restaurants to the previous topics, and rearranged some pictures, and even the recommended restaurants must have business cooperation with the website.

"Use quality to convince "black" customers, Dandan Restaurant should become a role model for entrepreneurs! 》

This is the headline article that Fox Factory subsequently launched.

The headline article was signed "Xiao Yi".

I also paid attention to the Weibo "Dandan Restaurant Incident" throughout the whole process, and knew that the Dandan Restaurant actually belonged to Tang Mo at all, and Xiao Yi also wanted to help, so this article was written quite horizontally.

The article first starts with the reality of "mass entrepreneurship and innovation", telling that today's entrepreneurs are impetuous, and they want to package a dazzling gimmick and concept, and then fool consumers and investors, and make a fortune by making quick money, and some entrepreneurs even abscond with money.

After that, the article introduced the matter of "Dandan Restaurant was scolded by Internet celebrities for not sparing their hands, thousands of netizens went into battle, and the owner Tang Mo fought back angrily, and conquered the unsparing hands with real delicacy and service, and made netizens applaud together", which was used to demonstrate that entrepreneurs must do a good job in products and services in order to retain users and obtain the sincere support of consumers.

Finally, the article also summarized and echoed the beginning, calling on consumers to support such entrepreneurs and such good stores, and at the same time, calling on the government to give key support and encouragement to such entrepreneurs, and make them a model for entrepreneurship, so as to guide more entrepreneurial young people to be down-to-earth, and not always fantasize about getting rich overnight!

Although this article is still not investigated and collected, it is estimated that Tang Mo will be very busy and did not even communicate with him, but to be hot, to be hot, to be high, to be high, to be deep, as soon as the article was issued, it was immediately reprinted by other websites, many Weibo V, as well as food, entertainment, and entrepreneurial self-media have published comment articles on this matter, for fear that they will not be able to catch up with this hot spot.

Tang Mo himself was a little surprised, this "point to face", "scolding war" as the introduction, "entertainment" as the detonation line of the Dandan restaurant marketing incident, finally blossomed in full bloom, reaching the peak of public opinion!