Although there were some minor events at the banquet, it was still enjoyable overall.

After a full meal, everyone moved to the conference room next to it, and someone had already prepared tea, pastries, fruit plates, etc., for everyone to enjoy while having tea.

The form of tea talk is exclusive to the elderly in Zhou Lin's memory, but people in the cultural circle seem to like this kind of idle chat, and he can only follow the local customs.

Zhou Lin sat in the corner, next to Xi Zhixing, except for this good man in the literary world, no one wanted to sit next to him.

Zhou Lin was also happy, and when he saw the big cherries on the plate that were very expensive in this season, he ate them one by one.

The tea party is actually a very free atmosphere of the chat occasion, Yang Muxia and Li Rao as hosts, first introduced the compilation progress and publication order of the "Whimsical" book series, and then invited the writers to speak, the content is imaginative, some are to introduce the works, some are to say some writing experience, and some people have made some comments on the cultural phenomena in the market.

After every writer speaks, there are people who participate in the discussion, which can be in agreement or disagreement, and if there is a-for-tat opinion, the discussion will be held.

Most of the writers often attend similar tea parties, and the discussions are very lively. They chatted enthusiastically, the juice Zhou Lin ate flew sideways, and Xi Zhixing, who watched it, was dumbfounded, secretly thinking that the young people nowadays are really uninhibited.

"Zhuyunfei, you are the youngest writer here, and this year's work "Liancheng Jue" has received a great response and has become a phenomenon in the martial arts circle. I don't know if you can share your writing experience with you?" The tea party lasted for an hour, and just after the previous writer had just finished speaking, Li Rao suddenly asked Zhou Lin by name.

Zhou Lin just stuffed a cherry into his mouth, and when he heard this, he quickly spit out the cherry pit and said, "Well, I didn't know I had to speak when I came, so I didn't prepare." ”

There was laughter all around, and it is unknown how many of them were well-intentioned.

Cheng Zixiong's voice sounded coldly nearby: "Do you still need to prepare? Read your flamboyant post on the Internet again, and ensure that it is more exciting than any speech." ”

Someone laughed and coaxed: "I've heard of that post a long time ago, but I haven't seen it with my own eyes." I've heard that it's wonderful?"

Zhou Lin smiled slightly: "Since everyone is so interested." It's okay for me to say a few words. ”

As he spoke, he walked to the front, sat down between Li Rao and Yang Muxia, and said very naturally: "When it comes to writing, everyone is an expert. It's more than I've been in the industry for a long time, so I don't have to talk about what I know. I would like to say a few words about my experience in the development of intellectual property, which I would like to use as a starting point, and if there is anything wrong with what I said, I would like you to correct it. ”

The exploitation of intellectual property? The ears are all sticking up.

"What is intellectual property? You should be able to guess that each of your works can be considered potential intellectual property, but whether it can become intellectual property or not is still unknown, why do you say that?"

"Intellectual property must have the potential to be exploited. For example, our novels can be made into movies, drawn into comics, or adapted into stage plays, in short, there must be multiple angles and forms of possibilities. ”

"It's not enough to be adapted, it also has to have the potential for financing. That is to say, someone is willing to invest in the development of your intellectual property, and it must also have marketing potential, that is, there are selling points and promotion conditions, and it must be ornamental. Only when these elements are met can it be called intellectual property. ”

The concept of "intellectual property" proposed by Zhou Lin was not unfamiliar in 2015 in the previous life, and even everyone in the cultural circle knew it.

However, in 1999, although the Chinese government vigorously promoted various cultural industries and vigorously protected intellectual property rights, many people still did not form the concept of intellectual property. Even among the writers here, many of the works have been adapted into various forms of literary and artistic works such as movies, TV dramas, comics, etc. They don't realize that their work is actually a kind of "intellectual property".

It wasn't until this moment, when they heard this strange and familiar word from Zhou Lin's mouth, that they were a little stunned.

Zhou Lin continued: "You all have written books, but many of these works are only published as books. All I got was the manuscript fee. If we can carry out some operation of intellectual property, and transform books into television, movies, comics, animation, games, and so on, we can maximize the value of intellectual property, the value of writers, and the value of cultural products. ”

Jin Rumeng couldn't help but say: "Actually, what you said, everyone has been doing it for the past few years. ”

The crowd nodded. I don't think what Zhou Lin said is too new.

Almost half of Jin Rumeng's Gu Tianfeng's works have been adapted into TV series, which have been sold well, making many stars popular and making them a lot of money.

There is also Su Dui, who set up his own film and television company to produce his own TV series and movies, and has become a frequent visitor on the wealth and culture list by relying on the income from film and television dramas.

Isn't this all the operation of intellectual property that Zhou Lin said? What Zhou Lin said seems to be novel, but if you think about it carefully, it is just a cliché.

Zhou Lin smiled and nodded: "What Jin Daxia said is that your "Eight Desolation Knife" is last year's ratings champion, Gu Daxia's "Blood Battle Iron Cage Castle" is this year's champion, Ms. Su Wei needless to say, her works will almost be sold well when they are made into movies and TV series, but in my opinion, even the three best in this area are far from tapping the full potential of intellectual property." ”

"Up......roar" There was an uproar all around.

Everyone is usually very envious of Jin Rumeng and Gu Tianfeng, and of course Su Dui, these three people are the writers who have adapted the most film and television dramas in the literary circle, and more than half of their works can be adapted into film and television dramas, and the copyright fees they get are eye-catching.

Zhou Lin actually said that they did not tap the potential of intellectual property, and everyone thought that this was even more incredible than Zhou Lin's previous ridicule of the entire mystery novel industry.

Sure enough, Su Du sneered: "My film and television company made a movie and two TV series last year, and from the late eighties to today, the TV series produced exceeded 3,000 hours.

"Hahahaha. There was laughter in the room.

Zhou Lin smiled: "Ms. Su is very confident, which is a good thing. But you've only made TV dramas and movies, do you have other adaptations of your works? Do you know how to develop peripheral products? Do your popular celebrities create other values for you? Have you maintained your personal brand? Do you know how to open up new publicity positions in the Internet era? Have you paid attention to the market of young audiences? Do you know what the long-tail effect is?"

Everyone was stopped by Zhou Lin's series of questions, and even Su Duan was a little confused.

Zhou Lin smiled: "If there is an answer to even one of the above questions, then I can only regret to tell you that your works actually have a lot of potential to be tapped!" (To be continued.) )