Chapter 908: LOL
At present, one of the important things that Yunteng Games needs to do is to develop a game that truly establishes the company's status as a world giant.
The "Torchlight" series has been launched to the third part, with a total sales of 48.5 million copies, bringing 900 million RMB revenue to Yunteng.
The "Plants vs. Zombies" series has been launched to the 6th part, with a total sales of 76 million copies and a profit of 1.7 billion RMB.
The "Crossfire" series has launched 2 parts, with a total sales of 52 million copies and a profit of 1.2 billion RMB.
The global annual profit brought by the three brand works in the online game industry is also as high as about 400 million.
Yunteng Game Group, as the largest in Asia and even a well-known enterprise in the world, because of Xu Changlong, the new games that the company has invested in in recent years have all been destroyed.
Brands worth tens of billions can be said to be very damaged.
If the competitors who got the source code all popped up, then it's okay to say, the key is that everyone is honest, even if Li Feiteng knows who they are, there is no way to find them, because there is no evidence.
What's more, this kind of illegal trade is also transnational, and it is difficult to hold accountable.
Yunteng Games has made a lot of money over the years, but Li Feiteng has either invested in game engines or turned to invest in other companies, so now there is not much money in the company's account that can be started, only 20 million US dollars, which is equivalent to liquidity.
For such a large company, with only $20 million in liquidity, Li Feiteng is actually drunk.
It's also his fault. Because Yunteng games have always been profitable. Something like this happened out of nowhere. It's also very helpless.
But fortunately, every month, the major game agencies have to return to Yunteng Game Finance, as well as the income from the sale of stand-alone games, online games, and training bases, which add up to hundreds of millions of RMB a month.
So. The money is still not bad, the worse is the next game development plan.
Since Li Feiteng wants to personally manage Yunteng, it is not as simple as developing a game.
For a single-player game, he chose Assassin's Creed as an imitation.
He had played this game in his previous life, so it was easy to write the script of the game, and he was able to find the right studio to develop the game together.
In addition to Assassin's Creed, Philip Lee felt it was time for him to develop a game in the world that would definitely take the world by storm. That's League of Legends LOL.
LOL is a game that doesn't need much at all. This kind of game is relatively easy to develop, and the most difficult thing is not the technology, not the art style, not the engine, but the creative gameplay of the game.
It's more advanced than Duota, there are a lot of game elements, the balance of the design, etc., this is a competitive game, a qiē and a qiē, are not so casual and simple.
Moreover, it is this game that has made Tengxun's copycat empire the No. 1 game in China, and Shanda has also withdrawn and stopped playing games.
In short, as soon as this game came out, the world went crazy!
It's more obsessive than World of Warcraft.
What's more, it will take two more years for World of Warcraft to start operations for Blizzard, and when the time comes, Li Feiteng will definitely act as an agent.
He came down as an agent, not to make money or anything, but not to operate.
Yes, just put this game in your hands, it's very simple and rude, don't let this game enter the Chinese market, everyone can't play this game, see how popular this game is?
China's game industry broke through the 100 billion mark in 2014 and became the world's largest market.
Li Feiteng has grasped this market, and the annual turnover in the future will definitely be tens of billions of dollars.
As a game giant, it is simply too easy for him to occupy more than 90% of the game market.
So, for foreign games, it's just one word - rush!
Take the money to drive out of China, don't give them the opportunity to enter the market, and don't let anyone act as an agent or operator.
In the current situation of Xiamen, it is not difficult to develop a game in China, or even develop it independently.
With the engine technology shared by Yunteng Games, the cost of developing 2D games is the same as playing, and the cost of 3D games does not require too much money.
For example, a game like Legend can be made by hundreds of thousands.
Of course, to make a game, it depends on whether Li Feiteng will help promote and operate it.
If it is purely a money-making game, imitation without connotation, and only for the purpose of commercial interests, Li Feiteng will not give a chance to head out at all.
Do you want to say that the third master bullies people?
Hehe, it's bullying, what's wrong with suppressing you?
Bite him!
The third master is the third master, it is this kind of domineering, this kind of style that is unique in the industry.
Of course, Sanye is not unkind, Yunteng Game Company, so many studios, is actually equivalent to the entire Huaxia game industry.
Which studio founder, did not make money.
Of course, it is impossible to be like Chen Tianqiao and Yunteng Games.
In the era of becoming a billionaire by relying on one game at a time, it is simply impossible.
Becoming a millionaire is still relatively simple.
Yunteng has a total of 12 wholly-owned studios, and there are about 60 cooperative studios.
Except for Xiamen, there are basically few game companies in other places.
Even if there is, it is also a place responsible for agency operation and promotion.
And the export place of game products is only Xiamen.
I can't find talent anywhere else!
Therefore, Xiamen is now the "game capital of Asia", and the industry in this area is more prosperous than anywhere else in the world.
Li Feiteng is very aware now, and within a few days of coming, he walked on the street, and he could see some game exhibitions, role-playing reality shows, and various game business activities every day.
What about the current one. Huaxia's operating game. Very much.
Single-player games included. It's also very much.
Under his crackdown on thieves, he sacrificed hundreds of millions of dollars every year, but this is the high/tide of domestic stand-alone games for a long time.
The sales model adopted has changed from a CD to a "download random code".
Through the Qingmu Internet Cafe under the Guò Feiteng Group, or directly on the official website of the Yunteng Game Portal, through the online transaction of Guò Alipay, you can directly purchase and "download random code". You will be able to go from the Internet to the genuine game.
As for whether it has been cracked, a free version is circulating.
It is very difficult and difficult, on the one hand, it is to crack down, there is no forum that dares to do such a thing, and on the other hand, technology cannot do it.
However, after the outbreak of Yunteng's source code leak incident, the sales of a large number of stand-alone games using Yunteng's domestic game engine have plummeted, and it is simply a straight decline.
What used to be a few hundred sales a day is now not a single player who buys. All of them go to download pirated/versions.
Even Li Feiteng's anti-theft agency quickly shut down those website forums.
But it's a free version that can be played. It quickly spread on the Internet.
When that's the case, it's basically hard to stop.
However, pirated / version is always pirated / version, and the genuine version is updated, and it can still be sold, but the results may not be so ideal.
This is the way of selling online, and in reality, it is the sale of Internet cafes.
Qingmu Internet café is no longer just an Internet café, a kind of reform of Tong Guò Li Feiteng, and a lot of investment was invested in real estate shops in the early stage.
Therefore, in terms of Internet cafes, it is already a multi-functional service platform that integrates catering, retail, and advertising, and can become a channel.
The sales of point cards, mobile phones, game CDs, the promotion of movies, games and other products, the chain Internet café itself can also hold various activities and competitions.
Li Feiteng's identity as the "father of Internet cafes" has brought him convenience in the Internet, advertising media, electronics industry and other aspects, and is also a strong backing.
With millions, or even tens of millions of public computers, we have mastered the lifeblood of the Internet.
Therefore, the word godfather and the word third master, he wanted to take it down, but he couldn't take it off.
When developing the two games "Assassin's Creed" and "League of Legends", Li Feiteng finally decided to start the operation of the three games with leaked source code.
Let all Internet cafes start to put up new promotional posters, and add these three new games directly to the Internet café management software of all computers.
The agency operators of these three games are all handed over to Google to operate.
Tong guò Google pays for publicity, promotion and promotion.
All of them are organized and reasonable, and Li Feiteng's public and private are distinct.
He's the chairman, but he's not the president of operations or anything like that, and the things that everyone manages are different.
Li Feiteng has the decision-making power, but the presidents also have the right to refute.
Of course, the final interpretation right is still in his hands.
The three games were soon advertised and opened servers.
At the same time, as Li Feiteng expected, some private servers came out almost overnight, and some were even abroad, which was difficult to stop at all.
However, who is Li Feiteng, Google itself is a foreign-funded enterprise, and there are many foreign companies in him.
Besides, he is also a foreigner to Huaxia.
Therefore, no matter what region or country, under his strict orders, the people who opened private servers and made plug-ins were dug up one by one, and received a notice from the court.
Of course, in the early stage, if the private service did not make money and had no turnover, Li Feiteng had nothing to do with those people.
What he wants to do is to prevent this from happening as much as possible.
As for the three games, the requirements are not high, they can be popular for a while, and they can earn the capital.
Journey to the West, Duota, and Seeking Immortals, the three games, the biggest investment is Duota, and it is also the push tower of LOL's predecessors.
It's just that the heroes and skills, the painting style is relatively simple.
It's just that such a new gameplay game, on the contrary, in the first 24 hours of the server, the results are the worst, and almost no one cares.
On the contrary, Journey to the West and Quest for Immortals, both of which exceeded 50,000 online users on the first day of service.
The two games, a total of 200,000 RMB arrived on the same day, according to this sign, even if it is not popular, it can pay off.
After all, this is only a game with an investment of 10 million RMB, not a game with an investment of more than 100 million. (To be continued......)