Success and failure are relative, Google's failure in Hanguo is due to adaptation, and NHN Group has also failed in China.

Li Feiteng successfully prevented NHN's invasion of the Chinese online game industry.

Like the rise of Shanda, Tengxun, Jiucheng, Qingmu and other online game operators in China, including the global popularity of Yunteng Game Development Group, the turnover of Hanguo's game industry has been declining.

For now, Li Feiteng feels that if he wants to make a breakthrough in the Han market, then the only way is to work the game.

The portal, as well as the search engine, has been formed by NHN user habits, just like QQ users, they have been accustomed to using NHN's current software, and in the local area of Hanguo, it is really impossible to compete with NHN, so Li Feiteng is thinking more about what kind of online game can allow him to obtain market volume!

After a game is popular, you can use the influence of the game to do many, many industries, the simplest is the video field, gamers have formed a very strong fan base, and the advertising costs generated are also a very big performance.

Duota has already achieved a certain market in Hanguo, but Li Feiteng feels that this is not enough, so he has to find more things that can control the hearts of netizens in Hanguo.

Online games are also an entertainment community, as far as Li Feiteng is concerned, in fact, the essence of the game is the same as other software services, but it pays more attention to entertainment, and in the process of playing the game. In fact, every user enjoys a wide variety of services.

For example, online social networking. Online dating. There are some other things about the chat service on netizens, which depends on the more detailed features and functions of online games.

Overall, Li Feiteng feels that what he has to do now is to promote "League of Legends" faster and faster, so that the game will become popular around the world earlier, so that he will have more opportunities. to occupy the global market.

A game can actually adapt the landscape of many markets.

It's really hard to predict what kind of industrial chain and what kind of cultural influence "League of Legends" will have long had.

However, what Li Feiteng wants is that League of Legends is a game with more Chinese elements and more cultural connotations from other countries.

In the final analysis, in terms of the setting of the hero, Li Feiteng feels that he has to personally control and guide this matter.

League of Legends currently has two development studios in Summergate and San Francisco, but no branch in Seoul.

But Li Feiteng wants to build a branch in Seoul as well. Because the level of developers of games in this country is very good.

The reason why he wants to develop League of Legends is getting stronger and stronger, because he also thinks of giving Girls' Generation an opportunity to make her debut earlier.

Wait for League of Legends to be made. They can actually be the first batch of heroines, come to play the role in real life, and then go to hype, and when the game is promoted, it also makes them popular.

After making them the eight otaku gods and goddesses in the game industry, and then pushing them to the top of another industry through guò music, they will become more famous in general.

In Seoul, Li Feiteng didn't look for any business buildings or anything like that, he directly bought a holiday villa village, in short, after the computer server arrived.

He started recruiting game developers from all over the world, and he had to have a lot of work experience, such as digging up people at Blizzard who had developed Warcraft, or people who had done Warcraft mods on game forums.

In just one week, about 236 game developers from all over the world rushed to Seoul, and of course a large number of them were Seoulians.

Li Feiteng is a personal interview, one by one, don't look at him now as a rich man, but the development of LOL is an important thing, but it is also a thing that makes him particularly excited, because for many years, he has not found a special time to work hard, and now he has this kind of love.

He was a master of game development in his previous life, in game development, he had a lot of ideas, learned a lot, in fact, today's life, most of them are forced to come up step by step, for example, there is a voice to tell him, you are a traverser, if you don't work hard, isn't it a little unworthy?

This voice should be desire/desire, but when you chase this for a long time, you will definitely get tired, so you will find the state of the small ordinary psychology that you started with.

For game developers, they come to apply for jobs because they are interviewed by a world-famous rich man who is also a computer whiz, and they admire someone very much, and now they have the opportunity to work with him, just fantasizing is very exciting.

Choi Hu is a young game developer in Seoul, he is very young, only 16 years old this year, but he is already a genius in the computer department of Seoul National University, and he has started to work part-time for some companies, such as NHN, which also invited him to write a lot of programs.

I heard that Google's chairman Li Feiteng came to Seoul and wanted to develop a game in Seoul, a game that is said to be popular all over the world, called League of Legends, what kind of game it is, fans around the world are also looking forward to it, but they don't know it now.

Cui Hu was the 100th interviewer, and when he walked into the room and saw Li Feiteng sitting alone behind the interview table, using a notebook, he hurriedly greeted: "King Li, I'm very happy to see you." ”

"Hello Cui Hu, please take a seat. After Li Feiteng looked at the information of the interviewer on the computer, he also smiled and nodded.

This interview is not bad, so far 10 people have been recruited, and overall it is still very good.

Li Feiteng said: "Well, our game is not a test of the game developer's skills, but more of a test of the understanding of gameplay, for example, I ask you a game like Warcraft, have you ever played it?"

"Oh, of course I did. ”

"Have you played Dota, StarCraft, Red Police, and Blue Police?"

"I've played it all. Cui Hu nodded.

"Okay, then, let me ask you, how do you let players experience the thrill of online game leveling and also experience the fun of competitive teamwork?"

"I think Dota is one of those games. ”

"Okay, that's a very good point, so why has Dota been launched for so long, and it's not very popular?"

"I think,On the one hand, it may be a problem with the game engine of Duota,As a user of Thor 3 and your company's self-made Xianxia engine,On the current hardware equipment,The requirements for the computer will be very high,And it can only be in places where the network broadband is more developed,For example, our Han country,Germany、Magnesium country。 ”

"That's a very good point, I think you can join our team and have more discussions together. ”

"Really, great!"

After another three or four days, Li Feiteng found about 38 people with one belief among more than 300 game developers.

Among the 38 developers, he found five particularly outstanding Han Guo young men, and these five people are the heads of each part of the LOL Han Guo Development Division, or the five directors of LOL Seoul.

Now there are three bases for the development of LOL, and there must be some differences in the versions, Chinese, English, and Korean.

The gameplay is immutable, and everything is the same.

It's just that Li Feiteng will change many heroes in his previous life, which means that he has to work with this group of young people in Seoul to make more interesting heroes and design more skills, at least to make LOL more fun while maintaining the balance of the game.

Huaxia's LOL is mainly a module and framework for making a game, in short, it is a technical core in the early stage, similar to the core of a game, but it is just an empty shell of a machine, not a soul.

The soul is done by both the magnesium country and Seoul, such as the skill effects, the balance of the game, etc., which is done by the engineers on the magnesium country's side, and in terms of gameplay, it is filled by the game developers on Li Feiteng's side.

There are about 2,000 game developers in different positions, all of whom have joined the development of LOL, and the development speed is very fast.

However, most of the time, the creation of zào, simulation, and test failures, and the test was successful, for example, Li Feiteng's side, made a hero's gameplay today, and then quickly handed it over to the branch of the magnesium country, and immediately after a day, the game module can be released, and when it comes to the summer gate, you can directly let many of Li Feiteng's professional players go to the test server to experience the hero's battle situation.

In general, the development progress of LOL has reached the middle and late stages.

According to Li Feiteng's plan, it is no problem to make LOL completely within a month, but it is necessary to start testing the server around the world, that is, to try it for free.

As for the official server, it is necessary to wait for a qiē to be ready and the framework is good, such as an online store, and a channel for the release of discs of some games around the world, in short, Li Feiteng wants to do a large-scale promotion LOL.

He can't wait to make LOL popular in a year or two, and it is so that other similar games have no way to surpass it.

"Now we have made 8 sets of basic heroes, for a total of 40 heroes. ”

"Develop two more heroes, and you can open the player's test server. ”

Li Feiteng first made about 40 heroes from the 2009 fist in his previous life, and he decided to pinch two of them himself, and pinch two original heroes. (To be continued......)