"That, Tang Mo, do you think we want to think of another way, or reduce the price of egg fried rice?"

Seeing Tang Mo's graceful and unworried look, Sister Zhang finally couldn't help but ask.

Sister Zhang is thirty-seven years old, the age of a, she looks quite strong, and her voice is very high when she chats with the neighbors next door, and she is not a worry-free master at first glance, but I don't know if it is because of Li Duoduo or because of the employment relationship, Tang Mo on the other side is a little restrained and respectful.

"Sister Zhang, let me say it again, our one is not egg fried rice, it's egg egg rice!"

Regarding the fact that Sister Zhang always called egg rice egg fried rice, Tang Mo had a headache.

Although egg rice is egg fried rice, in his long-term plan, egg egg rice must be separated from egg fried rice, and even make people no longer naturally associate egg fried rice when they mention egg egg rice.

Because no matter how delicious it is, the long-standing concept of egg fried rice is a casual, cheap, and non-quality meal, and the really high-end, solemn banquet banquet will basically not have egg fried rice, for example, everyone has heard of using rice cakes or something to entertain foreign guests, but you must not have heard of egg fried rice being written into the state banquet menu, right?

"Yes, yes, yes, egg rice egg rice egg egg rice!"

Sister Zhang rubbed her hands and said: "But the egg fried rice for 36 people is indeed a little expensive, even I am reluctant to eat it, there are still many students in this area, they actually don't have such a high spending power, why don't you reduce the price for a few days and try it?"

"Don't fall!"

Tang Mo directly rejected her proposal.

36 yuan per person is the price he decided after careful calculation.

Before taking over the shop, he checked a lot of information and knew whether he could make money from catering, and there were three key indicators: human efficiency, ping efficiency, and turnover rate.

Human efficiency is the utilization efficiency of chefs and waiters, ping efficiency is the benefit generated per unit area, and the turnover rate directly affects these two items, which refers to the number and frequency of guests received per unit of time per table.

On the whole, the geographical location of the Dandan restaurant is not good, the restaurant area is not large, the boss and the staff are a total of two people, no matter how high the turnover rate is, it is limited, and it is unlikely that it will be profitable to optimize these three indicators, and there is only one way left: to improve the profit margin.

Tang Mo carefully tested, according to the amount of normal people's food, 100 catties of rice can be fried to make 300 servings of egg rice, each egg rice with two eggs, plus oil, salt and green onions, as well as rent, gas, water and electricity, and Sister Zhang's salary, which is a hard cost.

Because he purchased the best ingredients, the cost of each egg and egg rice was 2 yuan, the cost of eggs was 5 yuan, and the cost of oil, salt and green onion was 2 yuan, according to selling 300 copies a day, the store rent, gas, water and electricity, and Sister Zhang's salary were about 1 yuan per share, and the total cost was about 10 yuan.

The gross profit margin of the catering industry is generally around 35% to 50%, excluding various taxes such as business tax of about 10%, and the profit margin of most restaurants is 20% or 30%.

The price of egg rice is 36 yuan, and the gross profit margin is as high as 260%, which is far more than 99% of restaurants, if 300 copies can be sold, the daily profit is 7,000, 78,000 in ten days, and nearly 240,000 a month, which is a lot.

The most important thing is that this price not only ensures full profit, but also does not deter diners, even in fourth- and fifth-tier cities, as long as they feel that it is worth the money, the vast majority of people can still afford it.

And this is also the prerequisite and solid foundation for the expansion of Dandan's catering in the future.

Tang Mo wanted to set 200 yuan, 300 yuan, or even 500 yuan or 800 yuan per person, but as Zhao Xin said, no matter how delicious the egg rice is, there will always be a day when you get tired of it.

As for the price reduction, Tang Mo never thought about it!

Just kidding, anyone who has done business and engaged in a business knows that it is easy to reduce prices, but it is difficult to get back when you want to rise, as long as the price is raised, a large number of loyal users will be driven away immediately.

Users have no responsibilities and obligations, and they will not help you consider whether the price of raw materials has risen or the currency has depreciated, they only know that you have to sell 12 yuan of things that used to cost 10 yuan, black-hearted businessmen, and then turn around and throw themselves into the arms of competitors.

What Tang Mo didn't know was that just when he was thinking nonsense, there was an undercurrent surging on the Internet!

At the beginning, there was a big V with hundreds of thousands of fans who took the lead in posting a Weibo-

"Recently, I don't know where to go, the merry and happy hand suddenly bubbled, and it looks like he wants to do something big!"

This is a reposted comment, and the content of the comment is a news link and a provocative content sent by the Internet celebrity "Don't Leave Your Hand" a few minutes ago: "This kind of black-hearted store that doesn't want Bilian, you wait, the hand master will not wipe out your unsightly underwear, and he will not be surnamed Hand !!!!!!!!! from now on"

Behind the provocative content, there are ten shocking exclamation points!

"Wow, who is so bold as to dare to offend our master, is it because he is impatient?"

Someone immediately reposted this comment on Weibo.

"I watched the news, this is really a black-hearted shopkeeper, support the hand master to kill him, the hand master is mighty 87!"

People who don't think it's a big deal to see the excitement then follow.

"The emperor is on the march, and there is no grass to grow; the hand master is everywhere, and the chickens and dogs are restless! Hand master, you just let go of your hands and feet to make trouble everywhere, and I will hold a cup of tea to watch you stir up the storm!"

Another well-known big V also jumped out.

"Hey, recently it's either the tragic little Baoqiang who has been betrayed by his wife, or the prodigal Sayuri Thailand JJ, or the girl baby who was split by her husband, which made me lose my appetite and be sluggish, Brother Hand's shot is really extraordinary, and there is excitement to watch!"

A self-media tuba focusing on the production and handling of entertainment gossip also came over to slap the horse.

For a while, the entire Internet was full of discussions about "leaving no hands to go out of the mountain again, the cannon battle is about to explode", and countless netizens have moved small stools and prepared to grab the sofa, just waiting to kill the so-called black-hearted small businessman who doesn't know what to do.

If you don't keep your hand, you deserve to be an Internet person, and sure enough, it didn't disappoint everyone, and a long Weibo was quickly posted-

"Master Hand has traveled all over the world, pampered beauties from eight countries, eaten all over the world, and condescended to visit the Michelin headquarters, but I have never heard of a food called egg rice!

Egg Egg Rice?Egg Egg Fried Rice?

I don't know if it's a cow's egg, a horse's egg, or a donkey's egg?

As for the aesthetically ugly dilapidated fly restaurant on the news picture, do you dare to say that it was not designed by the graduates of Lanxiang Technical School?

Thirty-six or one?

Why don't you set the price at two hundred and five?

You must not be convinced, you must tell the master, you are worth the money, right? You don't want to lower the standard of food because you have to deal with a larger number of diners, right?

You little tricks, the master has long been tired of crooked, come, let the master teach you how to make this black-hearted restaurant!

You must first make up a story that the egg rice was begged from the food god of Hong Kong Island or I don't know which country spent a lot of money or knelt outside the door for three days and three nights.

Then, you must get a fly restaurant to meet the gimmick of the AV diva of the island country or the super Internet celebrity of the country, so that the media who don't know the so-called will follow and make an explosive incident.

Then, you must spend some money to find a superstar superstar like Master Shou, and at the worst it is a wild star at the level of Sister Fleur, who wants to enter your small restaurant and is not allowed, and wants to eat your balls...... Oh no, can't do it, and then take the initiative to pop it out.

Next, what kind of hunger marketing should you engage in, supply for a limited time, so that people think that they can meet the empty well when they enter your restaurant, and the value of one meal will be doubled, so there is the capital to brag about the gentle township on the wine table!

If you do the above, even if you set a price of 250, even if you only sell it for 10 minutes a day, even if your food is not as good as garbage, you will still be full of customers and make a lot of money!

Spare me, brother!

If you do this kind of catering, it will ruin my 5,000-year-old food culture, and you will have to be scolded for being black-hearted, why don't you come and beg the master, how about the master of the hand to find the brothers of the United States to get two remingtons and take you to rob the bank?"

As soon as this long article was issued, the Internet immediately boiled!

Because although he became popular by scolding and tearing up, he has never been so heart-wrenching or heartbroken!

Could it be that this black-hearted small businessman really has a grudge against him?