Chapter 800 - Promoting FMCG
After staying in the classroom for more than an hour, Ma Xuewen and Zhang Tingting went out to work on things, originally Ma Xuewen planned to take each other out to play today, but Zhang Tingting's mind is now thinking about how to make money, of course, this can't be described in the eyes of money, but she urgently wants to learn more things with Ma Xuewen, which belongs to people's curiosity and a demand for a better life. Pen ~ fun ~ pavilion www.biquge.info
So Ma Xuewen was brought to the business area by her, because the nature of the work has changed now, and now they need to promote the Wenting FMCG brand, this FMCG brand has fast food restaurants, drinks, and snacks, the cost of fast food restaurants must be a little bigger, but the cost of drinks and snacks is very small, and the profit is very large, if it can be rolled out, it is like the new chicken steak, fried chicken, and other FMCG products that appeared in later generations.
Ma Xuewen hopes that he will also build such a chain and become a restaurant brand franchise, because he has his own plan to build commercial areas, and these commercial areas will definitely have places to eat, drink and have fun, and promote his own FMCG brand, which can be regarded as double profit, so he plans to do this.
"Xuewen, how are we going to promote this thing? Are you still looking for a company as before? Looking at the leaflet in her hand, Zhang Tingting was a little out of idea, she didn't get used to the new culture newspaper at the beginning, she was brought to Wenting by Ma Xuewen, and it definitely takes time to understand.
Ma Xuewen said: "We don't need to find any companies or individuals to cooperate with as before, now we only look for the owners of those small shops, let them join, and find some stores that are not very prosperous, only in this way can we increase our chances of success." ”
Zhang Tingting heard this and looked around, and didn't find which store was sluggish, after all, this is a commercial area, people come and go, any store has customers patronizing, if you want to find the kind of place that can be crowded, I'm afraid you can only go into the alley to find, so she said: "The main street is definitely not good, let's go to those two alleys to see, I don't think there are many people in it, business should not be very good." ”
Although Zhang Tingting has not figured out the model of FMCG and how to talk to customers, she understands what Ma Xuewen meant, that is, to find some sluggish stores to promote, those people should be more acceptable, and it is impossible for a good store to be willing to give up the current business to do something else.
After Ma Xuewen praised Zhang Tingting for her cleverness, he took her hand and walked to an alley, which is located on the south side of the main street, there are no pedestrians in the alley, but there are many snack bars, and all kinds of fried skewers are also available, even if the store looks very hot, but there are basically no customers in it.
When Zhang Tingting saw the grilled squid, she couldn't take a step, so Ma Xuewen looked up at the very small door, and then pulled her in, and after ordering two servings of squid, the two sat in the store to eat, and the proprietress was bored watching TV, and the middle-aged man who grilled squid outside didn't know whether it was a hired chef or her husband, in short, Ma Xuewen's vision of people was still very accurate, and he felt that it should be right if it was the boss's wife.
When the squid was about to be eaten, Ma Xuewen opened the conversation and said to the proprietress: "Boss, how many skewers can your squid sell a day?" It should be very profitable on this street, right? The proprietress was fine, so she was still very willing to answer when she heard someone chatting with her, and then said with a smile: "What kind of money to make, now everyone eats foreign fast food, our grilled squid is pretty good, there are several snack bars in it that have been in debt, and I plan to sell the store out now." ”
"Business is getting worse and worse, so it's better to find a class with peace of mind." The proprietress seemed to be chatting about family life, and Ma Xuewen said: "Now young people like us really don't want to eat things like snack bars, they all like to eat fried chicken, hamburgers and the like, didn't the boss consider making this kind of restaurant too?" ”
The proprietress said: "We don't understand what we want to do, and the investment cost should be quite large, and the big store will definitely not be able to compete, and the small store we don't have an advantage, just say the franchise fee, the opening fee, and all kinds of materials and labor, before the opening of the loss of money, I don't know when I earn it back." ”
It can be seen that this proprietress should be more talkative, and there is no topic because Ma Xuewen does not seem to be old, but he likes to chat with young people like them, Ma Xuewen heard this and said: "It's not a secret, in fact, our company is a fast-moving consumer goods brand, your store is on the street, it stands to reason that the customer flow should not be small, to join our FMCG brand only needs 10,000 yuan to package technology, equipment and brand authorization, materials are also used as you go, how much you need every day will be sent by a special salesman, There is no need to press the goods, and 10,000 yuan will recover the cost in this kind of place in one or two months at most. ”
Hearing this, the proprietress looked at Ma Xuewen carefully, and didn't say anything, just smiled and said, "It's not easy to do business now." ”
Although the other party's interest was not very high, Ma Xuewen still chatted with her along the topic, Zhang Tingting pricked up her ears and listened carefully, and when talking about a series of issues such as product technology and finished products, Ma Xuewen not only said the advantages, but also said a plan of his own, which is very practical for the promotion of this small store.
The proprietress finally came to be interested, and when Ma Xuewen left, she deliberately left his phone number, hoping to cooperate in the future, so Ma Xuewen took Zhang Tingting to visit five in a row, and also ate five in a row, and the three snacks at the end of the street basically arrived, and let them leave their business cards with different ways of talking, although no one decided to join on the spot, but for Ma Xuewen, it was already the first step to success!
After leaving the street, Zhang Tingting rubbed her little belly and said: "I can't eat anymore, my stomach is about to explode when I eat, can we promote it in another way." Seeing her pitiful appearance, Ma Xuewen couldn't help but smile and said: "Who let you eat so much, let's just order something and sit there and chat with the boss to promote, where did you think that you would eat everything." ”
Zhang Tingting pouted when she heard this, frowned slightly, and said very cutely: "If you don't eat it, it's a waste, and it's all bought with money, even if they give it to us for free, we can't waste it, how hard people work to support this store." After saying this, she glanced back, her expression full of sympathy.
Zhang Tingting is such a simple person, so simple that she will never think about how she is, all she thinks about is where others need help, and she will put herself in the other party's shoes to consider and solve problems.