Chapter 2 The Super Bowl and Beyond
The Super Bowl is the most-watched show in the United States, and all the viewers of the entire awards season combined are not as good as the Super Bowl!
120 million viewers, almost half of the population of the United States!
How about the Oscars? The number of viewers is in the early 30 million every year!
The Super Bowl is held at a different time each year, but it is held on the last Sunday in January or the first Sunday in February. Pen & Fun & Pavilion www.biquge.info
The 2014 Super Bowl was held on February 2 local time, with the Seattle Seahawks taking on the Denver Broncos.
Shen Lin has no interest in rugby, he only came to the United States to see the "Interstellar" advertisement for the first time, of course, the three major guild awards are about to be announced!
According to the PR strategy he had discussed with Bill, the three guild awards were the key.
Regarding the final attribution of the Oscars, Shen Lin will go all out no matter how lazy he is, so he has already rushed to the United States on the afternoon of the second day of the Lunar New Year.
……
Hilton East End, Los Angeles.
It's not that he doesn't want to go to New York, it's already overcrowded, and this year's Super Bowl will be held in New York!
Shen Lin sat barefoot on the sofa, holding the remote control and changing the table boringly.
After all, he doesn't know anything about rugby!
finally got to the end of the half, and Shen Lin hurriedly locked on ABC TV.
The halftime show and the halftime advertising session are here!
This year's halftime show is Brother Mars and the Red Hot Chili Peppers.
Originally, only Brother Mars was invited, and the little brother may feel that he was a little overwhelmed, so he invited Red Hot Chili Peppers to do a halftime show stage together!
Shen Lin doesn't like Lao Mei's performance style very much, but he is still quite interested in advertising, and stared at the TV for a long time.
Finally, it's time for the ad!
Many people may not know that the advertisements that can appear in the Super Bowl are used by some local tyrant companies to promote their products or enterprises, which is true, but if you want to attract the attention of more audiences, the advertisements need to be very creative!
Most of the advertisements in the halftime show are very creative and aesthetically pleasing!
It's finally the turn of the Interstellar commercial:
Eighty years ago, all the plants on the earth fell into wilt, the vegetation began to decline on a large scale, and the sandstorms ravaged the whole earth, there is no doubt that the earth is no longer fit for life!
'There's a wormhole near Saturn, and we need to travel through him to find a planet suitable for us humans to settle in!'
'Wow! what a mountain!'
'It's not a mountain, it's a tsunami, Jennifer, run!'
The picture, a huge wave that covers the sky appears on the screen.
'Okay, let's dock and go into manual mode...'
The Ranger is seen cautiously trying to complete the docking process with the mother ship.
'Why has it been so long?'
'It's been twenty-three years!'
'Is that a black hole? so beautiful, I thought he was black!'
A series of dialogues and quick cuts, but without imposing a message on the audience, the entire 30-second trailer makes it clear to the audience that the movie shows the real "Interstellar".
The picture is strong and shocking, and there are a bunch of wonderful starry skies that have never been seen before.
"I'm going to watch this movie!"
"Me too, who is the director of this movie?"
"Whatever, I saw Scarlett!"
Many old American people who saw the trailer instantly became interested in "Interstellar".
After all, it is the birthplace of science fiction films, Lao Mei has an extraordinary love for science fiction movies, no matter how you look at "Interstellar", it is a very good science fiction masterpiece!
Especially the interstellar fever that has quietly become popular in the past two years, from "Gravity" to "Interstellar" to "The Martian", the timing of "Interstellar" is too coincidental!
Hollywood belongs to the market-oriented management model, basically what type of film is hot, everyone will rush to promote similar projects.
For a period of time, popular epic films, everyone frantically spent money to make epic films, until "Troy", "King Arthur" and "Heavenly Dynasty" were messed up one after another, and everyone finally understood that the original epic films were no longer popular and turned to other film genres.
The same is true for the intergalactic genre, until 2016, when "Space Traveler" starring Jennifer Lawrence and Chris Pratt was launched, with an investment of $120 million, two actors with great box office appeal, and good media reviews, everything has the strength to take off at the box office!
However, North American audiences are fed up with the same type of movie, and although the global box office is $300 million, the North American side has less than $100 million!
Fortunately, it's 2014, and interstellar sci-fi is far from saturated.
……
Hollywood is a commercial society, and they have real-time attention to the box office of movies in all countries, and Zhang Yimou's "International Market" has set a series of box office records in China since its release, so that these old Americans, who are accustomed to the North American market being the most awesome, completely understand the vastness of the Chinese market!
They knew it was a new opportunity!
At the same time, they are also very clear that China Film has a very ambiguous attitude towards Hollywood blockbusters, and hopes that you can create benefits, and at the same time, it will not bring much harm to domestic films.
How can you quickly enter the Chinese market, and is there any other effective way to invite a bunch of Chinese A-list celebrities to make soy sauce?
Zhang Yimou's re-emergence has given these studios hope - we can find a director!
Legendary Pictures can't wait to announce that it is about to start filming a big production with an investment of 200 million US dollars, called "The Great Wall", and they will invite Shen Lin to be the screenwriter and Zhang Yimou to direct!
I didn't consider whether Zhang Yimou was interested or not, let alone Shen Lin's thoughts!
When he received the news, Shen Lin was chatting with Cook Dick.
The two also talked about the earth-shaking changes in the Chinese market.
Disney is one of the first six major studios in the United States to break into China, because the movies and animations they produce are suitable for everyone and focus on family fun!
And Walt Disney also built Disneyland in the magic city.
"In fact, we have never doubted the potential of the Chinese market, "Titanic" in 1997, "Avatar" in 2010, all show that the Chinese market has extraordinary potential!"
"It's true, a few years ago, audiences in our country were not used to walking into the cinema, but now it's different, everyone has developed the habit of watching movies..."
was chatting, Shen Lin's mobile phone suddenly vibrate, it was a domestic phone, and it was actually the big boss.
Hearing what he said, Shen Lin was a little confused, what the hell, when did I get in touch with Legendary Pictures?
I'm not Wanda!
The eldest Wang told the story on the other end of the phone, probably because Legendary Pictures contacted the light and asked Shen Lin to write the script.
"I'm not interested!"
Shen Lin hung up the phone directly!
"Are you all so arrogant?"