With the deepening of the openness of the market, the Chinese Film Protection Month is no longer as blatant as it was a few years ago.

In fact, at the beginning of the Chinese Film Protection Month, everyone tacitly knew that it was from May to September.

The summer schedule is the collective release of Hollywood blockbusters, and the time is also between May and September.

Therefore, the Chinese Film Protection Month protects domestic films from being invaded by big productions.

Nowadays, the General Administration does not dare to arrange the domestic release time of Hollywood blockbusters so brazenly, but there will be two months in the summer, at least one month, to ensure that no Hollywood blockbusters will be released!

Or July, or August.

It's usually mid-June to mid-July, but of course, no one can say for sure.

With the growing prominence of the Chinese market, Hollywood has paid more and more attention to the Chinese market, so many big-budget popcorn movies have been released in May and June, or simply moved to September.

They are very clear and respectful of the General Administration's intention to protect domestic films.

If Hollywood movies are allowed to run rampant, it is impossible for domestic films to have room to start!

As a result, many domestic films with box office pursuits are basically released in the summer vacation.

Especially in 2015, 37 movies were released in July!

The first shot was undoubtedly "The Taoist Priest Descending the Mountain", which Chen Kaige had prepared for a long time.

"The Taoist Goes Down the Mountain" is the most substandard work of Director Chen in the past ten years, even if "Wuji" back then still has pictures to praise, and the box office results are also good.

"The Taoist Goes Down the Mountain" is a completely bad movie, which seems to be unfathomable, but in fact it is nondescript, non-trivial and messy!

Sister Chiling, who starred in "Thorn Tomb" and "Fuchun Mountain Residence", was whipped again!

"The Taoist Priest Descending the Mountain" is not weaker than the first two at all!

Many people 'praise' Sister Chi Ling, who has cultivated to the extent of Nicolas Cage in her later years!

Many viewers who watched "The Taoist Goes Down the Mountain" questioned 'Is "Farewell My Concubine" really Chen Kaige's work?'

In addition, the scenes of the Fang people in the movie have not been deleted at all, which is very disgusting.

Ke Zhendong's role in "Monster Hunt" is remade, why can the Fang people of "Taoist Priest Descending the Mountain" be retained?

In this regard, the crew of "Taoist Priest Descending the Mountain" replied like this: "The director felt that the effect of the whole film could not be affected because of one actor, so the shot was not cut!"

Who doesn't know that it's because they have a good father!

Then, the box office of "The Taoist Goes Down the Mountain" did not meet expectations, and the word-of-mouth was rotten, Chen Hong came out again to make an excuse 'One person, ruined a film!'

Well, you win!

Er Dongsheng chose "I Am a Passerby" and "Taoist Descending the Mountain" on the same stage.

The movie has a good reputation, but unfortunately it doesn't have any star blessings, and the box office is very poor, and as of the end of the next grade, the box office is only 60 million.

These two movies did not get off to a good start for July, and the box office did not rise as expected.

Then, on July 9th, Guo Xiaosi arrived as scheduled with "Small Times 4".

As the 'king' of the summer file, Guo Xiaosi's "Little Times" series was scolded for three years, but he still insisted on filming for three years!

No matter how you scold, there are still a bunch of fans rushing to pay.

The box office on the first day was 0.1 billion, with 05% of the film schedule on the first day, and a record of 70,000 screenings, setting a record for the highest number of screenings on the first day of a domestic film.

At this time, it should be the keyboard warrior who haunts.

However, before the audience had time to hack him, He Yu brought his directorial debut "Gardenia Blossom" to the market the next day.

The movie showed super appeal on the first day of its release, after all, He Yifeng's family Li Yifeng is still very marketable!

Especially in 2015, Xiao Xianrou is still a compliment, and domestic movies have not yet been staged and are collectively played by Xiao Xianrou.

It achieved a box office result of nearly 100 million on the first day, and became the double champion of the single-day box office and attendance, leaving a very bright mark in the history of domestic 2D films.

Then, a bunch of bad reviews poured in like a tide, successfully rescuing "Small Times 4" and Guo Xiaosi's reputation, which had fallen into freezing!

"Youth films, even if they don't have an abortion, don't break up, and don't tear up, they can be a big bad movie!"

"I have a specialization in the art industry, and I feel that it is only a 5-minute plot content, and it is quite rare to be able to shoot for so long. ”

"This film is really terrible! No matter how hard the brain-dead powder pretends to be a passer-by, it is like persuading me how delicious this chocolate-flavored is in the impetuous era of money, and it is the turn of Xinhua Dictionary to make a movie, and it will not be your turn to "Gardenia Blossom"!"

As a friend of He Yi, Huang Lei was very dissatisfied, feeling that the audience did not understand "Gardenia Blossom", yes, it was as if the audience did not understand "Trouble Family"!

Therefore, these two are definitely good friends, and they even have the same posture for making bad movies!

……

He Yi's connections are really not covered, for this "Gardenia Bloom", which took two months to shoot, almost all over the country's signature variety shows.

even appeared on "Everyday Upward" for the first time, and shared the stage with Wang Han on the stage of "Everyday Upward" for the first time!

At the same time, before the release of the movie, half of the entertainment industry forwarded the news to congratulate the release of "Gardenia Blossom".

Zhao Liying and Hu Ge, who hurriedly promoted "Monster Hunt", both forwarded it.

To be honest, Shen Lin was particularly afraid of receiving a call from He Yu.

If he offered to ask Shen Lin to help promote this movie, how could he refuse?

Fortunately, Mr. He is a person who wants to save face, although he knows that Shen Lin's retweet can bring hundreds of millions of gains, he always believes that Shen Lin will see the advantages of "Gardenia Blossom"!

Then, on July 11th, the second day after the release of "Gardenia Blossom", Shen Lin updated a Weibo: "! "Journey to the West: The Return of the Great Sage" made my blood boil, this is the correct way to open domestic animation!

Well, that's it.

Many netizens who originally wanted to watch Shen Lin complain about "Gardenia Blossom" or "Small Times 4" were very unhappy.

"Why not?"

"Is Shen Lin still Shen Lin?"

"Why don't you spray him? Didn't you say that you should treat everyone equally?"

Nonsense, if I spray him, how will I meet him in the future?

The two bad films "Small Times 4" and "Gardenia Blooming" occupy nearly 80% of the overall market.

On the first day of release on July 10, "The Return of the Great Sage" only received less than 10% of the film schedule.

However, "The Return of the Great Sage" maintained the first place in attendance.

Shen Lin deliberately raised the flag and shouted for this conscientious domestic animation on Weibo, and Shen Lin's vision was notoriously accurate.

Then, on July 11, its film schedule rose by about 5 percentage points against the trend, with a single-day box office of nearly 40 million, an increase of more than 100% compared with the first day;

On July 12, its film schedule rose by five percentage points again, with a box office of more than 60 million, an increase of more than 40%, successfully surpassing "Small Times 4" and "Gardenia Bloom" in the same period.

Shen Lin is very happy, because a good movie gets the treatment it deserves!

Huayi was very unhappy;

Lay's is very unhappy;

The light is also unhappy.