I don't know when it began, a topic called 'craftsman spirit' began to become popular in the circle of friends.

It may be that the whole era gives people a sense of impetuousness, so we are eager for the inheritance of the spirit of craftsmanship.

When Fang Li knelt down, he said very clearly, ""A Hundred Birds and a Phoenix" is not a movie I invested in, it is a work directed by Wu Tianming, I don't expect this movie to make money, I just hope that more people will see this movie..."

Then, the fourth-generation director Wu Tianming became popular, because he was the last director in China who insisted on making movies with the spirit of craftsmanship!

Then, the circle of friends spread all kinds of things, and "A Hundred Birds and a Phoenix" also became popular.

One sentence summary: 'Fang Li's kneeling directly knocked "A Hundred Birds and a Phoenix" from a box office of 3 million to 80 million! ’

As a result, public opinion changed in an instant, and many people said that Fang Li's kneeling was definitely a marketing method!

Well, just take it for him!

……

"Don't worry, I won't make that kind of niche movie for the time being!"

Shen Lin flipped through the news release about the 'Fang Li kneeling incident', and said a word to Fang Jianhao, who couldn't figure it out.

“… Do you think the poor box office performance of "A Hundred Birds and a Phoenix" is mainly due to the problems of the movie itself? ”

Fang Jianhao didn't quite understand what Shen Lin meant.

"Isn't it? Although I admire Mr. Wu Tianming and Director Xie Jin for their generation's insistence on movies, the times are changing, and movies should be more oriented to the public... Forget it, let's not talk about that! ”

Shen Lin both admires and despises those persistent filmmakers, admires their most innocent enthusiasm for movies, and despises these people for not knowing how to be flexible!

Take "Hundred Birds and Phoenix" as an example, director Wu Tianming reflected the inheritance dilemma of suona culture through this movie, first of all, the focus of the film is very problematic, suona culture itself is just a cultural situation circulating on the Loess Plateau, you have to make a movie and want to be released nationwide, to say something unpleasant, if it weren't for Yan Xiaoliu in "Wulin Gaiden", who would know what suona is?

Moreover, movies that focus on traditional culture are not unique to Wu Tianming, "A Hundred Birds and a Phoenix" is to suona, and "One Man's Shadow Puppet" is to shadow puppetry.

But how much does "One Man's Shadow Puppetry" gross?

Hehe, there is no way to verify, the reliable news is that no film company is willing to release "One Man's Shadow Puppetry"!

Why do you ask the theater chain to schedule films?

"Hey! The water of literary films is so deep that I regret it a little now! Think about the cost of "A Hundred Birds and a Phoenix"! If we buy it at the original price, I can't help but toss it like this for a hundred! ”

Shen Lin changed the topic, from Fang Li to literary films.

"So, we have to set a benchmark for purchases, don't think that the cost of literary films is very low, "The Redemption of Xiao Shengke" cost close to 100 million US dollars!"

Fang Jianhao casually gave an example, which startled Shen Lin.

“… I hope those directors won't be so shameless, and we can't have too bad movies! ”

"I think we should set up a professional film review website and score the movies by ordinary audiences..."

"What's the difference between that and Douban?"

"So what do you say?"

“… In the early stage, we will work hard ourselves, and then discuss how to introduce the selection agency when the project is mature next year..."

For the time being, there is no good way, but Shen Lin doesn't want people to take advantage of the loophole, so this can make his people work hard first.

“… Okay, by the way, Linzi, many people are helping to shout on Weibo, why don't you also write about it on Weibo? ”

Fang Jianhao proposed.

"Do you want to help shout for "A Hundred Birds and a Phoenix"?"

Shen Lin hesitated.

……

Populism is also known as the general trend.

After kneeling down from Fang Li, the whole circle was discussing this matter, whether it was moved or conspiracy theories were opposed, but on the bright side, every artist would encourage it on Weibo.

After all, Fang Li occupies a commanding height-literary movie!

As an actor, if you don't help repost Weibo, you won't be a good actor!

Then, Shen Lin was caught by sharp-eyed netizens, because he didn't make any comments on 'Fang Li kneeling', plus Shen Lin had publicly scolded those literary film directors on different occasions, Wu Tianming was obviously a big director of literary films.

So many people sent private messages to Shen Lin, wanting to know his attitude towards the whole thing.

Or his opinion on the movie "A Hundred Birds and a Phoenix".

This of course includes Shen Lin's own fans.

On May 15, Shen Lin published the latest long Weibo.

"In the past few days, the rumored "Hundred Birds and Phoenix" incident, I just had a little time, and then I went to the theater to watch it. Originally, I wanted to feel the baptism of a master with great expectations, but after watching it, I was a little disappointed and simply commented on this movie: 'No merit and no fault, that is, not a good work!' It's not as exciting as I imagined! ”

"Seriously, if this movie weren't the posthumous work of Master Wu Tianming, I estimate that I might not even be able to sit down for thirty minutes before leaving the theater, this is a movie that is very unsuitable for theater screening!"

"I believe that many ordinary viewers who go to the theater to watch the movie are also willing to buy tickets because of the topic caused by Boss Fang's kneeling, of course, there are also many viewers who know director Wu Tianming who have always wanted to watch it, but found that there was no film scheduled."

"China's cinema chain is now in the stage of barbaric growth, and many people blame why there is no literary cinema, hehe, people who say this kind of thing probably don't know that the so-called literary cinema is also to make money!"

"How many audiences in China are interested in watching literary films? Can relying only on these audiences provide for the survival of the literary and artistic theaters? ”

"Moreover, are domestic literary films really that exciting?"

"However, a friend asked me to help forward the Weibo that encouraged everyone to go to the cinema to watch "Hundred Birds and Phoenix", and I agreed, although from my personal viewing habits, "Hundred Birds and Phoenix" is not suitable for theater viewing, but real filmmakers deserve to be remembered!"

"The film market is developing rapidly, and in this era, which can be called the best Chinese film, smart people are using the latest fashionable words to engage in "capital operation", and a PPT is all over the world, playing with empty gloves and white wolves. And people like Fang Li, who are down-to-earth and serious about making movies and engaging in marketing, often can't occupy the mainstream. I can't help but feel embarrassed. This is very unfair, in the long run, who will want to sink their hearts and minds into making movies? ”

"Regarding Fang Li's approach, I think it is understandable, whether it is from the perspective of personal emotions or money, he wants to fight for the number of films scheduled for "A Hundred Birds and a Phoenix" from the theater chain, and if the theater does not schedule the film, no matter how exciting the movie is, it is useless!"

"Having said so much, in fact, I want to make an advertisement, starting from June 1st, iQiwei will open a new channel, called Domestic Literary Films, which includes most of the literary films that people have heard but have not seen, all of which are free to watch."

"This can be regarded as my efforts for Chinese films, this online literary theater is opened by me in cooperation with iQiwei, and we will pay 50% to 80% of the original cost of the copyright fee for each work!"

"Literary films are very welcome to enter our channel, of course, because we are privately funded, so it is unlikely to acquire literary films with a cost of more than 10 million for the time being, and if the film has already earned enough costs in theaters or other channels, we may be willing to pay a little less for the copyright fee."