With the arrival of Joseph and others in Ginkgo Village, all the overseas wine merchants invited by the 'Xiao Clan' this time were in place, and Xiao Feng was not in a hurry to hold a distribution negotiation, but gave these merchants two days of free time to let them visit the Jinghu Scenic Area and even Shangri-La not far away.

The beautiful natural scenery, harmonious and simple humanistic customs, and mysterious religious culture have achieved a perfect combination of various elements in the picturesque landscapes of northwest Yunnan, making people forget to return. After modern civilization entered this mountainous area, instead of destroying the harmony and nature here, it made the living conditions here better, which is more in line with the concept of 'paradise' in the minds of Westerners.

Here, everyone, including Joseph, has consumed a lot of camera memory in the past few days, and the negotiation trip has unconsciously turned into a sightseeing tour!

For Xiao Feng, who is firmly seated in Diaoyutai, it is nothing more than to use the magnificent natural scenery of northwest Yunnan to exert more influence on the merchants, and try to gain the initiative in the negotiations as much as possible.

I have to say that Xiao Feng's attitude made the merchants unable to sit still, and they found Xiao Feng, Xiao Qiang and others one after another, asking to start the negotiation process.

Xiao Feng did not continue to play tricks, and immediately launched the investment negotiation for the overseas distribution rights of 'Xiao's Wine', and started a tug-of-war negotiation with various wine merchants.

For the 'Xiao Winery', which is not short of money, they always want to use the least amount of product possible to produce the highest reputation, so as to facilitate the continuous appreciation of the value of the 'Xiao Wine', and these wine merchants hope to get more orders when the price of 'Xiao Wine' is still very low. in order to maximize their own interests.

The two sides negotiated back and forth on the order quantity, price and payment method, but fortunately, there are many people in the Xiao family who know English, and they can barely cope with it.

Of course, the most heated debate is the distribution of distribution areas, and everyone knows that 'Xiao's wine' has a bright future, so it is natural to hope to get more share.

Joseph knew that he was unable to compete for the distribution rights on the European continent, so he simply stuck to the market in the British Isles, and gave the Xiao family preferential terms that they could not refuse.

In a sense, Joseph is more of an old fox. The judgment of the shape shì is extremely accurate.

In the end. Joseph, who had the clearest goal, was the first to sign an agreement with 'Xiao Château' and obtained the exclusive distribution rights in the British Isles. In order to obtain this exclusive distribution right, he had to pay an annual agency fee of 1 million euros for Château Xiao', and then he had to purchase a minimum of 20,000 bottles of 'Xiao's wine'. The price to be paid is not insignificant.

But. After getting 'Xiao Wine' from 'Xiao Wine' for 988 euros. Joseph's wine store will be sold for a minimum of 1,888 euros, with a profit of at least 300 euros per bottle, even after deducting customs duties and logistics costs.

That's it. 20,000 bottles of 'Xiao wine' can bring Joseph at least 5 million euros in net profit, which is not a small amount for him.

And as the reputation of 'Xiao's wine' continues to rise, Joseph believes that his sales and profits will also rise, and this transaction is not a loss!

You must know that over the years, Joseph has earned about three or five million dollars a year, and now just acting as an agent for 'Xiao's wine', it is possible to double his income in a year, which is naturally a huge surprise.

As for whether 'Xiao's wine' can be an instant hit, Joseph really didn't think about it so much!

Pierre, who has the greatest appetite, has paid a bigger britain, winning the distribution rights in France, the Netherlands, Belgium, Austria and Switzerland in one fell swoop, for which he has paid an agency fee of 3 million euros per year, and the annual underwriting of 'Xiao's wine' is not less than 50,000 bottles!

As one of the top wine merchants in continental Europe, Pierre was naturally very happy to get the exclusive distribution rights in several important towns, but he regretted that he could not get the distribution rights in Spain, this scattered southern European country is an important area for wine sales!

However, the current harvest has also made him quite satisfied.

Other distributors have also obtained the exclusive agency rights of 'Xiao Wine' in European countries from 'Xiao Wine' at different agency fees, and have also promised to underwrite a certain amount of wine.

At the time of the final count, eight wine merchants in the European region obtained the exclusive distribution rights of 'Xiao Wine' in a certain region, and won an annual agency fee of 20 million euros for 'Xiao Wine', plus a guaranteed sales of 200,000 bottles of 'Xiao Wine'.

In 2011 alone, Château Xiao was able to generate at least 220 million euros in revenue from the European market, which is already higher than the sales of Xiao Family Farm in 2010. Moreover, with the continuous warm-up of 'Xiao's wine' in the market, the sales volume may continue to rise, which will bring more income to the Xiao family at that time.

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As the only Chinese face among all the wine merchants, Fang Tianpu's appearance in the negotiations was quite surprising, after all, the main purpose of this 'Xiao's winery' is to open up overseas markets.

In the end, Fang Tianpu also won the exclusive distribution rights in California and Texas at a high price, for which he paid 100 euros a year and underwrote 20,000 bottles of 'Xiao's wine'.

It can be said that Fang Tianpu has put all his current net worth on the project of 'Xiao's Wine', and if there is any accident, he will be greatly injured.

Fortunately, Xiao Feng saw the good personal relationship between Fang Tianpu and the Xiao family, and privately allowed Fang Tianpu to delay the payment of the agency fee for the vacation distribution right, and did not have to withdraw 20,000 bottles of 'Xiao's wine' in a lump sum.

This kind of discount immediately made Fang Tianpu breathe a sigh of relief, if he strictly implemented the agreement like other wine merchants, I am afraid that he would have to mortgage his villa in the suburbs of Haizhou and the shops in the financial center to get the remaining money.

As soon as the agreement was signed, he hurried back to Haizhou with 2,400 bottles, that is, 200 boxes of 'Xiao's wine', ready to go to California to explore the market in person.

In the past, Fang Tianpu imported some low-end red wine from California to sell in China, which was generally a table wine under 100 US dollars, which belonged to the bottom of the wine merchant food chain. This time he set foot in the field of mid-to-high-end red wine, although he has some connections and channels in California, he still has to be there in person to be able to rest assured!

As for the rest of the United States, it was also divided among other wine merchants one by one, and the 'Xiao Winery' only needed to sit at home and someone else could help sell the 'Xiao Wine'.

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After more than ten days of busyness, the sales layout of 'Xiao's wine' in Europe and the United States has finally come to an end temporarily, and 'Xiao's winery' can sit firmly in Diaoyutai, with at least 300,000 bottles of guaranteed sales every year. From 2011 onwards, the revenue of 'Xiao's Winery' will leap to the second place in the Jinghu system, second only to the rapidly expanding 'Jinghu Dairy'.

Moreover, as the vintage increases, the price of 'Xiao's wine' will also increase, and the increase in income and brand value is immeasurable.

After sending away the wine merchants, Xiao Qiang and the others still felt a little incredible, but they didn't expect that a small bottle of wine would be sold for 10,000 yuan, and they were begging the Xiao family to sign an agreement.

In the past, Xiao Qiang thought that the ingredients of the Xiao Family Farm were very expensive, but compared with the top steaks and 'Xiao's wine' at Jinghu Ranch, he realized what was trivial!

It seems that in the future, more time and energy should be put into the vineyard, after all, this will be the bulk of the Xiao family's income in the future!

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In addition to the resolution of the distribution rights of 'Xiao's Wine', the other concentrated high-end ingredients of Xiaojia Farm and Jinghu Ranch have also opened up the European market.

Since the production of young bulls at the Mirror Lake Ranch will increase to about 10,000 in 2011, and domestic restaurants will not be able to consume all of these expensive steaks, Xiao Feng simply contacted Guò Pierre's business house to sell the 'Mirror Lake Steak' to France.

After being slaughtered in the slaughterhouse, the Jinghu baby bulls are sliced on site, vacuum-packed, and then transported to Haizhou in the cold chain, and then fly directly to Paris via Guò Haizhou Airlines flight.

Due to the close calculation of the entire transportation chain, the process from slaughter to serving to the table of the Paris restaurant takes only more than 48 hours, which puts forward extremely high requirements for the connection and cooperation of Jinghu Ranch, Ginkgo Biloba Slaughterhouse Factory and Xinxin Logistics.

Xiao Feng's goal is to increase the number of young bulls slaughtered at Jinghu Ranch to 30,000 in 2012, in addition to consolidating the domestic market, but also to occupy the main markets of high-end beef such as France, England, the United States and Japan, so as to bring more income to the ranch!

With Pierre as a waystone, it won't take long to achieve this goal!

In addition to high-end steaks, truffles from the Xiao family's farm, ham from the Xiao family's cuisine and other products have also been included in the shelves of Pierre Comptoir, which will enrich the tables of France's top restaurants in the coming days, so that Europeans can enjoy more food from China!

Because Europe and the American continent are too far away from Ginkgo Village, some fresh food can only be transported by expensive air, so Xiao Feng can only choose some expensive ingredients with small volume and weight to put on these two markets.

In the future strategy of 'Xiao Family Food', high-end products such as steak, red wine, truffle, and ham, which have always been recognized by Westerners, will become the focus of development, and they will also become an important pillar of income for the Xiao family.

With the gradual opening of the European and American markets, Xiao Feng's food empire has begun to take shape! (To be continued......

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