If there is a work, it is adapted from the youth of a famous online writer, and two popular actresses from youth films serve as the double female number one, and the most traffic-saving and ad-free site for mobile phones.

Then there's a good chance that this thing will be a bad movie.

Well, this work is directed and written by Chen Yang!

When this movie was adapted, Shen Lin deliberately asked Chen Yang to avoid Baby Anne's original work.

Many people hate Baby Anne and think she is very hypocritical, simply put, she is a special force!

And this part of the population accounts for a large part, so I really want to avoid Baby Anne herself.

So, when writing the script, Chen Yang deliberately erased Baby Anne's "hypocritical" and "unnecessary" things, and wrote the script from a critical perspective.

'It has to be remade into a worthwhile movie with some real stuff in it, not a bloody youth movie!'

In fact, it is difficult to make this IP a hit.

This thing doesn't have the possibility of becoming a hit at all, and it's true that her books are selling well, but this thing is just a short story of 18 sheets!

If it weren't for Chen Yang's desire to be the director of this movie, Shen Lin probably wouldn't have bought the copyright from Chen Le.

In 2016, among the 272 new films currently released, there are dozens of works adapted from IP, except for 270 million, 180 million, and 120 million, most of the other IP adaptations are dismal at the box office.

Even these so-called top students with good box office, the Douban score basically does not exceed the 6-point passing line.

And like, , , etc., are all lost, and the reputation is sparse, and even the original author is disdainful.

All in all, in a word: all IP adaptation movies for the purpose of collecting money are paper tigers, and they will eventually fall into the vast sea of the people.

IP has been flooded, and major movies will put forward a new term called "phenomenal IP" during the publicity period, and IP has a vast number

If the user perceives something excessively, it is likely to give people a rebellious mentality.

As a result, the publicity strategy set by Shen Lin and Fang Jianhao is mainly Weibo publicity, and they don't even do roadshows!

After watching the finished film, Fang Jianhao said, 'This is a good movie!'

Enough, in a bunch of bad movies, Sensei said that it was a boutique, even if it was just a little bit about the past, it could counterattack and become a word-of-mouth masterpiece.

Besides, it's hard not to reflect the excellence of the foil.

Of course, that's not enough.

On July 28th, on the eve of the release, Shen Lin wrote on Weibo: "Please go to the cinema to support, see which one is more powerful, my girl or Zhang Yimou's teacher!"

knows that Ma Sichun is because Shen Jiayi began to become famous, so there is no problem for Shen Lin to call her 'my girl';

Zhou Dongyu was selected by Zhang Yimou to be a girl!

Do things!

Is this a head-on provocation?

Many netizens expressed their interest, and even a group of idle and boring stars became notaries, and even Za Lang launched a poll 'Do you think that one is more exquisite?'

……

On July 29th, it will be fully released!

The number of films scheduled on the first day was only 11.3 percent, and it directly won a box office result of 48.18 million, compared with the box office that accounted for 34.7 percent of the film volume, the box office difference was only less than 2 million!

Then, the next day, with a reverse increase of 3% in the number of films, the box office directly doubled and got a box office result of nearly 90 million!

As for the daily receipt, the daily income was only 20 million!

In fact, the origin is very big, the producers are China Star and Yu Dong Bona, founded by Xiang Huaqiang, and the co-producers are Alibaba Pictures and iQiwei.

Director Xu An, who has previously served as an assistant director of many classic martial arts movies, later focused on film special effects, and participated in the production of films such as .

In three days over the weekend, the box office of more than 400 million was announced, and the word of mouth has been so bad that it has soared, and all kinds of complaints 'Within three years, there will be no worse film than him, if there is, it must be its sequel. ’！

Not only was the distribution company Bona Film and Television stunned, but the two CEOs of the Chinese stars who were far away in HK were completely paralyzed when they got less than 80 million tickets for two days.

However, no matter how paralyzed they are, at most they are not successful, and the loss in terms of money is not very great, after all, Bona has acted as the wronged leader, and the mainland screening rights bought from Huayi with a guarantee of 1 billion!

Yu Dong was poured blood mold this time, originally thinking that no matter how bad it was, it should be able to have a billion box office, but now this situation, except because the film is outrageously bad, I can't find any other reason!

"Ye Ning, you are really a good general, as soon as you come, we will avoid such a monstrous pit!"

Wang Zhonglei looked at this week's box office report and felt a little apprehensive.

In fact, when Huayi Brothers released the 2016 film list at the end of last year, it was still listed as a 3D mythological blockbuster, but the strange thing is that this year, whether it is the scheduled press conference or the meeting of the Magic Capital International Film Festival, it is Yu Dong, president of Bona Films, who frequently makes high-profile appearances. And judging from the subtitles of the investor before the final film's release, Bona Film became the producer and distributor, and the name of Huayi Brothers completely disappeared from the entire film.

It is said that it was because Huayi had just been replaced at that time, and Ye Ninghe, the new CEO of Huayi Brothers Film Co., Ltd., wanted to change the release file, but the Chinese star said that he accepted incompetence.

Then, Yu Dong wanted to intervene.

It is estimated that Boss Yu still wants to consider reaching a strategic partnership with China Star. Therefore, the mainland screening rights that were directly bought out by the box office of one billion yuan.

As we all know, a film's first-week box office often has a significant impact on the final box office. Liu Jia, a research expert on China's film industry and a visiting professor at Beijing Film Academy, told the Daily Economic News film and television reporter that according to normal circumstances, the box office in the first week accounted for about 35% of the total box office.

If calculated according to this, the box office of less than 100 million yuan in the first week, the total box office may be about 200 million ~ 300 million yuan.

This is still the best case, and it is estimated that it is unlikely, because on August 2nd, it will be released, and on August 5th, it will be released!