Cheng Xiaoyu knew that Stave. Bell is a subtle exhortation, Francisco. Ford. Cohen and Stavon. Bell was close, so it didn't matter if the scandal was uncovered, and Francisco. Ford. Cohen Bistaven. Bell is more passionate about film technology and is a more avant-garde "tech maniac". Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Cheng Xiaoyu naturally found an opportunity to watch his IMAX movie - "Death Express", which uses the most advanced motion capture technology now, and the effect is quite good, but Cheng Xiaoyu feels that he has ignored one point, technology is in the service of the story, the story is not good, and the technology is in vain, especially when he is the first to eat the big crab of IMAX.

And Francisco is still too cautious, 3D movies and IMAX need to be quickly popularized to use the momentum of destruction, and it is difficult for small family movies to reverse the audience's viewing habits at once.

But regardless of whether Francisco succeeds or not, this kind of person with an experimental spirit is still very respectable, so Cheng Xiaoyu said in a sincere tone: "I have seen the film directed by Cohen, there is nothing to find fault with in terms of technology, in fact, the conditions for 3D film production are now mature, but the movie viewing market is not yet mature, but with the advancement of digital technology, 3D and IMAX will definitely shine." ”

Cheng Xiaoyu said this sentence very peacefully, but there is nothing eye-catching, it can only show that he still has a clear understanding of 3D and IMAX movies, and he is not grandstanding and wants to get 3D and IMAX.

"That's right! There are not enough 3D and IMAX screens, and there is no mass base, which is a bit of a difficult problem to solve, and the popularity of digital cinema is not enough, the promotion of digital shooting and digital projection is imperative, and now most directors think that film can represent film art, I think this idea is incorrect, the film industry has stood at the door of a new era, and we must follow the trend. "After saying that, Francisco. Ford. Cohen looked again at Clint, who was sitting across from him. Eastwood, across the street is a big fan of film films.

At this point, everyone in the cigar room was focused on the conversation here, and the battle between digital and film was a matter of vital interest for everyone, whether it was the producer, the distributor, the theater chain, or the actors, and it had a huge impact on everyone.

Cheng Xiaoyu did not hide because of the large number of people who paid attention, he said very firmly: "Digital is an irreversible trend, it can be seen from the TV industry, in 11 years, the American TV industry has completed the conversion from film to digital, and now the digital screen of American theaters has reached 30%, I think this process will accelerate next year......

No one dares to be as sure of the future of film cinema as Cheng Xiaoyu. Bell can't, after all, film movies are still the mainstream, and digital movies are far inferior to film movies in terms of shooting effects.

Clint. Eastwood couldn't hold back his displeasure, and said with a little mockery on his face: "Because your little lover is going to join AMC?" "Originally, Clint. Eastwood doesn't like Cheng Xiaoyu very much, because his films are purely commercial films, without any pursuit of art, analysis of human beings, and he doesn't like directors like businessmen.

But Cheng Xiaoyu was very interested in Clint. An art director like Eastwood doesn't have a bad feeling, and it's the first time they've met, and he can understand that what he loves is about to disappear into the dust of history, and it's completely human nature to accept and try to refute it.

So Cheng Xiaoyu just said very sincerely and without hesitation: "This is also one of the reasons, everyone knows that this is the trend of the times, and the annual cost of copy production and transportation saved by converting to digital screens is more than one billion US dollars..."

Clint. Eastwood heard Cheng Xiaoyu's words, drank the cocktail in the cup in one gulp, and then said dissatisfiedly: "There is another businessman full of copper smell, everyone here knows that the picture captured by the digital camera is not at all." But in terms of color reproduction and saturation, there is still a big gap between digital cameras and film cameras, and it is almost impossible for digital technology to achieve the sensitivity of film to color. ”

Staven. Bell actually has a preference for film films, but he clearly understands that business and technology will drive them to digital film, and he sighs and says: "I would say that my favorite 'imaginary to picture leap' is a long strip of photochemical that can be held in your hand, twisted, folded, or viewed with the naked eye, or cast on a surface for others to see, and it has a fragrance that is not perfect." Nowadays, people have begun to count down its lifespan. But I will remain true to this 'analog' (non-digital) art form until the last lab closes and my Shawshank Redemption will be ..... with a film camera."

Staven. Bell also knows that digitalization is the trend, but he feels that this process will take a certain amount of time, he doesn't want Cheng Xiaoyu to be too risky, in his opinion, Cheng Xiaoyu is talented, but he is also too radical, he has not made a blockbuster, so he smashed 400 million to go to 3D and IMAX.

Oliver. "I have a rough standard for making films, which is that all the shots are shot in real action, even if they are CG animations, so that the shots don't look too digital and have a little bit of real imprint on them," Stone said. This is one of my aesthetic concepts: things are always imperfect and full of uncertainties..... Those thick, rich, and vivid things are completely uncatchable in digital cinema, although digital cinema is very cost-effective, making it easier to shoot movies and easier to perform...... But for now, Cheng, you can't promote the process of film digitization, I think in a few years, when the technology of digital cameras improves, maybe the era of digital cinema will come in an all-round way. ”

At this time, the elites of Hollywood around him also echoed the speech, and the four big directors all supported film films at the moment, which can be said to determine whether the American film market is still dominated by film, and Cheng Xiaoyu has become a countercurrent.

But Cheng Xiaoyu knew that it was the popularity of 3D and IMAX that really killed the film camera, and the almost unsolvable equipment problems caused by dual-camera shooting (such as huge size, difficult synchronization, etc.), and the cost of film alone doubled, so the digital camera compatible with it became the best choice.

Cheng Xiaoyu is not one of these traditional Hollywood filmmakers, he has a deep affection for film films, on the contrary, he likes the immersive experience of 3D movies, and he also knows that the current 3D and IMAX viewing doors need a key to open for the audience, which is a movie that everyone can't refuse.

No one here knows the horror power of 3D better than he does, Staven. Bell is not clear, Oliver. Stone is not clear, Clint is not clear. Eastwood doesn't know, even Francisco, who filmed "Death Express". Ford. Cohen didn't know.

In Cheng Xiaoyu's memory, James. Cameron said in an interview: "The box office situation of 'Avatar' has far exceeded the level we could have imagined. We started out hoping for a profit margin of about 10 percent, and in that case, the global box office would be far less than $1 billion. ”

Far less than a billion? What was the final box office result? Uncontrollably received $2.8 billion worldwide. Generally speaking, the profit margin of a high-production cost film is around 30%, but the profit brought by "Avatar", which has made up its mind to "lose money", is far more than 30%, exceeding people's highest expectations that a movie can bring profits.

2.8 billion, is it because the movie itself is too good?

Is it because of technologies such as 3D cameras, motion capture, expression capture, virtual shooting, and IM?

No, it's because Cameron took a very fast knife and forcibly opened the market at the most accurate time.

And the knife in Cheng Xiaoyu's hand can be said to be sharper than "Avatar"! No one can resist the power of the ship, the Titanic, which is destined to sink.

Cheng Xiaoyu stood up and smiled, and said with great confidence: "Then seniors! The door to 3D and IMAX is opened by me, a junior! ”

Cheng Xiaoyu's domineering side leakage caused an uproar.....

In the eyes of these Hollywood elites, Cheng Xiaoyu simply doesn't know that the sky is high and the earth is thick, and everyone didn't laugh, which is very much to give Cheng Xiaoyu face as the owner.

But the expressions on everyone's faces were wonderful, mockery, regret, ridiculousness, snickering, regret.......

Staven. Bell wanted to say something, but he still shook his head, he knew that he couldn't stop this confident young man, if he could reach an average box office of 300 million at such a young age, I am afraid that the whole world would listen to him.

Cheng Xiaoyu didn't plan to stay any longer, looked at the table below and said: "I still have a distinguished guest to receive, the Russian oligarch Konstantin. Mr. Alekapprov and his daughter are coming soon, you guys talk slowly, there are wonderful programs to enjoy outside....."

After finishing speaking, Cheng Xiaoyu walked towards the door. Blanchett hesitated, but chased after him.

There was a burst of laughter all around, as if the argument didn't exist.