Chapter 832 - Helpless eBay
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In the eBay branch building of Zhongguan Village.
In the conference room, a middle-aged British man named Milan is presiding over a company meeting.
The manager of the marketing department stood up and said: "Mr. Milan, the various measures of Feiyuan Shopping Network are targeted for the development of eBay Shopping and Dangdang.com, which we have invested in China. ”
"In particular, the VIP membership system opened by the Flying Garden Shopping Network for users, has a convenient and fast payment function, as well as preferential discounts, users will naturally save money to the Flying Garden Shopping Network, once it goes on for a long time, the dependence of online shopping on the Flying Garden Shopping Network will continue to increase, even if we invest more time and capital, want to grab customers from the Flying Garden, it is undoubtedly bound to be difficult to climb to the sky. ”
"That's right, Manager Wang is right, from the observation of Li Feiteng's family history, the VIP membership system has always been the secret of his success, others imitate, often backfired, but he is just right every time, it is difficult for us to come up with any countermeasures for this!"
"Yes, QQ members, Internet café members, VIP members of Feiyuan Shopping Network. There are also membership upgrade systems for other platforms. Philip Lee on almost all platforms. We have analyzed and studied for a long time, even if it is imitated, or completely copied from the other party's members, it is difficult to affect the market quota occupied by the other party. ”
Milan listened to the words of a group of Chinese managers under his hands, and his head was very big and a headache.
Headquarters only transferred him from Europe last month, although before he came. I already knew that eBay would be difficult to move in China, but I didn't expect it to be so frustrated, and it was very slim.
Even if it acquires Dangdang.com, which has a relatively good development and business condition, after this period of high-cost publicity, the company's situation is not so clear.
This simply made Milan vomit blood in depression, and now he only has hatred in his heart, hatred for this place in China, how could he let the commercial monopoly reach such a powerful point, and he joined the WTO in this way.
The WTO should keep this country out of Asia. Why put eBay in the face of such a powerful demon!
Milan is at the headquarters at this time, and now it is a headache for the competitive pressure exerted by the PayPal platform invested by Li Feiteng.
eBay is now a two-front operation. Whether it is resources and financial resources, they cannot compete with Li Feiteng.
However, the mall is the battlefield, and there is no use for evasion except surrender.
Now it is a face-to-face competition, and both sides have their own skills to compete for such a thriving world.
"Since everyone hasn't thought of a good countermeasure, I'll say a few words. ”
Milan's tone of speech is obviously not as tough and firm as when he first arrived in Huaxia Yanjing, and his state is already in a very low and helpless situation.
There is no way to do this, and he can't find any way, he can only watch eBay's investment in China fail, he has a premonition, and he has also seen the day when he will withdraw from the Chinese market in disgrace.
Therefore, Milan said: "The brand of Dangdang.com has also reached 10 million US dollars, and I think the platform of Dangdang.com is enough to open the same on-site trading system as Feiyuan Shopping Network, I don't know what everyone thinks."
When they heard this, they were all stunned.
No one expected Milan to make such a move.
Dangdang.com does have a brand, but it is still 108,000 miles away from the nearly 10 million users that Feiyuan Shopping Network has!
At present, there are only about 5.2 million registered users of Dangdang.com, while Feiyuan Shopping Network, in addition to about 9.6 million registered users, actually uses third-party platforms to log in to the user group, which is also more than 3 million.
At this point, Dangdang is completely free of third-party login crowds.
There are only about 910,000 online shoppers who shop more than three times in a year on Dangdang.com, while the number of people on Feiyuan Shopping Network has reached 4.2 million.
Online shopper is an industry term specially named by Li Feiteng, not just a random person after buying items online, they are all considered online shoppers, and only within a year, users who have shopped more than three times can be called online shoppers.
As for why not once or twice, but three times?
In fact, three times is not a specific number, nor is it limited to three times, most online shoppers who have made more than three purchases have actually made more than three purchases in a year.
And if it is not more than three times, it will definitely not be considered an online shopper.
The number of online shoppers on Feiyuan Shopping Network is far more than any other platform in China.
Including Taobao, Jingdong and Feiteng Genuine Network, these are all under Feiyuan.
And Ali shopping, that is, it has reached the same level as Dangdang.com.
Many times, eBay is actually a fool's dream, because not only Feiyuan shopping is difficult to beat, but even the many platforms under Taobao Group, they have no way to surpass.
It is only in the European and American markets that Li Feiteng has invested in many online shopping platforms, and there is no very targeted promotion of a website, which makes many platforms not as many as ebay, but when the number reaches a certain situation, there will be a change in quality.
Therefore, if the total value of the total number of platforms in the European and American markets is summed up, it is also a huge value, so large that it is hard to believe.
"Mr. Milan, I'm afraid it's not right to do that. One of the managers stood up and said.
Milan was silent, and he motioned for the manager to continue.
"Feiyuan shopping network dares to open the trading system in the station, on the one hand, because there are many users, on the other hand, Alipay is also Li Feiteng's company, even if Feiyuan shopping network opens the trading system, Alipay will still provide services to it, but we should be dangdang and eBay shopping will not work, now all rely on Alipay and Huaxia's online banking, once the station trading system is opened, I am afraid that Li Feiteng will not let us go lightly, which is for Taobao Group, is a very big opportunity to attack us in China。 ”
As soon as the manager finished speaking, he immediately received a nod of approval from most managers.
Milan's face also changed greatly, why didn't he think of this crucial point.
Yes, once eBay Shopping and Dangdang dare to open their own payment systems, for online shopping users who now rely entirely on third-party platforms, although they may not necessarily choose to give up shopping on their two websites, how can Li Feiteng let go of this opportunity to easily defeat them?
What's more, when they have hostility, Li Feiteng will never show mercy.
"What should I do?" Milan found himself in China and couldn't do anything. (To be continued......)