Chapter 13 Entrepreneurship is difficult
In Dai's father's latest plan, this medicinal wine can only be temporarily launched in the restaurant with the concept of completely handmade ancient brewing. Pen, fun, pavilion www. biquge。 info
The first is to take the high-end route, how much can a small private workshop in the countryside produce in a year? One or two tons is a great thing, and it can't even make a splash in the scale of the national liquor market.
Second, only go through the channels of their own clubs, to put it bluntly, it is a private wine for the guests of their own clubs, and if they are not sold through formal channels, no matter how effective and famous the wine is, it will not be suppressed by famous domestic liquor companies and health care product giants.
The most important thing is that Dai Fubao believes that this wine can only be sold at a high price in a private restaurant, which Zhou Hao also recognizes.
Just to be honest, Zhou Hao is a little unwilling.
At first, they chose that small distillery because the two of them only had such a small amount of money, and the original plan was to use this distillery as a starting point. After all, Zhou Hao is young and vigorous and has an ancient heritage, and he thinks that he can kill the Quartet without fear. He and Dai Lin have discussed this aspect in private, and both of them feel that such a strong thing can only become a private craft wine brand in the end, which is really a bit petty.
But after learning more about the liquor market in China in recent years, Zhou Hao has to admit that the liquor in this era is a good era for predators, but it is the worst era for entrepreneurs.
On the one hand, the overall economic environment is poor, the restrictions on the three publics, anti-corruption, and other factors have suppressed consumer demand to the extreme; on the other hand, the blind expansion of liquor companies in the past few years has led to a serious oversupply. Big liquor brands can still rely on economies of scale and brand added value to barely maintain their own operations, while small brands and small distilleries have seen a wave of large-scale closures. His two-ton annual liquor factory was thrown into the market environment, and it is estimated that it will disappear before even a bubble appears.
Dai Lin also once thought that with the actual effect of this wine, a little publicity on the Internet could open up the high-end consumer market. Unexpectedly, as soon as this idea was proposed, Dai's father directly poured a basin of cold water.
Dai's father doesn't look old, but as a generation that has experienced the wave of the Internet, he doesn't know the convenience of online publicity, but he knows the uncertainty on the Internet even more. At the end of the world, Dai's father registered a vest and posted a post called "Palace Secret Medicinal Liquor for Killing All Health Products in Seconds". The gist of it is that there is such a kind of wine, which has all kinds of magical effects, and then the production is limited in a year, and I want to take the high-end route, so I ask everyone for their opinions.
Dai Lin nodded, a decent network promotion technique.
Zhou Hao felt that there was a trace of something bad in Dai's father's mysterious smile.
Sure enough, someone on the Internet quickly replied to the post.
"Sofa!" The first one is the most classic reply.
The most hated water army: "Five cents are shameful!"
There are always Diao people who want to harm me: "I haven't drunk the palace medicinal wine, so it's fake, and the identification is complete!"
Lao Ke wants to eat meat: "Ami Tofu, Lao Ke has the secret elixir of ancient martial arts, washing bones and marrow, strengthening the body, and curing all diseases. ”
Yue Qi: "Free supply to my family for 100 years to verify whether it has health benefits." And then let's talk about how to promote it!"
Through the ages: "Upstairs is crazy, do you dare to drink it?"
Yue Qi: "Why don't you dare, I'll dare if it's free." It's no problem for us to eat two pounds a meal!"
Love the party, love the country and love the daughter-in-law: "Drink, drink, after drinking for eternity, the landlord not only saves money, but also contributes to the country!"
Wizard of Heaven and Earth: "Come on, come to my side, dare to say it after only two catties of a meal?"
……
Then, in the stunned eyes of Dai Lin and Zhou Hao, a crowd of onlookers came up, and the post quickly became the post discussing the largest amount of alcohol in that part of Huaguo.
"Relying on the network operation, we were okay in those days. Today's netizens are already invincible, absolutely pampered and not shocked, and look at the Internet in a variety of ways. Don't think about it by relying on online hype. Dai Fubao closed the webpage lightly, turned his head to look at the two of them, and patted the shoulders of the two of them with the expression of a superior senior.
Although I was a little unwilling, I also knew that I had to stay calm at this time.
Since there is no good way, it is always not wrong to listen to the elders first. The older generation may be conservative, but because they are conservative, at least they will not make or make fewer mistakes until they have thought it through.
After thinking about this, Zhou Hao calmed down and stayed at home every day to cultivate, especially focusing more on the cultivation of offensive and defensive means.
Just after the Spring Festival, Zhou Hao's winery made the first vat of wine according to Zhou Hao's winemaking recipe, and then Zhou Hao was dragged to the office of the restaurant by Dai Lin.
Without him, the taste of the wine is not up to the requirements.
"Uncle Dai, I'll do this when I go back, I'm thinking of a way to improve the process, give me some more time!" Zhou Hao helplessly looked at Dai Fubao who was sitting in the office with a gloomy face.
"You have to get this thing out as soon as possible, although our wine is mainly based on medicinal effects, but if the taste level itself is not up, it must not become the top private brew brand. Dai Fubao looked at Zhou Hao very insistently.
What to do?
Zhou Hao knew that it was estimated that he had slightly purified the wine he bought when he was mixing the wine. But I can't stay in the workshop every day, and I will purify a tank when I come out, so I don't have to be annoyed to death.
"Let's do it first, and then I deal with it when I leave the cellar, and I've been trying to figure out how to do it. After all, it belongs to his own industry, and Zhou Hao has no choice but to agree first.
To improve the taste and taste of the wine, no matter what the wine-making process is, Zhou Hao only needs to stand in the wine cellar and play a condensed magic charm to expel the impurities in the wine pulp. But what he needed was to give his mystical methods a more reasonable cover-up.
It can't be that the people are still the same people, the water is still the same well, and there is no change in the brewing method, just because after he went to the winery for a turn, then the grass chicken immediately turned into a phoenix. This is not scientific!
Zhou Hao's memory has many recipes for wine, which can be described as white wine, red wine, wine, cider and other fruit wines. It's just that Zhou Hao must also admit that if special means are not used to make wine, the wine made by ancient winemaking methods really cannot survive in this society.
It's not that the recipe is bad, but that the simple methods of filtration, fermentation, and blending are really outrageous. If non-human means are not applied, just those simple processes, Zhou Hao knows that the wine brewed is not very good when he thinks about it in his heart, otherwise many great gods will not cross and a simple distillation and purification can make the ancients shocked.
Zhou Hao has a lot of special means, and even in his memory, there is a wine storage device specially created to improve the taste of wine. As long as the power problem during the operation of the wine vessel can be solved, there are countless ways to turn the worst liquor or even clean water into the most delicious liquor.
Most of the fine wines of the ancient monks were refined with special techniques and supplemented with special drinking vessels. For example, an ancient wine vessel known as a thousand years old can purify the liquor pulp, improve the taste, and make the liquor contain aura, in addition to the time acceleration formation. It is simply the most irresistible temptation for anyone who loves fine wine. Your family has been in a country for ten years, I'm sorry, my family is fifty years, a hundred years, a thousand years .......
However, to drive it, it requires a very critical material - spirit stone, in Zhou Hao's memory, the one-time consumption of the spirit stone, can automatically absorb the aura that meets its own attributes to make up for its own consumption of the spirit crystal, and automatically absorb the aura of heaven and earth and can be transformed into a god crystal that conforms to its own attributes.
These things sound lofty, but unfortunately Zhou Hao doesn't have them. In addition, he knew very well in his heart that even if he had spirit stones, he would not use such consumable cherished cultivation resources in order to make money and satisfy his appetite, so the final solution could only be placed on the magic talisman that did not require any spirit stones.
The magic talisman inherited by Zhou Hao is very practical, and it does not need special paper, talisman pens and cinnabar like the talisman of the cultivator.
Perhaps because there were no such things in ancient times, all the magic talismans inherited by Zhou Hao relied on spiritual power to build. It's not that there can't be carriers, but their carriers are too extensive, almost belonging to the kind of local materials, wood, stone, metal, etc., which can be used as carriers of talismans. This also reduced a lot of trouble for Zhou Hao.
No matter how sad Zhou Hao has been trying to solve the problem of this wine once and for all, because he can deal with the wine syrup by condensing methods, the private craft brewing of the Zhou and Dai families still appears on the wine list of the Dai family club on time.