Chapter 310: Expansion and Sports Marketing
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After Chen Kangjie hung up Li Wendong's phone, he was actually very happy that he could get the domestic 'People's Literature Award' and the 'Chinese and Foreign Culture Jiāo Liuliu Award', although it was stolen, in fact, he did put in a lot of effort and hard work. (The fastest update speed is on the Aishang Novel Network biquge.info)
Chen Kangjie chatted with Liu Kai again to see if there was anything else going on in the company recently. However, under Liu Kai's conscientious care, a qiē is quite smooth, the company's production capacity is recently at full capacity, or can not meet the needs, summer and autumn these foods, especially beverages are peak season, before Liu Kai and Pan Guiren led a team to several places to inspect it, planning to build branches in other places, in order to ease the pressure of logistics.
According to the current financial situation of Master Kong, Chen Kangjie approved the construction of branch factories in three places, the construction of a large-scale instant noodle factory in Zhengcheng, the provincial capital of Nanhe Province, Nanhe Province as the main wheat producing area in the country, and this point will supply the sales of the entire North China and Northeast China, so this point will be built relatively large, with an investment of up to 180 million RmB, and then build a factory in Northeast China alone in the next stage. The construction of a point in West Shaanxi Province to undertake the supply of the northwest provinces, with an investment of 100 million RmB, and the establishment of a separate factory in eastern Guangdong Province to supply the South China market, with an investment of 100 million RmB, which is already the limit of all the existing 400 million capital accumulation of Master Kong Food Company, and the remaining 20 million must be retained as working capital.
In order to adapt to the future development, Master Kong Beverage Company also needs to expand and set up factories, but the points they choose are a little different, Anchun County in Jiangsu and Zhejiang Province, Jiangkou City in Beihu Province, Yuanhe City in East Guangdong Province, and Shanbai City in Northeast Lingji Province Four points, this is a place with Qiandao Lake, Jiangkou Reservoir, Wanlv Lake and Cuocao Spring, the first three are high-quality surface water sources, and the fourth is a high-quality mineral water source, so Master Kong Beverage Company will expand production in these four places.
Master Kong Beverage Company has been established as a separate subsidiary of Master Kong Food Company, and Pan Guiren is still the general manager, who is also the deputy general manager of Master Kong Food Company.
To establish a beverage enterprise in these four water sources, it also needs more than 400 million yuan, but Master Kong Beverage Company has brought in big business from within and has the funds to make this series of investments.
High-tech electronics enterprises and aerospace enterprises have high requirements for the chemical purity of industrial water, and require the content of various impurities to be low to reach "micrograms/liter" In the domestic water processing industry, Master Kong is very professional, so COY Electronics, free semiconductors, Guohao aircraft and other enterprises, although they have not yet been put into production, but also to build their own high-purity water extraction process, in line with the concept of féi water does not leave outsiders, this big business was next by Master Kong Beverage Company, so Pan Guiren is very busy, and is recently negotiating with Italy for the top pure water production equipment. Starting
Of course, Chen Kangjie verbally agreed to these investments in foreign factories, and it was necessary for Ouyang Zhenhua, the nominal president, to sign and go through the procedures.
"Jie Shao, do you want to go to these places to have a look and give specific on-site guidance", Liu Kai asked with a smile to Chen Kangjie.
"How can I have time to go to so many places now? If I want to take leave and run out again, I should be criticized," Chen Kangjie said helplessly.
Recently, Chen Kangjie has rarely managed Master Kang's company, which has given Liu Kai a great sense of self-confidence and satisfaction, but this does not prevent him from admiring Chen Kangjie's talent, nor does it prevent him from maintaining the respect he deserves for this consultant.
"I heard that there are also plans to expand production on the reunification side," Liu Kai said inadvertently.
"I've read our statements and market analysis, we still maintain an overwhelming advantage, and the profits are better than them, the market is so big, it's normal for competition to occur, as long as we develop ourselves, we are not afraid of competition, if there is really only Master Kong in the market, then it's worth worrying, as long as you keep this overwhelming advantage." , Chen Kangjie thinks there is no fuss, last time they discussed and unified market competition, Chen Kangjie did not take it too seriously, he is standing at a global height to see the problem, in the case of maintaining their own advantages, a little appropriate competition is a good thing, good for enterprises, good for consumers.
"Jie Shao, we want to sponsor the Barcelona Olympics in '92", Liu Kai put forward one of his ideas.
"Sports marketing, this is a good thing, I personally support you to do this", Chen Kangjie originally thought about asking them to sponsor sports, but he didn't say it, he planned to wait for them to bring it up, he didn't want to get involved too much in these specific matters, if they didn't bring it up when they were close, he would mention it himself.
"But Jianbao will also sponsor, they have also developed relatively fast in recent years, I am worried that they will compete with them, after all, they have been sponsoring the Los Angeles Olympics since '84", Liu Kai said with some worry.
Jianbao Company is a state-owned enterprise, and Master Kong Company is a foreign-funded enterprise, plus people have the first-mover advantage in the past few years, so Liu Kai is still a little worried about competition.
"What's wrong with the competition? You should go to the competition, I tell you, if you want to win the sponsorship right this year, they will give 10 million sponsorship, and you will give 15 million, or even 20 million, can't you take it like this? If it doesn't work in the end, I'll do it," Chen Kangjie said contemptuously.
Chen Kangjie is not that he has a lot of money, nor is it really how much the marketing of sports sponsorship companies will be affected, anyway, their cooperation agreement with CCTV is there.
The reason why Chen Kangjie wanted to do that, it was because he thought of one thing, when Jianbao sponsored the Barcelona Olympics in 92, he gave the Olympic champion 200 grams of pure gold "cans" as a prize, but more than ten years later, it was confirmed that this thing was a fake, worth only 50 yuan, the material is aluminum, just brushed on the outside with a layer of golden sè thing, pretending to be pure gold to give to our champion athletes, for such a company, Chen Kangjie is very disdainful.
The company reached its peak in 1997, and the development of the next ten years, to 2008, the sales volume was only one-third of 97 years, which has to be said to be a bit sad, Chen Kangjie himself speculated, this decline is reasonable, can pass off aluminum things as pure gold to create a grand gift to the Olympic champion in the Great Hall of the People, which reflects the character of this company, so Chen Kangjie intends to snatch it down himself, put an end to the occurrence of this incident, so as not to hurt the hearts of athletes.
"Okay, with the support of your words, we will have the bottom", Liu Kai laughed and said full.
"I think you can make a few gold cans or pure gold noodle bowls and reward them to the winning athletes, and the gold, silver and bronze medalists will be rewarded, don't be so stingy and only stare at the gold medals," Chen Kangjie added.
"I think it's okay, it's not only a material reward, but also a promotion of our brand," Liu Kai agreed with Chen Kangjie's ten-minute agreement.
"Don't be fake", Chen Kangjie advised.
"Jie Shao, how could we do that kind of thing? Of course we have to be real", Liu Kai felt that Chen Kangjie's advice was a bit redundant, and it was impossible for the company to think about the problem like that.
Chen Kangjie thought to himself, you can't do it, but someone will.
"That's good, anyway, you can look at the specific things, I'm just going to come here today, lest I be criticized for only taking money and not working, hehe", Chen Kangjie said jokingly, standing up and planning to leave.
"Jie Shao, aren't you going to eat in the cafeteria before leaving?", Liu Kai also stood up.
"Don't you say that I really forgot about it, how do the current employees of Free Semiconductor eat?", Chen Kangjie stopped his body and asked curiously.
"They can eat in the cafeteria on our side, which is not far away anyway, or they can go to the cafeteria of the technical school, where their current dormitory is, close to each other. However, many of them go to restaurants outside to eat, and after the light industrial park and the high-tech park of free semiconductors were built, many restaurants have opened in this area, and there are even seafood and Western food, anyway, everyone has a high income and can afford it," Liu Kai explained to Chen Kangjie.
"Western food, when did someone start a Western restaurant here?", Chen Kangjie didn't expect this kind of restaurant with a Western petty bourgeois atmosphere to appear so soon.
"Just opened, just on the side of the highway, in fact, it is not a formal Western food, it may be that the boss has worked on the coast, but for the staff who have studied and lived overseas, it is already a good choice, and now even many employees of our company will often go to consume and try it", Liu Kai stays in the company every day, and naturally knows more about this side than Chen Kangjie, Chen Kangjie has not been here for almost a month.
Chen Kangjie should fully understand that since he was reborn, there have been tremendous changes here, this change is not only economic, but also life, ideological, he established a foreign-funded enterprise, a logistics company, helped the eldest sister to establish a supermarket, took the lead in opening a mobile phone signal, supported his father and city leaders to go abroad, donated funds for education, invested in highways, talented and capable people in state-owned units left state-owned units to make other choices, industrial parks attach importance to environmental protection, and now even Western food has entered many years in advance。 This kind of change has never stopped, and it has been developing in a good direction.
"Hmm", Chen Kangjie is relieved.
"However, it is a bit difficult on the side of Mengting's company, their national cultural park project is behind our mountain, and it can only be solved on the construction site at noon, and only in the evening can we eat in our canteen, and the local workers go home to stay, but the management personnel live in our dormitory," Liu Kai added.
"Oh, this is my mistake, I went to the city last time to see it, and I haven't seen the following projects yet, I'll take a look at it another day, Master Kong's side has a good cooperation with the brother company, and it will be good if they build it", Chen Kangjie first criticized himself, and then praised Liu Kai.
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