"Can you be serious!" Feng Jialin kicked Yang Guojian with hatred, but he avoided it.

"It should be more than just these words, it's that simple?.... Let's talk about how to do it!" Feng Jialin didn't see anything famous from these words.

"Cousin, it's not a few words, it's twelve words!" Yang Guojian reminded vigilantly on the side.

"No more nonsense, just go out with me and stand. Feng Jialin glared at him fiercely and shouted.

Yang Guojian immediately withered and obediently listened to the lecture.

"Ahem.... Of course, there are the details and how to do it. Wang Zhiyuan smiled and said.

"First, let's start with the product design. My suggestion is to redesign the size of the bag and the promotional pattern on it. The promotional pattern is placed at the back, and here we will talk about the design of the size of the packaging bag. How many sizes of packaging bags does the company have now?"

Yang Guojian scratched his head and didn't know, Feng Jialin said casually: "Now the design of the company's packaging bags is similar to the mainstream design of the market, mainly including: 100KG, 50KG and 25KG, and other small specifications are mainly used to package rare varieties of rice, with small quantity and high price." ”

"That's right, the current packaging specifications of rice in China are mainly based on these. But now that people's living standards have improved, they are willing to buy a bag of rice to eat for ten days and change it, so that there is a sense of freshness, and they feel that what they bought is fresh, and at the same time, they can also change to other flavors of rice at any time. ”

"Moreover, now most of the people who cook at home are women and there are more and more elderly people, their physical strength is not large, after work, buy vegetables, buy some rice by the way, you can't carry a fifty pound, a hundred pounds, go home?"

"So, I think that the packaging of rice is becoming less and less suitable for people's consumption and must be redesigned. ”

Yang Guojian heard the truth, Feng Jialin herself often buys vegetables when she gets off work, and she has complained that a bag of rice is too heavy, but it is all packaged like this, and she doesn't care. Although the company sells rice, he is mainly responsible for the interior, and he does not have deep contact with product design and sales.

Now hearing Wang Zhiyuan say this, she feels very reasonable, she nodded and asked, "In your opinion, what kind of packaging specifications are appropriate?"

....

Now hearing Wang Zhiyuan say this, he feels very reasonable, Feng Jialin nodded and asked, "In your opinion, what kind of packaging specifications are appropriate?"

Wang Zhiyuan smiled confidently and said: "My idea is to launch new packaging specifications, such as: 15KG, 10KG, 5KG, 2.5KG, the original large specifications should also be used, but it should be aimed at large customers." For the average housewife, these everyday customers, must be packaged in a new small format. ”

"Of course, these need to be promoted, and the market also needs a process of adaptation. But it shouldn't be difficult, because now a small number of food companies are starting to try, which is also to learn from some foreign experience to transform. ”

"Damn, brother-in-law, it's a good way, it's refreshing and admirable when you hear it!" Yang Guojian smiled and patted his ass, but he did think that the idea was very fresh.

And Feng Jialin nodded with a straight face and said, "This idea is good, I wrote it down." You continue. ”

"You will die if you laugh!" Wang Zhiyuan slandered in his heart, but still nodded, and continued: "Product packaging specifications will also involve changes in the processing process, which need to be coordinated with the technical department, and some new machinery will also be introduced and the old ones will be eliminated. ”

"Next, I will talk about the second step: the selection of varieties. Before that, I would like to ask, what are the main varieties of rice in the company?

Yang Guojian shook his head awkwardly, but Feng Jialin knew everything about it. said: "If you subdivide it, there are more than a dozen varieties, but they are mainly from Jiangsu and Zhejiang, the land of fish and rice, and the quality is fine." ”

"I don't have to say about the quality, but in terms of rice type and region, it seems to be too simple. For example, millet from the north, pearl rice from the northeast, high-quality rice from the Pearl River Delta, tropical rice from the South China Sea, and special rice from other regions, these are all rice with a good reputation..."

Wang Zhiyuan said that Feng Jialin also knew about the rice in these places, but the scale of the company could not be expanded, and even the rice in Jiangsu and Zhejiang and the Yangtze River Delta was difficult to develop, not to mention others.

"We all know that these are good rice, but we also have to have that appetite to be able to eat them. Feng Jialin said.

Wang Zhiyuan smiled and said: "This is what I want to say about the selection of varieties, in the fine is not much, what we need is to choose a few main varieties, these prices are not high, on this basis, we will optimize other distinctive and high-quality rice, facing the high-end market...."

"Of course, as far as the company's current source of raw materials is concerned, it is still necessary to focus on rice in Jiangsu and Zhejiang. My ultimate goal in doing this is to form a rice brand of my own, choose rice varieties from the nutrition, taste, luster, health and green of the variety, and establish a delicious and good-looking, good taste and bright, healthy and green rice image for consumers, and finally form a word-of-mouth...."

"When consumers begin to recognize this brand of rice, and this brand of rice is on the table at any time, then our brand will take root in their hearts, that is, a high-quality brand that will be passed on by word of mouth!"

"Bang Bang...."

"Brother-in-law, what you said is so good. I'm so enthusiastic and motivated that I can't wait to try it right away. Yang Guojian looked excited.

Similarly, Feng Jialin was not touched by Wang Zhiyuan's words, and she looked forward to this day coming as soon as possible with her efforts.

However, she still has doubts about how to achieve it and how much money is needed to operate, she asked: "It is not difficult to choose varieties, but after all, it is not easy to open up new markets, and it is impossible to achieve it by thinking about it." Is there any other way you can do it?"

Looking at her serious face, Wang Zhiyuan sighed helplessly, and continued methodically: "This is the next step I want to say, advertising sales planning." ”

"New products, if you want to open up new markets, in addition to their own quality, they also need to be promoted. And my method has three points, namely: traditional publicity methods, experience stores, and online publicity!"

"Traditional publicity, experience stores, online publicity?" Yang Guojian tried hard to understand, but Ban Xiang still asked: "What is the experience store? The network is the Internet? But there is no network in China? At least we don't have it here, and few people know about it." ”

"I've only heard about the Internet or anything on TV, it's a novelty. Anyway, I'm more interested in the experience store you said. Feng Jialin still had a cold face.

"Don't worry, let me talk about the traditional propaganda method first, although it is a traditional way, but it is just the same medium of propaganda, but the content of our propaganda is different. ”

"As I said earlier, we want to establish our own brand, so we should highlight our characteristics in advertising: delicious and good-looking, distinctive, different quality of life, green and healthy food. ”

"The role of advertising is to let unfamiliar potential consumers remember the special features of the product, leave a hint in their hearts, and when they want to buy rice, they will subconsciously think of this brand of rice. Therefore, in addition to reflecting our characteristics, advertisements should also attract attention, be simple and easy to remember. ”

Feng Jialin listened to the change and understood according to her own experience, while Yang Guojian was serious, and began to hold a pen and paper to record the knowledge he thought was useful.

"Sounds great, so let's do the advertising design and you'll be involved and help with the gatekeeping. Feng Jialin said in a commanding tone.

"I'm going to go, I really think of myself as an employee!" Wang Zhiyuan complained in his heart, he knew that he wouldn't care about idle things, but now he can't advance or retreat.

"What are you doing, continue to talk about your experience store. Feng Jialin seemed to care about this, and she actually smiled slightly.

With this smile, Wang Zhiyuan felt the need to continue, he drank tea, coughed dryly, and continued: "About the experience store, before that, I also want to ask clearly, what is the company's main sales channel now?"

"I know that it is mainly sold through shopping malls or supermarkets, but in addition to that, we also have our own stores that accept wholesale. Our market is mainly in Hunan, Henan, Anhui, Jiangsu, Zhejiang, Fujian, these regions. When the company was developing well, it was exported a few times, and now...."Yang Guojian said, and he couldn't go on.

"Don't worry, isn't there still your brother-in-law here, don't worry, if you really can't save it, just follow me!" Wang Zhiyuan was very domineering, posing like an elder, comforting his brother-in-law.

"Okay, you two big men together, sour or not!" Feng Jialin felt goosebumps rise.

"Ahem.... Don't worry, I'll do my best to help. Wang Zhiyuan smiled and said: "According to the company's current sales channels, the experience store I envisioned is like this...."

....

Wang Zhiyuan continued: "Based on the company's current sales channels, the experience store I envision is like this...."

"First of all, choose a store with average business but a lot of traffic, and then renovate it, but it doesn't have to be luxurious, it can reflect the characteristics of the new product, and I will check the specifics when the time comes. ”

"Secondly, after the store is renovated, the new products will be displayed, and the advertising signs that should be there will also be put up. At the same time, a series of preferential activities will be launched, such as discounts, free sachets of rice tasting, coupons, free tasting and other services...."

"And then the most important thing is the on-site promotion and on-site tasting, where we can select a few types of rice and cook it for consumers to watch and taste for free. A lot of people only believe in what they feel and experience, so this part is very important..."

"Finally, on-site publicity, in addition to the on-site staff's explanation and publicity, but also to prepare a product brochure with pictures, the photos in the manual to highlight the beauty of the product, the text to introduce the origin of the product, nutrition, how to plant, focusing on its healthy and green side. ”

"At the same time, look for some large supermarkets, rent a counter, and the same model of experience stores can be implemented on the spot. In this way, consumers can see the real side of the product, experience it on the spot, there will be different feelings, and at the same time, it can also attract attention and achieve unexpected publicity effects...."

That's it?.... I don't feel like I've heard enough.... Brother-in-law, how did you grow this head?" Yang Guojian began to worship Wang Zhiyuan.

"Isn't that weird?.... I've always been so smart, why do you worship my brother-in-law?" Wang Zhiyuan coaxed, his face was not thin, and his expression was funny.

"Poof", look, made the cold-faced goddess laugh. Feng Jialin couldn't help but smile, at this time she was really a little envious of her cousin.

"Ahem...."Seeing this, Wang Zhiyuan coughed dryly and continued: "Next, I'll talk about Internet propaganda. ”

"It is not new to advertise the products and culture of enterprises on the Internet through the Internet, and many companies abroad have established their own company websites. In this era of rapid development of the Internet, it will surely change the fate of many enterprises in the future. ”

"That's why I'm very interested in the Internet, so I came up with this idea. Although the domestic Internet has only just started, few people understand it. But in a few years, many people will be inseparable from it. ”

"And now that we are using the Internet to promote our own companies and products, we will be ahead of many of our peers. I don't expect much benefit now, but I have to do it. ”

"This is also beneficial, for now, we can show our companies and products to the entire Internet world through the Internet, so that more people know that China also has a high-quality enterprise with unique products, and maybe we can also receive orders from abroad...."

"But we don't understand, how to use the Internet?" Yang Guojian asked.

Wang Zhiyuan smiled, looked at Feng Jialin and asked, "This morning, there were two people who came to the company to promote the Internet, do you know?"

Feng Jialin nodded and said, "Yes, at that time, your father-in-law drove them out as liars." Why? Do you want to find them to advertise on the Internet?"

"Yes, if you agree. Wang Zhiyuan replied directly.

"Your idea is good, I'll take it to my uncle, I'm sure he'll be interested. How?dare to go?" Feng Jialin looked at Wang Zhiyuan directly, calmly with a domineering atmosphere.

"Why don't you dare? I didn't do anything unfortunate!" Wang Zhiyuan was confident. Yang Guojian next to him comforted: "Brother-in-law, don't worry, I will help you." Besides, you're here to help our company solve the problem, and it's too late for Dad to welcome you!"

"Let's go, I'll take you there. By this time, he should be done talking to the client. Feng Jialin looked at her watch and said.

....

"Why isn't it the way to your company?" The car drove for more than 20 minutes, and Wang Zhiyuan realized that he would not go back. I'm worried that I'll be cheated by these two cousins again.

"Hey, hey.... I called my dad, isn't it almost noon? I just went home to have a meal and talk about business then. Dad is still good to you, and today my mom is still cooking Hangzhou cuisine, and I have taken advantage of you. ”

Yang Guojian sat in the back seat and smiled next to Wang Zhiyuan.

"This.... The gift I brought is still in your car. "The car made now is Feng Jialin's, and Yang Guojian's car is left in the factory. In fact, Wang Zhiyuan was worried that when he arrived at their house, he would be besieged, and he didn't have any foreign aid, so he was worried.

。。。。。。。。。。