Chapter 271 Returning the copyright to the pearl for advertising space

The next morning, my cousin Li Xingwang called to say that the people from Xiangjiang Radio, Yanjing TV, Taipei TVB, and Shanghi TV had all arrived.

Li Feiteng was very happy, he hurriedly went to Feiteng Group, took the copyright contract of returning pearls, and felt Tengda's advertising with two lawyers.

In the company's conference room, he saw representatives from the four major television stations.

The general manager sent by Xiangjiang Radio was a general manager, his name was Lei Hanfeng, a fat middle-aged man, and after he Li Feiteng took the lead in shaking hands, he said in Mandarin: "Mr. Li, I really want to buy the premiere rights of Huanzhu Gege in Xiangjiang this time." ”

"Well, I see, let's sit down and talk." Li Feiteng said lightly.

Looking at the people sent by the four major TV stations, he opened his mouth and said with a smile: "I think you have all seen the hot ratings of Huanzhu Gege, especially Mr. Lei, you should also know that Huanzhu is currently particularly famous in Xiangjiang and Baodao, and many people want to see what kind of TV series it is, so that Jingyao can criticize me so much, right?" ”

After Lei Hanfeng listened to his words, his mouth was a little dry, this Li Feiteng also knew too well the thoughts of their leaders, and he also knew too well that there was a lot of trouble in Xiangjiang at present.

If it weren't for the big trouble between Jing Yao and Li Feiteng, Xiangjiang TV would not have taken the initiative to ask Li Feiteng to buy the copyright, because they knew very well that it would definitely cost a huge price to buy the premiere rights of Huanzhu Gege at this time.

However, they were a little worried that the rival TV station would buy the premiere rights first, so they could only send someone to talk.

"Mr. Li, what about the mainland's secondary broadcast rights?"

When Li Feiteng heard this voice, he looked back. I saw a skinny middle-aged man. The man hurriedly introduced himself: "Mr. Li." I'm Xu Yuanxin, the deputy director of Yenching TV, and I've called you before. ”

"Oh, it's Director Xu, this, didn't I tell you, wait two months, at least let Xiangjiang and Baodao finish broadcasting!" Li Feiteng said speechlessly, he was going to slaughter Yanjing TV. Because Yanjing TV and CCTV are in different ways, if he buys it cheaply, he might as well broadcast it to CCTV.

"This ......" Xu Yuanxin opened his mouth bitterly, he didn't expect to run for nothing today.

Shanghi TV sent Han Yueguang, the director of production, after hearing Li Feiteng's answer, he also asked unwillingly: "Why does Mr. Li have to wait, there is no conflict in broadcasting together...... I'm Han Yueguang, the production director of Shanghi TV. ”

Li Feiteng smiled slightly, he didn't say anything, stood up and waved his hand to Xu Yuanxin and this Han Yueguang, and directly asked someone to drive away the guests.

Both of them could see that Li Feiteng's will was very firm. I had to shake my head and sigh and leave.

Now that there were only two representatives of the TV station left in the conference room, Li Feiteng looked at the other man and asked, "Then you are the representative of Taipei TV?" ”

"Yes. Mr. Li, I am Gong Hang, the deputy general manager of Taipei TV. ”

"OK, you all tell me the price, let me hear it." Li Feiteng stepped into the chair and took out a cigarette from his pocket, he actually didn't care about this little money, the important thing was to negotiate other things.

Gong Hang looked at Lei Hanfeng, and he closed his mouth.

The two actually knew each other, and they had communicated with each other before they came, so they wouldn't inflate the price lightly.

Lei Hanfeng pondered for a while, and he spoke first: "Mr. Li, we, Xiangjiang TV, are willing to buy the premiere rights of Huanzhu Gege at a price of 200,000 Hong Kong dollars per episode. ”

"200,000 Hong Kong dollars, a total of 24 episodes, that is, 4.8 million Hong Kong dollars." Li Feiteng had a smile on his face, he originally bought the premiere rights of Xiangjiang from Jing Yao at a price of 50,000 yuan per episode, and now it has increased by 4 times.

It's a pity that this price is very small in Li Feiteng's heart, and he is not short of this money.

"Manager Lei, your price is not bad, but for the TV series Huanzhu Gege, it is still too little."

Lei Hanfeng was stunned, he didn't expect that Li Feiteng was still dissatisfied with this price, you must know that his bottom line is 220,000 yuan per episode, basically he didn't say that the price was low, and it was a very high price as soon as he opened his mouth.

"And what is the price in Mr. Li's mind?" He had no choice but to hurriedly and nervously probe.

Li Feiteng didn't talk nonsense, he smiled calmly: "In my heart, an episode is more than 500,000 yuan." ”

"What!"

"Mr. Li, you're not kidding!"

"Hehe, Mr. Li, if you are at this price, I dare to say that the copyright of Huanzhu Gege will rot in your hands."

Looking at the two guys' uncalm looks, Li Feiteng sneered and said: "It's rotten in my hands, are you kidding me, so many people advertised for Huanzhu Gege yesterday, although they didn't say a word about Huanzhu Gege, but wouldn't people pay attention to this TV series in the end?" ”

Lei Hanfeng and Gong Hang both showed enlightened expressions on their faces, and they finally knew that Li Feiteng had not refuted Jing Yao all along, and it turned out that it was also to sell the Huanzhu Gege in their hands at a higher price.

This is a hype drama co-starred by Jing Yao and Li Feiteng?

Both of them shook their heads, looking at this shape and formation, it doesn't look like acting at all, if it's really acting, then Jing Yao and Li Feiteng are too commercial.

Gong Hang asked tentatively: "Mr. Li, do you really insist on the price of 500,000 per episode?" ”

"Hehe, of course not, I would like to sell the copyright of the pearl return in another way of cooperation." Li Feiteng smiled faintly, he just waited for the rhetorical question of the two people again.

"In what way?"

"I can sell the copyright to you at a low price, but the naming rights and sponsorship advertisers of the TV series, as well as the advertisements before and after the TV series, I hope you will give me certain discounts, and even say that you can use advertisements in exchange for the copyright in my hands." Li Feiteng said with a smile, he has been waiting for a long time today, and this way to sell the copyright in his hand is the way and means to maximize the benefits.

Qingmu portal network and Huayuan network are about to merge, Longteng buckle will also set up branches in Xiangjiang and Baodao, establish instant communication software in the two places, and 123 mailbox service will also open branches in two places, and Feiteng Group will also enter two places to open branches, so Qingmu portal, Longteng buckle, 123 mailbox, and Qingmu Nianhua Internet café, which all need to be advertised for publicity.

The strongest way to publicize is TV advertising, very few Internet companies advertise on TV stations, the first is of course there is no money, reluctant, the second is that the Internet is also a media platform, just play ordinary advertising, the effect is not so good, but if it is an advertisement in the broadcast time of Huanzhugege, it must have a strong effect, which costs a lot of money.

Li Feiteng doesn't want money, he is ready to try it to see if the five broadcasting rights in his hand can enhance the fame and value of his company's brand.

Once the brand's fame and value increase, he will only make more money, more than the five broadcast rights that he has now sold directly.

Lei Hanfeng and Gong Hang both smiled when they heard what he said about the advertising cooperation method.

This kind of cooperation is not unusual, especially since Li Feiteng is also a businessman and has many companies.

As for how to cooperate, how much advertising can be exchanged for the premiere power, this is a particularly important thing.

"Mr. Li, you can briefly talk about it first, I still have to call the company to contact you."

"yes, I'm going to contact HQ as well."

"My request is very simple, it is the same for both of you, one naming rights advertisement, two sponsor advertisements, three interstitial advertisements of more than 10 seconds, the premiere rights will be given to you for free, and 200,000 US dollars will be posted upside down to you!"

"This, Mr. Li, does your company have long-distance calls?"

"Well, you come with me."

Li Feiteng took two people to an office, asked them to go in and make a call, and wandered around the company by himself.

After walking around for a long time and chatting with a few female employees, when they came over again, the two had already finished making the phone call and chatting together.

They saw Li Feiteng and hurriedly walked up, Lei Hanfeng said with a smile: "Our Xiangjiang TVB TV station accepted Mr. Li's cooperation method. ”

"We, Taipei TV, also agreed." Gong Hang said with a smile.

"Haha, okay, let's go, let's go and discuss the contract details together." Li Feiteng smiled very happily, he exchanged the two copyrights for advertising, although he also paid a total of 400,000 US dollars in advertising fees, but this is equivalent to buying 12 advertising spaces in a cooperative way.

If he didn't use the copyright in exchange, he would directly spend money to buy advertising space on Huanzhu, a total of 12 advertising spaces, which might cost more than 15 million yuan, but now, Li Feiteng actually only paid about 10 million Hong Kong dollars, and saved 5 million.

However, this is an estimate of the success of advertising, if the advertising is not effective, then Li Feiteng will lose all his money.

This is a kind of commercial bet, he is sure that Zhu Gege will be popular, and the two major TV stations will naturally be popular, but whether they can be as popular as the mainland, they don't know in their hearts.

However, Li Feiteng is very sure that Huanzhu will continue to be popular in Xiangjiang and Baodao, and even in the whole of Asia, but this is nothing to do with him, Jingyao has already turned his face with him, even if Huanzhu 2 is popular in the future, he will no longer be able to buy any copyright.

Moreover, I'm afraid that Jing Yao will suffer a loss this time, and she will never underestimate the power of adapting any of her novels into film and television dramas.

On this morning, Li Feiteng talked for a long time with the representatives of the two TV stations, and there were some small negotiations in the process of customizing the contract, but in the end, Li Feiteng got the result he wanted.

"Hey, how did I forget that filming advertisements also costs money, Made, no wonder these two TV stations agreed so neatly." Li Feiteng patted his head regretfully, the naming rights and sponsors' advertising space basically do not need to be filmed by his company, but six advertisements of more than 10 seconds need to be filmed by him.

To shoot advertisements, you need to ask celebrities to endorse and ask models, Li Feiteng thinks, what level of celebrity endorsement he wants to find for Qingmu Portal, as well as Feiteng Group, Longteng buckle, and also need celebrity endorsements. (To be continued......)