Chapter 2 Public Relations and Publicity

Although the title of "Dallas Buyers Club" clearly states that the place name 'Dallas' is clearly written, the filming location of the movie is set in Georgia. Pen | fun | pavilion www. biquge。 info

The reason is very simple, the tax refund policy, Texas is only willing to provide 15% tax refund, while Georgia has 20%, don't underestimate this 5%, almost 500,000 US dollars!

It's as if "Forrest Gump" is clearly talking about Alabama, and the filming location is also Georgia - tax refund policy!

Anyway, it's all south, and the climate and folklore are not much different!

Of course, there are still nearly three months before the official start of filming, and Shen Lin doesn't want his first Hollywood movie to make any mistakes!

……

"Bill, what do you think of this year's Oscars?"

Inside Touchstone Film and Television Company, Shen Lin chatted casually with Bill Dorothy.

"Obviously, the best picture must be "Escape from Tehran", the actor must be Daniel Day-Lewis, and the actress Jennifer Lawrence, except for the best director, I can't guess it, but I estimate that Ang Lee is very likely!"

Bill Dorothy, a veteran Hollywood film and television producer, if he didn't even have this vision, then he should have left Hollywood a long time ago!

"Bill, "Dallas" I want to arrange for him to attend Cannes and Toronto, you can help promote it more. ”

If you want to make sure your film can make a name for itself, you need to attend a film festival!

"Cannes, it's too late!"

Bill frowned, and then poured cold water on Shen Lin!

The 2013 Cannes Film Festival was held on May 15th, and at that time, "Dallas" had just started!

"Then just choose Toronto, you have to hype up the movie, especially the two actors!"

Shen Lin thought about it, it was indeed a little difficult, so let's be practical.

In fact, there is another option, the Venice Film Festival.

It's a pity that the Venice Film Festival has been a bit of a waning flavor in the past two years, and its influence in North America and even the world lags behind Toronto!

It's good to die, these two film festivals opened on the same day!

"Looking for Weinstein?"

When it comes to PR, Bill Dorothy's first reaction was Weinstein.

Thinking of Weinstein, Bill's brow furrowed.

Wayne's relationship with Disney is very complicated, to put it simply, Wayne thinks that Dinis has cheated on him, but Dinis feels that Wayne has cheated on them, and the relationship between the two is very bad!

Even with it, the relationship between Touchstone and Wayne is not good!

"Don't look for him, Wayne helped Leonardo PR Best Actor this year, even if we look for him, it's useless!"

Shen Lin pursed his lips.

Why did Xiao Lizi play soy sauce in "Django Unchained", isn't it just to let Weinstein help him publicize the best actor!

The so-called public relations refers to the publicity of the Oscar outpost!

Hollywood, not only Hollywood, but also the Chinese entertainment industry today, there will be news related to films or artists almost every minute, especially before the release of films and the start of new dramas.

Celebrities are interviewed by various magazines, walk the red carpet, release the latest behind-the-scenes footage of a certain movie, and even reveal the relationship of a leading actor at some critical moments, all kinds of media exposure is actually planned and controlled by a behind-the-scenes team, and they are the often overlooked but indispensable public relations team.

The main role of public relations is to disseminate information about an artist or film through the media to increase its exposure.

Hollywood's six major production companies each have their own PR departments that specialize in the PR of films they produce or distribute.

In addition to studio PR departments, Hollywood also has a large number of large and small PR agencies and independent PR professionals who outsource to help artists, films, shows, brands, etc. implement their PR strategic plans.

To put it bluntly, the job of these people is to deal with the media, manage the image of the employer, design speeches, arrange interviews, and so on.

The promotion of an Oscar-winning film ranges from $200,000 to $3 million.

This is just publicity money, and PR costs are generally more than double the price of that!

Oscar's PR is usually planned and implemented by professional independent PR consultants.

Most of the publicity work starts six months before the awards, including determining the showtime after forecasting and analyzing the market size and competitors.

Usually a film that wants to run for the contest will finish all the filming and production in the fall and launch it around Thanksgiving, just in time for the Oscar nominations.

The formal Oscar selection process lasts for two months, during which the films engage in a variety of lobbying activities, including private preview screenings, cocktail parties, or direct contact by email for voting members, as well as advertising-based newspaper promotions, DVD releases, and online promotions. In order to canvass for the film, the film distributor will send the DVD of the film to the members of the academy in advance to stimulate the interest of the members.

A large part of Oscar publicity involves advertising in relevant professional film media (e.g., The Hollywood Reporter, Variety, etc.), and its target audience is precisely those who vote in the film industry.

Usually, the Oscar organizing committee keeps the identities of its voting members confidential, so the publicity departments of the studios and professional public relations agencies obtain the names they want through their own channels to lobby them further.

In fact, Touchstone itself has its own PR team, and there is no need to find a more professional PR consultant.

If memory is not in question, "Dallas" will win two actor awards!

"We don't want the best picture, we focus on Matthew, and the Oscar judges love to see the middle-aged actors of the 'Prodigal Son' the most!"

Shen Lin said meaningfully.

Matthew's personal experience will make the judges add a lot of points to him!

The young Matthew can be called the Hollywood male 'vase', "The Wedding Expert", "The Ten Days of Patting", "The Gold Rush" - Matthew McConaughey appears again and again with frivolous playfulness and spoiled recklessness, which is simply a crime against the art of cinema.

Of course, he also brought this "stupid show-off energy" into action movies, and as a result, the "Sahara" with an investment of almost 200 million became a legendary piece in the history of Hollywood's failure.

Then he suddenly realized, five years after a hiatus, 11 years later, Matthew was admired for his performance in Friedking's crazy and evil film noir "Killer Joe", then Soderbergh's "Magic Mike", when everyone else was only concerned with "showing off the meat", McConaughey gave this vulgar romantic drama a real soul, and perhaps the most amazing thing was the crime film "Newsboy" soaked in the humid and stuffy heat of the American South McConaughey dedicates himself to a serious same-sex SM action, and the critically acclaimed "Mader on the Mississippi" at the Cannes Film Festival in '12, a modern version of "The Adventures of Huck Finn."

The absolute prodigal son turns back!

It's a bit too much to say if you don't give a prize!