Chapter 121: 2011 Chinese New Year

The promotional video of "Chinatown Veteran" was uploaded to major media on December 15, 2011. Pen Fun Pavilion wWw. biquge。 info

Director Shen Lin's new work, he is the first in the box office history of mainland films!

Sun Honglei and Lin Gengxing play the starring roles, and the three investments of Guangguang, Huayi, and China Film should also set off a wave.

Moreover, as one of the leading actors of Shen Lin's new work, Lin Gengxing also posted a lawsuit letter on Weibo to terminate the contract with Tang Ren.

The artist took the company that cultivated him to court, and in normal times, it is simply the biggest news.

It's a pity that this month's Chinese film industry can't tolerate other voices, because "The Thirteen Hairpins of Jinling" is tough on "Dragon Gate Flying Armor"!

"The Thirteen Hairpins of Jinling" cost 600 million yuan (regardless of whether it is blown out, at least people dare to blow it), and the investment in "Dragon Gate Flying Armor" is also 200 million.

Two heavyweight blockbusters in the absolute sense!

Why is it on the front bar?

Lao Mouzi PK Master Xu!

The previous schedule was that "The Thirteen Hairpins of Jinling" would be released on December 15, and "Dragon Gate Flying Armor" would be released on December 20.

After all kinds of tearing, the Chinese New Year blockbuster "Dragon Gate Flying Armor", which was originally scheduled to be released on December 20, announced through the official Weibo that it would be released in the mainland on December 16, and soon after, "Dragon Gate Flying Armor" adjusted the schedule again to 2 pm on December 15, which means that it will compete with its opponent "Jinling Thirteen Hairpins" on the same day, and the release will be 4 hours ahead of the opponent.

"The Thirteen Hairpins of Jinling" is a masterpiece that Lao Mouzi has been preparing for four years, with the Oscar Best Supporting Actor, Batman's actor Bell joining, and the momentum is strong, and many films have chosen to be released in advance or postponed, such as "Huge Deal", "Wolf Smoke Everywhere", "Happy Magic", "Roll Over, Ashin", etc., which are scheduled for early December; or choose to postpone, such as "Dinner is Crazy", "Eight Stars Hug Xi", etc., all choose to be released in January next year. Only "Dragon Gate Flying Armor" is not to be outdone, and vows to fight to the end with "Jinling Thirteen Hairpins".

I don't know if the bosses of these two families have taken the wrong medicine, giving people a feeling of being in the same place.

Regarding the repeated schedule adjustments, Yu Dong, president of Bernard Film Group, the distributor of "Dragon Gate Flying Armor", explained: "After careful weighing, we feel that "Dragon Gate Flying Armor" cannot miss the precious weekend of December 16 in terms of distribution, and the quality of the film gives us the confidence to face any opponent."

And Zhang Weiping, the publisher of "Jinling Thirteen Hairpins", didn't take "Dragon Gate Flying Armor" in his eyes at all. He once said sarcastically: "Everyone has seen 3D, except for "Avatar", which one has become? The worst loss is "Su Qier", then it is called 3D, and Zhou Jiestick is leading!"

He also bluntly said that New Picture Company will not cooperate with the cinema owned by Bernard Films, the investor of "Dragon Gate Flying Armor": "The audience of "Jinling Thirteen Hairpins" should not go to Berner to watch it first, because they can't act (screen). "A statement indicates that Bernard will be banned to the end.

Regarding Zhang Weiping's remarks, Bernard said that he would not take the initiative to join the propaganda and scolding war. But at the same time that "The Thirteen Hairpins of Jinling" announced a price increase, "Dragon Gate Flying Armor" quietly announced a price cut, hoping to use the "low-price strategy" to win the support of the theater chain, while "The Thirteen Hairpins of Jinling" announced an increase of 5 yuan on the basis of the original minimum ticket price of 35 yuan, and the proportion of the film's box office share increased from 43% to 45%.

At the same time, there is a piece of good news about "Those Years", which grossed more than 61.28 million Hong Kong dollars (about 50 million yuan) at the total box office in Hong Kong, surpassing "Kung Fu" and becoming the highest-grossing Chinese-language film in HK history.

Before Shen Lin could be happy, a large wave of sailors immediately rose.

This time it's not against Shen Lin, but the producers of the two blockbusters smearing each other!

Here Zhang Weiping said that Master Xu had no ability to shoot 3D, and Yu Dong over there said that Lao Mouzi's 3 shots were too bad to watch.

Then the water army acted, and the major forums and post bars, as long as they could post posts, were full of people from both sides.

"What "Jinling Thirteen Hairpins" completely distorts history! It's still the master's movie wonderful, with fights and picturesque scenery!"

"If you want to read history, you should look up historical materials by yourself, and never watch fictional films!"

……

Shen Lin was a little confused.

Are these two issuing companies neurotic?

No matter how awesome the film is, it must respect the laws of the film market.

Have you ever seen "Batman" and "Spider-Man" be released on the same day? Why can the six major American companies sit down and negotiate schedules, and Chinese films will only produce two blockbusters, and they have to kill each other, and the whole world will see jokes?

This is definitely a tragedy in the history of Chinese film distribution.

The two heavyweight blockbusters bloomed on the same day, and there were no winners, both of them were strategies for the sake of fighting for breath.

Whether it is Lao Mouzi or Master Xu, they are all directors who have made contributions to Chinese films, and the purpose of distributing and making movies is to maximize the market of these films, rather than hurting each other.

There is no problem between the two directors, Yu Dong and Zhang Weiping have done it!

The media is hyping and the water army is scolding, which is a great harm to the film industry.

And Zhang Weiping is so crazy, he actually challenged Bernard!

That's Berna, one of the eight major cinema chains!

When did a small workshop-style film company dare to challenge the theater chain?

Maybe these two people are hyping each other, or maybe they really stirred up the liver,

The smoke of gunpowder is thick and it is difficult to distinguish between fiction and reality, and it is even more difficult to distinguish who is right and wrong, but after this, the exposure density of the two films has greatly increased.

The result of the "hype": "Thirteen Hairpins", which is full of ambition to win 1 billion box office, has not exceeded 600 million as of January 15, 2012, and "Dragon Gate" is close behind with nearly 530 million!

There are no winners.

The loss of "The Thirteen Hairpins of Jinling" is certain, as for how much it will lose, no one knows.

"Dragon Gate Flying Armor" is slightly better, at least Berner has a theater chain, but the basic investment of nearly 200 million, coupled with such intensive publicity, is estimated to be lost!

According to industry estimates, "Jinling Thirteen Hairpins" and "Dragon Gate" were released on the same day, and the two films each lost at least 200 million to 300 million yuan.

In fact, when the file was first set, the optoelectronic coordination was made, hoping that "Thirteen Hairpins" would be on the 9th, "Dragon Gate" would be pushed to the 20th, and the two blockbusters would be staggered for 10 days.

In these 10 days, "Thirteen Hairpins" first took 400 million, followed by "Dragon Gate", so that "Thirteen Hairpins" can win at least 800 million, and "Dragon Gate Flying Armor" finally has almost 700 million.

In this way, a win-win situation will be achieved, and the total box office will be at least 30% more than it is now.

It's a pity that Yu Dong vetoed it, because his Berner theater was blocked, and Zhang Weiping did not allow Berner to screen "Thirteen Hairpins"!

You can't leave the theater empty, right?

This is the fundamental reason why "Dragon Gate" and "Thirteen Hairpins" were released at the same time on the 15th.

In the final analysis, Zhang Weiping is too confident in Lao Mouzi and too contemptuous of Master Xu, and always feels that "Dragon Gate Flying Armor" and "Su Qier" are like birds, a bad movie.

I didn't expect Master Xu's 3D play this time to be really good!