The opinions expressed by Xiao Feng and Kobe Bryant in an interview in Los Angeles undoubtedly greatly stimulated James, who exploded with amazing energy in Game 5 of the Eastern Conference Finals, leading the team to defeat the Raptors and enter the Finals for the second consecutive year.

In this game, James proved his determination in a crucial battle with a big triple-double of 34 points, 12 assists and 15 rebounds; And throughout the Eastern Conference playoffs, he averaged a triple-double with 30+ points per game, showing his versatility and dominance.

This is also the first time James has averaged a triple-double per game in the playoffs, so the sports media in the United States and around the world praised him, believing that if he had this determination in the early years, he would definitely have achieved much more than he does now.

The act of 'deciding' in the live broadcast at the beginning made James's impression in the eyes of ordinary fans plummet, and when he hugged Wade's thigh to win two championships as he wished, he lost the finals 1:4 in the face of Duncan's old arms and legs, and after dreaming of three consecutive championships, he quickly made the 'decision 2.0' version, which disappointed everyone.

When people have been influenced by the spirit of 'lone hero' played by Jordan, Kobe Bryant, and Duncan for 20 years, James's almost ruthless and profit-maximizing behavior has undoubtedly touched everyone's sensitive nerves.

Last year, James led the Big Three to be beaten by Curry in the Finals, which deepened people's disappointment with him, and this year is his best chance to make a name for himself.

This year, James' performance in the playoffs has refreshed people's understanding of him, and there are more expectations for the Finals!

After all, from the analysis of strength on paper, among the starting five Tigers, the Cavaliers' big and small forwards can form enough pressure on the Lakers' Aldridge and Randle. Gasol's confrontation will not be left behind, of course. Smith must have a lot of pressure against Kobe, and the matchup between Irving and Xiao Feng will also be quite difficult.

On the bench, the bench bandits led by Jeremy Lin and Nash may not be able to fully suppress the Cavaliers' bench lineup. Bert spent a lot of luxury tax on the championship for the championship. He has signed a lot of middle-class contracts and attracted good role players.

In a sense, the Big Three led by James against the Lakers' backcourt double stars has become the biggest attraction of this year's Finals!

…………

On June 6, 2016, such a day is always full of auspicious flavor for the Chinese, and on this day, the Lakers will face the Cavaliers at Staples Arena!

For this year's championship, the NBA league can be said to have used all its media resources, as early as three days ago when the Cavaliers won the Finals, they have carried out overwhelming publicity.

in North America. The three major television networks ABC, NBC and CBS began to broadcast promotional trailers, and the boo of '23vs24' entered its 10th year, and the end of Kobe's career was truly realized. For this reason, both the NBA league and the media are tilting a lot of publicity resources to attract more viewers to watch this year's Finals.

Of course, in the propaganda of China and even Asia, Xiao Feng has become the protagonist again. For Asian fans, Xiao Feng is more symbolic.

As the first NBA Chinese owner and the first main Chinese star to reach the finals. The huge sensation caused by Xiao Feng is not comparable to that of the bus and Sun Yue back then. Xiao Feng's multiple identities also make him have a huge fan base in Asia, and the number of fans on the wave bib alone has exceeded 100 million, becoming a superstar with the largest number of self-media fans in the world.

Xiao Feng's all-round performance in the NBA this season not only attracted more new fans, but also greatly enhanced the cohesion and activity of fans, making him the most influential figure in Asia.

Now, Xiao Feng's every scarf information has been updated. Within 24 hours, the likes, comments and retweets will exceed one million, and some important information has even reached an astonishing tens of millions.

According to media analysis, with Xiao Feng's current appeal, if he endorses commodity advertisements on a large scale, the annual endorsement cost will not be less than 100 million US dollars.

Presently. Xiao Feng has only three advertising endorsements, one is the brand endorsement of 'Jinghu Group', the global image endorsement of Audi and the endorsement contract of Airbus, which is undoubtedly very rare for a superstar.

However, what makes Xiao Feng different from ordinary celebrities is that he is an out-and-out super-rich man, so he naturally does not spend more time shooting commercials, even if various top brands around the world are queuing up to chase him, he is still cautious.

The assistant team led by Ma Xiaotian has expanded to a 25-person 'wind team', which is responsible for Xiao Feng's advertising contacts, interview arrangements and various trivial affairs, which has reduced Xiao Feng's burden a lot. Xiao Feng's easy days will not last long, after all, his advertising influence is too great, in order to raise more funds for the 'Ginkgo Foundation', after the finals he will become the face of many international brands, advertising will be launched around the world before the start of the Olympic Games.

Xiao Feng has decided that he will add some more to this year's endorsement income and collect 2 billion RMB for the use of the 'Ginkgo Foundation' in 2017, which will also become the largest single charitable donation in the history of China.

Under the overwhelming publicity, the Lakers' first Finals game against the Cavaliers at home attracted much attention, and even some pseudo-fans and ordinary spectators wanted to see Xiao Feng, a super-rich man, perform in the Finals.

In order to provide the best broadcast signal to users around the world, the three major American television stations not only sent a digital HD team to shoot, but also set up a satellite broadcast van on the site to provide high-definition digital signals to broadcasters around the world through communication satellites.

In addition, more than 300 media reporters from 100 countries around the world flocked to the Staples Arena to conduct live interviews, and many major TV commentators were also set up at the scene to make live commentary.

The sports channel from Huaxia National Television sent a team of 20 people to the United States to cover the finals, which was also the most grand battle in the past.

The duo of Yang Dayi and Su Xiaoqun, together with Mr. Zhang Lili, who is in his sixties, will be on hand to introduce each game of the finals to fans and spectators across the country.

In addition to CCTV's live broadcast, websites including Penguin Video, Inspur Video, and Qiqi.com will also broadcast the game signal to netizens through PC and mobile phone clients, and the entire broadcast will cover more than 500 million people!

When the top management of the NBA league learned of the coverage forecast for the Chinese region and the Asian region, it gave the green light to the media in China. enjoyed the best location and interview treatment, which made the reporters from Huaxia very happy.

This kind of treatment was once had when Yao Da had a first-class performance in the NBA, but when Yao Da Ren retired, the interview level of Chinese reporters in the NBA dropped by more than two notches.

Sometimes, journalists lament that market influence is only a secondary factor. The key is to have outstanding Chinese players, so that others will look at Chinese reporters differently.

…………

At 8 p.m. local time in Los Angeles on the 6th and 11 a.m. on the 7th Beijing time, the ultimate showdown, which was followed by global media, fans and even ordinary audiences, finally kicked off, attracting the attention of more than 500 million viewers.

In North America, the tournament started with a staggering 20% viewership, which is already higher than the highest ratings for last year's Grand Finale, reaching more than 26 million people! Lao Mei's back garden, the ratings of this game are not low. After all, this time is also the prime time in Central and South America, with more than 50 million viewers!

Although it was early hours in the European region, the ratings in England and other places were also climbing, which fully demonstrated the huge impact of the game itself.

Of course, the most surprising thing is that in Asia, especially in China, hundreds of millions of viewers watched the game through televisions, computers and mobile phones, setting a record for NBA ratings in China, comparable to the Peking Olympics that year!

The Cavaliers have long held their breath and want to prove themselves in the Finals. Therefore, the three of them fought hand-to-hand combat with the Lakers in Staples, and the scene was full of sparks.

As the finals with the most highlights and the closest strength in recent years. The game was exciting from the first quarter, whether it was the wonderful play of James's Big Three or Xiao Feng's Kobe Bryant's double guns, it made people watch adrenaline soaring!

In the first quarter when the main forces of both sides did their best, the Cavaliers were not at a disadvantage, and they only trailed the Lakers by one point into the second quarter, which fully demonstrated the strength of this main lineup.

Substitute for the second quarter. The two sides were still inseparable, and the Cavaliers even led the Lakers by 5 points after halftime, which also gave them the dawn of victory.

In the regular season and in the 12 playoffs before that, the Lakers never went into the second half from behind, and the Cavaliers did just that. Will they shatter the myth that the Lakers are undefeated at home?

In addition to the Chinese commentators and fans who are a little worried, fans around the world are cheering, after all, the undefeated Lakers are really aesthetically tiring, and if the Cavaliers can win, it may make the whole series even more beautiful.

However, the solemn expressions on the faces of some basketball experts have never been put down, because the Cavaliers' lead is obtained by relying on full-court pressing and tough defense, even if today's referees are slightly inclined to the Cavaliers, but the number of fouls and physical strength of the Cavaliers will become an important element in the second half to change the direction of the game.

Sure enough, as the game progressed, the Lakers did not overtake the score, but they played more easily, and the balance of the game gradually tilted in favor of the Lakers.

By the fourth quarter, the Cavaliers had already begun to have six fouls off the court, even the main players who stayed on the court, the number of fouls on their bodies had reached 4, and the situation was not optimistic!

Gradually, the Lakers gained the upper hand in the game, Xiao Feng and Kobe Bryant took over the game and brought their own rhythm, James and others were powerless from time to time, and could only watch the score being caught up and overtaken, this feeling was too depressing!

The flame of hope that lasted for 3 quarters was extinguished in just five minutes, and everyone felt sorry for the Cavaliers, but James's large triple-double still showed everyone his blood.

In the end, James and Irving both paid the price of 6 fouls and still couldn't stop the Lakers from winning the first game at home!

Amid the mixed emotions of global media reporters and fans, the Lakers finally defeated the Cavaliers 118-112 and made a good start to the Finals.

Although the gap between the two sides is not big in terms of score, the discerning person also knows that this game may become a microcosm of the finals, and the Cavaliers will be powerless until a victory within reach!

"The Lakers won, there is no suspense in the Finals!"

Such a headline became the most used phrase in the global media the next day, and NBA celebrities also expressed their opinions one after another, expressing a more optimistic attitude towards the Lakers' all-out victory.

The next game proved that even if the NBA league used some off-the-board tricks and the whistle on the court was a little obvious, the Cavaliers still couldn't stop the madness of the Los Angeles guns, and after losing two consecutive away games, they still couldn't win a win at home!

4:0, the Lakers were successfully crowned in Cleveland, and did their best in four games, James, who averaged a triple-double per game, cried like a tearful man, although he lost the championship, but he won enough respect!

In these four games, James showed enough determination on both offensive and defensive ends, and the 'fourth-quarter hesitation syndrome' that was common in the past disappeared, showing the demeanor of a top star.

James, who entered the finals 7 times but only won 2 times, was portrayed as a tragic hero by the American media after the game, which somewhat reversed his image, and it can be regarded as a blessing in disguise!

The Lakers became the first team in history to win all of their playoff games, and losing just five of their 98 games in a long season could be an unprecedented record.

Xiao Feng relied on a large triple-double and Kobe, who averaged 42 points per game, to share the FMVP, and the two of them had the same number of votes, which was well deserved!

Although Daba and Sun Yue have won the championship before, they are all soy sauce existences, so in a sense, Xiao Feng is the first Chinese player to really win the championship!

Xiao Feng not only performed well in the game, but also the owner of the Lakers, which made his honor of FMVP even more outstanding.

After the game, the global media reported overwhelmingly, and some people believe that this will be the beginning of a new dynasty, as long as the Lakers can maintain their current lineup, there is really no one who can pose much of a threat to them in the next three to five years!

'Who can beat them?!' ’

This is the biggest question in the minds of the global media and even fans, and perhaps this situation will continue to play out in the future! (To be continued.) )

PS: PS: In the new week, ask the folks for recommendation tickets, monthly passes and subscriptions!!