【Chapter 643】 Celebrity Joins (Ask for Subscription!)
Xiao Feng gave great support to the situation of several celebrities running side businesses, and it would not have an impact on the business strategy of the 'Jinghu Group' anyway, but two new stores were added to the supply list.
Nowadays, the logistics system of 'Jinghu Group' has achieved perfect docking with 'Xinxin Logistics', and many things have established procedures, whether they are added or deleted, they are quite convenient.
Although Xiao Feng has a good personal relationship with Xiao Ming and others, when it comes to the company's business, Xiao Feng still adheres to the principle of doing business and hands it over to its employees.
The supply agreement is a trivial matter, and the next advertisements to be shot at 'Xiao's Winery' and 'Jinghu Ranch' are the main purpose of the celebrities' visit to Ginkgo Village.
As a recognized golden boy and model couple in the entertainment industry, Deng Xiaochao and his wife took their son to become the image spokesperson of 'Jinghu Dairy', which Xiao Feng is quite optimistic.
Although Xiao Feng's family has filmed a series of advertisements, due to different market positioning, Xiao Feng needs an imaginary spokesperson closer to the people. What's more, it is impossible for Xiao Feng's family to participate in various business activities frequently, and it is good to have a new replacement in front.
After careful screening, Deng Xiaochao's family successfully entered Xiao Feng's field of vision.
This time, they were invited to Ginkgo Village for a vacation, in addition to personal friendship, the more important purpose was to shoot advertisements.
Xiao Feng is also quite arrogant, and has set up an annual endorsement fee of 3 million yuan, signed a contract for five years, and is quite optimistic about the advertising effect that this family can bring.
In the face of tens of millions of advertising contracts, even if Sun Li is one of the four little flowers in China, and Deng Xiaochao is a first-line student in China, he can't help but be excited.
In particular, Deng Chao's family and others are usually drinking 'Jinghu milk powder', and the effect is very good, and the two parents are not disgusted to endorse 'Jinghu Dairy'.
The good results, the high commission, and the personal friendship with Xiao Feng prompted Deng Xiaochao to bring his wife and children to Ginkgo Village to shoot advertisements after vacation.
In addition to Deng Xiaochao's family's milk powder advertisement, Xiao Ming also had to shoot a series of advertisements in 'Xiao's Winery' to act as the image spokesperson of 'Xiao's Wine'.
Xiao Feng offered Xiao Ming a price of 10 million for three years, which was a little low, but out of the need to improve the image level, Xiao Ming and the team behind him still agreed to this offer.
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The Golden Week lasted for three days, with more than 100,000 tourists pouring into the 'Mirror Lake Scenic Area', and the continued popularity of the attractions attracted a lot of media attention.
During the Golden Week, there are many scenic spots with customers, whether it is the Great Wall or the ancient city of Yaozhou, Yang or the scenic spots in the Yangtze River Delta region, all of which have become the destinations of people's vacation tourism.
However, compared to the complaints of tourists in other popular scenic spots, the number of complaints received by the 'Jinghu Scenic Area' in these three days was zero, and it was praised by tourists and the media.
Some media have commented that 'Jinghu Scenic Area' is the scenic spot with the best service quality in China, and there is no one!
It is precisely this evaluation that more and more people are attracted by the 'Jinghu Scenic Area' and set it as their own tourist destination.
Since October 4, many media have received invitations from 'Jinghu Dairy', 'Brother Brokerage Company' and Deng Xiaochao's personal studio, inviting them to 'Ginkgo New Area' to participate in their joint press conference.
Entertainment reporters with a keen sense of smell immediately realized that on the eve of the National Day, when they saw Deng Xiaochao and his wife appear at Yaozhou Airport, it was obvious that they were not just going to Yaozhou for a vacation, but had the intention of cooperating with the largest enterprise in Yaozhou.
In fact, the connection between Deng Xiaochao's family and Yaozhou began as early as 2006, when Sun Li filmed the 'Yaozhou Ancient Town', which had just won the title of 5*-level scenic spot, and became the spokesperson of Yaozhou tourism.
Sun Li once said frankly that Yaozhou is the city she wants to live in the most, and now their whole family appears at Yaozhou Airport at this juncture, which is worth pondering.
In addition to Deng Xiaochao's family, Huang Xiaoming and his model girlfriend, who have recently become popular in the media, also arrived at Yaozhou Airport at the same time as them, which also means that the media's speculation is not too outrageous.
With invitations from large groups such as 'Jinghu Group' and 'Brother Entertainment', coupled with several popular stars and Xiao Feng, who is very likely to appear, this joint press conference has been vigorously sought after by the media.
Since August 5th, many entertainment media reporters have arrived in Yaozhou and went straight to 'Ginkgo Village', after all, many celebrities will bring a lot of good news. Among the reporters, reporters from many financial media are quite eye-catching, after all, there are still very few intersections between the financial circle and the entertainment industry.
However, with the special case of Xiao Feng, the distance between the financial circle and the entertainment circle has become extremely small, and there are often situations where the financial media and entertainment media report together.
Compared with the delay of print media and TV media, online media has a unique advantage in real-time reporting, so it has become a popular method for many young people.
No, the news of the arrival of a large number of media reporters at Yaozhou Airport was the first to be reported on Inspur.com and several online video websites, attracting more netizens to attract attention.
At the same time, Xiao Feng, Huang Xiaoming, Deng Xiaochao, Sun Li and others also made efforts at the same time, jointly announcing a joint press conference in 'Ginkgo Village'. Nearly 100 million fans of the scarf are far higher than the ratings of ordinary TV stations, and soon many netizens set their sights on the distant northwest of Yunnan.
The press conference was held at 2 p.m. on October 8, but before that, a large number of media reporters had already arrived in Ginkgo Village in various ways and started reporting activities in Ginkgo Village.
In addition to a few celebrities, the 'Jinghu Scenic Area' has an endless stream of tourists, a variety of sky-high ingredients and beautiful scenery, which naturally has a lot of news materials, and the reporters are not worried about not having work.
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At one o'clock in the afternoon of the 8th, media reporters came to the 'Ginkgo New District' Cultural Center to participate in the joint press conference held by the 'Jinghu Group'.
It can be seen that the background wall of the press conference site is the LOGO and logo of 'Jinghu Group', and there are several celebrity portraits on it, and the scene is quite formal.
According to the statistics of the public relations department of the 'Jinghu Group', more than 100 reporters from more than 60 media outlets came to the press conference, and the long gun sprint and the logos of various media were very eye-catching.
Under the leadership of Xiao Feng, Huang Xiaoming and other four stars entered the venue, and the flashing lights that suddenly connected almost made people unable to open their eyes. Fortunately, these people are all battle-hardened, accustomed to seeing each other, and sat on the rostrum calmly, waiting for the start of the press conference.
Today's press conference was presided over by Yang Hao, Director of the Marketing Department of 'Jinghu Group', which also shows the importance that Jinghu Group attaches to this cooperation.
After the reorganization of the 'Jinghu Group', Yang Haoshun, the middle of the marketing department of the original 'Jinghu Dairy', became the marketing director of the group, and Shun was in charge of the marketing work of this super-large enterprise with an annual revenue of nearly 50 billion RMB.
As a young man who is only 27 years old and has just obtained a master's degree in business from the School of Management of Peking University for two years, Yang Hao's determination to forge ahead in the workplace is undoubtedly commendable. Of course, as Xiao Feng's nephew, he has a unique advantage.
No matter what the reason, Yang Hao has also won the recognition of the group's employees and industry insiders with his excellent performance, and is in charge of hundreds of millions of advertising funds every year, becoming the god of wealth in the eyes of many advertisers.
"Welcome all media friends to come to today's press conference!" Yang Hao's opening remarks were very direct, saying: "Today, we" Jinghu Group "will sign a series of cooperation agreements with Deng Xiaochao, Huang Xiaoming and other celebrities to reach a consensus on the image promotion of various enterprises under the "Jinghu Group"!"
Although these conclusions have long been speculated by media reporters, Yang Hao said them, which also lifted the spirits of reporters.
"Mr. Huang Xiaoming will endorse 'Xiao's wine', Deng Xiaochao's family endorsement 'Jinghu milk powder' and Miss baby will serve as the promotion ambassador of 'Jinghu Scenic Area' for free!"
At this time, many reporters are also extremely envious of the baby's good life, after all, after the relationship with Huang Xiaoming was exposed, her popularity skyrocketed, and she transformed from an ordinary model to a first-line star.
Although the cooperation with the 'Jinghu Scenic Area' will not bring direct economic income to the baby, with the consistent generosity of the 'Jinghu Group', the advertisements of the scenic spot will be constantly broadcast on CCTV. When the time comes, baby will be able to gain more exposure and popularity, which money can't buy.
The content speculated by some media is very close to the truth, that is, Huang Xiaoming lowered his salary and won this opportunity for the baby, showing the image of a 'good Chinese boyfriend'.
Next, Xiao Feng and others accepted questions and interviews from on-site media reporters, and the atmosphere of the whole press conference was harmonious, after all, everyone was not too presumptuous on Xiao Feng's territory.
Therefore, the various questions raised by various media are not too tricky, even if they are aimed at Huang Xiaoming and baby, they are extremely gentle, which is very different from the usual appearance of rushing to kill.
The news that several celebrities joined the publicity system of the 'Jinghu Group' spread all over the country overnight, and the advertisements they shot in the 'Jinghu Scenic Area' in the past few days have attracted a lot of fans' attention.
I have to say that Xiao Feng's move was very correct, and the celebrities joined to make the 'Mirror Lake Scenic Area' win enough exposure and play a good publicity effect.
According to the agreement, the 'Jinghu Group' will open the advertising shooting venue to tourists on a limited basis to realize the interaction between celebrities, enterprises and the public.
For several celebrities, it is also a pleasant thing to be able to cooperate with a large enterprise like 'Jinghu Group', after all, Xiao Feng gave money happily, and the first endorsement fee was paid after the contract was signed.
In addition to the products currently endorsed, there is also a lot of room for cooperation between 'Jinghu Group', which is also what everyone is looking forward to!R1152