Chapter 531: Tokyo Dome Concert (1)

Cheng Xiaoyu poured his enthusiasm into this concert and withstood countless pressures, before this, Huaxia concerts were generally four-sided platforms, without too many videos and special effects, at most with a little heart on dance and costumes, so that the cost of the concert will be controlled very low.

Therefore, Cheng Xiaoyu went to the meeting more than once for the sake of budget problems, although the senior management of "Shanghe" knew Cheng Xiaoyu's magic, but empiricism was harmful, they felt that the concert was to control the cost, and the cooperation with local companies to transfer the risk was the king.

They simply can't imagine that the future trend is to rely on the operation of concerts to make money, and they are still standing in the CD era and thinking about the upcoming digital age. The senior management of Shanghe thinks that the money they have approved for Cheng Xiaoyu has exceeded the budget by three times, which is really enough, but the best team in the world that Cheng Xiaoyu wants to invite uses top-notch equipment, and the estimated investment is about 40 or 50 million, which does seem to be a lot, but this cost will be infinitely diluted with the increase in the number of performances, and many things can still be used in the next concert, so it doesn't seem outrageous.

30 or 40 million includes a lot of content, and the top audio will cost tens of millions, of course, this rental can also be, but Cheng Xiaoyu feels that since he wants to build a touring brand, he still has to have his own audio. It also includes lighting, props, sets, a top-notch band, the best designers, and the most efficient construction team.

But the high-level people of "Shanghe" have long been accustomed to Huaxia's set, and feel that investing one or two million has already created the best in Huaxia, there is no need to pursue high, after all, making money is the king, and since the concert planned by the idol plan is rotten, it is not good to sell, why bother? Anyway, if you invest in a big deal, the ticket price can only sell so much, no.

Cheng Xiaoyu even lost his temper twice over this matter, but he couldn't change their decision, and it just so happened that the sales of the bonus were not satisfactory during that time.

At this time, the minimum ticket price of large-scale concerts in China is generally 100, and the highest is only 1200, and the vast majority of them sell 100 tickets, and the box office income is more than 10 million.

Therefore, except for Cao Danian's idea of supporting Cheng Xiaoyu, no one supports it, even Su Changhe just doesn't object, after all, the cake painted by Cheng Xiaoyu is big, and it is also unknown, so it is better to make the money in his hand real.

Cheng Xiaoyu had no choice but to slap the table at a special meeting and say that the private investment was 20 million, and as an investor, he had 25% of the tour income rights, and the 25% income would only take effect when the box office exceeded 300 million.

And the 20 million he will use the "Guilty Crown" and the "Idol Project" new album as collateral.

Seeing that Cheng Xiaoyu was so resolute and took the risk, the high-level leaders of "Shanghe" naturally would not obstruct it, and agreed to Cheng Xiaoyu's plan with a smile.

Xiang Fengxing patted Cheng Xiaoyu on the shoulder and said: "It's good that young people are motivated and have ideas, but you can't be too blind, Xiaoyu, you don't have market research, and you don't have experience in running concerts, this time it's really impulsive." ”

Yue Manhuai, the head of the performance department, said: "Xiaoyu, we can all understand the mood of wanting to make a big career, but you have to eat bite by bite, your current performance is already a miracle, there is no need to prove yourself, such a risk, steady and steady, the future of Shanghe must be yours." ”

Even Su Changhe felt that Cheng Xiaoyu's foresight was just whimsical, and when he left, he comforted Cheng Xiaoyu lightly and said: "You can get it according to your own ideas, it doesn't matter if you can't get 300 million, this group of people is embarrassed to really charge you 20 million." ”

But Cheng Xiaoyu felt that Su Changhe was a little sarcastic when he heard it, and sneered: "Hehe! Twice.

The high-level leaders could only shake their heads and leave, and the next day Cheng Xiaoyu drafted a cooperation contract, wrote all the terms clearly in black and white, and when he signed with Yue Manhuai, the director of the performance department, he also smiled and said: "Since you are given money, you don't earn it, you can't blame me for making some pocket money." ”

After that, the concert began according to Cheng Xiaoyu's plan, and almost all decisions were made by him. Of course, these are all things in June.

After Cheng Xiaoyu took the make-up exam, he began high-intensity concert preparations, because he and Su Yuxi were both busy with their feet on the ground, so the dating matter could only be put on hold temporarily, but fortunately, Cheng Xiaoyu was busy and had no time to take care of his feelings.

Wang Ou, Cheng Haoran and Xia Shamo all went to Xiyu for internship, Cheng Xiaoyu didn't want Xia Shamo to go, but Xia Shamo wanted to go by himself, and he had no reason to stop him.

And the reason why Cheng Xiaoyu attaches so much importance to this concert is not only for the 25% of the revenue, but also to build a tour operation team that belongs to Shanghe.

Not only that, but the reason why he spared no expense, with the determination to become a benevolent if he didn't succeed, was also because he would use a new model of making money for singers in the era of digital music and start a tour. He had to create a touring brand that belonged to "Shang River".

In the era of fast consumption of digital music, concerts are the magic weapon for record companies and singers to make money. And the value of a good concert team will become more and more important, which is why Cheng Xiaoyu is tired to die or live, and he has to participate in the whole process.

The reason why Cheng Xiaoyu put the first stop of the concert at Tokyo Arena is because Tokyo Arena is well-deserved as the first venue in Asia, although Beijing, Shanghai, and Yangcheng all have stadiums that can be compared in scale, but compared to operation and popularity, they are far inferior.

After all, Tokyo Dome is the home of Japan's No. 1 team, the Yomiuri Giants, and it is also the home stadium of many foreign teams in order to attract Tokyo fans, not only that, but it is also a mandatory stadium for many internationally renowned events, so the annual on-site audience of sports events exceeds 3 million, and the annual turnover of Tokyo Dome has reached 80 billion yen, and the annual profit is tens of billions, not to mention Asia. This is unmatched by any other stadium in the world, and it is deservedly the number one in Asia.

Because the Japanese music market is difficult to enter and the scale is huge, Tokyo Dome is not only the ultimate peak of Japanese musicians, but also the first choice for artists outside Japan.

Of course, the arrogant Chinese people have enough money to make on their own turf, so they are naturally not willing to take risks to develop the Japanese market. But Cheng Xiaoyu naturally will not give up this piece of fat, in the 80s of China, Japan's music market was once bigger than China, but it was only surpassed by China in the new century.

Speaking of which, there are many well-known movie stars in China, but singers are very rare, and there was only one sweet song queen Teng Li in the past, who has retired from the music scene for many years.

Another one who is more famous in Japan is Wang Jingwen, who is now almost in retirement. The best achievement is Wang Jingwen, who held a concert at the Nippon Budokan. Therefore, the "Idol Project" is the first Chinese singer to hold a concert at Tokyo Dome.

Johnnie's Office, which dominates the Japanese entertainment industry, is willing to co-host this concert with "Shanghe", also because of the huge shock brought by this album "Rite of Passage", the strong production level, the highly creative shooting techniques and storyline, and the unrivaled beauty of the "Idol Project".

The high quality of "Rite of Passage" this time, as well as the unstoppable momentum of "GEE" and "the.boys", made this new album just released in Japan, and the cumulative sales of 1.206 million copies in two weeks, not only won the first place on the album chart for two consecutive weeks, but also set a record for Japanese record sales in the past five years, and there is no doubt that this glory continues.

"Idol Project" "The World Reunion" Asian Tour, tickets for Tokyo Station are divided into 7,000 yen, 9,000 yen, 11,000 yen, 15,000 yen, 18,800 yen, 22,800 and 32,800 VIP tickets, and only 50,000 tickets will be sold in order to ensure the performance effect.

For Cheng Xiaoyu to set the ticket price so high, the high-level people in Shanghe were a little dissatisfied, but they were helpless at the moment.

On the day of the official launch of sales on July 15, not only "Shanghe" is looking forward to the feedback from the Japanese side, but also other record companies in China are paying attention to this time, "Shanghe" has embarked on an unprecedented trip abroad.

(Add more for Midwinter Feather, still owe ten more, push a book by a little book friend, the name is "Elonier's Dead Apostle Paladin", if you think it's good, please give it to the collection and recommend some encouragement!) (To be continued.) )