When the NBA regular season was in full swing, far away in China on the west coast of the Pacific Ocean, many media and public eyes were attracted by a small mountain village in the western Yunnan, north, and mountain districts.

In the past few years since the rise of 'Jinghu Group', every year on the eve of the Spring Festival of the Chinese lunar calendar, 'Ginkgo Village' and 'Jinghu Group' will announce their annual financial data and announce the year-end reward plan.

In the past few years, this has become a grand event in the Chinese media, and it has also become a topic of heated discussion among netizens.

Later, the establishment of the 'Ginkgo New Area' focused more attention on the southwest border, after all, it is a pilot of China's rural reform, which contains too much information.

Therefore, at the end of January, major media have successively stationed in 'Ginkgo Village' and 'Ginkgo New District', conducting various interviews and surveys on the changes here from all aspects, trying to present a more real 'Ginkgo New Area' for readers and audiences.

Compared with some demonstration villages and demonstration areas in China, the 'Ginkgo New Area' is undoubtedly more inclusive and open, and there are not too many restrictions or hostility to the outside world, especially the media, even foreign media can be interviewed here freely.

Therefore, the outside world's understanding of the 'Ginkgo New Area' is also more intuitive, whether it is the wealth of 'Ginkgo Township', whether it is the super high welfare of the 'Jinghu Group' or the establishment of the 'Ginkgo New Area', the huge changes in the lives of the poor people have been recorded by the reporters' lenses.

This open-mindedness has made this new small city on the edge of the plateau favored by more and more journalists and scholars, who have come here with various questions to explore the great changes brought to the 200,000 people in the mountainous areas after the rapid rise of the 'Jinghu Group'.

The Institute of Rural Economics of the Chinese Academy of Sciences, the School of Economics and Management of Peking University, Shuimu University and other universities have also set up research sites in the 'Ginkgo New Area'. This paper analyzes the rise, development and industrial structure of 'influencing mood', tries to find out the rules from it, and finds some new ways for China's rural economic reform and poverty alleviation.

At the beginning of January, the Forbes rich list announced the latest 2015 global rich list, and Xiao Feng, who owns 70% of the shares of the 'Jinghu Group', became the 'richest man in China', which also made more attention to the 'Ginkgo New District'.

On a big scale. Xiao Feng became the 'richest man in China' is a result of China's economic reform, Taizong said that 'the first rich will lead the latter to become rich', and now Xiao Feng and the 'Jinghu Group' embody this very well. Chinese entrepreneurs led by Xiao Feng are increasingly appearing on the Forbes rich list, and have become the country with the most billionaires in the world with the United States, which reflects the economic development of China's prospects.

With the strengthening of the recognition and protection of private property in the Chinese Constitution, these industrialists and entrepreneurs have gradually become the backbone of the country, and they will not only play a huge role in economic life, but also influence the development of China in all aspects.

The industrialists who serve the country by industry are becoming more and more important in this ancient empire.

Meanwhile. 'Jinghu Group' also released various data of the group in 2015 in a timely manner, which shocked the general public, and at the same time, it was also a kind of envy and jealousy for the employees of 'Jinghu Group'.

In 2015, the 'Jinghu Scenic Area' under the 'Jinghu Group' received a staggering 4.2 million tourists, an increase of 40% over the previous year. More than 4 million tourists have brought more than 5 billion RMB of direct consumption to the entire 'Ginkgo New Area', driving 40,000 jobs, and the tourism service industry has also become the industry with the second largest number of employed people in the 'Ginkgo New Area'.

As the main operating enterprise of 'Jinghu Scenic Area', 'Jinghu Company' achieved an operating income of 2 billion RMB in 2015. The profit is 600 million RMB, which maintains a fairly good momentum of development. Although today's 'Jinghu Scenic Area' is no longer the main source of revenue for 'Jinghu Group'. But its importance remains irreplaceable.

It is precisely because of the outstanding performance of the 'Jinghu Scenic Area' that it has driven the rapid development of the entire 'Ginkgo New Area', where more than half of the population is living around the tourism service industry, and it has become a pillar industry in the new area.

This can be seen from Zheng Xia's promotion to senior vice president of 'Jinghu Group', before that. Yang Yuanhang, the founding father of the 'Jinghu Group', took up this position. Today, Yang Yuanhang has let go of everything in China, serving as the executive president of the North American business unit of 'Jinghu Group', managing all the affairs of 'Jinghu Group' in North America.

The 'Jinghu Scenic Area' performed well, and the organic food division, which was originally the pillar industry of the 'Jinghu Group', was not to be outdone. In 2015, a satisfactory answer sheet was delivered.

'Xiaojia Farm' has now formed an organic food supply system composed of five pillar industries, including aquatic products, poultry, vegetables, fruits and meat product processing, and the products are not only sold well in China, but also a large number of high-end ingredients are directly supplied to overseas markets.

Among them, 'Xiaojia Farm' harvested a total of 2 million salmon in 2015, which can bring in $100 million at a price of US$50 per fish, and in addition, today's 'Jinghu Hairy Crab' has become the No. 1 brand of Chinese mitten crabs, with a total of 8 million sold in 2015, with an average price of US$100, which also makes Xiaojia Farm make a lot of money.

The pig farm of "Xiaojia Farm" has now developed into a super large pig breeding base with an annual output of 1 million pigs, in addition to supplying "Xiao's delicacies" to make ham and meat products, "Xiao's cold fresh meat" has become a standard product in large supermarkets such as Wal-Mart and Hualian.

Compared with the pigs of other pig farms, the pigs of the 'Xiao Family Farm' are mainly fed with organic feed such as pasture, corn and vegetables, and although the market price is extremely high, this organic meat is still in short supply!

In the field of planting, 'Xiao Family Farm' produces a variety of products in each season

In 2015, the output value of the 'Jinghu Group' was US$30 billion, and the 'Xiao Family Farm' contributed more than US$5 billion, accounting for one-sixth of the share.

Today's 'Xiaojia Farm' is no longer the 10 square kilometers that were just developed before, but has expanded to the entire 'Ginkgo New Area', with a total area of more than 40 square kilometers, and the farm has digested most of the agricultural population of the 'Ginkgo New Area'. It has become a large employer in the new district.

The rapid development of the 'Xiao Family Farm' has not only brought huge wealth to the 'Jinghu Group' and the Xiao family, but the mountain residents of the 'Ginkgo New Area' have also reaped rich rewards through their work on the farm and the leasing of land.

According to the data of the Statistics Bureau of the 'Ginkgo New Area', more than 40,000 families have profited from the development of 'Xiao Family Farm', and the income of each household exceeded 60,000 yuan in 2015!

If you say that 'Xiao Family Farm' is a supplier of high-end fresh ingredients. 'Xiao's Cuisine' under 'Jinghu Group' is the world's top food processing enterprise, which not only brings huge profits to 'Jinghu Group', but also further enhances the popularity of 'Ginkgo New Area'.

Now, "Xiao's Cuisine" has developed a total of more than a dozen series such as "Xiao's Ham", "Xiao's Meat Products", "Xiao's Wine", etc., and hundreds of products, which have a high reputation at home and abroad.

For example, the number of hams sold to the market every year has reached a staggering 200,000 pieces, which is not only in short supply in China, but also quite popular in the international market. It only takes two years for 'Xiao's Ham' to be brought to the market on a modern assembly line. Even so, because the raw materials come from the organic pigs of the 'Xiao Family Farm', the various auxiliary materials are also carefully selected, coupled with exquisite craftsmanship, the quality is much better than ordinary ham.

With a price of $300, it is also a mid-to-high-end product in the global ham market, but with the help of Wharton Group and Wal-Mart supermarket, the popularity of 'Xiao's ham' in the world is getting higher and higher.

As for those that are purely handmade. The high-quality ham produced by the Xiao family's marine fermentation method is not easy to see on the market. Not only is the price of more than $2,000 prohibitive to ordinary consumers, but also the result of the frenzied rush of many Michelin-starred restaurants. Every year, the Xiao family produces less than 3,000 'fine hams', and almost every time they bid, they attract many high-end restaurants to compete for them.

In addition to the popular sales of 'Xiao's ham', 'Xiao's Cuisine' produces a variety of meat products, chilled meats and various gourmet processed products. It is favored by consumers in the market. Dealers from all over the country have been waiting in line for many years in the 'Ginkgo New District' to pull away the products that leave the factory as soon as possible.

The convergence of various products has made 'Xiao's Cuisine' a very important source of income for 'Jinghu Group', with a revenue of more than 5 billion RMB, bringing huge profits.

Besides. 'Xiao's Cuisine' has also launched the signboard of various delicacies in the 'Ginkgo Biloba Mountain Area', and has driven the food processing industry of the 'Ginkgo New Area', which has become the pillar industry of the 'Ginkgo New Area' second only to the tourism service industry.

Many well-known Chinese food companies have set up branches in the 'Ginkgo New Area' to process various ingredients and raw materials produced here, which not only creates a large number of jobs, but also increases the tax revenue of the new area.

Today, there are more than 20 food processing enterprises in the food industrial park of 'Ginkgo New Area', and the wild mushrooms, organic beef and mutton, organic poultry and other local specialties of 'Ginkgo New Area' are sold to the whole country and even the world after deep processing here.

The development of these food industries has also given birth to many online stores with the characteristics of 'Ginkgo New District', and a large number of express delivery companies have also settled in, becoming a new industry here.

All in all, the industrial chain derived from the huge industry of the 'Jinghu Group' has given great vitality to the economic development of the 'Ginkgo New Area', which was once the poorest area in China, radiating amazing energy.

Some media and scholars have tried to analyze the development path of the 'Ginkgo New Area' and try to find similar development and poverty alleviation paths for other regions, but they have found that the miracle of the 'Ginkgo New Area' cannot be replicated at all.

First of all, it is an impossible task to find a behemoth like the 'Jinghu Group', and there is only one 'Jinghu Group' in the whole of China and even the world.

For example, Jinghu Dairy can process 10 million kilograms (10,000 tons) of fresh milk per day and produce 2 million pieces of liquid milk or 1 million cans of milk powder, making it the largest industry in the entire Jinghu Group.

The ex-factory price of 1 million cans of milk powder is more than 350 million RMB, and every day, container trucks from several logistics companies, including Xinxin Logistics, line up at the Jinghu Dairy factory to load the goods and then transport them to the entire Huaxia region. In 2015, the entire 'Jinghu Dairy' achieved sales revenue of 130 billion RMB, although it only increased by less than 20% over last year, but it also accounted for more than two-thirds of the sales revenue of 'Jinghu Group'.

Thanks to the huge scale of Jinghu Dairy, domestic dairy companies including Mengniu, Yili and Shuguang have set up milk source production bases in the 'Ginkgo New Area', which has eventually become the largest milk production base in the country.

Today, the food industry that relies on milk has become one of the main pillar industries of the 'Ginkgo New Area', and the upstream and downstream industrial chain of the entire industry can accommodate more than 40,000 jobs, and has led to the development of packaging, transportation and other industries, which has a great impact.

With the release of the annual report of the 'Jinghu Group', the 'Ginkgo New Area' also released the economic data of 2015 at the same time, which also let people across the country and even the world see a rising economic star.

In 2015, the cumulative GDP of the 'Ginkgo New Area' was 240 billion yuan, which is an astonishing figure for the remote mountainous areas that were struggling below the poverty line five years ago. In 2015, the financial revenue of 'Ginkgo New Area' reached 18 billion RMB, which is still the reason why many enterprises belong to the ranks of 'three years and five reductions'.

For the 'Ginkgo New Area', which has a total population of only 240,000 and does not have too many historical burdens, such a huge financial revenue can be greatly invested in various infrastructure construction, and the future of the new area can be predicted.

The macro economic figures have made everyone realize that the 'Ginkgo New District' will have the potential to become one of the richest areas in the country, and this will no longer be a poor country.

However, compared with the macro level, the media and the public are more concerned about what kind of reward plan 'Jinghu Group' and 'Ginkgo Village' will come up with this year.

In the past few years, the year-end reward programs of 'Jinghu Group' and 'Ginkgo Village' have been able to cause a huge sensation across the country, and it has gradually become the most enviable place for Chinese people.

In the case of continuous income growth, the senior management of 'Jinghu Group' and 'Ginkgo Village' have never been stingy, and the amazing amount of money has always been a favorite thing for everyone! )

PS: PS: In the new month, continue to ask the folks for guaranteed monthly passes!