"It's not about the club, it's about setting up a sports brand and then ...... Serie A is still forgotten, people are small World Cups, and we can't compete with which old sports brands. Pen & Fun & Pavilion www.biquge.info so focus on English League One (the Premier League after 92), the Bundesliga, La Liga, if the French Ligue 1, Portuguese A, and Eredivisie are more cost-effective, you can also negotiate with them. ”

At present, Ligue 1 and Eredivisie are still very good, and the Marseille team in Ligue 1 and Ajax in Eredivisie are frequent visitors to the Champions Cup.

But after a few years, they also gradually declined.

However, the situation of the teams in the national leagues is different.

For example, in League One, Manchester United is undoubtedly the focus of attention, and the longer the signing, the better, even if it costs a higher price.

It's still far from Abu's bet on Chelsea, but because the current owner Bates is willing to invest, it has also gained a lot of attention, and the north London area where Chelsea is located is the area with the largest middle class in London, that is, the area with the most wealthy people, so it is also the object of attention.

Liverpool is famous at the moment, but it is declining, and it can be signed, but it is not cost-effective.

Before the future of Professor Wenger to Arsenal, Arsenal was nesting in a small stadium, playing ugly football, and for the professor, Li Mo had his own arrangements in mind, so Arsenal did not need to invest too much attention, and could not be signed and pulled down, and the price could not be too high.

There are also some other future Premier League regulars, such as Tottenham, Manchester City, Everton and seven or eight other teams, and Limer also ticks under their names.

Not only the English League, but also the Bundesliga, La Liga, Ligue 1, Portugal, and Eredivisie, Li Mo has made a table, marking different attention, prices and lengths of time.

Li Mo scattered a copy of each of these forms and said, "It's best to talk about it in two to three years." ”

Because now that the price is negotiated, the price is relatively much cheaper, especially in the Premier League, and now that it is negotiated, the signing time is long, and even if the price will be increased later, it will take a lot of advantage.

And Yili has some sportswear in her hands, including jerseys and shoes, and invited various experts, including kinematics experts to participate in the design, which is not much worse than Adidas, Nike, Reebok, Puma, Umbro and other brands.

Now it's just a matter of picking it out and setting up a sub-brand.

Even the brand concept does not need to be redesigned, successful, noble, handsome, healthy (beautiful), elegant (smart).

Sponsoring jerseys and shoes is not fully sponsored.

When selling jerseys and shoes, the club will take a commission, and the level of the commission also depends on the operation of the club, and the rest of the profit will go to the sports brand company.

However, how many jerseys and shoes can be sold depends on the performance of each club, whether there are stars who attract customers, and the operation of the club itself.

Some clubs may pay a very low price, and their commission will be relatively low, but because of the poor record, the club will not operate, and the brand company will lose money. But some, such as Manchester United, even if the price is a little higher, and the commission paid to them is a little higher, it is worth it.

Now that Yili has officially entered the sports brand, the four major professional leagues in the United States can't give up, Li Mo can't run a club, but he can sign some clubs and let them endorse jerseys and shoes for Yili.

However, the main thing is which side of Europe, how much money can be made is secondary, Li Mo wants to use this means to let more Europeans recognize the Yili brand.

As for two to three years, the main reason is that many clubs have contracts, and even if they poach corners, they will have to wait until their contracts expire before they can speak for Yili.

"Dong Li, will this be recognized by the Europeans?" asked Alexandra Atkinson, Yili's sales manager, cautiously.

At this juncture, he didn't want to anger Li Mo.

"But I can guarantee two things, the first is that if the price of these sponsorships is not too high, and if you negotiate according to my paper, within a few years, the sports brand itself will make a lot of money. ”

That's inevitable, he uses foresight to sponsor teams, who can have his vision.

As for the explanation, is Li Mo now guilty of explaining his decisions to his subordinates one by one?

"The second point, this is the case, it may not make many Europeans recognize the Yili brand, but it will definitely attract more attention from Europeans, and the more people who pay attention, the more people will naturally recognize. Besides, I don't have any other means in the future?"

Li Mo had already used an affirmative tone, how could Atkinson dare to question it?

Limo added: "Xefman, send people to collect information about the football teams of European and Latin American countries, especially the lists of various players and their information and photos, and then hand it over to me. ”

"At which level to start?"

"Start with the lowest team. ”

Then there is a collection, and even if it is collected, Li Mo has also seen it.

But it's a must.

In addition to sponsoring the clubs, there is also a type of sponsorship, which is the sponsorship of the stars, and of course, only the top players can enjoy this qualification.

As for the sharing, it will also become more complicated, the share of the brand company, the share of the team, and the share of the star himself, the share of the star will not only negotiate with the brand company, but also negotiate with the club.

Also, in the event of a conflict between the club and the jersey and shoes, it will be resolved through negotiation. Often, in order to save trouble, the club will persuade the star to change his sponsor to the same sponsor as the club. What Li Mo did was to use his foresight to sign some potential stars in advance. As for some people's suspicions, in order to open the European market for Yili, Li Mo doesn't care. In addition, these archives have other uses...... That won't be available until next summer.

Li Mo said: "Actually, the matter is not as serious as you think, I have long expected that entering the European market will not be too smooth, this is the base camp of fashion, not only look down on China, but also look down on you America." In the early stage, it is necessary to use the funds raised by the white card and the turnover it brings to stabilize the European market. ”

"But some of you are too careful, and some of you are in a hurry. How many years has it been since Chanel got to this point? '78. How many years did Louis Vuitton get to this point? 137 years. Dior has come this far, how many years, 45 years. Versace has come this far, and it took thirteen years to get to this point. It took 68 years for Guccio, 31 years for Valentino and 24 years for Ceretti. How many years has Yili only been used, but in terms of market value and sales, how much worse is Yili than them?"

"Also, I delegate power to you, it is to trust you, not to let you veto my decision-making, just like you say freedom, is it free, there is no need for law? Look, Yili has come to this point, in addition to my several major decisions, you have also provided decisions and proposals that are of great help to Yili's rapid development? I am very happy to be able to break away from me and let Yili grow up independently, but your ability is still early from this step!"

"Remember, I acquiesced to the creation of two or three luxury brands, but you must not indulge in luxury brands, and you yourself will look through the top dozens of clothing companies in the world by market capitalization to see how many of them started as luxury brands. Nike started as a sports brand, but with annual sales of nearly $10 billion, are they addicted to luxury brands!"

In fact, what Li Mo wants to say most is the Inditex company founded by the Spanish people, which was almost started by shameless copycats, but later the market value of Inditex company was as high as more than 100 billion US dollars! Top licensed brands such as Dolce & Gabbana have a market value of only 30 billion euros in 16 years, and after the merger with Luxottica, the market value is less than 50 billion euros. When it comes to luxury brands, Luxottica has gone the trick.

But now Inditex has only begun to expand, and it has not attracted attention, regardless of size, market capitalization or fame, it is much smaller than Yili, Li Mo did not say.

Several decision-makers were in shame together.

"Go back, and get this matter down immediately!"

In short, when such a situation happened, Li Mo was very dissatisfied and even more angry. Therefore, they did not leave them to rest for the night, and then drove them to the United States.

"Dong Li, what's the name of this sports brand?"

"Shuda, Chinese is comfortable Shu, accessible Da, English is SHUTE. ”

"Isn't it pronounced as a button?"

There is really this word in English, which means warp, weft, and ramp. But Li Mo glanced at Taylor coldly: "Do you think pronunciation is important?"

Taylor ran away with a few high-ranking people, and at the same time she thought to herself, no, she had to purge some of the disobedient people.

However, if Li Mo didn't mention it, even Taylor gradually forgot that without the large amount of money raised by Li Mo's diamond card, there would be Yili today.

The reason why people are willing to buy such expensive diamond cards is because Li Mo's three funds can take them to earn more money.

Not to mention decision-making, even now, almost half of the company's products directly or indirectly quote the idea of Li Mo's big safe locked in Yili's office. Many of Yili's top executives, including themselves, gradually got a little carried away.

After Taylor left, Li Mo said to Xerfman: "After I go back, supervise Yili's purge this time, and if there is any change in Yili, notify me immediately." ”

"Boss, you're going to replace Taylor?"

A person has a person's employment method, and Li Mo's employment method is similar to Cisco and later Google, he doesn't like to change people, he tries to be more humane, and tries to reduce employee turnover in the company. However, some companies, such as Foxconn, have become one of the most mobile large companies in the world because of strict discipline, harsh working hours, and ultra-low salaries. Later, another company, SF Express, was also the same, with strong employee mobility.

However, this does not mean that everything depends on the employees, and it must also be cut when it should be cut, and Li Mo has a talent in his hands who can replace Taylor. Of course, Taylor also saw that the current period of time was her last chance to try to reverse Li Mo's impression.

Li Mo said noncommittally: "Look. ”

He began to discuss other matters with Xerfman, and over the years, Halick was Li Mo's most important confidant and right-hand man, but because of Xerfman's outstanding ability and the link of Charlize, Li Mo became more and more important to Xerfman.

Some people in China who know the inside story jokingly call these two Yankees Li Mo's second generals. The most interesting thing is that the CIA (CIA, engaged in foreign intelligence and secret subversive activities, and a more famous intelligence agency, the FBI, the FBI, and a more mysterious and low-key, NSA with the largest employees, the National Security Agency, in addition to these three agencies, there are also intelligence groups under the jurisdiction of different departments, a total of sixteen) found Huffman and wanted to ask about Limer's situation.

He stared at the two CIA agents and asked, "Do you want me to fight a lawsuit with you?" ”

Two CIA agents fled in a hurry.

No matter how awesome the CIA is, unless some of Li Mo's actions really obviously endanger the security of the United States, they will still have to be cowardly in the face of Li Mo's wealth.

Li Mo left Xie Fuman for dinner, and Xie Fu Man rested at his house, which can also be a way for Li Mo to treat him as his own.

Because of the jet lag, although the journey was tiring, Xie Fuman did not fall asleep immediately, but stayed in the living room and watched TV. Now, at least he can barely understand what is being said on various Chinese television stations.

Li Mo was upstairs revising the novel.

Charlize ran upstairs.

Li Mo raised his head and asked, "Xiao Cha, how are you staying in the United States?"

During this time, Li Mo left Charlize in the United States, not only let her gradually readjust to life in the United States, but also occasionally went to Yili to participate in the catwalk, and also let her audit a high school, so that she could quickly integrate into American society in the second half of the year.

Charlize replied, "Brother, my dad and my mom came to see me." ”

"That's good. Li Mo said heartily that he didn't want her fierce mother to shoot her drunkard father like she did in her previous life.

"Brother, when I was a child, I often dreamed of having a kind father and a kind mother, until I came to your house, and I found out that those were all beautiful lies made up by novelists. ”

Li Mo smiled bitterly.

Compared with his previous life, his parents are much better in this life, and the education method of his parents in his previous life is cruel. But there is still a fundamental difference with Charlize's parents, at least the purpose of Li Mo's parents' strict education is to hope that they can become dragons and phoenixes, Charlize's parents are strict and harsh, rough is rough, and it has nothing to do with education.

"They are them, we are us, I will become a family in the future, you will become a family, just don't learn from them. ”

"It turns out that you are not interested in the way your parents educate you. Charlize squinted and was happy, the new use of the word cold was still what she learned from Li Mo.

"Don't talk about them, don't learn from them, we go our way. ”

"Brother, you are too good to me. ”

"This is fate, since you call me brother, can I not be nice to you?"

"Brother, are Mira and Julie beautiful?"

"It's okay. ”

In general, Western girls are generally very beautiful when they are young, but most of them have a very short shelf life, this short shelf life, not only the rapid obesity caused by eating high-fat and high-calorie food, but also refers to the skin, there are many Western girls who are a little older, and the skin immediately becomes rough, even if the weight loss is successful, the posture will be sharply reduced. For example, Britney Spears, Lindsay Lohan.

But there are many special examples, not only Charlize, Mira and Julie, but also Jessica Alba, where Jessica in her thirties and Britney in her thirties can explode Britney out of the solar system if they stand together.

There are also Milan Dakerr, Nicole Kidman, Jodie Foster, Catherine Zeta-Jones, and many more.

Of course, some people are close to the time of Ben Wu, and they also begin to age and decay, but at this age, color decay is normal, but frozen age can not really represent immortality, it can only be said that the shelf life is longer.

It's just that these three little girls are very special, their appearance when they were young was just general, even now, in the eyes of the Orientals, they can only be okay, not top beauty. But unlike other girls, the bigger they are, the more beautiful they are. When other Western girls pass the expiration date, they grow intoxicating faces.

Since it's three, Charlize is also included.

However, in this life, Charlize is different.

Charlize's appearance is no longer in doubt, but the flaws are just as serious. Her cheekbones are wide and high, the bridge of her nose is short, her facial features are too tough, and her hip bones are large.

So after Li Mo brought her back, he carefully dressed her up.

Like the hairstyle, the best hairstyle for her is that she has straight hair above the ears and wavy curls under the ears, and it should be large waves to hide the imperfections of her cheekbones. The eyebrows should not be yellow-eyebrowed, but a little dark eyebrow cream, and a thin meniscus eyebrow, only pink, light or colorless lipstick, not dark red or purple lipstick, so that her tough facial features look softer, and the short nose bridge will not protrude.

You can't wear a loose skirt either, otherwise you'll become a little aunt if you don't get it right. You have to wear some slim-fitting, or tight-fitting skirts, and if you can't do it, tie it up with a belt.

This is also the dress of her peak appearance in her previous life.

If you have a short hair, and comb it into a big back, and then a loose fat skirt, you will immediately look like a 90 percent, and you will become a 60 percent.

Compared with Julie, Charlize grew up a little earlier, and coupled with the dress taught by Li Mo, it seems that among the three little girls, Charlize is the most beautiful. But is Julie really worse than Charlize at her peak? Even if Charlize calls him brother, he doesn't dare to say in his conscience that Julie is not as beautiful as Charlize, he can only say that each has its own beauty and style, at least Mira and Julie have a longer shelf life than Charlize.

But how does Jean Li Mo explain it?

He asked, "How do you ask about this?"

Charlize smiled.

Li Mo patted her on the head: "Many young girls in the United States write love letters to me, but most of them are teenage girls, and there are few girls over the age of 20, do you know why? Because at this age, they don't know what love is, and Mira and they are the same, and they regard the emotion of worship as love." In another 10 years, it will be guaranteed that they will not have the current idea. ”

"Is Xiao Jing also feeling this way?"

"Joy and Tranquility ......"

Jing'er's feelings are more complicated, there is admiration, there is family affection, and there is indeed love, although it is her unrequited love.

But Li Mo still said innocently: "She doesn't understand either." ”

Charlize suddenly asked, "Brother, how does it feel to hug left and right?"

"What hugging left and right?" Li Mo's face turned blue.

"Brother, I saw those beautiful models......"

"How do you know?"