091 Let's create our own 01 (second update)

As soon as the live broadcast time ended, after Lin Rong said goodbye to everyone, the live broadcast was cut off by the technical department. Pen ~ fun ~ pavilion www.biquge.info

She followed Xu Shuheng into the reception room on the tenth floor, and there were already people from the public relations department who were sitting and drinking tea with the directors of the three major online music playback platforms.

Today, they invited the three major platforms to talk about the online broadcast rights of her tracks, as well as the sharing of things.

"Sorry, we're late. When Xu Shuheng entered the room, he still talked about etiquette very face-savingly, and did not forget to introduce Lin Rong next to him, "Three handsome guys, Zhao Jing, manager of the Kule platform, Chen Shenghou, director of K bar network, and He Quanwu, director of Apple marketing. ”

"This is the newcomer we are preparing to promote this year, and he is also the masked singer who has won three consecutive episodes of the show so far. ”

He pointed to the side, and when Lin Rong finished greeting obediently, he pulled her to sit down on the sofa.

"I invited the three of you here today, mainly to talk about the online exclusive broadcast rights of all the songs she sings. Xu Shuheng still looks like a hanger, and Erlang's legs are leisurely.

After saying this, the three of them glanced at each other first, but they were not in a hurry to speak.

As long as any of the three speaks first, it is competition, and the exclusive broadcast right is the same as the auction of items, and the one with the highest price wins. Nebula invited them to come, naturally waiting for them to raise each other's prices and enjoy the benefits of the fisherman.

And their three major platforms have almost captured the market share of all online music in the past two years. The companies they represent have a relationship of game and competition between artists in major programs and major companies, and sometimes they don't mind cooperating with each other to achieve a win-win situation between each other.

Lower the bargaining chips of the brokerage company, and then they will do the private distribution of exclusive broadcasting rights. After all, the land is so big, and the crops on it are nothing more than the three of them dividing it according to their shares.

Even if the exclusive broadcast rights of this artist are given to one of them today, they will be able to get the right of first refusal of another artist next time, which is a tacit private agreement between the three business development departments.

"After the year, we will release her first solo album, and this solo album will also be Nebula's first release next year. Xu Shuheng was not in a hurry, and he was not at all eager if the other party did not speak.

"Start?" Chen Shenghou, the commercial director of the K bar platform, leaned on the sofa and suddenly leaned forward a few points.

Zhao Jing, who was about to stretch out the business card in his hand, paused in mid-air, "Nebula starter, not The-flyer this time?"

Xu Shuheng grinned, ignoring his business card parked in the air, and didn't pick it up, but took out the mobile phone in his pocket and put it in front of the other party, "Isn't it? Our propaganda department is also bitter, and we want to do some marketing, but we can't even insert a little gap. ”

Apple's He Quanwu's glasses flashed, "Nebula debuted, and this year it turned out to be a newcomer, it's really bold." ”

Last year, The-flyer was the first release, and fifteen or sixteen-year-old boys quickly became popular all over major campuses, capturing the hearts of a group of young girls, who were extremely lucky to grab the exclusive rights to this album last year, and the platform made amazing profits.

This year, they also want to continue to grab the exclusive broadcast rights of The-flyer, but the other two are also eyeing this red-hot young group.

But this group is not the first record of the year?

He Quanwu immediately looked at the expressions of the two people around him, and suddenly found that the other party's gaze had been projected towards Lin Rong, who was wearing a mask, as if he had found prey.

"We've been singing in masks, and several bosses have heard it. The bosses are all discerning, and now there are a few voices on the market that can compete with us? I'm not boasting, I really count them on one hand. Xu Shuheng leaned his head on the sofa cushion behind him, "I heard that the exclusive broadcasting rights of those people will be re-negotiated this year." ”

Speaking of this, the three people on the other side glanced at each other, and the tacit understanding in their eyes just now suddenly crackled and shattered in half in a pile of sparks.

Those who can pretend to be generous and humble definitely do not include those singers who are on the charts.

"Let's not talk about how loud the voice of public opinion is now, let's talk about strength. If the bosses approve, open the skylight today and say something bright, and go straight to the number. Don't talk about hypocrisy, the three are all big platforms, let's just see who has the sincerity to cooperate. Xu Shuheng shook his legs twice with a smile.

The faces of the three of them changed in unison.

The so-called sincerity of cooperation, that is, it depends on the price, who quotes the highest, then who is more sincere.

"Hey, Xiaoshu, you are also an old man in the circle, but you are a novice in this career change to an agent. Let's not talk about hypocrisy, in our industry, when it comes to song copyright fees, we have always referred to the benchmark. A big-name company like Nebula, fifty percent, we are all this number. Zhao Jing of Cool put down his business card on the coffee table and pushed it forward.

Xu Shuheng didn't speak.

Chen Shenghou, the commercial director of the K bar platform, looked left and right, "If it is the first launch of Nebula, we can mention that 55% of it will be shared by Nebula." ”

For every download on the Internet, 55% of the revenue will be given to Nebula.

If you follow the single download fee of two yuan for a song, then Lin Rong can probably get five cents in it, and one million downloads is 500,000 income.

Xu Shuheng almost didn't look at him, just smiled at Lin Rong, "The third episode of the masked will be broadcast soon, and I believe that the ratings will definitely make Director Lin laugh from ear to ear." In the coming week, you will be the most mysterious Du Niang search number one again. After all, just listening to the scene, the director's goosebumps rose. ”

Apple's He Quanwu was silent for a long time, and finally pushed down his glasses, "If the monthly download exceeds one million, Apple is willing to give sixty percent, how about it?" Boss Xu, our platform is sincere enough, right?"

The other two looked stunned, and they both looked at him indignantly.

Apparently, Apple tore up the peace agreement between their three parties!

"Doesn't Nebula have its own playback platform?" Lin Rong listened quietly beside him, and finally found the space to interject.

Xu Shuheng's trembling legs stopped instantly.

Lin Rong tilted his head, "Why do you want to hand it over to a third-party platform, why don't we just take 100% of the profits ourselves?"

Xu Shuheng turned his head and glanced at her in surprise.

"Ha, the current little newcomers are very thoughtful!" Chen Shenghou touched the metal cufflinks, "Our platform has today's market share after years of technology research and development and years of cultivation of customer groups." Nebula? It's better to concentrate on cultivating artists. ”

"Hmph, Boss Xu, your artist is really innocent and cute. I don't know if the directors of Nebula are willing to spend hundreds of millions of dollars every year to buy song copyrights like us! This is estimated to take ten years of money before it can be profitable!"

Xu Shuheng's eyes flashed.

The most difficult thing is not the technical barriers, but the mature user base.

The three platform giants have grabbed most of the traffic share of the market, and a new platform obviously does not have enough group traffic to support the cost of expensive copyrights.

"What happens when people find that there is no online platform on the market that has the right to play and download the song?" Lin Rong turned his head and asked the three company leaders in suits and leather shoes in front of him.

That's the ban! The three bosses laughed in unison.

But when they were halfway through their laughter, they were shocked by Lin Rong's words.

"Lyrics, composition, and singing are all my copyrights, isn't this a seller's market?" Lin Rong lightly touched Xu Shuheng's arm, "Only on one platform, one song and two songs are not enough to accumulate traffic and make the company profitable." ”

"What about a hundred, a thousand, is it enough?" Lin Rong asked modestly, "Or, ten thousand?"