"Jobs, it's not that simple...... Limer said. Pen % fun % Pavilion www.biquge.info

Speaking of PCs, at this time it must have nothing to do with Toshiba, Sony, Lenovo, Asus, Acer, although Toshiba has entered the PC market, but it has not caused much sensation yet...... Of course, this company should not be underestimated, they are already the world's third largest chip producer, and they will catch up quickly.

This is also what Li Mo wants to say.

It has nothing to do with Wang An's computer, Wang An is an enterprise machine, not a PC, and it is about to close.

The five main trump cards of the PC are IBM, the most powerful is it, it was still very powerful in the nineties, and it gradually became bad at the beginning of the new century, and then sold to Lenovo.

The second is Compaq, Hewlett-Packard, Dell and Apple, Apple has begun to decline, but at the end of the eighties, it was still a camel that did not die of old age, and after the nineties, it quickly deteriorated, and it was not what Li Mo wanted to say, besides, it was still Jobs's old club.

He's talking about Dale and Compaq.

Dell's success is due to IBM's trust, which thought that as long as I entered the PC market, it would be equivalent to the American GIs entering the Middle East, invincible. THE RESULT WAS AN OPEN-SOURCE CODE THAT SET THE INDUSTRY STANDARD FOR PCS, WITH INTEL MICROPROCESSORS AND MICROSOFT'S OPERATING SYSTEM AT THEIR CORE. Either mess with me and hang the apples, or you'll be my enemy.

Jobs was forced to rush his immature PC to market and step down. IBM soon beat Apple to take the top spot in the industry. You have all the open source, and you don't blame us copycats, 19-year-old college student Michael Dell founded in 1984 to clone all IBM PCs, from memory, modems, formatted hard disks and drives.

IBM continues to support the university, and they themselves have said, we open up all the source code, can we blame people for doing this? But how much cost do you have to save for a copycat? As a result, Dell's price is 40% cheaper than IBM's.

At the beginning, the quality was indeed not as good as IBM, or in other words, it was an endorsement of inferior goods in the market. But it's cheap, someone buys it.

Then Dell invented the famous Dell model, which is the direct sales model.

But unlike Yili's direct sales, the stores purchased by Yili are all top-notch stores, even in the 80s, nearly eighty percent of them were bank loans, and each store in the United States averaged eight or nine million dollars from decoration to down payment. Dell doesn't need it, or even can't, you can rent a house. It is characterized by eliminating the need for intermediate wholesale, distribution and retail channels, and achieving direct contact with customers. This direct sales model has greatly reduced Dell's response time to customer orders, greatly reduced inventory, and saved operating costs.

At the beginning of the new century, although Dell had to pay the rent and pay the salesman's salary, its operating costs accounted for only 10% of the sales revenue, while HP accounted for 21% in the same period, because HP's profits were mostly taken away by the distributors, and it was not satisfied.

Later, Apple, Acer...... All did.

In 99, Dell surpassed Compaq to become the first computer manufacturer, although it was forced to delist because of the later stock market crash, its actual sales continued to rise, and in 02, Comber was swallowed by HP, and IBM had to sell the PC division to Lenovo.

After a few years, Dell's model gradually failed, with no intellectual property rights, and a lack of design innovation capabilities, giving people the impression of being low-end (its R&D cost was only 1.3%, compared to 15% for Microsoft and Intel), or rather, it was the American version of a Chinese knockoff.

Because the parts are all produced by outsourcers, there is no part that is specially produced by itself, no matter how well tuned it is, it is also prone to problems, such as Dell's battery door incident.

Dropshipping stores can't meet the needs of consumers to shop around.

Under the effect of Moore's Law, the cost of core components such as chips has fallen rapidly, and the relative importance of their inventory costs has also decreased.

Competitors such as HP and Acer are also learning from the Dell model, and more importantly, these manufacturers have their own core parts production departments and their own core technologies.

Dell was quickly overtaken by HP and Lenovo...... As for Lenovo, it's made in China, so it's really cheap...... Then Dell had to make a difficult transition.

The lesson - you must have your own core technology and patents, the best example is the rapid rise of Toshiba computers and notebooks, which many Chinese consider the best personal computer. However, because of the discrimination against Chinese consumers and the credit of Abe-kun, Chinese consumers are increasingly disliked. In the future, there are very few brick-and-mortar manufacturing companies that neglect or discriminate against the Chinese market and want to continue to expand, especially in Japan.

What Toshiba is, it will be a few more years.

There is also a brand at the moment, Compaq.

Compaq was founded in '82 and launched its first PC in '84.

Last year, Intel released a 32-bit processor, IBM determined that 32-bit is the field of large computers, and if the development of 386 computers, it will affect the large computer market, so they tried to use 16-bit personal computers as the basic terminal rights to connect to large computers, and refused to use 386 chips.

Compaq took advantage of the opportunity to launch the first 32-bit processor in the new generation X86 series designed by Intel, the 80386 PC. In the future, Compaq has successively launched better file and print servers, low-cost commercial PCs, application servers, mid-range servers, NT professional workstations and super servers.

In the early '90s, Compaq was the face of cheap, high-quality PCs, reaching $50 billion in annual revenues in 2000 and making an ambitious foray into the mainframe computer space, targeting IBM.

To this end, Compaq acquired DEC (Digital Equipment Corporation of America, the largest computer manufacturing company in the United States after IBM) for $9.6 billion in '98.

On the face of it, there is nothing wrong with this acquisition, DEC has technology and patents, as well as excellent research and development departments and a large production plant.

The problem is that these two completely different companies, Compaq is in the volume business, DEC is in the big customer business, a few orders a year is good, even a machine has to be millions of dollars. Compaq's sales pay attention to channels, the main channel, a level of agents, distributors, a transaction to make 300 units, 500 units are less, is expected to be tens of thousands of units this month, tens of thousands of units that month, in order to pursue capital turnover.

DEC is a home service, and will personally come to the door to provide solutions to customers.

Compaq Technology has a low investment, often less than 3%, and DEC focuses on technology precipitation, often exceeding 13%. Compaq is grassroots, DEC is the standard aristocracy, especially because it does not pay much attention to technology and talent, which led to the acquisition of the front, and many people ran to IBM and Microsoft later.

In short, this acquisition has broken Compaq, and to put it mildly, it is better to smash 10 billion dollars into the water, and there is no need to hurt it.

The biggest problem is that it is in its core field, the PC, there is not much related technology, and it is not like Dell, which puts down the frame and adopts the direct sales model, it is carried on the shelf by everyone, saying that it is the best PC, so it inexplicably adds some functions, each function is a cost. So the best may still be there, but it's getting more and more expensive.

In 02, it also came to an end and was acquired by HP.

Why was HP able to acquire it? Because HP is a super-large integrated enterprise, printers, PCs, and high-end servers are all available, the system department is responsible for high-end products, the PC department is responsible for PC, and the printer department is responsible for printers, so whether it is Compaq's things or the original DEC things, they can be digested well.

Plus Lenovo......

What are the lessons of these companies?

First of all, it has to be cheap, cost is king, not only have to go through the direct sales model, but also in China to produce.

For example, ASUS is the world's largest motherboard manufacturer, the world's third largest graphics card manufacturer, and one of the world's leading 3C solution providers, with a complete product line covering laptops, motherboards, graphics cards, servers, optical storage, wired/wireless network communication products, LCDs, handheld computers, smartphones and other 3C products. But it started out on the main board that no one was paying attention to, and gradually developed into a global company.

There is also Huawei, with the maturity of some associated technologies, its entry into the smartphone industry is also a matter of course. And Apple, when Jobs re-entered Apple, there were no smartphones at that time, and he also did things related to various technical fields, such as MP3, MP4 and other products, involving many software and hardware industries, which led to the first generation of smartphones.

Then we have to pay attention to the future of the Chinese market.

As long as you do these three things, it will be this year, or next year, or 91 or 92, you will be in time.

Li Mo is not too clear, but it is all from the late nineties, and Li Mo has some impressions. Some said it, some didn't.

Of course, you can also be the first to enter the PC market, and then upgrade step by step, the key is...... Li Mo said: "Jobs, with your character, God knows what year will it take to develop an advanced PC? At the moment, these PCs of Dell are not the right route for you to take. If you really choose the way these brands do business, you're not worth 150 million dollars. ”

This sentence is ...... Jobs was overjoyed and said, "Lee, if you say it, it will require a lot of money. ”

"Jobs, since you are interested, why don't you do this, is there a plane to Xiangjiang in Los Angeles today, you quickly buy a plane ticket, come over tomorrow, and spend a Chinese-style rural Spring Festival with us, some I can't say clearly on the phone, I believe that this meeting, I will bring you many surprises." After Li Mo instructed Lao Qiao to keep it secret, he said his home address and home phone number, thought about it and said: "It's really not good, you see if the time is too late, it's too late, let Hao Lick bring Charlize to my house with him." ”

"I'll see, in this way, I'll book a ticket first, and then I'll look for them."

"You can do it," Li Mo said with a smile in his heart. What I'm afraid of is that Lao Qiao is not moved, as long as Lao Qiao is tempted, there will be no Apple in the future......

"Without further ado, I'll book a plane ticket and get ready to go."

"Don't worry, you give the film to Yili."

"It's handed over, Yili's people have been taken away and gone to Kyoto, and they won't miss you. You're also a big guy this time......"

Jobs also attached great importance to advertising, and his advertising in the Super Bowl a few years ago was also very creative, but it was still far from being comparable to Li Mo's big-budget advertising.

Li Mo also has some expectations for this advertisement.

"Alright, come here."

Li Mo put down the phone, and he was relieved in his heart, he had urged him once two days ago. I was thinking in my heart, I don't know what repercussions this flower fairy advertisement will cause.

As for the special effects, Li Mo is not worried, with Lao Qiao and Lao Lu joining forces, can the special effects be worse?

His cousin said, "Xiao Mo, your Ying speaks very fluently." ”

"Cousin, I didn't do it at first, many Americans laughed at me, and then I talked to them a lot, and gradually I became fluent, but I spoke American English, not authentic London English."

"You called your American friend, right?" His cousin-in-law asked.

"Yes, did you see the computer on this table, he wanted to enter the computer industry, I stopped him, let him come to my house for the Spring Festival, and talk about this computer."

"It's high-tech."

"Computers are not high-tech ......" Li Mo laughed and said, "The various parts in it are really high-tech, in short, it is very complicated to say." This is the person I said in the last meeting, and I am willing to pay him for $150 million a year, and he is very powerful. ”

But it also burns more money......

So at the moment, it is impossible for Li Mo to join forces with Jobs, at least 90 years later.

"Xiao Mo, you said it was fun."

"Big cousin, no, the price I said is still underestimated. Some people, the value is really difficult to estimate, this is talent, talent is priceless. For example, I may have a price, but how many companies can afford it? And the third sister ......"

He was talking about his uncle's third cousin: "As long as you train her, it will be valuable, but the annual salary is at least 500,000." ”

As for whether a few old watches believe it or not, Li Mo will not explain it carefully, he opened the safe, there are many pictures he draws, as well as the information recorded in the time.

"Xiao Mo, do you want to enter so many industries in the future?" The eldest cousin looked at the drawings and asked in surprise.

"No, it's just that I think of a little bit and record a little bit, these are all inspirations, and if you don't write them down, sometimes you can forget them. Maybe it will come in handy, maybe it won't. Li Mo said prevaricatingly.

A few old watches also don't know how much of a sensation these drawings will cause once they are released.

Li Mo picked out the information and locked the safe again.

But he was happy again, this was Lao Qiao's initiative, not me......

This statement is also very shameless, if it weren't for his demagogy again and again, Lao Qiao would have been mobile with the PC in his 88 years in his previous life?