Chapter 34 A Week's Film Report

Entering the second quarter of 2012, the mainland film market fell sharply compared with the previous month, and "The Avengers", which set countless box office records in the North American market, collected 400 million box office in China. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

The film market is bleak, and the inflection point has appeared, the day of the premiere of "Chinatown Veterans" last Friday.

Last week, the box office of the mainland film market reported 662 million, an increase of 169% from the previous week, and it is no exaggeration to say that if there is no "Chinatown Veteran", this number would definitely have been discounted.

From Monday to Thursday last week, under the leadership of "The Avengers", the mainland film market showed an unprecedented decline, with the mainland market closing at 120 million in 4 days, accounting for only 18.12% of the total box office last week, and there was no single day box office exceeding 30 million, and even almost falling below 20 million.

"The Avengers" became the only film in these 4 days to barely exceed 10 million at the box office in a single day, if not counting the more than 18 million that "Chinatown Veterans" earned at midnight on the 24th.

On May 25, "Chinatown Veteran" premiered, with a box office of 18.01 million at midnight, surpassing the previous record of midnight for mainland films set by "Transformers 3" (12 million)

The box office on the first day was nearly 130 million (excluding zero-point games), breaking the box office record of 110 million set by "Transformers 3" last year.

Topped the box office of the mainland market on the opening day. In addition, "Chinatown Veteran" accounted for nearly 70% of the country's first-day screening, becoming the second mainland film to have more than 80,000 screenings in a single day after "Transformers 3".

It is said that based on repeated comparisons of these figures, "Chinatown Veterans" was able to break more than a dozen records on the first day.

Thanks to "Chinatown Veteran", the mainland film market "came back to life", and the box office market broke the 100 million mark in the three days from Friday to Sunday, and even created a new high of 200 million on Saturday, making the box office record of less than 40 million in the same period last year faceless.

However, this outbreak did not go hand in hand, but flourished - in these three days, "Chinatown Veteran" accumulated 511 million at the box office, stealing 92% of the market, and "Chinatown Veteran" accounted for 80% of the market on a weekly basis.

"Men in Black 3", which was released on the same day as "Chinatown Veteran", only reported 27 million in three days, and will fall into the fate of struggling with the 100 million box office line.

"The Avengers" also did not make a big improvement, harvesting 42 million for the whole week last Monday, and it is estimated that it has begun to enter the curtain call time.

In addition, a number of new and old films, including "No Such Person", "Running Ants", "Me and Lala", "Floating City Tycoon" and other new and old films, have neither many films nor much box office, which is basically negligible compared with the results of "Chinatown Veteran".

It can be seen from various box office records on the first day of "Chinatown Veteran" that with the super popularity accumulated by director Shen Lin's previous two works, "Chinatown Veteran" got off to a good start last Friday.

And most of the audience after watching the movie, they expressed great satisfaction, and the good word-of-mouth promoted the box office of "Chinatown Veteran" to continue to climb to a new high, after the premiere of last Friday, the box office of "Chinatown Veteran" did not dive, but increased significantly over the weekend, with 203 million on Saturday and 177 million on Sunday.

If the midnight box office is included in the first-day results, "Chinatown Veteran" will become the only film that has broken 130 million at the box office in the mainland for 3 consecutive days, and it has also contracted the top three domestic films at the single-day box office.

In addition, with its excellent performance in the first week, "Chinatown Veteran" pulled down "Those Years", which had just won the Chinese box office championship - the box office of 511 million in the first week successfully surpassed the 240 million in the same period of "Those Years", setting a new record for the highest box office of a domestic film in the first week.

The June file is imminent, and the market has no matching opponents at all, "Chinatown Veteran" obviously has a fairly broad box office prospect, and it seems that the 1.26 billion results of "Those Years" are just around the corner, even if it surpasses "Avatar", which is the champion in mainland film history, it is not a problem.

With the addition of "time, place, and people" of "domestic film protection month" and "extended screening cycle", "Chinatown Veteran" is bound to set a series of new box office records!

The release of "Chinatown Veteran" was the only major event in the mainland film market last week, and most people would not be surprised by its box office explosion, after all, this is the new work of director Shen Lin, who once won the box office championship of domestic films.

And it has caught up with a rare box office trough - the market needs a savior, and "Chinatown Veteran" also needs a battlefield without strong enemies to show its skills.

Whether it is bottoming out or heroically saving the market, "Chinatown Veteran" is undoubtedly the biggest beneficiary of last week's film market.

Whether the movie is good or not is a matter of opinion and varies from person to person, and the super high box office of "Chinatown Veteran" does not prove that this is a super good movie, and the box office can only reflect the market.

But in terms of the current audience reputation, "Chinatown Veteran" is indeed a work above the level!

Throughout the first quarter, a number of Hollywood productions such as "The Avengers" and "Titanic 3D" swept the box office in the mainland film market, and domestic films were beaten to the ground!

"Chinatown Veteran" directly squeezed this Hollywood A-level production that cost nearly $230 million in a head-to-head showdown with "Men in Black 3"!

Many people thought that "Those Years" had reached the bottom of the Chinese film market, but "Chinatown Veteran" once again announced that it had failed to explore the bottom.

Oliver Stone once described the Chinese film market as "not just a gold mine, it's a diamond mine." "The lucky Chinese filmmaker built his house on a diamond mine.

Another fact that the popularity of "Chinatown Veteran" proves is that Chinese moviegoers have an insatiable demand for excellent domestic films.

Unlike high-concept, big-budget fantasy films that stand at the top of Hollywood's box office pyramid, action plus comedy seems to be the most popular genre of domestic films among Chinese moviegoers.

In the absence of industrial standards to catch up with Hollywood in the short term, action comedy has become the most powerful weapon for Chinese filmmakers against imported blockbusters, after all, Chinese must know better than foreigners where their laughter is.

The young Shen Lin understands this very well, so the three movies he directed obviously have good jokes.

When Shen Lin's first work "33 Days of Broken Love" was a great success, many people thought it was luck, after all, he had a fan base of tens of millions!

"In Those Years, The Girl We Chased Together" once again detonated the silver screen, and many people said that it was because the original work had a broad foundation, and now Shen Lin's re-success with an action comedy "Chinatown Veteran" proves that in addition to the aura of the writer, he has indeed touched the door of the market.

Director Shen Lin's works have surpassed Fung's comedies and become a brand that is more accepted by young people.

In the future, maybe Shen Lin will become a new master of commercial films who surpasses Lao Mouzi and Feng Xiaogang!

Maybe Chinese films have really come to the threshold of upgrading.