Chapter 366: It's Not the Same
"Xiao Wang, how much bonus have you given this month?"
At the airport customs, a middle-aged aunt asked a young man. Pen & Fun & Pavilion www.biquge.info
In accordance with the original purpose of breaking through the price barrier, if wages are raised, there is no fear of rising prices, and indeed, some units have raised wages...... However, the consequence of this is that some of them will not raise their wages at all, and they will not even be able to pay their original wages. As the price rises, the burden on many enterprises has become heavier, the number of non-performing enterprises has increased, and the finances of local governments have become more and more difficult.
After this turmoil, there is next year's ...... It is not easy for the country to survive safely.
The rush to buy has subsided, but almost all prices have risen sharply. At the beginning of the month, almost all the staff members met and asked about salary and bonuses.
The two chatted without saying a word.
A few foreigners came over with large bags and small bags.
The two asked them to open it for inspection.
"It's Yili ...... again"
During this time, I didn't know that I had committed that evil, and countless foreigners came to Kyoto to buy Yili's clothes, not only Yili's clothes, but most of them also bought Yili's Alice clothes. If you can buy tens of thousands of yuan for less, you can buy more than 100,000 yuan, isn't the renminbi money?
This is what Li Mo told Tina.
He asked Tina to secretly spread rumors in Seoul that because of China's poverty, both Yili and Alice clothes were sold very cheaply in China, and some could be ten times cheaper than the United States...... That's impossible, it's just a rumor, who cares whether it's true or not.
The rumors also clearly point out a more reasonable way to buy, after arriving in China, do not rush to take the foreign exchange for official exchange, but exchange it for foreign exchange coupons, and stand at the door of each friendship hotel with foreign exchange coupons, you can exchange it for a more reasonable exchange rate.
There is another rumor that Alice does not have a consignment in foreign countries, and if you want to buy, you can only go to the outlet store to buy, and whether you buy it or not, you must pay 50,000 US dollars to buy a VIP card before you can go to the Yili area.
I don't have $50,000, and I don't even have the qualifications to see it. But in China, as long as 10,000 yuan is enough, if you hold a foreign exchange coupon and trade with scalpers, you can buy a VIP card for only 1,000 US dollars, and then you can use it to buy Alice clothing.
People have a strange mentality, the more you can't get it, the better it is.
Of course, there is a premise for this, first of all, you have to let the customer admit that you are good, then the better.
There are many businesses that sponsor the Olympic Games, and look at the billboards around each competition venue, but who has Yili made this publicity successful?
China is not far from Seoul, and if it is replaced by Athens and Barcelona, it will not work, and some people really believe it and take the time to run to China.
So what is the real spread?
After the price difference between Yili and foreign countries has been raised, the official exchange rate difference is about 1.3-1.5 times.
After Alice's price increase, the official exchange rate is about 1.5-2 times different.
Alice doesn't have a vendor to make up her mind, and it's Yili who is guarding against it.
After this price increase, it has effectively cracked down on the reselling of traders, and there is another way, that is, as Li Mo said, to bring foreign exchange to China, hold it into foreign exchange coupons, and then resell it with foreign exchange coupons, exchange it for RMB, and buy Yili's clothing back and ship it out of the customs. However, China has very strict foreign exchange control, and such a large-scale resale will inevitably attract the attention of the relevant departments, and it will be troublesome to operate. There will be, but much less, and it won't hurt the bigger picture.
And the price can't be raised anymore, and if it is raised again, it will not be acceptable in China.
Li Mo's intention to do this was mainly for Alice.
The exchange rate between the US dollar and the RMB in the black market is about 1 to 7, that is, the difference between Yili clothing and foreign clothing is about 2-2.7 times, and the difference between Alice is about 2.7-3.6 times.
Traders will face many difficulties, but these individual customers will not have much difficulty, they mainly go to Kyoto and the magic capital, after changing to RMB, come to Yili outlets, first look at the fabric and workmanship, how can there be a difference? and then look at the price, there is not ten times, but the difference is worth shooting, especially Alice.
For example, Li Mo's wrestler shoes, which made the domestic people dumbfounded, were almost close to 800 yuan after a high price increase, but the one holding the dollar and exchanging it from the black market for RMB was less than 120 US dollars. Four hundred dollars is expensive, but $120, is it expensive to buy a pair of shoes designed by top design masters? That is, after this exchange, the price of domestic Alice clothing is only comparable to the price of foreign Yili, and even ordinary middle class can afford it.
These people bought large bags and went back to Seoul to watch the Olympics, and as a result, rumors spread more and more, especially after the Olympics, almost 10,000 tourists flocked to the outlets in Kyoto and the magic capital.
Tina's hesitation is that it may have an impact on the sales volume of Yili's parent company, but Li Mo thinks about the big picture. Alice's high threshold can't be put down, it's not a threshold, it's cohesive. However, in this way, Alice can be promoted to a wider audience. Without this Olympics, in 88, there are more and more foreigners coming to China, and the one who has no relatives and friends, it is always possible to entrust people, of course, this way is very troublesome, and most of them are impossible to find a relationship for Yili.
Therefore, more than half of the sales are still Alice's clothing, one is that Alice is going to more people's vision, the second is to let customers further identify with Yili Made in China, and the third is the overall profit...... If soft costs such as model costs, design costs, and publicity costs are deducted, only transportation costs, manufacturing costs and tax costs, Alice's profit in China has reached 55%, which can effectively resolve the embarrassment of sales in China and effectively increase the profits of the entire Yili.
Then Li Mo did another thing that everyone objected to, on this year's profits, all of a sudden the domestic direct sales stores became more than 140, there are many reasons for opposition, economically developed areas, even if there are no foreigners coming, they have begun to make profits, but backward places, the personnel salary bonus, transportation costs, taxes, housing and other costs are deducted, and many direct sales stores are still in a state of loss. And the more the economy can't keep up, the more greedy the officials are, there are more and more black and astringent in many areas, and even the officials directly join forces with the black astringent, the white one comes to the door with the official seal during the day, and the black one comes to the door at night with a knife, so on the surface, it is very irrational for Li Mo to lay out so many direct sales stores in China.
But Li Mo insisted, and everyone had to obey.
Li Mo went back.
His combat power is indeed very strong...... It can be said that before he was forty years old, it was enough to plow one acre of land to fatten, but he ploughed five acres of land in a row, including three foreign acres.
"I'm going back to the magic capital. ”
"Mo, so fast?" said Milena.
Her eyes are big and clear...... Of course, these girls are the top of these models, such as Romei's classical elegance, Daria's sweetness, Wei Suping's quiet and delicate spirit, Liu Wanruo is another temperament, fleshy, very sexy, but in terms of pure appearance, no one can compare to Milena, but Li Mo didn't expect that it was Milena who played the craziest in bed, and under her leadership, they all became shameless.
"I'm going back and recovering. ”
Milena clucked.
It's just that Wei Suping was a little unhappy, Li Mo patted her shoulder and said, "Don't be afraid, if your future boyfriend cares, I will ask someone to do a recovering surgery for you." ”
"Membrane repression?"
"Fix that membrane. Li Mo said jokingly.
"Can that be the same?"
"What if it's different?"
Wei Suping was speechless, it's all like this, and she can't say that you are responsible, can you be responsible for five girls at the same time, so she said angrily: "You rich people will become bad." ”
"If you want to blame your colleagues, they flirt with me one by one, and I am also a flesh and blood person," Li Mo said, and began to move his hands and feet.
It must be different, when it comes, Wei Suping hugged Li Mo's back tightly, and even pinched out two blood marks on Li Mo's back, which also proved her contradictory mood.
On the plane, Li Mo asked, "Uncle Li, can I do this well?"
Uncle Li was silent for a while and said: "Boss, it must be a little bad, but when they enter this circle, it seems that this circle is very complicated, sooner or later there will be this day, I believe that the boss must have given them some treatment, then there is no such thing as good and bad." ”
Uncle Qin thought so.
From the traditional point of view, Li Mo is definitely not good to do this, but unlike some leaders, Li Mo uses his own money, these leaders use the country's money, Li Mo is young and golden, versatile, these models are voluntary, such as the big-eyed model named He Na, who has been sitting tightly beside Li Mo for the past few days, and is unwilling to leave for a minute, but some leaders are difficult and forced, Li Mo has no wife and no children, and he is about the same age, but which leaders have wives and children.
There must be some differences, and even Uncle Qin tacitly agreed with Lao Shao's thoughts, Li Mo's family has a big business, and having a few more children, whether they are illegitimate children or not, is not a bad thing. Although it is so absurd, Uncle Qin is also a little repulsed, and the willingness to reject is not strong.
Li Mo lowered his head and pondered, he had finally come to this point, was he happy? He didn't know if he was happy.
Uncle Qin, Uncle Li, and Uncle Yang were all speechless, they all rolled over, why do you want to do this? Uncle Qin couldn't help but comfort: "Boss, these girls' family conditions are not very good, you really don't want to go, just give them some more compensation in the family." ”
Li Mo nodded, thinking that it made sense.
In short, under the leadership of this group of subordinates or close people, Li Mo's building became more and more crooked......
Li Mo came to Yili.
Yili and Yile are about to carry out a new round of expansion, which is also inevitable.
There are more and more Yili outlets, coupled with this successful marketing, the sales volume will inevitably surge, and with the scale of the current Yili subsidiary, the output will be more and more unable to keep up.
The reason for Yile is simpler.
Li Mo has always wanted to reduce profits, not to prevent other domestic factories from foundry, but to put an end to the idea of these companies coming to China to set up foundries on their own.
This price breakthrough, resulting in a sharp rise in prices, not only commodity prices, raw material prices have also risen, the downstream manufacturers not only rose in raw material prices, but also faced the pressure of rising wages.
Yile had to raise the OEM price a little, but not much, and it was also within the acceptable range of each company. China is rising fast this time, and in fact, foreign countries are also rising, rising year by year, but the increase will not be as big as China's this time.
On the other hand, after a long period of running-in, as well as the company's various incentive systems, Yile's production efficiency has gradually kept up, and the defective rate has gradually declined.
The combination of the two aspects, although the rise of Yile OEM is pitiful, but the profit can still be maintained at about 7%, this profitability has been terrible low, if it is not for foreign exchange subsidies, maybe Yile can produce serious losses. But then again, the exchange rate itself is seriously unreasonable, not to mention the black market's 1:7, at least 1:5. As long as Yile maintains a 10% profit rate, the foreign toy companies will find that they will be able to ship the materials to the factory, pay the taxes, and before the workers can process them, they will be able to match the price that Yile gives them.
However, the rise in prices means that the real purchasing power of the renminbi has fallen even more, but the exchange rate is still 1:3.7...... Anyway, some people above have even come up with the statement that prices have broken through and wages are exchanged for inflation, and Li Mo doesn't expect to see this situation from above.
However, the OEM price given by Yile is still terrifyingly competitive, Mattel honestly said that Yile's OEM will deduct all aspects of the cost, and Mattel's own production, at least 12% of the cost is saved, you know, the profitability of half of the enterprises is not 12%.
In short, this time Yile did not rise with the wind of foundry fees, won a good reputation, although the profit fell from the original peak of 11.3% to about 7%, but received one order after another.
The expansion of the two companies is also inevitable.
And there is one thing that Li Mo has not said...... There was a homicide, and it also left a deep impression on him.
In 11 years, a company in the province of Lu hired dozens of crew members to go fishing on the other side of Peru for two years, and life on such a ship was very difficult, with problems with food and drink, and isolation from the world.
The treatment in the contract seems to be okay, and after coming back in two years, 45,000 yuan will be given to each person, so someone also applied. As a result, after arriving in the South Pacific, the ship had to buy everything, cigarettes, food and drink, and some crew members argued with the captain. The captain sneered, and then told a terrible truth, there was an inconspicuous clause in the contract, the guaranteed salary was only 1,000 yuan, and as for how to get the 45,000 yuan, it was not written at all. That is, this company is purely bullying the common people and easy to deceive, but after the 1,000 yuan is exploited on the ship, two years later, these crew members will not only not get money when they go ashore, but they will also take money from their families and stick it to the company.
If ordinary people were in the Pacific Ocean, they would let this company slaughter them, but among the crew members recruited, there were no fierce people, so they were ready to hijack the ship and go home, so they quit. First the ship, then the killing, and then the killing, and then the inside, and then the killing. Of the thirty-three people, only eleven returned.
Of course, it's a little better on the shore, but one by one they jumped off the building at Foxconn.
Therefore, in the case of Li Mo's ship, he tried his best to be kind to the employees of his subordinate companies. That's what he said, I've done a good job on my side, and if you don't do it well, the company can't afford to use you.
You can be a capitalist, but Li Mo doesn't want to be a cannibalistic capitalist.
As the volume of business increased, the two companies began to work overtime non-stop, of course, the income of workers is higher, but this amount of labor, sooner or later, some workers will collapse.