Chapter 159: Sega

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In the goddess system, 'video game' is the ninth major art alongside 'movie', 'painting', 'music', etc., and in the system store, like movies and music, only after Fang Jianhui masters a game company, the artwork of 'game planning' will be unlocked.

Fang Jianhui said that he would do it, and since he became interested in the game industry, he immediately asked people to find the information of the current mainstream game companies and read it carefully.

At this time, there were three major console companies, Atari, Nintendo, and Sega.

Atari is an American company with a glorious past, but it's no longer in the dark. Speaking of which, this company has something to do with Fang Jianhui.

After his "Alien ET" became popular all over the world, Atari spent a lot of money to buy the game adaptation rights of the movie, but, to death, Atari spent money to buy the copyright, but he was reluctant to spend money on the development of the game, and the game "ET" was completed by only one person in six weeks.

The quality of the game version can be said to be a mockery of human civilization. Originally, consumers could still be lucky to think that "if the overall quality of games developed by third-party developers is relatively poor, then there will be no major problems with those games produced by established manufacturers". Sadly, the game version completely destroyed Americans' confidence in video games: the game version has the most terrible art in the world, the most inexplicable setting, the most unbearable sound effects... And the worst part is that, no matter how you control it, you spend most of your time in the game falling into a hole (trap) that doesn't make any sense, which drives countless players crazy.

Players who had been suppressed for a long time completely lost faith in the company and demanded a return. Atari was overly optimistic, producing even more game cartridges than game consoles, creating a massive backlog and causing huge losses for the company. Now it's in a moribund state.

Nintendo, founded in Kyoto in 1889, started as a producer of hanashi and entered the video game industry in the late 1970s.

Last year, on July 15, 1983, the Nintendo Family Puter (FC for short) was introduced, the first home video game console in the modern sense of the word, capable of displaying 56 colors simultaneously and powered by an 8-bit processor. This is a leap forward for home video game consoles. Because the fuselage is painted in crimson and white, it is also known as the red and white machine. Sales are currently gaining momentum.

Founded in Japan in 1954 by American Jew David Rosen, SEGA is a company specializing in the manufacture of pachinko machines.

In 1979, Japanese entrepreneur Hayao Nakayama and others purchased Sega's Japanese assets, and Hayao Nakayama became the president of SEGA and David Rosen became the leader of the U.S. branch.

On July 15 last year, the same day that Nintendo launched the FC, SEGA's first home game console, the SG-1000, was released. However, the SG-1000 was inferior to the FC in terms of both game quality and graphics quality, so it quickly lost out.

Among these three companies, Atari's reputation has been ruined, and Fang Jianhui basically doesn't consider it. Of the latter two, he preferred Nintendo, using Sega as an alternative.

After sending someone out to contact the two companies, the news was quickly fed back, Nintendo politely but firmly rejected his acquisition request, Sega showed strong interest, and the president Hayao Nakayama personally came to meet Fang Jianhui.

Under Fang Jianhui's discerning scan, this Zhongshan Hayabusa is very capable and can be regarded as the master of a generation of ZTE, which is also the main reason why he is interested in Sega, which is obviously inferior.

After some pleasantries, the conversation between the two quickly got to the point.

"Mr. Nakayama. Fang Jianhui was straightforward: "I hope to control your company, money is not a problem." ”

According to the setting of the system, only by holding a game company can you unlock the relevant commodities of the mall, real estate, finance, etc., he participates in shares just to make money, it doesn't matter whether he controls it or not, but the game company must be controlled.

"Mr. Fang. "If Mr. Fang controls the company, I don't know if there is a specific plan for the company's next development." ”

"Even if you take control of your company, it will still be fully managed by Mr. Nakayama, and I will not interfere with it in normal times. Fang Jianhui said: "However, I still have some thoughts about the company's development strategy. ”

"Oh, please also ask Mr. Fang for advice. ”

"As a console game company, Sega, as the name suggests, has two major businesses, one is consoles and the other is games, and the two complement each other and cannot be neglected. Fang Jianhui said: "However, at present, Sega is lagging behind its rival Nintendo in these two aspects, Nintendo's FC performance indicators are ahead of Sega's SG-1000, and the same is true in terms of games, "Donkey Kong", "Mario Bros.", etc. are all hits, and Sega has no games to match at all." ”

What Fang Jianhui said was the truth, and Hayakuo Nakayama had no choice but to say: "In terms of consoles, we are developing a new generation of products, and in terms of games, we are planning to transplant our games on the arcade, and I believe that the current backward situation will be gradually reversed." ”

"How does your new generation of products compare to FC?"

"Well, it's still a little worse. "Not to mention a little bit of it, Nakayama Hayabusa knows in his heart that this so-called new generation of products is just a change in the appearance of the SG-1000, and there is no improvement in performance.

"IMHO. Fang Jianhui said: "According to your current plan, I think the gap between you and Nintendo will only get bigger and bigger." ”

"How so?"

"Nintendo FC was launched in July last year, and it's been nine months since then, and for such a long time, your new product is still lagging behind each other, so why should consumers buy your product?"

Zhongshan Hayabusa was speechless, so he had to say, "I don't know what Mr. Fang's opinion is?"

"I don't dare to take it. Fang Jianhui said: "If I take control of Sega, I will change the current policy, in general, from closed to open." ”

"Open?"

"Yes, it's openness. Fang Jianhui said: "Open to hardware suppliers and game suppliers. First of all, let's talk about developing from hardware suppliers, this is learning from Nintendo, in terms of consoles, Sega will only be responsible for design and assembly, and the rest of the parts can be solved by peripheral electronics manufacturers, Sega's own capabilities are limited, but with the addition of suppliers, the situation will be very different. ”

"Also, in the design of the host, the general principle is to keep an eye on the opponent and be moderately ahead. ”

Hayabusa Nakayama muttered: "Keep an eye on the opponent and be moderately ahead." ”

That is, to keep an eye on the success of the opponent in design, a moderate lead, the release of the console can be slightly later than the opponent, but it must not lag behind in performance. Fang Jianhui reminded: "But don't take too big a step, but make yourself a trap." Don't always think about launching a cross-era product and beating your opponents in one fell swoop. It must be known that half a step ahead is advanced, and one step ahead is a martyr. ”

In the memory of Fang Jianhui's previous life, many companies have made such mistakes and played themselves to death.

"There are also games, and don't let Sega do it all by itself, but unite the majority of third-party game providers to enrich the variety of games on consoles and improve the quality of games on consoles. ”

"Good games promote the sales of consoles, and the more consoles are sold, the more game suppliers will develop games for us, a virtuous circle, only in this way, gradually accumulating, accumulating small wins into big wins, can we reverse the current unfavorable situation. ”

"Of course, the result of this is that a lot of the profits will be shared by others. Fang Jianhui said: "But the money is inexhaustible, and because Sega is currently at a disadvantage, if you can't even guarantee survival, but you are afraid of being taken advantage of by others, it is a little ridiculous." ”

Hayabusa Nakayama is not a weakling, on the contrary, he has a deep observation of the game industry, Fang Jianhui's words made him admire: "Mr. Fang, I can't imagine that you are so proficient in the game industry in addition to movies and music." ”

Fang Jianhui said reservedly: "I think many things are the same, for example, movies, my Twentieth Century Fox, has both production business and distribution business, but we can't stop distributing to independent production companies because we have our own production business." ”

"Mr. Fang said it very well. Mr. Fang's talent is recognized all over the world, and I think that according to your plan, the company will make great progress. Hayao Nakayama said cheerfully: "Regarding the matter of holdings, I can answer you now, and on behalf of the shareholders of the company, I welcome your shareholding." ”

"That's good. Fang Jianhui said: "Money is not a problem. ”

"Capital is important, but I believe that the significance of Mr. Fang's investment is far more than just money. ”

"You reminded me of that. Fang Jianhui said: "I have a certain influence on Wal-Mart, and I should be able to play a role in the company's entry into the North American market." ”

At this point, Hayayao Nakayama thought before he came, and the influence of Fang Jianhui on Walmart will be a great help to Sega's sales channel construction in North America.

Fang Jianhui thought for a while, and then said: "Also, regarding game design, I have a few ideas here, but I can discuss them." ”

"Oh?" Hayabusa Nakayama was surprised: "Mr. Fang also knows how to design games?"

In Fang Jianhui's memories of his previous life, there were many brilliant game products, but first, he couldn't be sure if these products were still popular in this world, and secondly, he was not a game professional after all, he had played games, but if he wanted to design the games he had played in detail, it would obviously exceed his ability.

However, there is one game that he is very confident in, and that is Tetris, which is so simple that even if you are not a professional, you can explain it clearly. Moreover, its popularity is undeniable, as in his previous life, it was the holder of several world records in the gaming industry and was voted the 'greatest game of all time' several times.

"That's right. Fang Jianhui found a pen and paper and told Hayabusa Nakayama about the game design on the spot: "The game is composed of seven kinds of four-grid dominoes, all of which are composed of four squares. At the beginning, a random block will start from above the area and slowly continue to fall. During the fall, the player can rotate the block in 90 degrees, move the block left and right in grids, or accelerate the block to fall ......."

It didn't take long for Hayabusa Nakayama to fully understand that the development of this game, called "Sword Cube", was extremely difficult to develop, and the requirements for the console were extremely low, but it was the most suitable to kill time. Although I don't dare to say what the effect will be after the launch, but with Fang Jianhui's name, presumably the sales will never be low.

"That's it. Fang Jianhui put down his pen and said: "This game is very simple, in fact, I have another more complicated one, but I haven't done it yet, and I will hand it over to you when the holding capital injection work is completed." ”

This complicated game is that Fang Jianhui is looking forward to the system rewards after the holding, of course, he can only take it out after the holding is successful.

Fang Jianhui's words were an understatement, but he greatly admired Zhongshan Hayabusa, and it was indeed a capable person who could do anything! He was also more confident in the prospects for cooperation between the two sides.