Since 2002, the Oscars have had a fixed venue - the Kodak Theater. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Kodak spent $74 million to acquire the naming rights to the theater for 20 years, in addition to paying $3.6 million annually to the theater's owner, CIM Group.

However, 10 years later, in 2012, the ailing Kodak Company filed for bankruptcy protection, terminating the naming contract.

In the same year, CIM Group announced a 20-year naming contract with Dolby Laboratories, an audio technology company.

Since then, the Kodak Theater has officially changed its name to the "Dolby Theater", and the Oscars will be held here until 2033.

The American media commented that for the entire film industry, the Oscars are more like a large-scale film industry advertising campaign.

In terms of advertising alone, it is estimated that this year's Oscars will bring nearly $100 million to ABC TV in terms of advertising alone.

Of course, ABC's Oscar broadcast fee paid to the academy is also as high as 80 million!

During this year's televised awards ceremony, an average of 11 minutes of commercials were broadcast per hour, about 15 per cent longer than in recent years.

What's even more speechless is that the advertising fee only goes up, not down!

Each ad inserted in an Oscar live stream sold for an average of $1.76 million, with each 30-second ad running time, or nearly $60,000 per second.

From 2009 to 2013, Coca-Cola paid about $41.5 million in advertising, and non-catering brands such as Hyundai also spent huge sums of money, according to data released by Cantal Media Consulting.

Of course, whether it is selling advertisements to make money or entertaining the public, Hollywood is actually the biggest winner of the Oscars.

But apart from these money-related interests, we prefer to believe that people love the statuette so that they don't miss an opportunity to make a great work of art.

……

The music suddenly sounded, and Oscar was about to kick off, and then Ying Bao's hand held Shen Lin tightly.

Sisters, it's really hard!

stayed in Lao Mei for two months, in addition to daily language, she couldn't understand a lot of subtext related to Lao Mei's history!

The joke told by the host couldn't understand either, Shen Lin laughed, she laughed along, Shen Lin gave a standing ovation, and she also gave a standing ovation.

In short, follow Shen Lin's expression closely, and change your expression and movements at any time!

The king of sunglasses sat in the center in a black suit, Shen Lin turned his head and glanced at it a few times, and the two nodded to know each other.

To be honest, Shen Lin doesn't have any special impression of the king of sunglasses, many people say that he is awesome, the lens conversion is smooth, and he is invincible in the world!

Well, you guys are right!

This year's host is Ellen DeJanes, the most famous talk show host in the United States, and the host of "The Ellen Show"!

Being able to host the Oscars is definitely a good admission for the American hosts, compared to the 2007 edition, Allen has definitely improved significantly, at least the jokes he told made the audience laugh.

first ridiculed celebrities, and almost all the nominated actors did not pull down!

Of course, he didn't give up the opportunity to ridicule "Dallas Buyers Club", the camera gave Shen Lin, he just smiled.

After a 15-minute opening performance, the awards began!

The Oscars lasted about 3 hours, and there was nothing to eat – this year was the exception of Ellen DeJanes who ordered 300 pizza takeaways!

But this is an example, a three-hour ceremony, 23 nominations, and every winner on stage, you have to stand up and applaud.

Ay! It's a torment, especially for those who don't get the award!

The first to appear was Anne Hathaway, who presented the Best Supporting Actor award.

Anne Hathaway is an outlier among a bunch of youth idols picked up by Disney, not only did not quickly degenerate away from the entertainment industry like other idols, but with her good vision and acting skills, she successfully turned over and became the best supporting actress at the last Oscars!

Although she was criticized for not having an audience, she still keeps making appointments!

The award went to Jared Leto, who sparked encouragement in his acceptance speech.

Tonight's Oscars are destined to be a surprise, "American Hustle" has ten nominations and no wins, "Gravity" has become the biggest winner, "12 Years a Slave" has won a bunch of prop awards and supporting actress awards!

Best Supporting Actress went to black actress Lupita Nyong'o.

Nearly halfway through the award ceremony, Shen Lin and Ying Bao watched all kinds of excitement.

"Dallas" also won the prop award for Best Makeup and Hair Design, but not many people cared!

There wasn't much to see in the first half, by the way, the phone Allen used to take a selfie was a Samsung Galaxy Note 3, no way, they were sponsors!

In addition to the first two, there are only four nominations for Best Editing, Best Original Screenplay, Best Actor and Best Picture.

So much so that more than halfway through the awards, Shen Lin and Ying Bao were all kinds of hungry!

By the way, watch the others fight.

"The Grandmaster" was nominated for Best Cinematography and Best Costume Design, and ran with him all night!

The next best editing awarded, the name of "Dallas Buyers Club" appeared again, but the fate of running with him could not be avoided, and the best editing little golden man was won by the crew of "Gravity".

According to the general thinking, the film that gets the best editing has a very high chance of winning the best film, and the best editing is recognized as the vane of the best film!

Shen Lin suddenly became a little nervous, could it be that "Gravity" would win the best picture?

Could it be that because of too much targeting of "12 Years a Slave", "Gravity" has become a fisherman?

Just when Shen was in trouble, Penelope Cruz carried Robert De Niro to the podium.

Robert De Niro spoke, Penelope only needs to stand beautifully, "The screenwriter's heart is very scary, lonely, crazy and even caffeine-topping, crippled by delays..."

In fact, the strings spoken by these seemingly literary award presenters were written by all the screenwriters of the Oscars.

It has been said before the award that they will prepare the lines, and if you accept the lines, then rehearse them, and if you don't, quit early.

It's the Oscars, and there's never a shortage of people who want to show their faces.

Of course, there must be those who think they are very smart and humorous, but suddenly change their minds when they go on stage, and follow their own ideas, this kind of person will only be blacklisted for the Oscars, and it will be difficult to be the guest of honor in the future.

Let's take a look at the five films that won the best original screenplay, Spike Jones, Eric Higg, David O. Russell, American Hustle, Bob Nelson, Nebraska, Woody Allen, Blue Jasmine, Shen Lin, Dallas Buyers Club... The winner is, Shen Lin! ”