In October, the United States has entered the beginning of autumn, from New York to Los Angeles, most of the weather is high and pleasant, and unlike the cloudy and light weather, the online world is full of hot spots. Pen "Fun" Pavilion www.biquge.info

One is that "SEVE" has caused a wave of parody craze, and under the brainwashing of simple and forceful dance and light-hearted, fast-paced music, "SEVE" has been performed by famous attractions throughout the United States.

From Yellowstone to the Statue of Liberty, from Fisherman's Wharf to Capitol Hill, there are people everywhere who shoot the shameful "Seve" dance video, after becoming a "whisper" hot spot, this dance has become popular all over the world in just over ten days, and the song "seve" has been downloaded more than 40 million times in less than half a month, and this song can only be downloaded on Justin Bieber's "Whisper".

The huge traffic has skyrocketed Justin Bieber's "Whisper" fans to more than 8 million, and the official page of Justin Bieber has more than 700,000 subscribed fans and more than 30 million hits on the largest video website "YouTube" in the United States, almost overnight, Justin Bieber has tens of thousands of followers.

However, his followers are also very single, basically all underage girls, which is also because his handsome appearance is very popular with girls, after all, this is a world of faces.

In a daze, excitement and overwhelm, Cheng Xiaoyu instructed him to put himself in the right position and not lose himself because of temporary success, telling him to calm down and continue to communicate with his followers on "Whisper", replying to their messages and questions.

Taking advantage of Justin Bieber's hot hand, Cheng Xiaoyu immediately released the first free single "baby" ("baby" - Justin Bieber) for him, this melodic and fast-paced song immediately became popular all over the Internet, Justin Bieber's "whispering" fans soared to more than 20 million again, and the Internet was full of Justin Bieber's videos, which made the media unable to sit still, and asked who this lucky boy who became popular overnight.

Just over 20 days after the release of the video of "seve", Justin Bieber appeared on the famous American talk show, NBC's Saturday Night Live, although he is already a celebrity, but obviously Justin Bieber has not accepted this reality, and he is still a little shy when he first appeared on the TV station, and the serious host Amy said: "Bieber, do you know that you are very popular now? The red makes me jealous, I look at my 'whispering' attention is only a few million, and I am ashamed that I don't want to interview you........."

Justin Bieber said a little shyly, "Red, I don't think it counts...... I still have a lot of room to work on......" Before going on the field, Cheng Xiaoyu explained that he must show the shyness of a teenager and not be too high-spirited.

Amy said, "Hey, it's a little sad for you to say that, you're a star now...... Famous artists like Thomas Enge and Louis Patrick don't have as many fans as yours, so why be so humble?"

"Because my boss just told me, you have to behave well when you go up, otherwise if you don't buy the album in the future, I'll lose my underwear and take off my underwear......" Justin Bieber's honest answer caused a burst of laughter.

Amy rolled her eyes and said, "I just want to know if your boss is a man or a woman....... The man took off his underwear and no one wanted to see it......"

Justin Bieber shrugged his shoulders and said, "Not necessarily, my boss is very handsome...... he is the one who dances with a scarf in "seve", and he is also the one who sings RAP in "baby......."

“o！my.god！......... The boss is going to be the backup dancer and singer for you? Hey, who's the NBC boss? Why don't you come over for me and hand me the microphone now......

Amy's exaggerated expression and clever twist sparked another burst of laughter.

Then Amy said, "Your boss is such a nice guy! How did you come up with the idea of posting videos on social networks like 'Whisper' and 'YouTube' to get people's attention?"

"These are all arrangements of the company, and here I have to thank my boss and friend Mr. Cheng Xiaoyu, who pulled me out of the quagmire of life, and I still remember that night, he asked me if I wanted to become a star........

.........

"After becoming famous, will you still use 'whispers' like before?"

Justin Bieber said very sincerely: "I still use 'whispers' as before, posting some clips of my life, and some fans have left me messages saying: I have given up, you don't talk to me. I'll simply reply to him with a message: don't give up on anything. I take every one of my fans seriously, because I know that sometimes my words can change their lives. ”

The audience burst into warm applause.

Amy applauded and then asked, "When is the album coming out?"

"The album will be released in these two months, I hope you will continue to follow me, and then the movie I starred in will also be on the big screen, and I hope you will support me a lot when the time comes. ”

"Thank you, Bieber, I hope you'll be a real superstar, and I'll be able to be proud of the fact that my first TV interview was on my show......

"I'm also glad to be interviewed by you....."

Amy stood up and faced the camera and said: "Justin Bieber, a teenager who became popular because of the Internet, has a special tacit understanding with fans, and everyone is willing to go to his homepage to see the latest news of idols." So much so that when Justin is occasionally too busy to update the page, it will cause great panic among fans, and even begin to worry about his health - it can be seen how deeply the power of 'whispering' is in people's hearts. I HAVE TO SAY THAT WE HAVE ENTERED A NEW ERA OF THE INTERNET, EVERYONE CAN EASILY SHARE AND GET THE INFORMATION THEY WANT THROUGH MOBILE PHONES AND IPODS, THIS IS A NEW ERA, WELCOME JUSTIN BIEBER TO BRING YOU HIS SONG "BABY". ”

.........

In addition to Justin Bieber's overnight popularity, the viral marketing of Cheng Xiaoyu's upcoming movie is also in full swing, although it is not as topical as Justin Bieber, but it has also attracted the curious attention of many people on the Internet, with "Qiandu" and "Bing" search data statistics, the search volume of the phrase "What did you do last summer" far exceeds the A-grade film "Headless Horseman 3" and "Life and Death Sniper" with top star Hancock joining in the same period.

The promotion fee of five million dollars can have such an effect, which is really worth it, and it is normal for a Hollywood A-grade film to spend hundreds of millions of dollars on publicity. Generally, it is the advertising of TV channels, movies and magazines, and outdoor large-screen advertisements that are smashed down all the time, so that you can remember everything if you don't remember it.

And Cheng Xiaoyu's viral marketing only cost five million US dollars, and the effect is greater than the publicity of Hollywood A-grade films, which is really amazing.

In general, there is no publicity method like Cheng Xiaoyu that does the opposite, I just don't promote the name of the movie, I won't say the name of the actor, of course, this is also because the actor is not famous anyway, that is, the whole United States posted a poster of "Declaration of Revenge", telling you to guess what is going on.

This aroused the great curiosity of many people, and "Universal" and "Xichu" dispatched dozens of employees of the distribution department to post on the Internet, and their task was to soak in the Internet every day, asking what the meaning of this poster was in major forums, "whispers" and "Twitter". They posted messages everywhere, registered vests, and then replied to themselves, claiming that the poster recorded a mysterious website, and then creating an atmosphere of sinisterity.

Cheng Xiaoyu's publicity plan went exceptionally smoothly, and through posters, forums, "whispers", "Twitter" and various search engines, many people found the propaganda website prepared by "Universal".

The website had nothing but the masked blackman's declaration of revenge, let alone propaganda, and nothing left at all except an email address, but it made all the viewers even more curious about what happened to the people in this video last summer.

Then the official uploaded a lot of videos taken by David about what he did wrong last summer, pretending to have received a submission from someone, of course, most of them are funny, for example, there is a video of a person and his cruelty holding a knife to dissect the body in the basement, the camera moves closer, the actor shows a bloody smile, the camera is moving to his hand, and under the knife is a Barbie doll.....

Endless funny videos have set off a craze for American contributions, and all kinds of videos have appeared on the official website, and now there is no need for the five cents of "Universal" and "Xichu" to do publicity, there are such funny videos everywhere to promote Cheng Xiaoyu's movie, and during the peak period from seven to ten o'clock in the evening, the official website was once so blocked that it could not be opened, forcing Universal to increase its servers to cope with the huge traffic.

As the movie approached its release, the website posted a countdown video in which the man in black was clearly angry, saying that a bunch of fools were playing tricks on him, and that everyone would pay the price, and that on October 28 he would begin his revenge plan to let everyone know how cruel he was.......

Such a novel event has also attracted media attention, although it can be guessed that it is a propaganda method, but everyone is waiting for the results to be revealed, to see what exactly this is being promoted!

For example, the title of the largest gossip forum in the United States, "TMZ", is "The Mysterious Man's Declaration of Revenge, Ten Days Later to Reveal the Truth", which details the major events that occurred last summer, most of which are unsolved murders, but "TMZ" does not mean to investigate, but only says that there are these possibilities.

Of course, the editor of "TMZ" can't be blamed, he didn't think that this was a new type of propaganda technique, after all, such a special "viral marketing", let alone in the movie, zoomed into the entire history of the Internet, such a means is also groundbreaking.

The "TMZ" report was retweeted in large numbers, which led to a surge in traffic on the film's official website several times, and posts in various places such as communities and forums began to show a desire to find out whether the whole thing was true or false.

So everyone is looking forward to the countdown of the website, to see what tricks this mysterious man in black is doing, and all the preparations for this movie, Universal has already arranged the position, and the movie has passed the review of the PAA, and it is the same as Cheng Xiaoyu's memory, it is divided into an R level, although this level will lose a lot of audiences, but this is also a helpless thing.

Despite the very good publicity results, on 25 October, the cautious "Universal" company only sent 150 copies of the film to New York, San Francisco, Chicago, and other large cities in the United States, and Cheng Xiaoyu's film will be screened in more than 70 movie theaters......

For Cheng Xiaoyu, his first big test in the United States has begun, and whether he can enter the next round of screenings depends on the performance of the movie.......