China Film Report: In the second week of November, the November file, which had no blockbuster releases, ushered in "Those Years" directed by Shen Lin, as well as the Hollywood blockbuster "Iron Fist" and the great director Steven Spielberg's "The Adventures of Tintin", the market soared, setting a new weekly box office record. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the face of the encirclement and suppression of two Hollywood blockbusters, the domestic film "Those Years" did not show weakness and grabbed the biggest piece of cake! The box office exceeded 360 million in a single week, and director Shen Lin also became the new box office record holder, let's take a look at the movies on the list...

On November 19, "Those Years", which was released for 10 days, delivered a box office result of 520 million, and the key is that it is still rising at a box office of nearly 20 million per day, and it is about to run to 1 billion!

Stunned by the crowd of spectators.

When did the box office potential of youth films become so great?

Or is it only the youth film directed by Shen Lin that has great box office potential?

Countless people have set their eyes on Guo Xiaosi, who are also the 'Three Musketeers in the Literary World', and Han Shao.

At the same time, Guo Xiaosi announced that he was going to start filming the movie "Little Times", which immediately attracted the attention of many people.

Why is "Those Years" so popular, and what is the appeal of this film?

Feelings: Romance movies that play the nostalgic card can always successfully arouse the popularity of fans, which can be glimpsed from the popularity of the online short film "Old Boy". The film "Those Years" takes this "nostalgic card" to the extreme, and has a specific attraction for moviegoers of all ages.

A producer of a film company in Beijing analyzed that for the post-90s, the campus love plot in the film is exactly what they are experiencing now, which is very affinity; For today's mainstream consumer groups born in the 70s and 80s, their life experiences happen to cover the two paragraphs before and after the film, whether it is the first love of youth or the helpless change after work.

A female netizen sighed on Weibo: "No matter in terms of height or appearance, Huang Xuan looks exactly the same as my ex-boyfriend, what kind of trouble?"

Regardless of her ex-boyfriend's appearance, I believe what resonates with her should be the similar feelings of the characters in the film to their first love, campus life, and budding youth.

The charm of the director: There is no doubt that the biggest attraction of "Those Years" comes from the director Shen Lin.

What kind of movie will this first person in the post-85 literary world adapt his debut novel into?

In fact, when I heard that Shen Lin was going to be a director at the beginning of the year, my first reaction was unreliable, and many people walked into the theater with the heart of watching the excitement;

And I have to admire the production company's publicity strategy, which has almost been on all variety shows, and at the same time has cast a veil of mystery over the film, curiosity prompted them to go to the show, and after watching the film, almost everyone was impressed by Shen Lin.

Some viewers gave feedback to reporters that the film is colorful, the narrative is smooth, the shots are mature and confident, and it has a strong personal style, which is not at all like a novice who has only made one movie.

Ge Yi, a senior media person, said: "The film is sincere and has feelings. Although there are flaws, when I think that this director is only 23 years old and has transformed into a literati, I feel that I have worked very hard. And just from the less than 1 minute shot worth 10 million, I feel that this is a person who treats movies sincerely!"

Film critic Yoyo believes that Shen Lin is a young man with strong confidence in his personal values, so his films are not simply a small and fresh style, but extremely bold.

Controversy: The success or failure of the adaptation

Shen Lin became famous in one fell swoop with the original book "Those Years", accumulating nearly 100 million readers, many people went to watch the movie because they read the original book, and many audiences who were not too old read the novel after watching the movie.

As a result, the difference between movies and novels has become a topic of heated discussion among netizens, and "whether the adaptation is good or not" has become the focus of controversy among everyone, and it has also become the reason for attracting more audiences to the theater.

After watching the film, the reporter found that many sexually suggestive scenes were deleted in the film, making the clues more concise and the characters' personalities more prominent.

The success of a film is also a clear impetus for the distribution company.

Since the film "The Girl We Chased Together in Those Years" was released on November 9, it has won 320 million yuan at the box office in 5 days.

Yesterday afternoon, Guangguang Media announced that the box office of "Those Years" has exceeded 620 million yuan, more than 50% of the company's audited operating income in the most recent fiscal year

As soon as the announcement came out, the stock price of Guangguang Media instantly pulled to the limit.

As of yesterday's close, Guangguang's share price was 30.66 yuan / share, up 63.26% from 18.78 yuan / share after the ex-rights on November 12.

The performance is expected to rise sharply before the year

"According to the investment ratio of Guangguang, if the box office is 580 million yuan, Guangguang should be able to earn 230 million yuan, and after removing the cost, it can get a net income of 200 million yuan. ”

"Securities Daily" reported that the final box office of the film is expected to reach 1.05 billion yuan.

Previously, some industry insiders revealed to reporters that the light accounted for about 90% of the investment in "Those Years".

In the past three weeks of its release, the film has remained above 30% in the country's top 20 cities, and the number of films has always occupied the first place.

In the November 2011 report released a few days ago, the light said that the net profit in November was close to 300 million yuan, a year-on-year increase of 817.30%, and the box office revenue of the film "The Girl We Chased Together in Those Years" is undoubtedly the highlight of the performance.

Looking through the company's 2011 semi-annual report, in the first half of last year, the company achieved a turnover of 217 million yuan, a year-on-year increase of 713.97%, and a net profit of nearly 200 million yuan, a year-on-year increase of 334.89%.

Undoubtedly, it is because of the investment in Shen Lin's directorial debut "33 Days of Broken Love"

Coupled with "Those Years" in the second half of the year, Shen Lin personally brought nearly 500 million net profits to the entire Guangguang Media!

An excellent director can really revitalize a film company!

"According to the trend of this year, it shows that China's film production level has achieved a major breakthrough, and the market capacity of films is also expanding. ”

"With the improvement of the quality of domestic films and the expansion of market capacity, the future development prospects of domestic films are bright. ”

As soon as the financial statements of the light came out, the entire industry was immediately shocked.

Just because its stock price even surpasses Huayi!

Wang Changtian was very happy, Wang Zhongjun had a pain in the egg, and Zhang Weiping was also in pain at the same time.

A hen that lays eggs was kicked out of the door by her brother, and it was a golden egg!

Zhang Weiping's pain is that he is asked the same question by reporters every day: 'Do you have any thoughts on the box office record of "Those Years" directed by Shen Lin?'

What can I think?

Although I am full of confidence in "The Thirteen Hairpins of Jinling", the box office record of one billion is really not so easy to break!

For this reason, he deliberately bypassed Lao Mouzi in order to promote the hype of the film, and announced in advance the article "Me and Bell Acting in Bed Scenes" written by the heroine Yumo!

For a time, public opinion was in an uproar!