There are many programs about education in China, and Zhang Heng's plan is to select three variety shows that are closer to education among the many educational programs.

Zhang Heng's first choice was the program "Everyday Upward", which is a large-scale entertainment talk show created by HN Satellite TV in later generations.

"Everyday Upward" is a program that allows the people to feel the essence of traditional Chinese virtues while entertaining and laughing, and uses various forms to spread the etiquette culture of China's thousand-year-old etiquette state, and the core temperament of the program is youth inspiration, and will take "youth inspirational" and "traditional etiquette" as the principle that must be observed.

Zhang Heng wants to use this show to carry forward the traditional Chinese virtues and etiquette culture, because Zhang Heng knows that later, especially since the 21st century, the traditional virtues of the Chinese nation have gradually disappeared, and the excellent etiquette and demeanor of the people have gradually degraded, which is far from the title of a civilized state.

The second program selected by Zhang Heng is the puzzle variety show "Happy Dictionary" launched by CCTV in his previous life, which is aimed at the public, provides a wide range of participation spaces and mechanisms, and builds a stimulating wisdom arena.

Integrating fun, puzzle, knowledge, tension, thrill, and humor, from participation to ratings, it is completely open to ordinary people, with an infinite number of participants, a more scientific and fair selection mechanism, and a higher level of finalists.

And this show has a feature, that is, to establish an all-round communication mechanism with the audience, that is, a regulatory system with the audience as the main body.

The "Happy Dictionary" program team will select some audiences from all over Hong Kong, including Southeast Asian Chinese, and hold regular meetings to achieve the interaction between the program and the audience in the real sense.

In addition, "Happy Dictionary" accurately targets the viewing group based on "family", revolves around the traditional Chinese concept of family affection, and uses core concepts such as "family dream" and "civilian intellectual hero".

The third program chosen by Zhang Heng is the lecture-style column "Hundred Lectures" launched by the CCTV Science and Education Channel in the previous life, Zhang Heng liked this column very much in his previous life, "Hundred Lectures" can be said to be the construction of common sense of the times and enjoy the wisdom of life.

"Hundred Lectures" generally selects the most interesting, cutting-edge and attractive topics for the audience, pursues academic innovation, encourages ideological individuality, emphasizes the appreciation of elegance and vulgarity, and attaches importance to communication and interaction. The column has a wide range of materials, involving culture, biology, medicine, economy, military and other aspects, and is now mostly based on cultural themes, and more involves Chinese history and Chinese culture, with popular science and historical knowledge and in-depth commentary and explanation.

Zhang Heng liked these three programs very much in his previous life, and there is an important reason why Zhang Heng chose these three programs, that is, these three programs were once popular all over the country, and they all received very good ratings.

Zhang Heng looked at Liang Shuyi and said after reading the plan he wrote

"The two hours of 9-11 p.m. can be said to be the prime time slot, and if ATV can't make use of this time, it will be a major obstacle to ATV's development.

After all, the audience will not like a TV station that is always interrupted every day, even if our TV series in the time period from 7 o'clock to 9 o'clock is good, as long as Lidi and Wireless work hard after 9 o'clock, it will offset the advantages of our efforts, and it will also cause an embarrassing situation that the public will switch to the station as soon as they watch our TV series.

In addition, other news programs and other categories of our ATV are inferior to wireless and beautiful, so that ATV will be at most a three-legged stand with them in the future, and it is impossible to dominate the entire Xiangjiang TV industry, so we must work hard during the prime time from 9 o'clock to 11 o'clock. ”

Liang Shuyi swallowed her saliva and said, "Mr. Zhang, you are really ambitious. I just want to be on an equal footing with them, but you want to surpass them.

You must know that ATV has ...... It is basically impossible to surpass Wireless Beauty because of the problem of having to show educational programs during the prime time of 9-11 p.m., unless we have educational programs that are more engaging than their TV series, which is impossible, although Mr. Zhang's planning of several programs is very good, but it is difficult to surpass TV dramas. ”

Zhang Heng smiled and said confidently, "Miss Liang, don't worry, I didn't say that we want our educational programs to surpass their TV series, only that our ratings in the 9-11 time period are almost the same as those of the TVB's TV series, and then we can do a good job of TV dramas during the 7-9 period."

Liang Shuyi lowered her head and thought for a while, thinking about it, Zhang Heng saw that Liang Shuyi understood what she meant, and then said, "These things still depend on you to complete."

Liang Shuyi said: "I will not let Mr. Zhang down"

"Well, I would like to remind you of a few points for these educational programs.

The program form of "Everyday Upward" should be constantly innovated, and the methods are constantly reformed, and more cultural connotations should be integrated into the TV program, not too dogmatic.

"Happy Dictionary" is mainly on the points of fun, puzzle, knowledge, tension, thrill, and humor, so you must not ignore these points when making this show, and interact with the audience more.

What I want to say about "Hundred Lectures" is to invite experts to give lectures, popular, down-to-earth, interesting, this show is done because the audience has a great demand for history, culture, and Chinese culture, if it is too boring and not easy to understand, it will be difficult to attract the audience" Zhang Heng thought about it and said, for some reasons, the "Happy Dictionary" was suspended, and the ratings of "Hundred Lectures" were getting lower and lower, so Zhang Heng reminded Liang Shuyi a few words uneasily

"Okay, Mr. Zhang, I have written down all the points you said, and I will pay special attention to them when making these shows," Liang Shuyi said

After discussing some details, the time was almost noon, Zhang Heng simply ate the internal working meal at ATV, and after eating, he felt that the working meal was general, so Zhang Heng asked Liang Shuyi, "How is our working meal compared to wireless?"

Liang Shuyi said, "It's a little worse than that"

"Then let's improve, since we want to surpass wireless, they must surpass in all aspects, the working meal must be better than them, and the working meal is good, the employees' work passion will be a little higher," Zhang Heng said

"In particular, our ATV has poached a lot of people from wireless, and this comparison will not damage our ATV's image!"

"Okay Mr. Zhang, I'll do it as soon as possible, I don't know what standard to meet?" asked Liang Shuyi

"Let's just ignore the standard of the staff meals of the Oriental Real Estate Group under my umbrella!

"Yes, Mr. Zhang is thoughtful," Ms. Liang said

"Okay, then I'll go first"